Design Thinking for Social Innovation
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Transcript of Design Thinking for Social Innovation
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Design Thinkingf o r s o c i a l i n n o v a t i o n
by Jawwad Zaidi
Stanford Social Innovation Review 2010
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The Authors
Jocelyn WyattIndustrial Designer, Co-lead
and Executive Director of IDEO.org
Author: ‘Design thinking for Social Innovation’
Tim BrownIndustrial Designer , CEO and President of IDEO. Author of ‘Change by Design’ (2009)
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Keywords
social innovationl design thinkingl functionalityl ideationl implementationlinspirationlcommunity prototypingl improvisationl local solutionsl emotionall intuitionl empathyl multi-disciplinaryl
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The Design Thinking Approach
A user-centered approach
SOLUTIONS are grounded in user-needs
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The Design Thinking Approach
Incorporation of
Consumer Insight, experience
IMPROVISATIONPrototyping: iterative process
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The Design Thinking Approach
Initially adopted by
Businesses
Increasingly adopted by Non-Profit Organizations
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The Design Thinking Approach
‘Positive Deviance’coined by Jerry Sternin, Tufts University
factors that remain positive in a given situation
DISCOVER SOLUTIONS among locals
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The Design Thinking Approach
SOLUTIONS usually only work in local context
Combating Malaria in GHANA
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The Design Thinking Approach
Origin of IDEO: 1991David Kelly Design+ID2
2001break from traditional realm of design
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The Design Thinking Approach
Shifting of focus from Look and Functionality
to a broader approach, encompassing systems
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The Design Thinking Approach
HUMAN, intuitive process
Emotional Meaning given preference over Rational Overanalysis
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The Design Thinking Approach
Inspiration
Implementation
Ideation
Non-linear often looping
process
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The Design Thinking Approach
Henry Ford:
“ If I’d asked my customers what they wanted, they’d have said: ‘a faster horse’.”
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The Design Thinking Approachwell-constructed BRIEF
neither too abstract nor too specific
EMPATHY with stakeholderKara Pecknold, RWANDA – IDEO Toolkit
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The Design Thinking Approach
IDEATIONsynthesis of field observations and market research= INSIGHTS
“To have a good idea, you must first have lots of ideas”
-Linus Pauling
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The Design Thinking Approach
IDEATION
Brainstorming defer judgement
Crowd-sourcing of ideas
InnoCentive
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The Design Thinking Approach
IMPLEMENTATIONPROTOTYPINGmay not be close to final product
Graphics or Blood Donation
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The Design Thinking Approach
IMPLEMENTATION
StorytellingCommunication strategy
for solution
Impediments:acceptance of idea of failure
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ID 503 - RESEARCH METHODS IN INDUSTRIAL DESIGN FALL SEMESTER 2013-2014
Jawwad Zaidi
######!Questions!######
The Design Thinking Approach
Is a ‘formula’ approach as dictated in the ‘IDEO toolkit’ a truly viable solution for the developing world, or is it a cavalier attempt to repackage externalized solutions?
Does design thinking
appropriate existing local knowledge only to provide an imposed solution that may not be readily accepted by the local population?
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ID 503 - RESEARCH METHODS IN INDUSTRIAL DESIGN FALL SEMESTER 2013-2014
Jawwad Zaidi