Deseret News media placement
Transcript of Deseret News media placement
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7/28/2019 Deseret News media placement
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Ezekiel Ansah , th e Detroit Lions first round dra ft pick, a ddresses the mediaduring a n NFL football news conference the team's training facility in AllenPark, Mich., Friday , April 26, 2013 . Ansah, born and raised in Ghana, wasselected fifth overa ll in t he NFL draft on Thu rsday. (Carlos Osorio, Associated
Press)
The power of social media is rising at
a phenomenal rate.
In all aspects of media, especially
sports, it has become a force of nature
breaking news, engaging fans anddelivering people directly to everyone.
Even BYU football coach Bronco
Mendenhall has a Twitter account to
take advantage of NCAA rules and
communicate directly with prospects
and fans.
Did you know there were more than 30,000 tweets on Twitter about Ziggy Ansah before and after
Detroit drafted him? And, connections to those who tweeted about him represented a potentialaudience of 53 million?
A detailed analysis of social media paints an interesting picture of what kind of chatter took place
when the Lions picked Ansah in the first round of the NFL draft not only what, but where and by
whom. It is interesting to note, social media traffic about Ansah around the Detroit area was neutral
or negative before the draft, but on draft day turned positive. And the second-most interesting thing
about Ansah on the Internet wasnt his speed, size or his unique story of having never played football
until a few years prior to the draft. It was his glasses.
Thats right, the lensless, black-
rimmed glasses Ziggy wore on draft
day drew so much attention around
the world, they became one of the
biggest features about him. And the
attention led to free admission for
Ansah to 3D IMAX movie theaters
for one year.
Whether it's Ziggy, the Jazz, BYU,
Dick Harmon: Utah analytics company breaks downBYU's Ziggy Ansah and the NFL draftBy Dick Harmon , Deseret NewsPublished: Wednesday, May 15 2013 4:15 p.m. MDT
http://www.deseretnews.com/article/865579437/Report-Ziggy-Ansah-gets-free-movie-tickets-for-a-year-after-wearing-3D-glasses-to-NFL-draft.html?pg=allhttp://www.deseretnews.com/article/865579613/Brad-Rock-BYUs-Bronco-now-in-the-news-business.html?pg=all -
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BYU's Ziggy A nsah is introduced as the fifth overa ll pick by t he Detroit Lions inthe First Round of the NFL Draft at Radio City Music Hall. (Jar en Wilkey /BYU,
Jaren Wilkey/BYU)
Ezekiel Ansah, the Detroit Lions first round draft pick a ddresses the media at theteam's training facility in Allen Park, Mich., Friday, A pril 26, 2 013. Ansah,
born an d ra ised in Gha na , w as selected fifth overa ll i n t he N FL draft on
Thu rsday . (AP Photo/Carlos Osorio) (Car los Osorio, ASSOCIATED PRESS)
Utah or Utah State, an interesting
tool that gauges and measures social
media traffic is featured in a startup
business out of Sandy called NUVI.
This company is a real-time
analytics platform for social media
called "visual intelligence." It makes
social conversations on the webactionable and insightful.
One of the vice presidents, onboard
NUVI for just four months, is
former BYU linebacker and
defensive captain Cameron Jensen.
All this data is pulled from Twitter, Facebook, Google Plus, YouTube, Delicious, Reddit, Flickr,
Vimeo and more than 3 million RSS feeds.
In other words, the new media, the
one that is fast becoming the most
popular communication device of a
generation, has become a powerful
presence for not only the user but
those who want to use it.
For instance, Jensen said his
companys analytics can tell you thattop draftees Eric Fisher (Kansas City)
and Luke Joeckel (Jacksonville) may
have been judged by NFL gurus to be
similar at the top of the college heap,
but Fisher is by far more popular,
more well-known and has more
positive vibes in cyberspace. And
much of that is because Fisher tweets more on Twitter, has more followers and engages with them in
a back-and-forth discussion. That information is valuable to somebody.
Conversely, Notre Dame linebacker Manti Teo's negatives were high before, during and after the
NFL draft. He had similar negatives as West Virginia quarterback Geno Smith. Both slipped down
the ladder on draft day.
The interesting thing is, Jensens
company tools can break it down by
topic, by source, by geography, by
intensity and by time.
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BYU Head Football Coach Bronco Mendenhall congrat ulates Ziggy Ansah on hispick to join the Detroit Lions. BYU's Ziggy Ansah is introduced as the fifth over allpick by the Detroit Lions in the First Round of the NFL Draft at Radio City Music
Hall. April 25, 2 013 (JarenWilkey/Byu, JarenWilkey/BYU)
Ezekiel "Ziggy " Ansah is drafted by Detroit Lions. (Jar enWilkey/By u,
JarenWilkey /BYU)
This is interesting if you are a sports
franchise or college program,
somebody like the Jazz or Utes or
Cougars. Its interesting to see how
this fits in if you were the Deseret
News or selling tennis shoes, or if
you are Tiger Woods and had just
won a big tournament.
People are talking about your
brand, whether you are listening or
whether you care about it or not.
They are talking about you and
discussing you said Jensen.
You have some options. You can choose to ignore it or you can choose to listen or you can choose to
listen and engage those people. What NUVI allows, is you can set up a topic and you can listen on a
number of social media platforms and you can listen and leverage it. You can filter out who the
influencers are; you can filter out sentiment, whether it is positive or negative; and you can use that
for further decisions.
In other words, its a focus group on
steroids.
Companies that use this NUVI
detective work include Vivint,
University of Utah Health Care, BYU
Communications, 97th Floor and
MultiLing to mention a few.
Bottom line? Social media, Twitter
and so on are shaping the world.
This is stuff Don Draper folks on the
TV show "Mad Men" would have killed for.
No wonder Bronco is now on Twitter.
Dick Harmon, Deseret News sports columnist, can be found on Twitter as Harmonwrites and can be
contacted [email protected].
Copyright 2013, Deseret News Publishing Company
mailto:[email protected]://www.deseretnews.com/article/865578380/Bronco-Mendenhall-caves-joins-Twitter.html?pg=all