Design for corporate transformation

Disruptors are setting a new level of expectation

but the real market remain the “old one”

Market segments

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Players on the market

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Value per customer

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Business strategy

Disrupt existing markets

Build exponential organizations

Try to transform their business

Try to survive

LEADERSEARLY FOLLOWERSFOLLOWERSLATE FOLLOWERS STARTUPS

Business strategy

Build exponential organizations

Try to transform their business

Try to survive

Disrupt existing markets

The business transformation

implement leaders models

reshape the internal service & org. model

use technology to empower workforce

the transformation challenge

convert into exponential

Future marketHuman expectations

Technological opportunities

Business transformation

Past Now Soon Tomorrow Future

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

Future marketHuman expectations

Technological opportunities

Business transformation

Opportunity space

ARTIFICIAL INTELLIGENCE

WEB

MOBILE

SMAC

ROBOTICS

The “human” issue

THE HUMAN ISSUE

how to change organization and introduce technology in the real context

design & business transformation

a totally new role for design

support the transformation process across silos

services touchpoints processes organizations

UNDERSTAND

players and natural processes

FACILITATE

explicit collaboration and communication

MAP

the real world complexity

SET

Vision in front of key peoples

BALANCE

technology and human experience

DESIGN

new internal service models

to build the magic age in professional context

Thank you

@lucamascaro www.sketchin.ch