Intro to Desktop Publishing

7/28/2019 Intro to Desktop Publishing

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Terminology, Vocabulary

(and hints and tips)

Adapted from Your Guide to Desktop Publishing

http://desktoppub.about.com/mbiopage.htm

Design Basics--Tips and Hints
http://desktoppub.about.com/mbiopage.htmhttp://desktoppub.about.com/mbiopage.htm


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What is Desktop Publishing?

use of the computer and specialized softwareto create documents for desktop or

commercial printing

refers to the process of using the computer toproduce documents

newsletters, brochures, books, and other

publications

once created manually using a variety of non-

computer techniques along with large

complex phototypesetting machines


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What is Graphic Design?

desktop publishing is the technicalassembly of digital files in the proper

format for printing

"graphic design" process is alsoaccomplished using desktop publishing

and graphics software and is sometimes

included in the definition of desktoppublishing


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What is ePublishing?

short for electronic publishing

referring to a type ofpublishing that does not

include printed books

format of works published online, a compact disk, emailed, or provided in a file format

compatible with handheld electronic readers

alternate form of publication attractive to newwriters

There are advantages and disadvantages to e-

publishing over traditional printed books
http://desktoppub.about.com/od/grids/l/aa_gridsorder.htmhttp://desktoppub.about.com/od/grids/l/aa_gridsorder.htm


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Terminology

Accordion folds - simple zigzag folds with 6-panels and two parallel folds that go in oppositedirections Each panel of the accordion fold is about the same

size Balance - Principle of design that places

elements on the page so that text and graphicelements are evenly distributed

Bitmap - A type of graphic composed of pixels(picture element) in a grid Blend - Colors that change gradually from one

color to the next


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Terminology

C-folds - A type of fold where there are 6panels with two parallel folds in a spiral foldconfiguration

Clip art - A catchall term for several types ofnon-photographic graphic image

Dummy text - One type of nonsense textused as a placeholder is the Lorem ipsum

text Font - Refers to a specific typeface in a

specific point size and style


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Terminology

Frame - A border or decorative frame thatsurrounds a page or elements on a page

Guides - Non-printing lines, often dotted,

that aid in flow and alignment of text andpositioning of graphics

Gutter- The inside margins or blank space

between two facing pagesJPG or JPEG- is a bitmap format developed

specifically for photographic image


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Terminology

KerningThe adjustment of space betweenpairs of letters to make them more visuallyappealing

Matte finish - Coated paper with a dull, no-gloss finish without luster

Proof- A variety of options for seeing whatyour file will look like when printed

Page Layout - the process of placing andarranging and rearranging text and graphicson the page to produce documents such asnewsletters, brochures, and books


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Formand Function in Design and

Publishing

form is the elements that make up our designs andpages

Function is the objective of the design

whether it is a sign giving directions or a book thatentertains with a story

In print design form is both the overall look and feel of the page

the shape and look of the individual components

Typefaces

Graphic elements

Texture of the paper

Colors

Lines

Balance


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Form and Functionin Design

and Publishing

the practical, getting down to business part of

the process of design and desktop publishing

the purpose of the piece to sell, to inform or educate, to impress, or to

entertain

Function includes:

Informative

Promotional

Educational

Tri-fold

Booklet

Mailer


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Formand FunctionWorking Together

Function needs form to accomplish its goal

Form without function is just a pretty piece of

paper Who is the target audience and what are their

expectations? Is the piece supposed to sell a tangible product

or an idea? Is it to develop goodwill, create branding, or public

awareness about a company, an event, or an issue?

What is the budget for this project? What

quantity of this piece is needed?


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Formand FunctionWorking Together

How will this project be distributed - bymail, door-to-door, in person, as part of amagazine, newsletter, newspaper, or book?

What action is the recipient likely to takewith the piece - throw it away, stick on thewall, file for reference, pass it around, fax itaround, put it on a shelf?

What elements are required by the client -specific colors, specific fonts, specific images,a certain printer?


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Form and Function Working Together-

4 Steps to the Perfect Publication1. Page Layout

The overall look and the way the elements are

arranged on the page is the first step to a

perfect publication. For beginners, templates simplify page layout

decisions.

More advanced designers should explore the

usefulness ofgrids. Experienced designers can break out of a design rut

by going back to the basics ofthumbnail sketches for

brainstorming layouts.
http://desktoppub.about.com/cs/pagelayout/a/use_templates.htmhttp://desktoppub.about.com/od/grids/l/aa_gridsorder.htmhttp://desktoppub.about.com/cs/basic/a/thumbnails.htmhttp://desktoppub.about.com/cs/basic/a/thumbnails.htmhttp://desktoppub.about.com/od/grids/l/aa_gridsorder.htmhttp://desktoppub.about.com/cs/pagelayout/a/use_templates.htm


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Together-4 Steps to the

Perfect Publicationcontinued

2. Typography

Beginners would do well to limit font choicesto two or three.

Careful attention to punctuation, alignment,

and spacing adds professional polish. For experienced designers, experimentation

with the art of type can take their designsfrom good and serviceable to outstanding or

cutting edge.
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Perfect Publication continued

3. Graphics

The overuse of clip art is one of the mostobvious signs of amateur design.

Perfect publications steer clear of clip art

clutter Begin to shine when stock photos and

illustrations give way to customization and

original artwork.
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Perfect Publicationcontinued

4. Prepress and Printing

Whether it's from your desktop, a quick printer,

or a commercial printing press, carefulconsideration of how your piece will be printedis essential to turning out a perfect publication.

Paper choice is one easy way to improve anypublication.

On the technical side, more advanced designersshould fully explore PostScript and PDF for

prepress and printing.
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12 Rules of Publishing1. Use Only One Space After Punctuation2. Don't Use Double-Hard Returns After Paragraphs

3. Use Fewer Fonts

4. Use Ragged-Right or Fully Justified Text Appropriately

5. Use Centered Text Sparingly

6. Balance Line Length with Type Size

7. Use All Caps with the Right Fonts

8. Use Proper Typographical Punctuation

9. Use Frames, Boxes, Borders with a Purpose

10. Use Less Clip Art11. Use More White Space

12. Reset Software Document Defaults
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Design Disasters

to avoid!

1. Too Many Fonts Tone down the type.

Bored by the monotony of typewritten or singletypeface documents, we go wild when confronted bythe variety of typefaces in layout and graphicssoftware.

In most documents, two or three faces are morethan enough.


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Design Disasters to avoid! Continued

2. Type in ALL CAPS Stop shouting.

On-line TYPING IN ALL CAPS isconsidered shouting and is frowned

on in most cases. In print, shouting is never worse

than when it is done withdecorative or script typefaces.

Its ugly. Its hard to read.

Just dont do it, PLEASE!


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3. Overuse of Framesand Boxes

Dont be framed

again. Frames are wonderful

in moderation.

A frame loses its

ability to emphasize

blocks of text if every

other block on the

page is boxed.


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4. AmateurishPunctuation

Punctuate like a pro. Learn how to create

proper typographicalpunctuation (curly

quotes, apostrophes,em-dashes, etc.) andhanging punctuation.

Some programs do it

automatically.


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5. Excessive Use of Clip Art

Cut the clip art clutter. Clip art is wonderful, abundant,

and fun to use.

It can spice up fliers,

newsletters, and posters. Yet too many pictures on a page

make it hard for the reader toconcentrate on what thedocuments says.

Use clip art with moderationand with purpose.

Use clip art that supports yourtext or illustrates a point.


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Other tips

The Rule of Thirds

The rule of thirds

states that most

designs can be made

more interesting by

visually dividing the

page into thirds

vertically and/orhorizontally

placing our most

important elements

within those thirds.


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Other tips

Lines

Use lines to: Organize

Texturize

Guide the eye

Providemovement

Make a

statement Convey

universalmeanings


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Other tips

Value

Choose the value that creates the

amount of contrast and effect that

you want for your design.

the lighter value recedes into the

light background

The design with the greatest

contrast makes the darker objectmore dominant.


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Other tips

Value

first set of all dark lines are static

middle set leads the eye in a downward

direction (dark to light)

Reversing the values of the lines leads the eye

upward.

O h


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Other tips

Images and Pictures

Use the Insert option in

the software and place the

graphic, image or picture

on the page Change the formatting of

the image so text and

image share the space

without pushing the other

out of the way

Use ONE style of graphic!


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Other tips

Images and Pictures

Increase the size of the picture or image

proportionately

Grab a corner of the image and increasethe length and width at the same time

Edit picture/graphic in a photo-editing

software Consider framing the picture with a border

to draw attention or make the image stand

out


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Other tips

Color

Several factors affect the way we perceivecolor

One of those factors can be shown by the

position of colors on the color wheel inrelation to other colors

These color wheels take out all or some ofthe transitional colors so that you can morereadily see the relationship of the colors toone another

O h i


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Other tips

Color

Adjacent colors (next to eachother) harmonize with oneanother

They work well together(usually)

For example Green and Yellowor Purple and Magenta.

Generally one of the colors hasa little touch of the other in it(i.e. with the Blue/Magenta pair,Magenta is made up of Red and

Blue)


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Other tips

Color Colors separated by another

color are contrasting colors

Also known ascomplementary Colors

Red and Green arecontrasting colors

The more transitional colorsseparating two colors, the

greater the contrast. For example, Magenta and

Orange is not as highcontrast as Magenta andYellow


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Other tips

Color

Colors that are directly

opposite from one another

are said to clash

Note that these clashesoccur between

primary/complementary or

ADDITIVE/SUBSTRACTIVE pairs such as Blue and

Yellow or Green and

Magenta


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Bear, J.H. (2008, January). Your Guide to Desktop Publishing. Retrieved February 13, 2008from , Web site: http://desktoppub.about.com/mbiopage.htm

References

Intro to Desktop Publishing

Documents

Transcript of Intro to Desktop Publishing