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Transcript of Designing and Driving UX Careers: A Framework for Empowering UX Teams (Ian Swinson at Enterprise UX...
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D E S I G N I N G & D R I V I N G U X C A R E E R SA F R A M E W O R K f o r E M P O W E R I N G U X T E A M S
Ian Swinson Global Head of UX, Anaplan @iswinson
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Background & Inspiration
Career & Coaching Framework
Workshop Overview
A G E N D A
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W E S TA R T E D S M A L L
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T H E N G R E W - I N S I Z E A N D D I V E R S I T Y
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A N D E V E N T U A L LY S P L I T
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C O M P L E X I T Y ! = C L A R I T Y
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Team of 90+ Designers, Researchers & Prototypers
TA K I N G S T O C K
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W E H A D A N A L I G N M E N T P R O B L E MS O U N D S L I K E A N O P P O R T U N I T Y F O R D E S I G N T H I N K I N G
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1. Hiring
2. Nurturing talent
3. Tracking careers
4. Building teams
5. Tracking team success
6. Maintaining culture & values
U N I V E R S A L U X C H A L L E N G E S
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S O M E G O O D . S O M E B A D . Consistent coaching was tr icky
E A C H 1 : 1 W A S D I F F E R E N T
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R O L E S
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Associate
Staff
Senior
Lead
Principal
Architect
PrincipalArchitect
Chief DesignOfficer
Manager
SeniorManager
Director
SeniorDirector
Vice President
This is a big deal! Or...is it? SVP
R O L E S
?
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Creative Director
Interaction Designer
UX Designer
Design Strategist
Product Lead
Program Manager
User Interface Designer
HTML Programmer
Product Manager
UX Director
Information ArchitectProduct Designer
Usability Analyst
User Researcher
Pixel Ninja
Experience Architect
Service Designer
Creative Technologist
“The Graphics Person”
Front-End Engineer
Prototyper
Experience Architect
Visual Designer
Graphic Designer
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W H AT ’ S T H E R I G H T PAT H ?
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D O Y O U N E E D A PAT H ?
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LADDER vs FRAMEWORK
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L A D D E R S A R E L I N E A R C A R E E R S A R E N O T
UX pros with master’s degrees follow the same pattern as their colleagues with undergraduate degrees: that is, no pattern.http://www.nngroup.com/articles/ux-career-advice/
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W H Y D O N ’ T W E T R E AT C A R E E R S L I K E D E S I G N P R O J E C T S ?
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F R A M E W O R KP U T T I N G I T T O G E T H E R
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A B I L I T I E S F R A M E W O R K
Culture
Innovation
Core Skills
Personal Skills
Team Skills
Knowledge
Technical
Communication
Leadership
Design
Research
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A B I L I T I E S F R A M E W O R K
Culture
Innovation
Core Skills
Personal Skills
Team Skills
Knowledge
Technical
Communication
Leadership
Design
Research
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A B I L I T I E S F R A M E W O R K
Culture
Innovation
Core Skills
Personal Skills
Team Skills
Knowledge
Technical
Communication
Leadership
Design
Research
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A B I L I T I E S F R A M E W O R K
Culture
Innovation
Core Skills
Personal Skills
Team Skills
Knowledge
Technical
Communication
Leadership
Design
Research
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Design
Research
Knowledge
Technical
Communication
Leadership
Culture
Innovation
Product Skills
Personal Skills
Team Skills
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Design ImpactYou drive the design and delivery
InteractionFrom concepts to whiteboards to prototyping VisualYou make beautiful products PrototypingYou know when and which method to use ToolsYou’re on top of your game for the requisite tools ProcessYou utilize them effectively and appropriately ResearchYour design and process is driven by insights
CORE
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Research ImpactYou drive the research and strategic direction
CommunicationYour message is clearly conveyed, heard, and respected
EmpathyYou bring customer data to life MethodologiesYou know when and which method to use KnowledgeYou continue to improve product expertise RoadmapYou accurately plan the research for a release DomainYou understand the problem space and customer needs
CORE
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Knowledge CustomerYou know the Personas, company types, sizes, etc. for your product area. You know how your customers use your product.
Product You know your product(s) and product lines
Industry/CompetitiveYou know the overall industry and related products Company/BusinessYou know the why/how/what of your company vision and how you compete within your industry or market Organization AwarenessYou can effectively navigate the organization. You know how UX operates and fits into the company at large.
PERSONAL
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Technical Systems ThinkingYou are an architect at heart. You bring new perspective to problems to provide system-level insights and innovations.
HTMLYou can code quickly and semantically
CSSYou can control your semantic code effectively and create pixel-perfect designs JS/JQuery/Framer.jsYour prototypes are rich, interactive & feel like a real product DatStat/Morae/Eye Tracking You leverage a rich collection of tools to increase design and research effectiveness
PERSONAL
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Communication DailyYou’re transparent with your manager and teams
PresentationsFrom Keynotes to prototypes...you communicate effectively
WrittenFrom emails to blogs...you are a clear, concise, compelling and convincing writer MeetingsYou involve the right people at the right time. You clearly communicate action items and decisions. ResourcefulnessYou leverage the company and network to remove blockers Leveraging Feedback/Reviews You collect feedback and apply it to gain insights and build relationships
PERSONAL
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Leadership Product You know your product inside and out. Competitors too.
MentoringYou take time to help co-workers develop their skills
ProcessYou know the process, how to use it and help your co-workers identify opportunities to improve. Design/ResearchYou are sought for your expertise. You are a multiplying factor in the quality of work produced by your teammates and co-workers. CustomerYou have a detailed understanding of your customers, their needs, and day-to-day tasks
PERSONAL
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Culture OptimisticYou bring a positive, collaborative and engaging attitude to your work and the team
Solution FocusedIdentifying problems is easy. You’re driven to find solutions.
Team BuilderYou reach out and build relationships beyond your core team. You build relationships across disciplines. Customer OutreachYou comport yourself professionally, cordially and enthusiastically when interacting with customers. Curiosity is your guide. MotivatorYou actively support your team members - both professionally and personally
TEAM
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Innovation FuturistYou think beyond the current scope of your road map. You invent entirely new business opportunities.
TechnologyYou are in touch with the latest gadgets, trends, technology, competitors, frameworks, etc.
PatentsYou actively identify opportunities to protect your intellectual property. ProcessYou recognize that invention goes far beyond products. You are constantly looking for new ways to practice your craft. FearlessYou are fearless. You are dauntless in your next to deliver better experiences.
TEAM
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Design
Resea
rch
Knowled
ge
Techn
ical
Commun
icatio
n
Lead
ership
Innov
ation
Culture
Project Skills Personal Skills Team Skills
Current
+1
+2
-2
-1
1
3
5=over
=at
=under
G O A L S A S S E S S M E N T
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Design
Resea
rch
Knowled
ge
Techn
ical
Commun
icatio
n
Lead
ership
Innov
ation
Culture
Project Skills Personal Skills Team Skills
Current
+1
+2
-2
-1
1
3
5=over
=at
=under
A B I L I T I E S A S S E S S M E N T i n A C T I O N
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V I S U A L I Z E Y O U R T E A M
Design Research
Culture Innovation
Technical Knowledge
Leadership Communication
1
5
3
2
4
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T H E 8 - S I D E D D I E
T H E T O T E MD I D S O M E O N E S A Y D n D ?
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TH
E T
OT
EM
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T H E W O R K S H O P
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The future is not something that happens to you. The future is something you do. Glen Hiemstra, futurist.com
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Your career is the one project you will exclusively own.
Make it a great one!
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Individual
W O R K S H O P F L O W
Pre-work
Iterate
Workshop
Manager check-in
Implement
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8 - 10 Participants
Mix it up
Different roles and disciplines
Varying levels of seniority
Pull from different teams
W O R K S H O P AT T E N D E E S
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Who are you? What’s your brand?
What are your prior experiences?
Where are you now? Where do you want to be?
Planning. Values, Vision and Goals.
Building your network.
Defining your north star.
Set your itinerary.
W O R K S H O P A G E N D A
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Exercise 1: Setting your compass
1: Who Are You?
My name is __________________ and I am a ___________________
at _____________________. I work in __________________,
__________________, on the _____________ which is famous for
making the best ____________________ ever. I’ve attended _____
design conferences and been in the industry for _____ years.
My current position is __________________________. When I was
10-years-old I wanted to be a(n)_______________________________.
I work best in environments that are __________________________.
Customers of my work appreciate me because I’m ______________.
I feel most productive after __________________________.
My super power is _______________________. If there’s one thing
I’d like to get out of today’s workshop it would be: ___________
name role (not title)
company
product
title or role
adjective
noun /occupation
noun
activity
why?
city
country team
#
#
walmartlabs
Brand yourself for the career you want, not the job you have.
Your personal brand is what people say about you when you are not in the room.
Dan Schawbel, 2010
Chris Drucker, 2010
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Exercise 2: Mapping where you’ve been
Role: Type of work? Responsibilities?Common deliverables?
Current Experience
Environment:Describe the company. Size? Industry? Product catagory? Team dynamic?
The best parts were:What were they and why?
The worst parts were:What were they and why?
Use the space provided to reflect on your past experiences with professional development.
What have you learned?
3a: Reflection
Role: Type of work? Responsibilities?Common deliverables?
Your previous job
Environment:Describe the company. Size? Industry? Product catagory? Team dynamic?
The best parts were:What were they and why?
The worst parts were:What were they and why?
Use the space provided to reflect on your past experiences with professional development.
What have you learned?
3b: Reflection
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Exercise 3: Where are you now?
Use the metrics below to help assess your skills as they are today. Feel free to make it more meaningful to you or your role by customizing the categories and specific skills associated.
What have you learned?
4a: Assessment
Impact
Interaction
Visual
Tools
Process Knowledge
Research
Impact
Flexibility
Tools
Prioritization Skills
Functionality / Logic
Appearance
Interactions
Impact
Communication
Empathy
Methods
Roadmap
Domain Expertise
ResearchPrototypingDesign
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
1 5
Plot where you are today with an X in each column below. Then go back and mark where you want to be with a circle. Which gaps are you most excited about closing? Which ones feel most urgent?
Where do you want to be?
4d: Assessment
1 5
1 5
1 5
1 5
1 5
1 5
ResearchPrototypingDesign
CommunicationTechnicalKnowledge
InnovationCultureLeadership
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Exercise 4: Planning your path
The future is not something that happens to you. The future issomething you do.
Glen Hiemstra, futurist.com
walmartlabs
5c: Goal #1
What do you want to accomplish?
What might get in your way?
How will you know when you’ve achieved your goal?
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Exercise 5: Building Your Network
Types of mentors
StrategicBusinessOrganizational AwarenessStrategic AlliesExternal View points
OperationalGenerally technical and functional contactsHelp you get your job done
Types of mentors
Personal AdviceOrganizational insightProfessional / Personal development
Your network is your net worth.Porter Gale, 2013
walmartlabs6: Connections
Name & Role
Meeting frequency
Why did you select this person? How will they help?
Name & Role
Meeting frequency
Why did you select this person? How will they help?
Name & Role
Meeting frequency
Why did you select this person? How will they help?
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Exercise 6: Defining your north star
walmartlabs
I've learned that making a 'living' is not the same thing as 'making a life'.
Maya Angelou
7: Future Plan 1.0
Where?
How?
What?
Who?
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Wrap Up: The Itinerary
8: Your Itinerary
Values
1 2 3
1 2 3
Vision
Goals
Connections
walmartlabs
Your time is limited, so don’t waste it living someone else’s life...Don’t let the noise of other’s opinions drown out your own inner voice. Have the courage to follow your heart and intuition.
Everything else is secondary.Steve Jobs
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Standardized language
Recognized careers as a design project
Built identity and camaraderie
Efficiency gains in 1:1’s
Promotion cycles with minimal debate
Empowered employees and managers
R E S U LT S
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Ian Swinson
Global Head of UX, Anaplan
@iswinson
T H A N K S !
The Smart Business Platform™
Your career is the one project you will exclusively own.
Make it a great one!