Design Workshop 1 - Fall 2012
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Transcript of Design Workshop 1 - Fall 2012
Design WorkshopBy: Jeff Zhan & Stephanie Cheng
Publications Committee Fall 2012
1
To-Do’s for Today:
• What is Good Design?• Principles of Layout*• Principles of Type• Cover Design Examples
To-Dos
What is Good Design?
What is Good Design?
What is Good Design?
Creativity
Structure
What is Good Design?
Clean.
(think APPLE)
What is Good Design?
General Layout
Justify Columns.
Principles of Layout
“Rule of Thirds.”
What is Good Design?
What is Good Design?
Principles of Layout
Two-Column
Layout.
Principles of Layout
Principles of Layout
Principles of Layout
Principles of Layout
Visual Center.And Balance.
Visual Center.And Balance.
No Structure.But has Focal Point.
Principles of Layout
Visual Center.And Balance.
Small text
Case/Color
Contrast
No Structure.But has Focal Point.
Principles of Layout
Principles of Layout
Big 5:1. Contrast2. Color3. Type
5. Alignment
4. Spacing
What is Good Design?
1. Contrast(color/placement)
Principles of Layout
1. Contrast(font thickness)
Typography
4. Spacing (clean/organized)
Principles of Layout
Audience.
Newsletter?
Principles of Layout
Business Report?
Flyer or Ad?
Cover or Spread?
Design Heavy
Structure Heavy
What is Good Design?
Typography
Typography
Why Serif/Sans-Serif? Typography
Typography
weights.Contrast style.
readibility.mood.
Typography
Typography
Typography
Typography
If Possible:
Title: Sans-serif.Modern. Simplistic. Minimal.
Body Text: Use Serif if long text.Better reading experience..
What is Design?
Serif:
BodoniPerpetuaTrajan (PBL)Museo
What is Design?
Sans-Serif:Gotham / GothamHelvetica StandardHelvetica Standard CondensedLuzSans-BookArial
Spreads &
Covers
Principles of Layout
Cover Examples
Cover Examples
Cover Examples
Cover Examples
Cover Examples
Cover Examples