1

spring studio

@springUX

DESIGN IN TRANSIT:

MOVING FORWARD

Bruce randall

Linda Matthews

March 31, 2015

Process and techniques

used to solve problems…

…almost any kind of problem.

2

3

Design process

4

CUSTOMER INSIGHT

EXPLORE SOLUTIONS

VALIDATE THE EXPERIENCE

CLARIFY THE PROBLEM

5

Keep the user

at the center

of your thinking.

6

Look deeper.

Don’t stop at your

first insight, idea or solution.

Customer Insight

A deep understanding of

your customer is the fuel

that drives a great solution.

9

Take 90 seconds to interview your neighbor

about their morning commute, then switch.

10

Take 90 seconds to interview your neighbor

about their morning commute, then switch.

What happened?

What was nice?

What was frustrating?

personas

11

Journey map

12

Clarify the Problem

14

15

“If I had an hour to solve a problem and my

life depended on the solution, I would spend

the first 55 minutes determining the proper

question to ask, for once I know the proper

question, I could solve the problem in less

than five minutes.”

Albert Einstein

Explore Solutions

17

“I have not failed.

I’ve just found ten thousand ways

that won’t work.”

Thomas Edison

18

What are some ideas for

making a morning commute

delightful?

Validate the Experience

test your concept

Once you have your ideas,

you need to validate that it

does, in fact, solve the

problem.

20

LOW FIDELITY

HIGH FIDELITY PILOT PROGRAM

INFORMAL

Storyboard

21

Act it Out

22

Build a Prototype

23

24

Moving Forward

We know that each of you face thorny challenges. Solving them

can improve the quality of life for hundreds of thousands of

people.

Your opportunity is to transform these challenges into delight.

25

Questions?

26

Thank You!

150 SPEAR ST, STE. 1500 SF, CA 94105

415.339.1979 | www.springstudio.com | @SpringUX

Image Attributions• Cover Slide: “Caltrain – 4th and King” by Sergio Ruiz. Usage permitted by SPUR.

• Slide 5: “Powell Station Mezzanine” by Sergio Ruiz. Usage permitted by SPUR.

• Slide 6: “BART platform” by Aaron Anderer is licensed under CC BY-ND 2.0.

• Slide 8: “Rush Hour” by Charbel Akhras is licensed under CC CC BY-ND 2.0.

• Slides 9 & 10: “19th Street BART - Oakland” by Sergio Ruiz. Usage permitted by SPUR.

• Slide 14: “Elevator Aboard the Celebrity Equinox” by Joe Ross is licensed under CC BY 2.0. Modified.

• Slide 15: “Seamless Train” by Dave Fayram is licensed under CC BY 2.0. Modified.

• Slide 17: “Visions of BART” by John Morgan is licensed under CC BY 2.0. Modified.

• Slide 18: “Night commuters; turnstyle exit, Castro Valley BART Station” by rafael-castillo is licensed under CC BY 2.0

• Slides 22 & 23: CC @MaryWharmby

• Slide 24: “el cerrito del norte” by Robert Couse-Baker is licensed under CC BY 2.0

• Slides 25 & 26: “Untitled” by Davide Ragusa is licensed under Public Domain CC0 1.0

27