B Y :

A S M A L I Y A N A J A ’ A F A R

H A R N I N A F A R A H M E R I C A N

N U R N A B I L A S Y A Z W A N I S U H A I M I

S Y A H I R A H A M I R A M D . D I N

Company Description

Current Market Situation

Product Review

Competitive Review

Information Technology System

Swot Analysis

Marketing Strategies

Financial Data & Projection

Conclusion

OUTLINE

COMPANY DESCRIPTION

• Derived from Italian word

• Located in Seksyen 7, Shah Alam Selangor

• Date of commencement – 1st January 2016

• Partnership business (contribution of RM20,000)

• Operating in-house business

• Main activity: produce and deliver variety of pizzas through online

selling

CURRENT MARKET SITUATION

People want to consume a food that can offer

delicious food and healthy at once.

Trends of people who like to order for food and

expect the food to arrive at their front door

Time taken to prepare pizza is very quick and fast

New idea in using QR Codes to easiness the

process of ordering pizza

PRODUCT REVIEW

• Offers variety type of pizzas (meat lover to vegan customers)

• 12 different flavours of pizza

COMPETITIVE REVIEW

• Have a large

market share and

strong network

• Strong brand image

and loyal customer

• Massive

advertisement

• The delivery is

charges to customer

• Leading pizza

delivery company in

the world

• Price of products

and services is lower

and more

reasonable

• Many promotions

that benefit the

consumers

• Most development

potential company

in the world

• Merge and

purchase some

restaurants

• Always update and

introduce new menu

• Lack of dine-in

capacity

• One of Singapore's

largest and most

successful pizza

chains

• Manager checks

the pizzas before

serving as a way to

control the quality

• The price is

relatively higher

compared to other

competitors

SCANLIFE QR CODES SCANNER

SCANLIFE QR CODES

Products and promotion work smarter

Easy access to product information, customer reviews, and price.

Customer will just need to scan the QR Codes

Codes will generated by ScanBuy Inc.

HOW TO ORDER?

Install

Scan

Purchase

Install

Need to have ‘ScanLife App’

Supported by IOS, Android, Blackberry

World, Nokia, and Windows

Free installation

Scan

Purchase

SWOT ANALYSIS

• Low price

• Fast and free delivery

• IT tool - ScanLife QR codes scanner

• Low cost of advertisement

• Interaction with customers is memorable

Strengths

• Low brand image

• Lack of customization (product menu)

• Lack of franchise

• Only available for smartphones users

• Back out buyer & undisclosed information

Weaknesses

• More branches

• Expansion of food range/ menu offered

• Growing opportunity of smart phones

Opportunities

• Competition from close competitors

• Rising price of raw material

• Vandalism

Threats

MARKETING STRATEGIES

Market Segmentation

Demographics

• Female and male including children with the age range between 10 to 40 years old.

• Focus to different races

Geographic

• Community around Shah Alam

Psychographics

• Focus more on students and career people

• Focus to family

Behavioural

• Focus on user that has price sensitivity, brand loyalty and health conscious.

MARKETING STRATEGIES

Target Market Selection & Positioning

Target market selection

Multi-market strategy

Children, family, teen, youngadult

Facebook, Twitter & Instagram

Positioning

High quality & healthy product

Change people perception

Retail price per unit: RM 22.50

Cost per unit: RM 15.00

Target unit sales:

JAN (1% from 648,000 population)

FEB (1% increase in unit sales and followed by

MARCH)

FINANCIAL DATA & PROJECTION

FINANCIAL DATA & PROJECTIONJanuary February March

Revenue

(COGS)

Gross Profit

- EXPENSES

Salary

Equipment

Utilities

Telephone

Transp. Cost

Software

Rent

Cont. Cost

Adv.

Total Expenses

NET PROFIT

145,800

(97,200)

48,600

8,000

28,000

250

200

400

180

1,800

3,000

4,000

(45,830)

2,770

160,380

(106,920)

53,460

8,000

26,000

250

200

600

180

1,800

3,000

6,000

(46,030)

7,430

176,418

(117,612)

58,806

8,000

25,000

250

200

1,000

180

1,800

3,000

6,000

(45,430)

13,376

CONCLUSION

Conclusion

Considered several areas

Differentiation strategy - QR

Codes technology

SWOT Analysis & Competitor

Reviews

Market segmentation

Limit the delivery

Develop the forecasted

financial statement

Concept of ‘Kaizen’