UX & Kognitionspsykologi - UX Open 2016

UX & KOGNITIONSPSYKOLOGI

ANTROP

UX Open 2016-10-14

ANTROP UX OPEN 2016

DANIEL

2

Tjänstedesigner, kognitionsvetare

Spotify Skandia SMHI

Avanza Bank Google Scania

m.fl.

Avanza Bank Maersk Line

UPPDRAG

“FOLK SER INTE SÅNT SOM ÄR MITT FRAMFÖR ÖGONEN

PÅ DEM”

UPPMÄRKSAMHET

7

https://www.youtube.com/watch?v=FWSxSQsspiQ

https://www.youtube.com/watch?v=FWSxSQsspiQ

8

Folk läser mindre än 20 % av innehållet på en webbsida [Jakob Nielsen, 2008]

ANVÄNDNINGSMÅL & SÖKNING

“FOLK HAR INGEN ANING OM VAD DE SJÄLVA GÖR”

11http://www.lucs.lu.se/wp-content/uploads/2011/01/Hall-et-al.-2010-Magic-at-the-Marketplace-Choice-Blindness-for-

the-Taste-of-Jam-and-the-Smell-of-Tea.pdf

http://www.lucs.lu.se/wp-content/uploads/2011/01/Hall-et-al.-2010-Magic-at-the-Marketplace-Choice-Blindness-for-the-Taste-of-Jam-and-the-Smell-of-Tea.pdf

http://www.lucs.lu.se/wp-content/uploads/2011/01/Hall-et-al.-2010-Magic-at-the-Marketplace-Choice-Blindness-for-the-Taste-of-Jam-and-the-Smell-of-Tea.pdf

12http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0060554

http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0060554

13http://www.lucs.lu.se/wp-content/uploads/2014/04/Lind-et-al.-Real%E2%80%90Time-Speech-Exchange-indicates-

that-we-use-auditory-feedback-to-specify-the-meaning-of-what-we-say.pdf

http://www.lucs.lu.se/wp-content/uploads/2014/04/Lind-et-al.-Real%E2%80%90Time-Speech-Exchange-indicates-that-we-use-auditory-feedback-to-specify-the-meaning-of-what-we-say.pdf

http://www.lucs.lu.se/wp-content/uploads/2014/04/Lind-et-al.-Real%E2%80%90Time-Speech-Exchange-indicates-that-we-use-auditory-feedback-to-specify-the-meaning-of-what-we-say.pdf

TACK!Daniel Anundi Tjänstedesigner

facebook.com/antropab

www.antrop.se

[email protected]

0721 81 18 44

http://www.antrop.se

UX & Kognitionspsykologi - UX Open 2016

Design

Transcript of UX & Kognitionspsykologi - UX Open 2016