Global Marketing

Dell & VMware Deliver Enterprise Cloud Building on Your Existing Framework

John von Voros, Dell Cloud Services

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Cloud Computing: Dell’s working definition and characteristics

• “Elastic” - scale up or down• On demand, self-service• Highly automated• Consumption-based billing• Unlimited processing and storage• Open and non-proprietary

Providing scalable IT solutions as a service over the Internet.

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Cloud Services implementation models

There are two complementary approaches to implementing cloud services, each with their own pros and cons

No external dependencies on delivery of service level

Control of security, audit

Data can remain onsite

Requires scale for model viability

Minimal capital requirements, no upfront risk/commitments

Costs scale with usage

Scale capacity up/down

Choices emerge

…One Size Does Not Fit All For Cloud Services

PublicCloud

Services

PrivateCloud

Services

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Cloud Models: The CIO decision path

Tradeoffs will force CIOs to evaluate private cloud services and a new category of cloud services – hybrid cloud services

Application resources(IT management on-

demand, business apps on demand)

Scale out architectures(Virtualized production,

Development on demand and Storage on demand)

Hybrid cloud services critical to bridging

tradeoffs

CIOstrategic and

practical consideratio

ns

Private Cloud

Services

Hosted by Internal IT

Dedicated, but Hosted by

3rd party

On-PremisePrivate Cloud

HostedPrivate Cloud

Public Cloud Services

Hybrid Cloud

Services

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Four Primary Use Cases

Shared Infrastructure for Multiple LOBs(Multiple LOBs, datacenter consolidation, etc)

Rapid Deployment (Lab, Demo, Test, etc)

Global Access(Bring Apps Close to Users for performance, etc)

Each Implementedby VMwareCustomers

Temporary or Elastic Capacity(Seasonal, projects, batch processing, DR/failover, etc)

Pri

vate

/ H

ybri

d

Clo

ud

Public

/ H

ybri

d C

loud

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The Dell point-of-view

• Scale-out app

• Runs well in virtualized environment

• Not tied to legacy systems

• Latency tolerant

• New / modern app development

What makes a good cloud app workload?Business

Requirements

Workloads

Architecture

Can I leverage a Cloud Service?

Is the application suitable for the Cloud?

Is the deployment optimized?

Migrating traditional in-sourced IT service workloads to Cloud Services requires a careful assessment based on application

workload characteristics

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VMware vCloud Director

Objective– Abstract, organize and allocate vSphere

resources for multi-tenancy

– Provide end users a self-service portal to request and access workloads

Features– Resource abstraction, allocation, and

separation – virtual datacenters

– Organizations – security boundaries

– API for cloud management and interoperability

End user – Cloud web portal for users

– Catalogs of vApps (workloads)

– Access control

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Realizing Hybrid Cloud with vCloud Connector

Access vCloud Connector directly inside vSphere Client

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vCloud Hybrid Cloud Model

Dell Confidential

On Premise

Dell vCloud

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vCloud Hybrid Cloud Model

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Dell Cloud with VMware vCloud™ Datacenter Services Offering

Additional Components & Options

Three Compute Capacity Options Available

Compute by the HourPay As You Go (PAYGO)

Compute by the MonthReserved

Compute by the BladeDedicated

MULTI-TENANTNo Minimum Commitment

Capacity Subject to Availability

MULTI-TENANTAt Least 1 Year Commitment

100% Guaranteed Availability

SINGLE-TENANT At Least 1 Year Commitment

Customer “Owns” Server

Charged per hours used Charged per month reserved

Charged per month per blade

vCPU RAMRAM

vCPU RAMRAM

SATA or high performance

SAS Data Storage

Support for Windows or SUSE Linux

f5 Load Balancing

vShield Edge &

Vshield App Security

Basic or ProSuppo

rt

SecureWorks

SecureWorks

Security

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Efficient architecture workshop

Dell-facilitated engagement addresses key technology and related business challenges, including topics such as self-service provisioning and automation of operational tasks

Complete end-to-end services

Limited duration, high impact

Clear phases and decision points

Flexible, modular approach

Consulting Services help advance virtualization, improving time-to-value

Technology Introduction

Proof of Concept

Technology introduction

proof of concept

Explore use cases of leading edge technologies as a Proof of Concept (POC) to make informed deployment decisions

Accelerator

Combines a readiness assessment, design and implementation, and has a predefined scope and limited integration points

Custom design and

implementation

Full-production roll out

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