Designing with Delight: Despite the System
description
Transcript of Designing with Delight: Despite the System
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Designing with Delight(Despite the System)
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With Kate Daly @tikikate
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Special Thanks@texburgher
Revv OaklandSiteworx
Lost Type Co-Op
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My DealSoftware QualityEuchre Strategy
The Hills of West VirginiaRed Wine
Old Movies
(Or, things I love to talk about)
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Orson Welles
Total Badass
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“If you make people think
they’re thinking,
they’ll love you.
But if you really
make them think,
they’ll hate you.”Don Marquis
As quoted in Despite the System: Orson Welles Versus the Hollywood Studios by Clinton Heylin
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*giant asterisk(I’m a UX enthusiast, but have never been paid to do it.)
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So...whatcha got?
10%
5%
10%
75%
Ideas Total Wins Fails Cool Shit
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Show - of -
Hands
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What’s Your System?
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Start Smallwin big
Ideas for designing with delight
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ConversationalDelightful design is
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Whoops!Hey now!
Wait a second...
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Thanks, Firefox!
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It’s ok, t-rex!
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SneakyDelightful design is
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Mad MexThe Mad Mex cactus makes me smile.
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UnconventionalSure, Chipotle was once affiliated with McDonald’s, but McDonald’s would never be this cool.
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PersonalizedIt’s basically free to have your waitress write her name in Sharpie.
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Yeah, I took it
STOLEN FROM = 11 CHARPROPERTY OF = 11 CHAR
And these clever items didn’t cost the company a cent more.
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MinimalistDelightful design is
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Minimalism SellsWhen you’re handing your kid a snack in a moving car, what do you say?
DO YOU WANT THE YELLOW ONE?
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PoppyDelightful design is
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Proceed with cautionand mind your expiration dates
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Expires 2015Bird, goat, I still love Backcountry.
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Expires 20,150But Star Wars references are timeless for the current generation of GitHub users.
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this guyTry github.com/yo and you get
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Polar bear?404 concept by my buddy @derekdavis
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Historical
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Don’t. Even. Try.
Never mind.
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It’s not worth it....
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When it comes to historical events, unless you’re a museum, anything you say is “too soon.”
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And people will mock you. Shamelessly.
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Moving on...
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NaturalDelightful design is
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EasyThere’s likely no marketing team telling the I-68 rest stop what to name their wireless networks.
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WiseAnd the girl who works at this convenience store simply wants to brighten your day.
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SimpleThere’s no marketing budget behind these simple messages.
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Anda million other
examples
Mod Cloth * Lucky Jeans * Samsung Dryers * Little PrinterHello, Dolly! Wordpress Plug-In
Low-budget or high, these companies produce delightful design.
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Key Takeaways
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Delightful design isConversational
SneakyMinimalist
PoppyNatural
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Just...
Keepit
natural
No fakers
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Showthecost
baby!ROI
and savings -- delight needn’t cost more
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Findout
what’s important
Sound the alarm...
Do customer complaints make everyone stop, drop, and hotfix?
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Doit
anyway
But keep your job(well, if you want to)
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There’salwaystesting!
A Luxuryyou can afford
And remember...
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Questions &Ideas
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Thank you!@tikikate