Design thinking. A driver for Innovation
-
Upload
vivien-sung -
Category
Design
-
view
649 -
download
4
description
Transcript of Design thinking. A driver for Innovation
![Page 1: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/1.jpg)
DESIGN THINKING A driver for innovation
UNSW COFA: iNtegrAted deSigN@vivieNSUNg
![Page 2: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/2.jpg)
in the last number of years, we have experienced enormous cultural, technological and economic shifts.
THE cHaNGING laNDScapE
DEmocracIzED ToolS
commoDITIzaTIoN
crowD-SourcED DESIGN
SElf publISHING ToolS
THE aSIaN cENTuryGlobal warmING
SocIal mEDIa rISE
parTIcIpaTIoN EcoNomy purpoSE EcoNomy
Two-way coNvErSaTIoNS
collaboraTIvEcoNSumpTIoN
![Page 3: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/3.jpg)
![Page 4: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/4.jpg)
At a time when the pace of change and market disruption is increasing, the ability to reframe problems, uncover new opportunities, and deliver creative solutions is a business imperative, not just a market differentiator.
Michael Westcott, Design Management Institutehttp://bit.ly/1uHOhXD
![Page 5: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/5.jpg)
DESIGN = problEm SolvING Tool
traditionaldesign
Service & experience design
OrganisationalStrategic design
Socialtransformation
design
CommunicationsProductsBuilt form
Servicesexperiencesinteractions
OrganisationalSystemsCultureConversations
WickedSocialglobalPublic
Higher complexity
1.0 2.0 3.0 4.0
intangibletangible You can’t solve a wicked problem but you can make it better.Jane Treadwell, former CEO Designgov
By shifting the conversation and context of design from products and communication to systems, services, and strategic solutions, designers are making their presence felt far beyond the borders of corporate design departments by tackling “wicked problems” that governments and traditional bureaucracies have been unable to resolve. Michael Westcott, DMI (Design Management Institiute)
References: Humantific, The Other Design Thinking
![Page 6: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/6.jpg)
DESIGN = SolvING complEx problEmS
Images from Humantific. The Other Design Thinking.
traditionaldesign
Service & experience design
OrganisationalStrategic design
Socialtransformation
design
• Facilitation of stakeholders• Co-design• Observation & human-behaviour• Collaboration• Multi-disciplinary
design thinking provides an approach and process to solving complex problems. design offers an approach to managing uncertainty by facilitating a safe space to think aloud and to fail. this space is key to innovation.
![Page 7: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/7.jpg)
pEoplE(desirability)
buSINESS(viability)
*TEcHNIcalfeasibility
DESIGN THINKING
Above left - Creative Confidence. By Tom and David Kelly
buSINESSDESIGN
‘design skills and business skills are converging’ Roger Martin, Rotman School of Management, University of Toronto
Around the world, it is increasingly recognised that creative industries, with their associated skills and capabilities, are a major driver of competitive advantage in global markets and supply chains.Roy Green and Lisa Colley, The Conversationhttp://bit.ly/Vw5qUR
![Page 8: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/8.jpg)
5 NEw DESIGN carEErS for THE 20TH cENTury
5 New Design Careers for the 21st Century. Tim Brown. Jul 22, 2014
the Business designer
the Social innovator
the Hybrid design
researcher
the design
entrepreneur
the designer
Coder
Combining entrepreneurialism and design is the hot thing.
Every start-up worth its salt has a designer on its founding team.
Designers designing for the social sector. creating maximum positive
impact and exciting new innovations to those most in need.
Designers who can also code possess a powerful set of tools - to conceive new ideas and the ability to launch
them quickly into market.
Designers looking at innovation beyond end product to business
model, channel strategy, marketing, supply chain etc.
Designers knowing how to tap into technology/real-time data to
reveal user behavior combined with qualitative research.
![Page 9: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/9.jpg)
Prototype designer
Conversation designer
Strategic designer
visualdesigner
Servicedesigner
Knowledgedesigner
Chiefdesign Officer
innovationAdvisor
CustomerCentreddesigner
Chiefexperience
Officer
dataStrategist
DESIGN rolES IN auSTralIa
![Page 10: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/10.jpg)
DESIGN THINKING
DESIGN THINKING
a problem-solving toolkit to approach problems of all scales and complexity
a strategic way to innovate
Image: http://www.myisco.com
![Page 11: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/11.jpg)
DESIGN THINKING ISHumaN-cENTrED
the ultimate experts about any challenge you are addressing are the
people you are designing for.
![Page 12: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/12.jpg)
collaboraTIvEHuman-centred design benefits from
multiple perspectives and different skill sets. A few minds are better than one.
ITEraTIvEit’s about learning by doing, and about trying ideas out by prototyping, getting
feedback and making it better.
opTImISTIcdesign is about tranforming difficult
challenges into opportunities for design.
![Page 13: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/13.jpg)
DISCOVEr DEfInE DEVElOp DElIVEr
diverge
diverge
converge
converge
ideation, generating multiple ideas and solutions.
taking the best ideas to refine, iterate. develop models, and evaluate.
Synthesis to extract key insights. develop opportunity questions.
empathetic research to understand the problem and users.
![Page 14: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/14.jpg)
SuStaInabIlIty = EnVIrOnmEntal + SOCIal + ECOnOmIC
SyDnEySuStaInabIlIty Jam
SyDSuS
SyDSuS
SyDSuS
![Page 15: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/15.jpg)
InSpIrEr mEntOrJamHOSt
I tO Jam
SyDSuS
![Page 16: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/16.jpg)
https://www.youtube.com/watch?v=pU9gS3r9FXQ
lovE compoST
Love Compost is a composting program that gets communities to put their food waste back into the soil.
How might we inspire and educate people to understand food so they waste less and reduce impact on the environment?
![Page 17: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/17.jpg)
opporTuNITy poSTOpportunity Post is an invitation to connect, acknowledge
& respect that the street is home to some people.
https://www.youtube.com/watch?v=yZhC_wgirtU
![Page 18: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/18.jpg)
How might we create positive connections for homeless to
share skills and stories?
How might we connect, acknowledge & respect that the street is home to some people?
![Page 19: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/19.jpg)
DISCOVEr DEfInE DEVElOp DElIVEr
empathetic research to understand the problem and users.
![Page 20: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/20.jpg)
EmpaTHETIc rESEarcH
TEST aSSumpTIoNS
uNcovEr uNmET NEEDS
paIN poINTS
moTIvaTIoNS
uNDErSTaNDING DIffErENT STaKEHolDErS
aSpIraTIoNSuNDErSTaND bEHavIourS
IS IT rEally a problEm?
take a beginners mindset, and ask ‘Why?’Ask open questions to seek stories. tell me about....Seek extreme users and analagous situations.
![Page 21: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/21.jpg)
obSErvaTIoN
![Page 22: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/22.jpg)
INTErvIEwS
Daniel, 25 year old musician
it’s weird to think all these inner city areas were creative or working class or immigrants 30, 40 years ago and now it’s inaccessible. it’s just the way it is, you have to move further out.
![Page 23: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/23.jpg)
ImmErSIoN
Image: Souplab
![Page 24: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/24.jpg)
SHaDowING
Image: http://boltgroup.com/product-innovation/research
![Page 25: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/25.jpg)
culTural probES
Image: Healthy Food Cultural Probe (Design for America RISD|Brown) by Benjamin Chan
![Page 26: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/26.jpg)
DISCOVEr DEfInE DEVElOp DElIVEr
Synthesis to extract key insights. develop opportunity questions.
![Page 27: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/27.jpg)
http://youtu.be/Z2D54ukpLoU
SToryTEllING
Say & do, think & feel
![Page 28: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/28.jpg)
fINDING THEmES
![Page 29: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/29.jpg)
mappING / crEaTING framEworKS
http://www.hcdconnect.org/methods/create-frameworks
![Page 30: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/30.jpg)
framING opporTuNITIES
![Page 31: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/31.jpg)
How might we enable lower income earning artists like William to continue to choose to live where they love as they transition through different life stages?
William is a 29 yr old musician who loves his inner city community. His girlfriend Ana and he don’t want to have to move out to the suburbs to settle down.
![Page 32: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/32.jpg)
DISCOVEr DEfInE DEVElOp DElIVEr
ideation, generating multiple ideas and solutions.
![Page 33: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/33.jpg)
IDEaTING
![Page 34: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/34.jpg)
DISCOVEr DEfInE DEVElOp DElIVEr
taking the best ideas to refine, iterate. develop models, and evaluate.
![Page 35: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/35.jpg)
‘the Secret to innovation: think Like a Kid’tim Brown, ideOhttp://linkd.in/1brrH2s
proToTypING
![Page 36: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/36.jpg)
![Page 37: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/37.jpg)
![Page 38: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/38.jpg)
![Page 39: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/39.jpg)
TESTING
![Page 40: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/40.jpg)
![Page 41: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/41.jpg)
insightsOnly night markets in the City of Sydney
Light is one of the biggest opportunities at a night market to activate the space
Other Asian cultures have moved to Chinatown and are an important factor to the vibrancy and relevance of Chinatown today
Markets have the potential to offer more cultural value than just a place to sell stuff
People crave authentic experiences
Image right: Pamela See, Crossing Boundaries exhibition
How might we transform Sydney Chinatown Markets to a place you can experience the vibrancy and dynamism of Asian culture and all it has to offer?
![Page 42: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/42.jpg)
where cultures meet
![Page 43: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/43.jpg)
sYDNeY chINAtOwN
mArKets
fish
= ab
unda
nce
sYDNeY chINAtOwNmArKets
![Page 44: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/44.jpg)
China australia Millennial ProjeCt (CaMP)200 YOUNG INNOVATORS / 2 COUNTRIES / 1 CITY
australiachina.org
![Page 45: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/45.jpg)
camp INNovaTIoN lab
A model of what what we’d like to see in the future. Collaboration cross-sector and cross-culture. equality and respect across gender and ethnicity.
Connecting young innovators in Australia and China.
Providing a platform for young leaders (18-35) from Australia and China to connect, solve problems, develop networks and do business.
CAMP creates a blueprint for positive bilateral relations, helping Australia become an author, not a bystander, of the Asian Century.
![Page 46: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/46.jpg)
Building a trusted community from mulit-sector to create with us. Our first co-design workshop, we invited creative and digital economy, government, social enterprise and corporate sectors.
CO-deSigN / PArtiCiPAtiONtrAditiONAL MOdeL
co-DESIGN = Designing with not for
![Page 47: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/47.jpg)
crEaTING THE fuTurE
visioning 20501. economy & business
2. sustainability3. politics
4. education5. communication & innovation
6. people & culture
![Page 48: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/48.jpg)
TrustRespectCommunication/dialogue and open communicationUnderstanding/mutual understandingHonestyFun/laughter/humourIntegrityCommon ground/objectives/experiencesShared interestShared valuesSharing FlexiblityShared optimismShared goals/futureShared visionTransparencyMutual interestMutual benefitOpennessPerseveranceAligned beyond cultureStorytellingIndependenceFreedom to adventureReliableAuthenticityPerfectionSay no when it countsGenerosityGenuineMutualityReciprocityIntegrationListeningSharing friendsStorytellingGifting
what Makes a good relationshiP?
![Page 49: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/49.jpg)
What are your hopes for the Australia China relationship
in 2050?
![Page 50: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/50.jpg)
A coming together in a way that creates mutual benefit – based on respect for each
other and the strengths each can bring.
![Page 51: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/51.jpg)
that we will be close partners tackling global environmental, health and social challenges.
![Page 52: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/52.jpg)
that Mandarin is a commonly spoken language in Australia
![Page 53: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/53.jpg)
By 2050, many of the current politicians of the world will be dead.
So there is hope.
![Page 54: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/54.jpg)
How migHt we make CamP awesome?
1 Partnerships2 Recruitment and talent scouting
3 Hard event design - formal learning4 soft event design - informal learning
5 Publicity and Reach6 Community building
![Page 55: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/55.jpg)
the designer who has problem-solving skills and can use design to approach problems of various complexities and scale will be a valuable asset.
![Page 56: Design thinking. A driver for Innovation](https://reader031.fdocuments.net/reader031/viewer/2022020122/55632be1d8b42a5c7b8b48a9/html5/thumbnails/56.jpg)
Problems are opportunities in disguise.