Design21 - Branding Vanfix
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![Page 1: Design21 - Branding Vanfix](https://reader033.fdocuments.net/reader033/viewer/2022061121/546f6b01af795944798b45f1/html5/thumbnails/1.jpg)
Novo sistema de Identidade visual
VANFIXBranding e Design Coorporativo Marca, símbolo gráfico ou logotipo.
![Page 2: Design21 - Branding Vanfix](https://reader033.fdocuments.net/reader033/viewer/2022061121/546f6b01af795944798b45f1/html5/thumbnails/2.jpg)
ProblemaA Vanfix era uma marca que tinha problemas de reconhecimento pelo mercado ainda com problemas sérios de legibilidade e apresentação. Os produtos e embalagens estavam desalinhados da atualidade do mercado de utilidades domesticas e desplugado do que o seu consumidor busca além de não traduzirem a qualidade dos produtos que são muito bons. Catálogo confuso, com imagens e produções que não valorizavam os produtos e sem o mix completo de utensílios oferecido pela Vanfix.
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Marca antiga
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Produtos antigos
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Embalagens antigas
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EstratégiaReposicionamento da empresa no segmento de utilidades domésticas, com a revitalização de produtos, embalagens e marca, seguindo as tendências do mercado e adequando-se ao target.
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Marca Atual Marca Antiga
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Embalagens novas
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Embalagens novas
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Embalagens novas
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Catálogo Novo
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Catálogo antigo Catálogo atual
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Catálogo antigo
Catálogo atual
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Produtos revitalizados
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Produtos revitalizados
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Produtos revitalizados
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Produtos revitalizados
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Produtos revitalizados
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Produtos revitalizados