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Hello KINGSTON

Philip Slade : @PathWorldwide : #LondonCPB

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Our approach

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Designing your own job

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10 Lessons from the past Your Brand Your Story

Your Future

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Lessons from the past

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Lesson 1:

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Lesson 2

Get experience in business, fast.

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Lesson 3

Take advantage of the unexpected

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Lesson 4

Be wary of big money

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Lesson 5

Challenge yourself

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Lesson 6

Don’t lose sight of why you’re here

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Lesson 7

This is business, not everyone plays nice.

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Lesson 8

Make the most of your situation, however bonkers the offer

global network expansion

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! " # $ $ % & ' % ( ) * + , % (

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Lesson 9

Collaborate and compete internationally

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www.Woudhuysen.com

Lesson 10

Get yourself a mentor(s) &

Don’t be shy in asking

10 Lessons from the past

1.  No one is waiting to give you a job 2.  Get commercial experience, fast 3.  Make the unexpected work for you 4.  Be wary of big money offers 5.  Challenge yourself, constantly 6.  Don’t lose sight of what you are good at 7.  Not everyone plays nice 8.  Make the most of every situation 9.  Collaborate and compete internationally 10.  Get yourself a mentor

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Design your own job

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.

You are a brand You make stuff

You need to be sold

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Brand

Money

Product

Location

Design your own job

Comms

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Brand

Money

Product

Location

Design your own job

Comms

35  2/02/2016  

Help is at hand

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Money

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Money

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Comms

@wearesocialsg • 482

ACTIVE INTERNET USERS

TOTAL POPULATION

ACTIVE SOCIAL MEDIA USERS

MOBILECONNECTIONS

ACTIVE MOBILE SOCIAL USERS

FIGURE REPRESENTS MOBILESUBSCRIPTIONS, NOT UNIQUE USERS

FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS

FIGURE BASED ON ACTIVE USER ACCOUNTS, NOT UNIQUE INDIVIDUALS

FIGURE REPRESENTS TOTAL NATIONAL POPULATION, INCLUDING CHILDREN

FIGURE INCLUDES ACCESS VIA FIXED AND MOBILE CONNECTIONS

JAN2016

A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS

MILLION MILLION MILLION MILLION MILLION64.91

URBANISATION: 83%

59.47

PENETRATION: 92%

38.00

PENETRATION: 59%

74.92

vs POPULATION: 115%

33.00

PENETRATION: 51%

DIGITAL IN THE UK

• Sources: UN, US Census Bureau; ITU, Facebook, GSMA Intelligence.

2/02/2016   39  UK DIGITAL LANDSCAPE JAN 2016 >>We Are Social

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Location

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Made in Sheffield

Patent No. 3021457

Location

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Brand

Money

Product

Location

Design your own job

Comms

Final thoughts

• Understand your value • Collaborate with people who frighten you • Dominate your corner of digital • Chase the funding you deserve • Choose the right location

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Goodbye KINGSTON

Philip Slade : @PathWorldwide : #LondonCPB

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PT Barnum used to create noise and excitement for his circus arriving by walking an elephant through town. We work with our clients to discover ‘their elephant’ and then create the most impactful and resonant way to tell their story.

Walking the elephant through town

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Further Reading Pathww.com @Pathworldwide

Cpblondon.com @LondonCpb

Cpbgroup.com Contagious.com (CP+B Creative Bravery)

Adage.com (CP+B digital approach)

ReNew Sheffield (re-use empty city center space)

Sheffield Soup (Detroit idea for Crowd funding live in the UK)

Bristol Webstart (one of the 100’s of incubator projects in regions cities)

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h.p://startups.co.uk  h.p://startupbritain.org  Non-­‐UK  resident?  You  would  qualify  for  a  grant  from  the  UK  Gov.    h.ps://www.gov.uk/government/publicaNons/entrepreneurs-­‐seOng-­‐up-­‐in-­‐the-­‐uk