Design Process at BlaBlaCar
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Transcript of Design Process at BlaBlaCar
Design Process at BlaBlaCarJulien Pelletier - @jupelletier
Julien P, 31 ans
Design process
https://dribbble.com/monstercritic
Why a design process?
Progress
Switch
Set clear expectactions
Convince!
DISCOVERthe user point of view
DEFINEthe problem to solve
DEVELOPthe options to consider
DELIVERthe right solution
Understand the problem Solve the problem
DivergenceDivergenceConvergence
Convergence
Senior Junior
Data analysisFlow analysis
Stakeholder inputMember voice
User feedback databaseUser testing
User scenario
Design PrinciplesUser storiesRed routesA/B testing
POCHow Might We Questions
Architecture map
BrainstormBenchmarkCard sorting
SketchingWireframingPrototyping
KPIs
MVPStakeholder feedback
SurveyUser observation
Card sortingExternal studies
…
DISCOVERthe user point of view
“There are a lot of flies in my house. They’re so annoying, I want to get rid of them.”
Clara Simon 30 years old
Testimonial
Survey
5% 10% 12% 53% 20%
source: fictional
On a scale from 1 to 5, how much do flies annoy you?
ExtremelyVeryJust a bitNot that muchNot at all
Data
17 quadrillonnumber of flies in the world right now
source: reddit1 quadrillon = 1 000 000 000 000 000 000 000 000
Existing flow user test
All our users tried to kill the flies with their bare hands with a 10% success rate.
DEFINEthe problem to solve
“Flies are annoying because they’re loud and, even worse, because they’re attracted to people.”
Clara Simon30 years old
User interviews
“How Might We” Questions
How might we help people get rid of flies more easily?
Success criteria
● 3 out of 4 users report that flies are not very or not annoying at all.
● Success rate of the solution > 50%
DEVELOPthe options to consider
“If you have literally tried every possible variation, you will have come across the best solution.”
Julie ZhuoVP of Product Design Facebook
Explorations
Prototyping
DELIVERthe right solution
Solution Pros Cons
LightFlexibleAffordableRe-usableSafe for childrenNo battery needed
-
RadicalStill affordable
Need batteryFragile
Solution comparison
A/B Test
Success rate improvement: +400%
10% chance of killing a fly
50% chance of killing a fly
Survey
5% 10%12% 53% 20%
source: fictional
On a scale from 1 to 5, how much do flies annoy you?
ExtremelyA lotJust a bitNot that muchNot at all
DISCOVERthe user point of view
DEFINEthe problem to solve
DEVELOPthe options to consider
DELIVERthe right solution
TestimonialSurvey
DataExisting flow user test
User inteviewsHow Might We question
Success Criteria
Exploration mockupsPrototyping
Solution comparisionUser testSurvey
Questions?Oh, and we’re hiring :)