DEMOGRAPHICS SPECIAL RATES PUBLICATION SCHEDULE...
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DEMOGRAPHICS SPECIAL RATES TOTAL ADVERTISING CONTRACT LEVEL DISPLAY AD RATE EARNED DISCOUNT $15,000-$20,000 + $40,000+ $14.00 30% $7,500-$14,999 $20,000-$39,999+ $15.00 25% $5,000-$7,499 $11,000-$19,999+ $16.00 20% $3,000-$4,999 $7,000-$10,999+ $17.00 15% $1,000-$2,999 $4,000-$6,999+ $18.00 10% FEATURE SECTION SIZES 1/8 pg $300 1/4 pg $600 1/2 pg $1,000 Front Banner $2,000 Feature pages are usually offered every other week and themes are chosen based on the run date. Annual themes include: Twilight, G-Day, Valentine’s Day, etc. These papers receive additional hand-to-hand distribution. Ask your sales rep about these special sections in our weekly paper. Full color included. ANNUAL VOLUME CONTRACTS A Volume Advertiser may upgrade to a larger contract - at a lower rate - at any time during the 15-week or 12-month contract period. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run. Semester and Annual Contracts as well as contract upgrades must be approved by The Red & Black’s Advertising Director before becoming effective. Additional details about contracts, upgrades and monthly billing options are contained in The Red & Black Basic Advertising Contract. ANNUAL AND SEMESTER PROGRAMS Ask your rep about our new programs that put you in front of your audience all the time! Programs include online ads, ads in every weekly paper, ads in our magazines, Athenscape, UGA 101 and Visitors Guide. Programs are priced at a monthly rate ranging from $250 to $3,000 per month. More visibility. Less Hassle. PUBLICATION SCHEDULE POLICIES Deadline (4 pm) Publication Date Athenscape First Day of Fall Classes Publication Ampersand Athens Living - Tailgate Guide Ampersand Athens Living - Holiday Guide Final Weekly Fall Publication First Weekly Spring Publication Visitors Guide Ampersand Athens Living Health & Wellness Guide Ampersand Finals Week Edition UGA 101 First Weekly Summer Publication Visitors Guide Ampersand Summer Finals Week Edition Athenscape Publication Aug 13 Aug 8 Aug 8 Oct 17 Oct 30 Dec 1 Jan 5 Jan 6 Jan 16 Feb 20 March 20 April 22 April 29 June 1 June 8 June 5 July 22 July 29 ELECTRONIC SUBMISSION • E-mail ads to [email protected] or [email protected]. • Adobe PDF files are preferred. • Images should be at least 300 DPI and at the dimensions purchased for your ad space. • Full color ads must be designed in a CMYK color space. Spot color ads must be saved as black, plus spot color. Any Pantone number must accompany ad. • The Red & Black cannot guarantee that the advertising submitted in a non-optimal format or without proper fonts will appear as desired when printed. ACCEPTED SOFTWARE Adobe Acrobat PDF CS6 or lower Adobe InDesign CS6 or lower Adobe Photoshop CS6 or lower Adobe Illustrator CS6 or lower With any of these formats, any fonts, artwork, and/or photos must be outlined, embedded or packaged. Please call 706-433-3001 with any submission issues. • All local rates are net and are non-commissionable. • Commission of 15% is given on national rate to recognized advertising agencies only with prior approval. • We encourage all advertisers to pay in advance. A generous 5% cash in advance discount is available if ad copy, layout & payment are received by deadline. If either ad copy, layout or payment is not received by deadline, no discount is allowed. All out of town accounts are required to pay by cash, certified check, money order or credit card. For those local accounts requesting to be billed, an established payment history with The Red & Black is required. Please allow two weeks for processing application for credit. • Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 1 1/2% per month service charge on the overdue balance. • Accounts not paid 60 days from billing date are considered delinquent and placed on credit lock. At the discretion of the credit manager, advertising may be accepted on delinquent accounts if an amount equal to the cost of the ad is also paid on account. • The advertiser is to indemnify The Red & Black for all expenses it may incur to enforce collection of any amount due, and advertiser is to pay reasonable attorney’s fee and court costs incurred in such collection. • The Red & Black reserves the right to regulate typographical tone, subject matter, form, size, wording and illustrations of all advertisements, and to reject or revise copy which it considers objectionable. The Red & Black reserves the right to print “Advertisement” above any advertisement that closely resembles editorial matter. • Snow day / Act of God / or any cause not subject to the control of The Red & Black. If the issue is already in distribution when school is canceled, no adjustments will be made. The Red & Black assumes no responsibility for these advertisements, or any problem arising from their publication. If school is canceled prior to printing & distribution of an issue, The Red & Black will attempt to contact all advertisers scheduled to advertise in that issue. In the event that the advertiser cannot be reached all advertisements will be run in the next distributed issue at the same size and price as the originally scheduled ad. • The Red & Black will not be liable for errors in advertisements, including typographical errors, incorrect publication (insertions or omissions) and resulting losses, but if at fault, will make adjustments on that part of the advertisement in which such error occurred. It is the advertiser’s responsibility to make claims for adjustment within 5 days of publication. No adjustment will be made for errors that do not materially affect the value of the advertisement. The Red & Black cannot bear any liability for copy that changes or corrections made after deadline or by telephone. • The Red & Black reserves the right to border all ads less than a full page. No display advertising will be published upside down, sideways, or in any other manner not in keeping with good traditional newspaper make-up. Foreign languages will not be published in classified or display advertising. • No page position can be guaranteed or sold, but requests for position will be honored when possible. • The Red & Black may revise its advertising rate schedule at any time upon 30 days’ written notice to the Advertiser. • Local advertisers are dealt with individually by The Red & Black. We do not accept brokered advertising. • Agencies placing advertising on behalf of their clients are jointly and severally liable for the full cost of advertising placed. First Day of Fall Classes Publication Ampersand Athens Living Tailgate Guide Ampersand Athens Living Holiday Guide Final Weekly Fall Publication Aug 12* Aug 7 Aug 7 Oct 16 Oct 30 Nov 30 Aug 18 Aug 28 Aug 27 Nov 6 Nov 20 Dec 4 Jan 8 Jan 29 Feb 5 March 19 April 9 April 28 June 3 June 4 July 9 June 25 July 28 Aug 4 Aug 17* Aug 27 Aug 27 Nov 4 Nov 19 Dec 3 CONTACT The Red & Black 540 Baxter Street, Athens, GA 30605 Main: 706.433.3000 Fax: 706.433.3033 ADVERTISING Main: 706.433.3001 Email: [email protected] Classifieds: 706.433.3011 Web: redandblack.com/classifieds/ classified-submission Email: classifi[email protected] NEWS Main: 706.433.3002 Email: [email protected] Web: www.redandblack.com PERSONNEL Will White, Ad Director Natalie McClure, General Manager Deadline (4 pm) Publication Date Deadline (4 pm) Publication Date Deadline (4 pm) Publication Date WHO DOES THE RED & BLACK REACH? Students – 34,536 Faculty, Staff, and Employees – 12,872 Total: 47,408 77% 23% CIRCULATION 10,000 weekly with all publications offered online. 30,000 online views daily. 90 boxes on campus, 40 off campus. Hand-to-hand distribution weekly. ANNUAL SPENDING BY STUDENT AT UGA [The Economic Impact of University System of Georgia Institutions on their Regional Economies in FY 2012] UGA students spent $446,947,728 in and around Athens in 2012. WHO ARE UGA STUDENTS? AGE 20 and under – 14,151 21 and over – 20,385 AVERAGE AGE – 23 GENDER Male – 14,773 Female – 19,719 HOUSING On-Campus – 9,800 Off-Campus – 24,734 1,517 live in Greek Houses RESIDENCE STATUS In-State – 28,458 Out of State – 3,531 International Students – 2,547 EDUCATION LEVEL Undergraduate – 26,278 Graduate/Post-Graduate – 6,631 Continuing Education – 1,627 TOTAL ENROLLMENT - 34,536 AVERAGE STUDENT AGE Out of State 3,531 In-State 28,458 Int’l. 2,547 9,800 66% 33% FACULTY AND STAFF MARKET Faculty and Staff - 2,857 Employees – 10,015 (lecturers and categories of “No Rank”) AVERAGE ACADEMIC YEAR SALARIES OF INSTRUCTIONAL FACULTY Professor – $109,400 Associate Professor – $80,900 Assistant Professor – $76,200 All Ranks - $88,700 RESIDENCE STATUS HOUSING 24,734 OFF-CAMPUS ON-CAMPUS FEATURE PAGES [ ] 2013 UGA FACT BOOK Athenscape July 30 Aug 11 *actual date TBD SPRING 2015 SUMMER 2015 FALL 2015 FALL 2014
Transcript of DEMOGRAPHICS SPECIAL RATES PUBLICATION SCHEDULE...
DEMOGRAPHICS SPECIAL RATES
TOTAL ADVERTISING CONTRACT LEVEL
DISPLAY AD RATE
EARNED DISCOUNT
$15,000-$20,000 + $40,000+ $14.00 30%$7,500-$14,999 $20,000-$39,999+ $15.00 25%$5,000-$7,499 $11,000-$19,999+ $16.00 20%$3,000-$4,999 $7,000-$10,999+ $17.00 15%$1,000-$2,999 $4,000-$6,999+ $18.00 10%
FEATURE SECTION SIZES1/8 pg $3001/4 pg $6001/2 pg $1,000Front Banner $2,000
Feature pages are usually offered every other week and themes are chosen based on the run date. Annual themes include: Twilight, G-Day, Valentine’s Day, etc.
These papers receive additional hand-to-hand distribution.
Ask your sales rep about these special sections in our weekly paper.
Full color included.
ANNUAL
VOLUME CONTRACTS
A Volume Advertiser may upgrade to a larger contract - at a lower rate - at any time during the 15-week or 12-month contract period. The new rate will be effective for all advertising run after the date of the upgrade, but the new rate is not retroactive to advertising previously run.Semester and Annual Contracts as well as contract upgrades must be approved by The Red & Black’s Advertising Director before becoming effective. Additional details about contracts, upgrades and monthly billing options are contained in The Red & Black Basic Advertising Contract.
ANNUAL AND SEMESTER PROGRAMSAsk your rep about our new programs that put you in front of your audience all the time! Programs include online ads, ads in every weekly paper, ads in our magazines, Athenscape, UGA 101 and Visitors Guide.
Programs are priced at a monthly rate ranging from $250 to $3,000 per month.
More visibility. Less Hassle.
PUBLICATION SCHEDULE POLICIES Deadline (4 pm) Publication Date
Athenscape First Day of Fall Classes PublicationAmpersandAthens Living -Tailgate Guide Ampersand Athens Living - Holiday GuideFinal Weekly Fall Publication
First Weekly Spring Publication Visitors Guide Ampersand Athens Living Health & Wellness Guide Ampersand Finals Week Edition UGA 101
First Weekly Summer PublicationVisitors Guide Ampersand Summer Finals Week Edition Athenscape Publication
Aug 13
Aug 8Aug 8
Oct 17Oct 30
Dec 1
Jan 5
Jan 6Jan 16Feb 20
March 20April 22April 29
June 1
June 8June 5July 22
July 29
ELECTRONIC SUBMISSION• E-mail ads to [email protected] or [email protected].• Adobe PDF files are preferred.• Images should be at least 300 DPI and at the dimensions purchased for your ad
space.• Full color ads must be designed in a CMYK color space. Spot color ads must be
saved as black, plus spot color. Any Pantone number must accompany ad.• The Red & Black cannot guarantee that the advertising submitted in a non-optimal
format or without proper fonts will appear as desired when printed.
ACCEPTED SOFTWAREAdobe Acrobat PDF CS6 or lowerAdobe InDesign CS6 or lowerAdobe Photoshop CS6 or lowerAdobe Illustrator CS6 or lower
With any of these formats, any fonts, artwork, and/or photos must be outlined, embedded or packaged. Please call 706-433-3001 with any submission issues.
• All local rates are net and are non-commissionable.• Commission of 15% is given on national rate to recognized advertising agencies
only with prior approval.• We encourage all advertisers to pay in advance. A generous 5% cash in advance
discount is available if ad copy, layout & payment are received by deadline. If either ad copy, layout or payment is not received by deadline, no discount is allowed. All out of town accounts are required to pay by cash, certified check, money order or credit card. For those local accounts requesting to be billed, an established payment history with The Red & Black is required. Please allow two weeks for processing application for credit.
• Accounts not paid within 30 days from billing date are considered overdue and will accumulate a 1 1/2% per month service charge on the overdue balance.
• Accounts not paid 60 days from billing date are considered delinquent and placed on credit lock. At the discretion of the credit manager, advertising may be accepted on delinquent accounts if an amount equal to the cost of the ad is also paid on account.
• The advertiser is to indemnify The Red & Black for all expenses it may incur to enforce collection of any amount due, and advertiser is to pay reasonable attorney’s fee and court costs incurred in such collection.
• The Red & Black reserves the right to regulate typographical tone, subject matter, form, size, wording and illustrations of all advertisements, and to reject or revise copy which it considers objectionable. The Red & Black reserves the right to print “Advertisement” above any advertisement that closely resembles editorial matter.
• Snow day / Act of God / or any cause not subject to the control of The Red & Black. If the issue is already in distribution when school is canceled, no adjustments will be made. The Red & Black assumes no responsibility for these advertisements, or any problem arising from their publication. If school is canceled prior to printing & distribution of an issue, The Red & Black will attempt to contact all advertisers scheduled to advertise in that issue. In the event that the advertiser cannot be reached all advertisements will be run in the next distributed issue at the same size and price as the originally scheduled ad.
• The Red & Black will not be liable for errors in advertisements, including typographical errors, incorrect publication (insertions or omissions) and resulting losses, but if at fault, will make adjustments on that part of the advertisement in which such error occurred. It is the advertiser’s responsibility to make claims for adjustment within 5 days of publication. No adjustment will be made for errors that do not materially affect the value of the advertisement. The Red & Black cannot bear any liability for copy that changes or corrections made after deadline or by telephone.
• The Red & Black reserves the right to border all ads less than a full page. No display advertising will be published upside down, sideways, or in any other manner not in keeping with good traditional newspaper make-up. Foreign languages will not be published in classified or display advertising.
• No page position can be guaranteed or sold, but requests for position will be honored when possible.
• The Red & Black may revise its advertising rate schedule at any time upon 30 days’ written notice to the Advertiser.
• Local advertisers are dealt with individually by The Red & Black. We do not accept brokered advertising.
• Agencies placing advertising on behalf of their clients are jointly and severally liable for the full cost of advertising placed.
First Day of FallClasses PublicationAmpersand Athens LivingTailgate Guide Ampersand Athens Living Holiday GuideFinal Weekly Fall Publication
Aug 12*
Aug 7Aug 7
Oct 16Oct 30
Nov 30
Aug 18
Aug 28 Aug 27
Nov 6Nov 20
Dec 4
Jan 8
Jan 29Feb 5
March 19
April 9April 28June 3
June 4
July 9June 25July 28
Aug 4
Aug 17*
Aug 27Aug 27
Nov 4Nov 19
Dec 3
CONTACTThe Red & Black540 Baxter Street, Athens, GA 30605
Main: 706.433.3000Fax: 706.433.3033
ADVERTISINGMain: 706.433.3001Email: [email protected]: 706.433.3011Web: redandblack.com/classifieds/
classified-submissionEmail: [email protected]
NEWSMain: 706.433.3002Email: [email protected]: www.redandblack.com
PERSONNEL Will White, Ad Director Natalie McClure, General Manager
Deadline (4 pm) Publication Date
Deadline (4 pm) Publication Date
Deadline (4 pm) Publication Date
WHO DOES THE RED & BLACK REACH?Students – 34,536Faculty, Staff, and Employees – 12,872Total: 47,408
77%23%
CIRCULATION10,000 weekly with all publications offered online.
30,000 online views daily. 90 boxes on campus, 40 off campus.
Hand-to-hand distribution weekly.
ANNUAL SPENDING BY STUDENT AT UGA [The Economic Impact of University System of Georgia Institutions on their Regional Economies in FY 2012]
UGA students spent $446,947,728 in and around Athens in 2012.
WHO ARE UGA STUDENTS?AGE20 and under – 14,15121 and over – 20,385AVERAGE AGE – 23
GENDERMale – 14,773Female – 19,719
HOUSINGOn-Campus – 9,800Off-Campus – 24,7341,517 live in Greek Houses
RESIDENCE STATUSIn-State – 28,458Out of State – 3,531International Students – 2,547
EDUCATION LEVELUndergraduate – 26,278Graduate/Post-Graduate – 6,631Continuing Education – 1,627
TOTAL ENROLLMENT - 34,536
AVERAGE STUDENT AGE
Out of State3,531
In-State28,458
Int’l. 2,547
9,800
66%
33%FACULTY AND STAFF MARKETFaculty and Staff - 2,857Employees – 10,015
(lecturers and categories of “No Rank”)
AVERAGE ACADEMIC YEAR SALARIES OF INSTRUCTIONAL FACULTY Professor – $109,400Associate Professor – $80,900Assistant Professor – $76,200All Ranks - $88,700
RESIDENCE STATUS
HOUSING
24,734OFF-CAMPUS
ON-CAMPUS
FEATURE PAGES
[ ]
2013
UG
AFA
CT
BOOK
Athenscape July 30 Aug 11
*actual date TBD
SPRING 2015
SUMMER 2015
FALL 2015
FALL 2014
OPEN RATE: $20.00 per column inch This is a non-commissionable rate for advertisers with a storefront in the Athens-Clarke County & Atlanta market area.
NATIONAL RATE: $28.70 per column inch This rate applies to all non-local accounts and is commissionable to recognized advertising agencies only. Transient advertisers will be charged at the national rate. Payment in advance is required.
NON-PROFIT RATE: $19.00 per column inch
COLOR RATESA variety of color choices are available in each issue of The Red & Black. Full color combines cyan, magenta and yellow ink to create millions of different hues. Spot Color includes the same 3 colors individually or a combination, i.e. Georgia Red is a mixture of magenta and yellow.
POST-ITSPost-Its are a front page advertising option available on The Red & Black and are a unique way to get your advertising message noticed. Post-Its can be created and produced in house. A proof will be provided and the order must be placed 15 business days prior to the publication date. Call for ad copy specs and wind direction.Cost per thousand...............$175Minimum run......................10,000Size.....................................2.875” x 2.875”
INSERTS INSERT PAGESCard (8 1/2 x 11 max.)4-8 pages9-16 pages
CYAN
MAGE
NTA
YELLOW
REDGREEN
PURPLE
8thPage
2 col. x 8”
12th Page
2 col. x 5”
24th Page2 col. x 3”
8th Page4 col. x 4”
10th Page3 col. x 4”
16th Page
2 col. x 4”
32nd Page2 col. x 2”
4 col. inchesx $20.00
_______$80.00
16 col. inchesx $20.00
________$320.00
DISPLAY ADVERTISING
COST PER THOUSAND$95.00$104.00$124.00
Over 16 pages, please call for quoteRates are non-commissionable. No partial runs are accepted. There is a 20% surcharge per advertiser for inserts containing multiple advertisers. All inserts require acceptance of sample copy by The Red & Black before scheduling. Deadline to schedule insert is two weeks prior to publication.
Ship inserts seven business days prior to insertion to:
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1“
1.5“
2“
2.5“
3“
3.5“
4“
4.5“
5“
5.5“
6“
6.5“
7“
7.5“
8“
8.5“
9“
9.5“
10“
1 column = 1.53”2 column = 3.22”
3 column = 4.9145”4 column = 6.61”
5 column = 8.31”6 column = 10”
FULL PAGE AD6 col. x 21”= 126 col. in.
HALF PAGE AD3 col. x 21”= 66 col. in.6 col. x 10.5”= 63 col. in.
QUARTER PAGE AD3 col. x 10.5”= 31.5 col. in.5 col. x 6.5”= 32.5 col. in.
DIGITAL ADVERTISING
Based on 10,000 impressions running weekly, mobile placement is as follows:
Phone Banner (300x50px): $100/Week
Tablet Banner (300x50px): $100/Week
Phone/Tablet Rectangle:$100/Week (300x250px)
NEWSLETTER SPONSOR
Bundling includes coupons in Print, Online, Mobile and In-App Placement.
$100 per week [pay as you go]
$75 4+ Weeks
$60 8+ Weeks
**50% down payment must be made for multi-week bundle
ONLINE FREQUENCYDISCOUNTS2 Weeks = 10%3 Weeks = 15%4+ Weeks = 20%52 Weeks = 35%(Annually)
MOBILE
Emailed to 3,500 UGA Students Weekly
COUPON BUNDLES
DISPLAY RATES
One Spot Color.................$130.00Two Spot/Pantone...........$260.00
Full Color.........................$380.00
CLASSIFIED RATES Submit, create and pay for your classified in one easy step online. Go to http://www.redandblack.com/classifieds/ and click “Place your ad”Please call (706) 433-3011 for Classifieds questions.
PUZZLES Crossword & Sudoku - $75/Week (3 col. x 1”)
(Weekly Rates Displayed Left)Deadline: 5 days prior to start date.
Minimum Purchase: 50,000 Impressions
FREQUENCY RATES: 3-4 Issues10% off
AD SIZING
Full Page
Run 1X: $2520Run 3X: $2268
6 col. x 10.5”
6 col. x 21”
Half Page
Run 1X: $1260Run 3X: $1134
QuarterPage
Run 1X: $630Run 3X: $567
3 col. x 10.5”
$100/Week (300 x 250)
The Red & Black c/oAtlanta Journal-Constitution
6455 Best Friend Road, Norcross, GA 30071
10.5“
11“
11.5“
OTHER POPULAR SIZES:2 col. x 8” or 4 col. x 4”
= 16 col. in.2 columns x 4” = 8 col. in.2 columns x 2” = 4 col. in.
MAGAZINE✓ Student lifestyles✓ Fashion, food
& music trends✓ Copies are
distributed in key locations on campus and in town
OPEN RATES:Full Page $5001/2 Page $4001/4 Page $3001/8 Page $195
& AMPERSAND
NICHE PUBLICATIONS
Deadline: 2 weeks prior to publication datePublishes: September, November, February, April, and June
COMPANION TO HOUSING FAIR EVENT ON CAMPUS✓ Pictures, floor plans &
amenities✓ All-in-One resource
Deadline: DecemberPublishes: January Distributed at Housing Fair
UGA 101NEW STUDENT & PARENT ORIENTATION GUIDE✓ For parents✓ For freshmen & transfers✓ Distributed by hand at 21 orientation sessions
Deadline: Late AprilPublishes: June- available all year
OPEN RATES:Full Page $8201/2 Page $4801/4 Page $315
11
UGA VISITORS GUIDE✓ For visitors, parents,
alumni, students & FANS!✓ For freshmen✓ Distributed 2x/YEAR to
hotel rooms, athletics visitors centers, graduate programs, international students & more!
✓ 50,000 Copies Printed!
OPEN RATES:Full page: $1,7751/2 page: $1,0451/4 page: $5951/8 page: $325
VISITOR’S GUIDE
Brought to you By
University of Georgia
EXCLUSIVETHE
WINTER/SPRING 2014
INSIDE: Campus Essentials | Housing | Events | And Much More!
VISITORS GUIDEVISITORS GUIDE
COLLEGIATE GUIDE TO THE CLASSIC CITY✓ Apartment living, dining & shopping✓ Tailgating, Holiday
Season & Health and Wellness Features
✓ 1 per semester 3x annually
ATHENS LIVING
SIZING HOUSING FAIR DIGEST
MAGAZINE SIZING (W X H)FULL PAGE 7.375” x 9.75” 1/2 PAGE H 7.375” x 4.75”1/2 PAGE V 3.5” x 9.75”1/4 PAGE 3.5” x 4.75”1/8 PAGE 3.5” x 2.25”
“SLIM JIM” SIZING (W X H)FULL PAGE 4.875” x 10”1/2 PAGE H 4.875” x 5”1/2 PAGE V 2.375” x 10”1/4 PAGE H 4.875” x 2.5”1/4 PAGE V 2.375” x 5”
HOUSING FAIR DIGEST SIZING (W X H)FULL PAGE ONLY 5.5” X 8.5”
Deadline: June and DecemberPublishes: July and January
Deadline: 2 weeks prior to publication datePublishes: March, August, and November
5+ Issues15% off
OPEN RATES: Full page: $7501/2 page: $4501/4 page: $300
OPEN RATES: Full page: $500
