Delivering Mobile Drupal to the Enterprise
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Transcript of Delivering Mobile Drupal to the Enterprise
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Twitter: @matthewdormanDrupal.org: mdorman
Email: [email protected]
June 11, 2012
Delivering Mobile Drupal to the Enterprise
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ABOUT NORTHPOINT Founded in 2003 Headquartered in New York with a second office in Boston 130+ employees split between offices Enterprise digital platform strategy & technology consulting firm Content Solutions Focus
Building Digital Platforms Selection and Recommendation of Technology Stacks Re-platforming CMSs and Content Migrations Mobile Websites and Applications Information Architecture and Content Strategy Website and Microsite Development Community Development / User-Generated Content Platforms Website Scalability / Performance Management Content Syndication and Video Serving
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MATT DORMAN
NorthPoint Senior Manager
Expertise Mobile Applications (iOS / Android apps) Editorial / Publishing Workflows Enterprise Web Content Management Content / Site Architecture Migrations
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OUTLINE
Mobile Stats Drupal Platform Mobile Stages Use Cases
University Paid Dynamic Content Large Hospital Prof Svc Company
Drupal Tools
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MOBILE PENETRATION
5
Mil
lion
s of
Ter
abyt
es p
er m
onth
1
2
3
4
0
Mobile traffic prediction
2014201320122011 20142009
425M Facebook mobile users, 2x more active than Desktop Twitter: Mobile revenue higher than Desktop
Opportunities Only 21% of Google’s
largest advertisers have a website that is optimized for mobile
Communicate directly with consumers
Additional Advertising Medium
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DRUPAL AS A MULTI-PLATFORM CMS Drupal is a multi-channel distribution platform
Targets desktops, mobile phones and tablets One content store for multiple platforms Flexible content model and template engine allows for:
Frequent content updates Responsive design User generated content / user feedback
Available Tools Mobile Themes Services Mobile Tools WURFL Context Module
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MOBILE STAGES
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USE CASE: UNIVERSITY
Platform-agnostic Information Architecture Consistency of design across platforms is important No specific contextual mobile functionality The University of the Arts mobile traffic has tripled Winner: Webby People’s Voice Award
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USE CASE: PAID DYNAMIC CONTENT
Feed Your Apps Web Service Powered by Drupal Authentication Sync Content for Offline Usage Read and write to Drupal Case Study: Eat This, Not That!
FROM A BOOKTO A WEBSITE
TO A $4.99 iPHONE APP
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USE CASE: LARGE HOSPITAL
Highly-contextual mobile site Navigation through campus Make simple appointments through mobile Shared content store Strip down some desktop functionality
Complex Information Architecture
Reuse of content needed Doctors’ contacts Divisions General information
Mo
bile
sp
eci
ficContent Volume
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USE CASE: PROFESSIONAL SERVICES COMPANY Focus on crucial information
Company information Contact details
Use cases No specific contextual functionality User tasks are similar as on desktop Need for very high usability and nice
design Good responsive design must attract
customers
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HELPFUL TOOLS
ModulesMobile ToolsWURFLViews JSONServicesContextThemesOmegaAdaptiveThemeOthergroups.drupal.org/mobileDrupal 8 Drupal is a registered trademark of Dries Buytaert.
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New York Office130 W 42nd Street, 5th Floor,
New York, NY 10036212.819.1700
www.northps.com
@northps