Delivering Web to Mobile
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Transcript of Delivering Web to Mobile
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Delivering Web to Mobile
(a kinda ‘big overview’)
by me
(mark power)
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a quick look at how we got here …
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pre 2007
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June 2007fromoldbooks.org/r/19/pages/045-winged-cherub-firing-arrow/
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July 2008
1st working draft of HTML5
January 2008
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October 2008
+ Android Market
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apps, dude.…apps
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nearly 30 mobile
platforms born (and died) in last decade
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April 2010
"new open standards created in the mobile era, such as HTML5, will win"
http://techwoo.blogspot.co.uk/2011_10_01_archive.html
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January 2011www.w3.org/html/logo
it’s all about the “brand”, baby!
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“Web v. Native”
“blah blah blah”
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March 2011http://publications.cetis.ac.uk/wp-content/uploads/2011/10/Mobile_Web_Apps.pdf
JISC CETIS Briefing Paper18,000+ downloads
(quite popular then :)
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but it’s not *all* about apps
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April 2012http://blog.observatory.jisc.ac.uk/techwatch-reports/delivering-web-to-mobile/
JISC Observatory Report
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Let’s see some evidence …
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Tecmark Digital Marketing Agency
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Cisco
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Opera
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Morgan Stanley Associates – Internet Trends 2010
2007 2008 2009 2010 2011 2012 2013 2014 2015
2000
1500
1000
500
0
Mobile users Desktop users
Estim
ated
Internet
Users
(MM
)
mobile users expected to exceed desktop users by
2014
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Sample study of UK HEIs
200%
2%
mobile visits to homepage
November 2010–
November 2011
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so what’s it allabout then?
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Existing web content
New web content
Services & Stuff
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optimised for mobile using RWD
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not optimised
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not even talking about it
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Services = Apps?
molly
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bit by bit …
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So …
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