Design and artwork specifications booklet

Designs to Inspire - Printing to Impress

If you’ve already created your files for print or you are

looking to design yourself, take a quick look at these

guidelines before you email your artwork and place your order. It might save you time

- and should help ensure your artwork is in the best

possible format for print.

Uploading Designs

If you’ve already created your files for print, take a quick look at these guidelines before you email your artwork and place your

order. It might save you time - and should help ensure your artwork is in the best possible format for print.

4 Rules for Designing the Perfect Fit

Make sure you’ve accounted for the ‘bleed’ in your design, filling this area with any background colours or images so that the colour goes to the edge leaving no white margins. Ensure all important parts of your design (such as text or shapes) are kept within the safe margin area, preferably 5mm away from edge.

Where possible designs featuring graphics or text should be submitted as vector based PDFs. To keep your text in vector format, we recommend applications like Adobe Illustrator, Adobe InDesign and more recent versions of Adobe Photoshop. Please note, saving text in JPEG format could result in ‘fuzzy’ edges.

When your design features a combination of photography and text, make sure the photographs included are 300 dpi @ 100% sizing. If you are not sure about the quality or size, please ask our design team to check for you and we will let you know if the image is high quality and will print out perfect, or if it will need to be replaced.

Supply your final artwork as a high quality PDF, 3mm minimum internal bleed, 3mm Bleed and Crop Marks (3mm away from edge). Do a final checkover for sizing, colour conversion, image quality, fonts are converted to outlines and bleed is included. Once this is all checked, we will do a final run-through in our prepress department and start proofing.

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SAFE ZONE

The basics

Supplying your files

When preparing your press ready files for Accent Print and Copy to print from, please ensure that the following specifications are met.

• Your artwork is the correct size to what you have ordered (click here for dimensions and measurements of sizing).

• Include 3-5mm bleed on all sides of your artwork. Please make sure background extends into the bleed area, the bleed ensures unprinted white edges after trimming.

• Please make sure all important information and graphics are kept a minimum of 3mm away from the trim area, otherwise you risk losing it completely.

• Ensure that there are crop marks (outside of your bleed area).• PDF is exported as High Resolution or Press Quality.

Images are best taken on a quality camera rather than a smartphone. Images from the internet are generally not high enough quality for print.

• All of your images are CMYK, and NOT RGB. (We cannot guarantee accurate colour conversion from RGB files when they are processed ready for plate/print production).

• Image files should be flattened if created in Photoshop. • 300dpi resolution at 100% which includes a minimum of 3mm

bleed all the way around the edges.• Do not embed profiles.• If a particular setting is required, ie, for newsprint, we will

adjust at the artwork stage before production.

Images

PDF files

Design and artwork specifications

• All fonts have been converted to outlines or embedded (use only Postscript fonts or outline your True Type fonts).

• Specify spot colours if needed in artwork• All colour modes must be converted to CMYK. We will not take any

responsibility for print results like discolouration or unexpected outcome when you supplied file as RGB or Pantone.

• Black to be 100 K only if one colour, or for a Rich Black set these values: 80/80/80/100 in your CMYK palette.

Please avoid using the following programs for print ready files:

• Microsoft Word• Publisher• PowerPoint

These programs are not suitable for high-end artwork or printing.

However, if you are supplying a document for us to produce artwork, a Microsoft Word file is great for text or content. Please supply high quality images separately in a titled folder. We will then design your artwork in our programs and start the proofing process.

Last notes

Colours and fonts

Accent Print and Copy can accept finished art in the programs listed above, but a cost factor will be incurred with all artwork and

accuracy of output cannot be guaranteed.

We will, however, use the content of the files for re-design to your brief, subject to sighting supplied material.

RGB colour mode is a combination of three primary colours: Red, Green, Blue. This value represents the colours that are exhibited through electronic devices such as monitors, television, cameras and other forms of computer systems. It uses lights to pass through the primary colours, using the reflections on the human eye of these colours to represent multiple colour spectra on screens. It is a complete opposite process compared to the colour processes applied on ink, paint or other methods that use white as a main base material. Due to the use of light wavelength to create the colour schemes, RGB creates strong vibrancy in colour. However, this value is only for viewing purposes through electronic system, not to translate into a physical material form.

Colour Guide

CMYK colour mode is four different inks mixed in colour printing. Cyan (Blue), Magenta (Pink), Yellow and Black is referred as CMYK, which is used in general paper printing processes. Unlike RGB colour mode, CMYK absorbs four colours into a white paper surface, which creates an unsaturated colour on the final printed product. Whilst the production encompasses the final colour via running through four different components: Cyan>Magenta>Yellow>Black, the colours absorbs each component run after run, which results in the tiny particles of each colour producing a block of a colour to the human eye, in a half-toned form. Thus, CMYK produces a wide spectrum of colours, but not in a saturated form.

Pantone is also known as Spot Colour or PMS: Pantone Matching System, which itself is a multiple colour scheme used in various industries, comprising of a colour book as a representation. Using 14 foundational colour pigments, Pantone uniquely created the standard colour matching system to unify the colours in different manufacturing sectors. Since then, Pantone has been an ideal standard colour reference to industries and businesses. Although the current Pantone values are broad, it still does not depict the colours processes of CMYK.

RGB

PANTONE

CMYK

[DIGITAL & WEB]

[PMS FOR PRINTING]

[COLOUR FOR PRINTING]

Vectors

Combining rasters and vectors

A vector image contains many scalable object that are defined by a mathematical formulae or paths rather than pixels. Vectors are therefore scalable and resolution independent. As shown to the right, because vectors are path-based, they can be enlarged infinitely yet remain crisp and clear.

Vector files must be saved as EPS or AI formats to retain their scalability. They are used for corporate logos and other graphics as they are easily portable and cannot be altered from within desktop publishing programs.

Image Types

A raster image is any that is composed of pixels in a grid, where each pixel contains colour information for the reproduction of the image, such as the continuous tone in the image to the right. Rasters have a fixed resolution, which means that an enlargement of the image results in a quality decrease, as shown in the detail.

Raster images are usually saved as TIFF or JPEG file formats for print, or JPEG, PNG or GIF file formats for web.

Any given design may be a combination of raster and vector images, and usually is. Think type (vector) and image (raster) – the basis of most designs such as the ones pictured on the right.

Normally photographic elements will be saved as a raster file format, while other overlaying elements will be vector-based images, such as text or logos.

Rasters

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Size Millimetres

4A0......................... 1682 x 23782A0 ........................ 1189 x 1682A0 .......................... 841 x 1189A1 .......................... 594 x 841A2 .......................... 420 x 594A3 .......................... 297 x 420A4 .......................... 210 x 297A5 .......................... 148 x 210A6 .......................... 105 x 148A7 .......................... 74 x 105A8 .......................... 52 x 74A9 .......................... 37 x 52

International paper sizes are a standard system of related sheet sizes, based on a series of three different sizes called A, B or C - all of the same proportions.

All sizes have the rectangular proportion of 1: √2 (or 1: 1414) which is mathematically unique - no other size allows paper to be cut, or folded, in half and yet retain the same proportion. Because these proportions always remain constant, artwork will enlarge or reduce photographically to fit any international size. It is also not necessary to give dimensions of paper when you ask for a quote or job from a printer, as we will cut down the paper to suit each particular job.

Definition of weight, or “substance”, of paper is expressed in constant terms as “grammes per square metre” (or gsm); if a sheet of A0 paper weighs 90 grammes it is then described as “90gsm”, regardless of the actual size of the sheet.

The A SeriesThe A series is for general printed matter including stationery and publications. The basic standard sheet. A0 measures 841 x 1189mm which is equivalent of a square metre area. Each number after the series initial A indicates a halving of the preceding larger area. Thus A1 is half of A0, A2 is one-quarter of A0, A3 is an eighth of the A0 sheet area, etc. Sheet sizes larger than A0 retain the same proportions and designating numeral is prefixed to the letter. Thus 2A0 indicates a sheet twice as large as an A0.

Paper sizing

A1

A2 A3

A4A5

A4

The B SeriesThe B series is about half way between two A sizes. It is intended as an alternative to the A sizes, used primarily for books, posters, wall charts and similar pieces where the difference in size of the larger sheets in the A series represents too large a jump. The basic B size, called B0, measures 1000 x 1414mm. This series is more expensive.

Size Millimetres

B0 .......................... 1000 x 1414B1 .......................... 707 x 1000B2 .......................... 500 x 707B3 .......................... 353 x 500B4 .......................... 250 x 353 International sizeB5 .......................... 176 x 250 International sizeB6 .......................... 125 x 177 International sizeB7 .......................... 88 x 125B8 .......................... 62 x 88

The C SeriesThe C series is used for folders, postcards, and envelopes. The C series of envelope sizes is suitable for insertion of A series sizes either flat or folded. A C6 envelope will take an A6 sheet flat, an A5 folded once, or an A4 sheet folded twice.

Size Millimetres

C0 .......................... 917 x 297C1 .......................... 648 x 917C2 .......................... 458 x 648C3 .......................... 324 x 458 International sizeC4 .......................... 229 x 324 International sizeC5 .......................... 162 x 229 International sizeC6 .......................... 114 x 162 International sizeC7 .......................... 81 x 114 International size

General Mailing Size Millimetres

DL .......................... 110 x 220 International sizeDLX ....................... 120 x 235 International size

B6

B5

B4

C6

C5

C4

Folded twice

Folded twice

Flat

Folded once

Folded once

Flat

A4

A4

A4-DL

A5

A5

DL

Designs to Inspire Printing to Impress

We have in-house graphic designer department who are experienced and friendly and have a passion for print and designing. Using all the latest software, we are able to take your ideas and refine them into a professional representation of your company.

With fully qualified, experienced and dedicated on-site Graphic designers, we love to come up with new and creative solutions for our customers.

We love working with other like-minded designers, from the experienced to the newly starting out designer with new fresh ideas.

Our prepress team are helpful with technical advice. We can give guidance for when you don’t know where to start and point you in the right direction. Or just need to check that you’re on track.

Graphic design

Design development

Creative collaboration with designers

Communication and advice

With experience gained over 30 years in the Print and Design industry, we can offer professional advice and implement innovative solutions for your print and designing needs on the Gold Coast.

From design through to finished printed product, we ensure quality in every print and design, that is on point and on-time and achieves your desired goals and target.

We pride ourselves on customer satisfaction with design and print solutions. We take time at the beginning of the process to understand our client’s vision and who their demographic are, and then keep this at the forefront of every creative decision we make.

The proof is in the pudding with a strong portfolio of businesses both longstanding and new, our focus is on nurturing your brand.

Prepress and production

Quality print products

Happy clients

Nurturing your brand

Please note, these tips are intended as a guide only and

are based on Accent Print printing specifications. If you

have any questions or need some guidance, talk to our

friendly creative team today, otherwise - happy designing!

(07) 5597 3322Unit 5/9 Enterprise Street,

Molendinar QLD 4214www.accentprintandcopy.com.au

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