Department ofConsumerScience

College of Social Sciences

Activities

● The department concentrates its research activities on four areas:- Consumer Information and Empowerment: changes in the consumer

information environment and consumer empowerment- Consumer Behavior: consumer purchasing behavior for innovative

products/services, online & offline retailing- Household Economics: economic status and financial wellbeing of

consumers and households with emphasis on spending and financial decisions

- Behavioral Finance: psychological mechanisms underlying financial decision making

Research/Project

Ranking & Facts

5FacultyMembers

3MOUs withMajor-Data Consulting Firms

3.6Annual Average of Major International Publications per Faculty

85 %Full-Time Employment Rate forUndergraduate (2016-2018)

255Undergraduate/Graduate Students

About the Department● Established in 1971, the Department of Consumer Science is committed to addressing

consumer-centric issues and problems faced by consumers, and improving their wellbeing through teaching, research, and outreach.

● Our program is focused on expanding the understanding of the consumer and market, household economics and financial issues, consumer policy, and consumer big data analysis.

● The curriculum emphasizes problem solving skills and field-based learning experience with a strong analytic orientation.

Vision & MissionOur mission is to prepare students to become professionals who enhance consumer wellbeing and foster the development of a consumer-centered marketplace that bolsters consumer sovereignty.

● Five funded projects in collaboration with international institutions (Funding Amount $ 174, 752 USD in 2020)

● Research project in the areas of consumer empowerment, cross-cultural consumption private education, and financial literacy

● Scholarships - Sim-san Scholarship (Graduate) - Mun-haeng Scholarship (Undergraduate) - Superior Grade Scholarship (Undergraduate)

Funding & Scholarship

● Korean Society of Consumer Policy & Education ● Korean Society of Consumer Studies● American Council on Consumer Interest● Asian Consumer and Family Economics● HCI International, Internet Technologies & Society

Domestic & International Conferences

● The CACI (Consumer Analysts for Consumer Insights) Center invitesworld renowned scholars and hosts forums to keep abreast of the most recent developments in consumer science and related academic disciplines.

Consumer Research Center

● A&C (Analyze & Create) is a student-led program for consumer analysis, pursuing understanding of course materials, and the application of knowledge through hands-on practice.

Activities for Students

Societal impactPursuing responsible and sustainable consumption

Consumer sovereigntyEmpowering consumers to engage in the marketplace

and take a prominent role in resource allocation

Economic well-beingEnhance economic well-being of household in terms of Adequacy, Stability, and Equality

OurMission

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1 398Founded in 1398Oldest University inEast Asia

012020#1 National Customer Satisfaction Index for 14 consecutive years

882021 QS World University Ranking #88

11 0SKKU & Samsung – 110 joint research projects

012020#1 Private Comprehensive University in JoongAngDaily University Ranking

022020#2 The Top 1% Most Cited Articles among Korean Universities in National Research Foundation

102021THE Asia UniversityRanking #10

754International Partnershipwith 754 universities in 74 countries worldwide

SKKU Ranking & Facts

Department of Consumer ScienceHoam Building 50303, 25-2 Sungkyunkwan-ro, Jongno-gu, Seoul, 03063 South Korea

E-mail: con0507@skku.edu Tel: +82-02-760-0507

Website: https://cf.skku.edu