Design Thinking for U.S. Homebuilding Organizations
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Transcript of Design Thinking for U.S. Homebuilding Organizations
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DESIGN THINKING FOR HOMEBUILDERS
IN THE MIDST OF A HOUSING CRISIS?
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Opportunity1999-2005
U.S. Homebuilders
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Opportunity?
Life is Good…
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OPPRTUNITY
Much to Celebrate…
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If You Build it , They Will Come…
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2006-????
U.S. Homebuilders
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All Signs Point to Disaster…
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The Survivors…
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We Want Answers
Why did this happen?
• Following the “HERD”?• De-regulation?• SILO Thinking?• Caught up in “Euphoria”?• Speculation?• Greed?
Who is responsible?• Builders?• Consumers?• Lenders?• Developers?• Investors?• Banks?
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Now What?
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Stop Following the HERD!
Choose a different direction and plan your way out!
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“The Herd” Planning Style (SILOS)…1999-2008
=Sales
Land Dev.
Construction
Finance
Purchasing
Marketing
“That’ll Fit” Planning Method
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If You Design it, They Will Come…2009-Future
Land Dev.
Land Acq.
Purchasing
Construction
Marketing
Finance
sales
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• Clearly Defines Problems
• Gathers Information• Makes Keen
Observations• Shares and Displays
Findings• Brainstorms & Votes• Provides Solutions• Creates Plans & Builds
Mock-ups
=
Design Thinking Homebuilding
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“Decision is a risk rooted in the courage of being free.” -Paul Tillich
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Change Your Tomorrow…
Choose: Design Thinking Homebuilding