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Detroit Metro Convention & Visitors Bureau

PRESIDENT & CEO

Detroit, MI

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ABOUT THE DETROIT METRO AREA Metro Detroit is a term we throw out liberally around here. It can refer to as many as 10 coun�es in southeast Michigan that are included in various U.S. government sta�s�cal designa�ons. More commonly, it refers to the three coun�es that contain or border the city of Detroit — Wayne (Detroit falls in here), Oakland and Macomb. You’ll o�en hear it called the tri-county area, too. Metro Detroit is big, covering nearly 2,000 square miles. For context, the city of Detroit makes up about 140 of those — San Francisco, Boston and Manhatan equal less than 120 square miles combined. Detroit: COSMOPOLITAN. INDUSTRIOUS. SAFE. Up-and-coming restaurants, a do-it-yourself attitude, new hotels, scenic and social parks, public transit, bike lanes and a walkable international riverfront are redefining Detroit. Architecture from Albert Kahn and Isamu Noguchi lives next to all-night joints selling loaded Coney dogs and Prohibition-born speakeasies pouring locally crafted beer and cocktails. The city’s Greektown, Eastern Market, The District Detroit, Corktown and Midtown neighborhoods are booming with activity. Three Vegas style casinos operate 24/7. Must see museums, including the world class Detroit Institute of Arts, celebrate art, music, science and African American history. Foodies can’t keep up with the burgeoning restaurant scene, with more than 100 new restaurants opened in the past five years. Four professional sports teams—baseball, football, basketball and hockey--play in new and state of the art stadiums within a four block area. More than $11 billion in new development has been infused into the Downtown area, attracting businesses large and small and adding more than 20,000 new employees to the Central Business District. Wayne: HISTORIC. DIVERSE. DRIVEN. Spanning east and west of Detroit’s downtown, this large region is rich with the character of African- and Arab-Americans as well as neighborhoods infused with Mexican, Polish and Italian heritage. Experience culture and community in vibrant Southwest Detroit and in the Polish village of Hamtramck. In Dearborn, dive into The Henry Ford — the nation’s foremost museum dedicated to ideas and innovation, home to important historical artifacts like the Abraham Lincoln chair, Rosa Parks bus and the first automobile built by Henry Ford. Middle Eastern dining, the rolling hills of Hines Drive and the thriving downtowns of Wyandotte and the Grosse Pointes are must-sees and –dos. Wayne County is the home to Detroit Metropolitan Airport, one of the nation’s busiest airports and hub of Delta Airlines. The airport offers more than 1,100 flights per day to and from more than 140 nonstop destinations on four continents. Oakland: UPSCALE. CULTURED. FUN. The tree-lined suburbs of Oakland are a 20-to-40-minute drive north of downtown Detroit. Here, we love the finer things in life. The cafe scene. A good meal. The outdoors. A show. From the happenin’ and posh downtowns (Royal Oak, Rochester and Birmingham) to the Detroit Zoo, there’s plenty of fun and friends in the Oakland District. Retail shopping is plentiful in Oakland, with outlets featuring name brands and unbeatable prices alongside upscale malls offering high end designer collections. There is no shortage of attractions, that’s for sure. In addition to the fabulous zoo, Legoland Discovery Center, Great Lakes Crossing, Meadowbrook: (the auto baron mansion of the Dodge family), Cranbrook Art Museum, open air concert venues, manicured parks, bike paths and pristine golf courses await. Hotel options abound, with both value options and chic and trendy addresses. Hot spots such as Ferndale and Royal Oak light up with music and other entertainment after dark. Oakland is also one of the region’s high tech corridors, with job creation and diversification transforming Oakland County’s economy from manufacturing based to knowledge based.

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Macomb: ACTIVE. NAUTICAL. LAID BACK. Metro Detroit’s “East Side” is a mix of waterfront fun, food, shopping and nightlife. A 30-to-45-minute drive northeast of downtown, this boater’s paradise has friendly restaurants and marinas on glorious Lake St. Clair. Discover bike paths, a pet-friendly outdoor mall, a minor league baseball stadium and plenty of entertainment along the M-59 Corridor. The Edsel and Eleanor Ford House, one of the most splendid auto baron mansions, sprawls along the glistening lake. Metro Beach Metropark, one of the most popular parks in the metro Detroit region, beckons to boaters, hikers, swimmers and nature lovers. Shopping options have exploded in Macomb over the past several years. From big box to boutique, there are more than 2,900 retailers in the county. Advanced manufacturing, automotive, defense and healthcare are among Macomb’s most successful industries. MEETING IN DETROIT TCF Center: The Center of it All In 2015 after a $279 million renovation, TCF Center in downtown Detroit features 723,000 sq. ft. of exhibit hall space and 623,000 sq. ft. of contiguous exhibit space. TCF Center is the 17th largest convention center in the United States. Built by the City of Detroit, it was originally opened in 1960 and named Cobo Hall in honor of former Detroit Mayor Albert E. Cobo (1950-1957). The TCF Center Is among ‘Best in Class’ of Regionally and Nationally Competitive US Convention Centers in the following key categories:

• 225,000 square feet of breakout and meeting space including 100 meeting rooms • Interior flex spaces for work/lounge/networking & Outdoor terraces for flex space use • An in-house broadcast studio with video editing, and facility-wide fiber network • International access: US Port of Entry – Tunnel to Canada two blocks from the facility • Superior airlift capacity at award-winning Detroit Metro Airport (ranked #1 by many industry analysts) • Campus on the riverfront includes Hart Plaza, making an outdoor festival or special event space easily accessible • Retail shopping provided on the concourse of TCF Center in the Pure Detroit shop featuring local artists and

artisans, offering made-in-Detroit merchandise. A good taste of Detroit flavor Suburban Collection Showplace: Another world-class convention center, Suburban Collection Showplace, is located in the metro Detroit region. It added an adjoining Hyatt Place hotel in 2013 and recently completed another expansion that added thousands more square feet of meeting space. Suburban Collection Showplace is Michigan's premier exposition, conference, and banquet center. The facility features 214,000 sq. ft. of exhibit floor, 25,000 sq. ft. of pre-function space, and with the versatile Diamond Center, 19 individual break-out rooms.

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ABOUT THE DETROIT METRO CONVENTION & VISITORS BUREAU

The Detroit Metro Convention & Visitors Bureau (DMCVB) is the only organization that promotes metro Detroit regionally, nationally and internationally as a convention, business meeting and tourism destination. To achieve this goal of soliciting and servicing the area’s second-largest industry, the DMCVB works with the Detroit and Windsor area business community, civic organizations and local government offices in Wayne, Oakland and Macomb counties. The DMCVB is neither a branch of any government nor a charitable foundation. It is an independent, nonprofit economic development organization which receives its funding from several sources, including:

• A 2% assessment (not a tax) on all hotels and motels with 35 or more transient rooms in Wayne, Oakland andMacomb Counties.

• Membership dues from the corporate community, private sector, trade and service organizations.

POSITION SUMMARY

The President and CEO is the strategic and visionary leader responsible for developing, directing and overseeing implementation of the strategic plan, operations, staff supervision, community and governmental relations and board governance for the Detroit Metro Convention & Visitors Bureau and Detroit Sports Commission. Serves as lead spokesperson and is a passionate and involved advocate for the tourism industry locally, regionally and nationally.

Reports To: Board of Directors

Direct Reports: Executive Vice President and Chief Operating Officer Senior Vice President, Sales, Marketing & Sports Education & Sponsorship Manager Special Assistant to the President Executive Assistant to the President Executive Director, Detroit Sports Commission (dotted line) VP, Finance & Administration (dotted line) Director, Human Resources (dotted line) Director, Marketing & Communications (dotted line)

Major Job Dimensions:

• Provide the leadership, direction, creativity, initiative and managerial efforts necessary to enable the DMCVB tobring conventions, leisure and business visitors to metropolitan Detroit to provide economic growth that will makethe area a better place to live and work.

• Lead the organization as it strives to accomplish its objectives:o Sell conventions, conferences and trade shows in metropolitan Detroit.o Promote tourism in metropolitan Detroit.o Enhance the quality of our product (what the visitor experiences when visiting).o Promote an improved image of the metropolitan Detroit tri-county area.o Involve the Board and the Owner Advisory Committee to accomplish the Mission of the DMCVB.

• Be available as a spokesperson when appropriate to interact with representatives from the media.• Ensure that competent and qualified individuals are in the management positions reporting directly to the

President and Chief Executive Officer and that their performance is evaluated on an annual basis. Provide thenecessary leadership to ensure that a commitment to quality management principles including empowermentand cross functional teams are implemented throughout the bureau resulting in effective performance of theentire organization towards the accomplishment of its mission.

• Ensure that there is an abundance of written and verbal communication to the Board and the OAC regardingcurrent and planned activities.

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Major Job Dimensions (continued):

• Annually oversee the development and preparation of the Marketing Plan for presentation to the Owners Advisory Committee, subsequent approval by the OAC for presentation and approval of the overall membership of the bureau.

• Develop and submit for approval an annual operating plan that includes expenses and goals for the upcoming year and subsequently, present status reports to the Board as the year progresses. Work closely with the Board and its committees throughout the year to achieve maximum success towards identified objectives.

• Be knowledgeable of “best practices” which have been successful for other convention and visitors bureaus. • Initiate and direct the necessary programs to ensure that current members are satisfied and renew their

membership and that new members are attracted to the organization. • Ensure that the myriads of important constituencies are effectively communicated with and that positive

relationships are maintained with them (e.g., the Board and its committees, the community, the convention center, hotels, airlines, the travel trade industry, government agencies, the Mayor’s office, the Owner Advisory Committee and other stakeholders).

• Provide the necessary oversight, appropriate financial control and timely management reporting to ensure the financial stability of the organization.

• Ensure that all appropriate actions are taken to encourage high employee morale and satisfaction through program, policy and procedures (e.g., compensation, benefits, promotional policies, etc.).

• Ensure that the legislation that provides assessment dollars is maintained and/or reevaluated as appropriate. • Ensure that the bureau is using the appropriate technology to accomplish its mission within its budgetary

parameters. • Ensure that key employees of the bureau understand all relevant legislation and that compliance is provided (e.g.,

federal, state and local laws, financial regulations and labor related laws – i.e., EEO, ADA, OSHA, ERISA, etc.). • Initiate and direct financial programs to fund new and continuing activities, manage the financial functions

towards the achievement of higher productivity through more effective utilization of its human, physical and financial assets.

• Present information, analysis and recommendations to the Board of Directors for approval as required. • Undertake other appropriate projects as directed by the Board of Directors. • Oversee and guide the direction of the Detroit Sports Commission (a bureau subsidiary) and ensure that

competent and qualified individuals are in management positions to effectively achieve performance objectives. • Ensure all relevant information is communicated to the Detroit Sports Organizing Corp. • Oversee and guide the direction of international and domestic tourism vision and strategy. • Ensure that continued progress and objectives are ongoing and that annual performance assessment audits are

conducted. Executive Leadership Competencies:

• STRATEGIC & FUTURE DRIVEN THINKING: The ability to analyze the organizations competitive position by considering present and future potential market and industry trends, existing and potential customers (internal and external), and strengths and weaknesses as compared to competitors. Anticipate the implications and consequences of situations and takes appropriate action while preparing for possible contingencies.

• GRAVITAS: Consistently displays the following behaviors and characteristics exudes confidence, acts decisively, shows integrity, demonstrates emotional intelligence, polished & pristine reputation, and shows vision. Exhibits dignity, propriety and good taste in behavior and speech.

• THOUGHT LEADER: Exhibits leadership with regard to thought by: being future focused; creating and shaping the future; strategic planning, forecasting and execution; possessing and applying relevant knowledge and demonstrating abilities; applying critical thinking and making sound, timely decisions; and through innovative and systematic thinking.

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Executive Leadership Competencies (continued):

• INCLUSIVENESS: Demonstrates awareness and respect of diverse cultural and individual values. Appreciates andleverages the strengths of others to accomplish goals, regardless of background or individual characteristics.Listens to ideas from others, even when different from own. Is careful to ensure all sides are heard and/orconsidered before reaching a conclusion. Displays a business and leadership approach characterized by fairnessand equality.

• DECISION-MAKING & JUDGEMENT: The ability to make prudent decisions that are timely, well-researched,considers multiple sides of an issue and reflect awareness of impact. Decision-making is systematic and sound,covering related contingencies, consequences and alternatives.Recognizes actual and potential issues, and determines actions needed to advance the decision making process.Has earned a high level of trust among colleagues.

• WISDOM: Possesses a high degree of business and behavioral knowledge as well as specialized knowledge in areasof expertise and oversight. Consistently exhibiting the insight to see things clearly and as they are, acting inprudent and effective ways, acting with the well-being of the whole in mind, knowing when to act and when notto, being able to handle whatever arises with peace of mind and an effective, compassionate, holistic responseand being able to anticipate and avoid potential problems. Highly developed ability to recognize, interpret, andrespond constructively to emotions in themselves and others.

• RELATIONSHIP & NETWORK BUILDING: Demonstrates skill in strategically building and maintaining effective andconstructive working relationships, partnerships or networks of contacts with people who are, or might somedaybe, instrumental in achieving work-related goals. Possesses a strong, diverse network of influential, well-knownand/or well-connected professionals in the Detroit and metropolitan Detroit business and political space.

• OUTREACH: Skilled at strategically positioning oneself in the community to proactively educate, market andengage with targeted professionals in the industry and region in order to further the mission of the Bureau.

Key Characteristics:

Consensus builder Energetic

Politically astute Team builder

Outgoing Innovative

Polished Community oriented

Minimum Qualifications:

• Bachelor’s Degree in Business Management or related field.• A minimum of 10 years executive management experience in a supervisory capacity with hands on experience in

the following areas: Budgeting Business Planning and Analysis

Public Speaking Strategic Planning

• A minimum of 10 years management level experience in the tourism, convention and hospitality industry.• Thorough working knowledge of personal computer systems with familiarity with standard word-processing,

spreadsheet, database, and presentation software applications.• Experience & ability to work with Board of Directors, the officers, standing committees, the Owner Advisory

Committee and the Sports Commission.• Proven experience leading , developing, and retaining a strong staff (of at least 20).

Preferred Qualifications/Ideal background:

• Masters level degree in Business, Management or Marketing.• Previous DMO leadership experience with a background in hotel sales for a large/big box convention property• Certified Destination Marketing Executive• Experience in complex financial management processes and procedures.

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Preferred Qualifications/Ideal background (continued):

• Thorough working knowledge and direct experience within the tourism or hospitality industries representingurban products.

• Must have a proven record of successful interaction and experience working with boards and/or multiplestakeholder groups, including local elected officials and owners of businesses, small, medium and large.

• An established influential, visible and strategic thinker within the national tourism/hospitality industry.• A thorough understanding of the Detroit Metro area or similar market, and its marketing and business challenges

is preferred but not required.

Top Priorities:

1. Lead the organization through the pandemic crisis and begin to set strategies for a successful recovery.2. Begin to form strong and meaningful relationships with key industry leaders, elected and appointed officials, as

well as staff, hospitality industry, local and national business leaders.3. Connect with DMCVB clients at all levels, this includes exposition, convention industry and the association

members and sponsors.4. Evaluate and conduct a full review of the internal organiza�on including, but not limited to, staffing, finances

and current programs.5. Immediately engage in the current projects under development to ensure a smooth transition in order to

maintain the momentum and ensure the entire destination and brand is properly positioned.

If interested in learning more about this great opportunity, please send your resume to the SearchWide Global Executive listed below.

Kellie Henderson, Senior Vice President | SearchWide Global

www.searchwideglobal.com | info@searchwideglobal.com

703-912-7247 (direct) | 703-463-7042 (mobile)

About SearchWide Global

SearchWide Global is a full service executive search firm primarily for companies in the travel, tourism and convention, and hotel and lodging industries. We specialize in C-Level, Director and Management level executive searches for companies ranging in size from Fortune 500 corporations to mid-sized public and private companies.

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