Publishing Talk: Cloud Publishing ersetzt Desktop Publishing
Desktop publishing intro
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Transcript of Desktop publishing intro
Desktop Publishing
Ethiopia, 568 BC Book of Darrow, 680 AD
La Operina da imparare di scrivere littera cancellarescha, 1522
Handbill, 1876
Art Nouveau, 1903 Type as art, 1918
What is desktop publishing?
Desktop publishing (abbreviated DTP) is the
creation of documents using page layout skills on a
personal computer.
Desktop publishing software can generate layouts and
produce typographic quality text and images comparable
to traditional typography and printing.
Publication system applications that combine text, graphics, animations, illustrations into a standard
formatting to create and produce publications
material
Why is Desktop Publishing Important?
Make documents look better, prettier.
Desktop publishing, used properly, enhances visual
communication and streamlines the process
of disseminating information
Tool that can enhance communication by
making it possible to quickly and efficiently produce printed and
electronic documents.
Graphic design vs. Desktop Publishing
Graphic design involves the creative process of coming
up with the concepts and ideas and arrangements for visually communicating a specific message.
Desktop publishing is the mechanical process that the designer and the non-designer use to turn their ideas for newsletters, brochures, ads, posters, greeting cards, and other projects into digital files for desktop or commercial printing. • While desktop publishing does require a certain amount of creativity,
it is more production-oriented than design-oriented.
WP vs. DTP: Similarities
Create, edit, store, & print documents /
publications
Character & paragraph formatting
Graphics & other objects - inline & text
wrap
NOTE: Top-of-the-line word processors of today can be used
to generate very good “DTP-Like”
publications, but...
WP vs. DTP: Differences
• Margins • Paragraphs
In Margins/ Columns
• Single Layered
Word Processing
•Page •Guides •Text Boxes •Multiple
Layered Objects
Desktop Publishing
History
• Type Processor One 1983 • Apple LaserWriter Printer & PageMaker 1985 • Adobe PostScript Fonts • Adobe Illustrator Mid-1980’s • QuarkXpress 1987 • Photoshop Introduced 1989
DTP Software
Adobe InDesign Adobe PageMaker
Adobe Photoshop
Adobe Illustrator Adobe FrameMaker
Corel DRAW Corel Photo-Paint
Corel Ventura Microsoft Office Publisher
QuarkXPress
Serif PagePlus Deneba Canvas RagTime
8 Things to Consider (Before You Begin)
• Time • Audience • Reader Motivation • Method of Delivery • Image • Ease of Reading • Limitations • Feedback
How much time? • There are always
deadlines. • Get the job done on
time
• Get the job done and then tweak later if there is time.
Who is the audience?
– Age Group – Reading Level – Education Level – White-collar VS Blue-collar – Ethnic Background
Opps … • In the end, however,
the blunder didn't end up hurting KFC too badly:
• It's the No. 1 quick-service restaurant brand in China today, with more than 4,400 restaurants in more than 850 cities.
Why are they reading this?
• Personal Interest • Needing Information • Required Reading • Casual Browsing
How will they get this? • Direct Mail • Bulletin Board • Brochure Rack • Table or Counter • Person to Person
RGB & CMYK
What is our/their image?
Can I make the reader’s job easier?
Color Considerations
Are there limitations? • Always!
• Budget • Resources • Size (Dimensions & Number
Of Pages) • Medium • Time • Personal Preferences (Esp.
The Client’s)
Is feedback desired?
• contact information (address, phone, email, website) • coupons • forms • Surveys
Typography Legibility • Speed and ease with
which individual letters can be recognized
Readability • Likelihood that your
readers will pick up material, read it and take action
San-Serif vs. Serif Screen Print
Heading Heads: Minimum of 2 times larger than subheads Subheads: minimum of 2 pts larger than body copy
Heads: Minimum of 2 times larger than subheads Subheads: minimum of 2 pts larger than body copy
Body San-Serif Serif
Weight Bold Bold Captions Same size as body text 2 pts larger or 1 pt smaller
Serif vs. San Serif Text
How Many Typefaces?
• Just because you have 2500 typefaces ... You don’t have to use them all!!!! • One gives consistent look. Two complementary typefaces is common Three is the max! • More makes the publication to busy and confusing.
Layout Mistakes
Poor column spacing
Claustrophobic pages
Whispering headlines
Misaligned elements
Improperly positioned headlines
Too much copy
Rotated type Excessive hyphenation
Too many fonts & sizes
Unnecessary special effects
Double returns and
spaces
Hyphens for bullets
Page 1 of 3
In Review…
Focus on four basic design elements • Contrast • Repetition • Alignment • Proximity
It’s all subjective Simple changes make a HUGE
difference
Don’t make it harder than it has
to be