Design Thinking & Innovation
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Transcript of Design Thinking & Innovation
Design Thinking & Innovation
HOW TO APPROACH PROBLEM SOLVING WITH EMPATHY
Oscar Malpica, Envisioning Labs CEO
www.envisioninglabs.com
Innovation and change management professional with multi-industry experience in business strategy, innovation management, R&D, and digital storytelling. Passionate about technology trends and exploratory innovation. Past gigs: Microsoft, Canadian Chamber of Commerce, Norske Skog, UN Volunteers, PLA.
ABOUT ME
exploratory innovation, R&D, digital storytelling
We help organizations create new products or services that add value to their brand through systematic innovation methodologies and the adoption of emerging technologies.
ABOUT ENVISIONING LABS
www.envisioninglabs.com
www.innovationlabs.ca
An introduction to Design Thinking How to develop an empathetic approach to problem solving Transform ideas into products, services or experiences that create value Learn how to seek innovation opportunities Career advice for making your mark in the design community
YOU WILL LEARN
www.envisioninglabs.com
What is innovation? Jobs to be Done, Value Proposition Canvas Design Thinking Methodology Tools: VP Canvas, Empathy Map & HIT Matrix Hands-on Design Exercise Q&A
AGENDA
InnovationAct of generating more value for the customer
and the business by fulfilling a JOB TO BE DONE better than anyone else“ ”
What is innovation, really?LET’S AGREE ON ONE THING
www.envisioninglabs.com
JTBD is the higher purpose for which customers buy products, services and solutions“”
JTBD
Solution 1
Solution 2
Solution 3
Solution n
Improvement
Need satisfied
Jobs to be DoneFIRST THINGS FIRST
www.envisioninglabs.com
Have light and warmth at home
JTBD
Fire
Candles
Electricity
Improvement
Need satisfied
JTBD:
Stars
Jobs to be DoneFIRST THINGS FIRST
www.envisioninglabs.com
Value Proposition CanvasLET’S BEGIN AT THE END
www.envisioninglabs.com
Human-Centred Design
Creative approach for problem solving that focuses in understanding the people’s needs at the centre of the issues to resolve
Design Thinking
It’s a methodology that utilizes a human-centred approach to systematically identify opportunities for innovation
Design ThinkingHUMANS AT THE CENTRE
www.envisioninglabs.com
Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design).
Stanford School of Design version
Design ThinkingCOMES IN VARIOUS FLAVOURS
www.envisioninglabs.com
Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design).
IDEO version
1 - Inspiration
2 - Ideation
3- Implementation
Design ThinkingCOMES IN VARIOUS FLAVOURS
www.envisioninglabs.com
Value Proposition CanvasLET’S BEGIN AT THE END
www.envisioninglabs.com
Value Proposition CanvasLET’S BEGIN AT THE END
www.envisioninglabs.com
Design ExerciseYOUR TURN TO INNOVATE
1 2 3 41. Empathize
2. Frame the problem
3. Ideate
4. Innovate
www.envisioninglabs.com
Design ExerciseYOUR TURN TO INNOVATE
Canvas
HIT Matrix
GAIN
S :)
PAIN
S :(
INSPIRATION (CARDS AGAINST HUMANITY)
1
2
3
41. EmpathizePopulate the right side of the VP canvas based on observations from the video
2. Frame the problem Transfer key pains and gains to the HIT Matrix
3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box
4. InnovatePropose an innovation that optimizes customer fit in the left side of the VP canvas
www.envisioninglabs.com
Heuristic Ideation Technique (HIT) MatrixCOMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS
HIT MATRIXLuxury Business Hotel
Wireless Access Spa Services Personal Chef Concierge Executive Lounge
First Class Travel
Reclining Seats Wireless Access Reclining Seats
Spa Services Reclining Seats
Personal Chef Reclining Seats
Concierge Reclining Seats
Executive Lounge Reclining Seats
In-Seat Chargers Wireless Access In-Seat Chargers
Spa Services In-Seat Chargers
Personal Chef In-Seat Chargers
Concierge In-Seat Chargers
Executive Lounge In-Seat Chargers
Gourmet Meals Wireless Access Gourmet Meals
Spa Services Gourmet Meals
Personal Chef Gourmet Meals
Concierge Gourmet Meals
Executive Lounge Gourmet Meals
Personal Attention
Wireless Access Personal Attention
Spa Services Personal Attention
Personal Chef Personal Attention
Concierge Personal Attention
Executive Lounge Personal Attention
Fast Service Wireless Access Fast Service
Spa Services Fast Service
Personal Chef Fast Service
Concierge Fast Service
Executive Lounge Fast Service
www.envisioninglabs.com
PAINS(-)
GAINS(+)
Heuristic Ideation Technique (HIT) MatrixCOMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS
www.envisioninglabs.com
Innovation in ActionTHINKING OUTSIDE OF THE BOX
https://youtu.be/iSs2KYs4Hfk
www.envisioninglabs.com
Design ExerciseYOUR TURN TO INNOVATE
Design a product or service that improves the love life of single
Vancouverites
www.envisioninglabs.com
Design ExerciseYOUR TURN TO INNOVATE
https://youtu.be/dgdVV_h7Ad4
Design a product or service that improves the love life of single Vancouverites
www.envisioninglabs.com
Design ExerciseYOUR TURN TO INNOVATE
Canvas
HIT Matrix
GAIN
S :)
PAIN
S :(
INSPIRATION (CARDS AGAINST HUMANITY)
1
2
3
41. EmpathizePopulate the right side of the VP canvas based on observations from the video
2. Frame the problem Transfer key pains and gains to the HIT Matrix
3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box
4. InnovatePropose an innovation that optimizes customer fit in the left side of the VP canvas
www.envisioninglabs.com
Thank youOscar Malpica, Envisioning Labs [email protected]
www.envisioninglabs.com