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    INFOSYS.110 BUSINESS COMPUTING:

    GROUP ASSIGNMENT DELIVERABLE 1

    SEMESTER 02 2013

    Group Number: 395Group Details: Name: NETID:

    Member 1: Beinan Wei bwei865

    Member 2: Yuqian Xue xyuq099

    Tutorial DetailsTutor: Day: Time:

    Claris Chung Friday 2pm

    Time Spent on

    Assignment:10 hours Word Count: 1369

    Enter Imagine Cup? YES

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    3D HOUSE MODELS

    1. INTRODUCTION

    I love cheese, especially manchego pecorino. Emmental chalk and cheese cheesecake

    melted cheese cream cheese boursin halloumi edam. Cheese triangles cow brie cut the

    cheese roquefort caerphilly boursin swiss. Cream cheese queso cheese and biscuits halloumi

    port-salut when the cheese comes out everybody's happy. Jarlsberg boursin queso. Chalk

    and cheese the big cheese cheese and biscuits cheese and biscuits dolcelatte goat

    mozzarella emmental.

    2. PROBLEM DEFINITION SECTION

    2.1 Problem Statement

    Houses are necessary goods for human. Therefore, as the population grows, the demand for

    houses will definitely increse(Global Property Guide, 2012). Researches show that there is a

    21% rise of the quantity of houses sold from 2007 to 2011 (Meadows, 2013). That means it

    is getting harder and harder for people to buy a house which can satisfy them. people

    usually buy houses through visiting houses. However, spending lots of time on visiting open

    houses does not look like a good idea at all. Also, visiting open houses can only give

    customers a general idea about the quality and structure of the houses. However, to satisfy

    customers, there is a lot more information should be provided, such as the lighting

    conditions of the house, the neighbourhoods and so on. Hembrow (2007) suggests that

    customers should pay lots attention on invisible issues when they are purchasing houses. As

    for letting agencies, an annoying thing is paying salaries to employees who show customers

    open houses and not getting much feedback.

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    2.2 Problem Tree, Width and Depth

    Inconvenience caused by visiting open

    houses.e.g. traffic jamsSometimes letting agencies pay quite a lot,

    but there is not many feedbacks

    Customers are easy to get grumpy

    Agency fee is high because of some unnecessary

    expendicture inside letting agencies

    Customers are not satisfied after purchasing the

    house because of some invisible issues

    purchasing good houses for customers takes a lot of time

    Not enough details shown in photos

    Invisible issues exists

    Visiting open houses

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    2.3 Justification

    Width: This problem is becoming broader because the population of NZ is keeping going

    up,which means that the demand of houses is increasing (Global Property Guide, 2012).

    Researches show that there is a 21% rise of the quantity of houses sold from 2007 to 2011

    (Meadows, 2013). Therefore, more and more people will find the complicated process of

    purchasing houses. It wastes a lot of time of them and does not give all the information of

    houses they need.

    Depth: People are getting busier and busier recently, as a result, a waste of time will really

    make them annoyed (Kreider, 2012). Therefore, there should be not much time wasting in

    the process of purchasing houses, because the satisfaction of customers will directly

    influence the economy in the industry (Najk, 2011). That is to say, as long as the

    complicated process of purchasing houses still exists, the house industry is hard to develop a

    lot.

    3. RECOMMENDATION SECTION

    3.1.A Potential Solution 1: establishing 3D house model service company

    Description:

    The process to get all of the information of houses is so complicated, therefore, a lot of

    time will be wasted. While establishing 3D house models by using 3D scanners can definitely

    save a lot of time for both customers and letting agencies. As long as 3D house models have

    been established, employees in letting agencies can save lots of time on showing customers

    opening houses. And customers will no longer spend a lot of time on visiting open houses

    which can also solve the problems brought by visting open houses, such as traffic jams, the

    disturbance of people who live in the houses and so on. Also, 3D house models give

    customers a clear view of house structure, and even some invisible issues existing in the

    houses. For example, lighting conditions cannot be well shown to customers as well as

    noise, neighbours and some other factors.

    Key cause(s) addressed:

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    -the complicated process of getting all kinds of information of houses

    -only part of the house information can be provided by pictures

    Pros:

    It can simplify the process to get all of the information of houses. It hepls customers to find some invisible problems of houses. It can reduce time and labour waste of letting agencies.

    Cons:

    It takes lots of time and resources to bulid a 3D house modle service company. It may not be secure enough, privacy protect of neighbours may not be done

    perfectly.

    Customers will be charged more than what they are paying nowadays.

    3.1.B Potential Solution 2: taking professional video of house

    Description:

    Letting agencies can provide an additional service about the house by taking professional

    video of the house. Sometimes, the information of buildings from picture is flat. The

    professional video show more details than pictures. Customer cannot clearly see the

    building structure and surroundings from picture. If letting agency providing this video

    service, customers can get information of the house quickly and comprehensively. And

    customers do not need to visite the house with letting agent very often, and they can find a

    favorable house as soon as possible. This solution can enhance the satisfaction of

    customers.

    Key cause(s) addressed:

    Only part of the house information can be provided by pictutes.

    Pros:

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    Customers can get more details of the house . It can enhance the satisfaction of customers.

    Cons:

    Letting agencies will spend more time on providing information of houses by takingthe video.

    The cost of customers will increase. The video cannot provide invisible information, such as sunlight of the house,

    transportation and the environment of the neighbourhood.

    3.2 Solution Selection: State The Solution Selected

    We have decided that the establishment of 3D house models as stated in solution 1 to be

    the perfered solution because it satisfies customers better by providing more details of

    houses than what solution 2 does, and solution 1 also helps to save more time for

    customers than solution 2. Since watching videos takes quite a lot of time as well, eventhough it takes less time than visiting open houses. Furthermore, another important reason

    for us to choose solution 1 rather than solution 2 is that solution 1 is able to provide some

    invisible issues existing in houses, which is probably the best way to enhance the

    satisfaction of customers (Hembrow, 2007). Therefore, we decide to establish 3D models for

    houses rather than taking professional videos of houses.

    4. REALISATION SECTION

    4.1 Vision

    To measure the whole world from detailed information and make it directly perceived

    through the sences.

    4.2 Industry Analysis: 3D house modelling Industry

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    Industry: 3D house modelling Industry. 3D is a new technology and there are no similar

    company in the market.

    Force: High/Low: Justification:

    Buyer power: Low Buyer power is low as the customer do not have

    similar service can be chose. There are no

    company provides similar service in the market.

    (Smith and partners, 2013)

    Supplier power: High

    Supplier power is high, because the 3D is a new

    technology, there are few manufacturers can

    produce the 3D model projector for our company.

    Threat of new entrants: Low Threat of new entrants is low as the 3D house

    modelling is a new technology and our firm has

    acquired the technological know-how that other

    firms do not have. (Christopher, 2013)

    Threat of substitutes: Low The threat of substitutes would be low as the

    letting agents only can providing photo of the

    house and there are limited detail can be provide

    from picture. (New Zealand letting agent,2013)

    Rivalry among existing

    competitors:

    Low Rivalry among exisiting competitors is low

    because there are no company provides similar

    service in the market. (New Zealand letting agent,

    2013)

    Overall attractiveness of the industry: The overall attractiveness of the industry is high.

    The industry does not have fierce competition and buyer power is low. 3D house modelling

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    is a new technology and the first market entrant usually makes more profits than any

    others. To sum up, the overall attractiveness of the industry is high.

    4.3 Customers and Their Needs

    The range of customers who will be interested in our services is actually quite broad, almost

    everyone who wants to purchase a house can be our customers. Since the decision of the

    purchase of houses is important in peoples life, they will be willing to p ay to get more

    details of the houses.

    Generally, customers need in this industry is to buy a good house within a small amout of

    time. However, the problem is to make sure customers can buy houses suit them.

    Therefore, their need will be the collection of all sorts of information of houses so that they

    can compare and then choose the house which they think is the best.

    4.4 The Product and Service

    The products for our company will definitely be those 3D house models. Those 3D house

    models show almost all details of houses, and it can also indicate some invisible problems

    that exist inside the houses, such as the lighting conditions, neibourhoods, and so on.

    The service of our company is to provide all kinds of information of houses to customers and

    make sure the customers will no longer need to waste a lot of time on visiting open houses

    because 3D house models can provide similar satisfaction to customers, which will result in

    an increase in productivity.

    4.5 Suppliers and Partners

    The manufacturers of 3D projector will be our suppliers. In order to provide our service,

    every letting agency should set up a professional 3D projector. The manufacturer will

    produce 3D projectors for our company. In the future, the supplier also should provide

    maintain service for our customers.

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    The letting agencies will be our partners. They will provide the resources of houses to us.

    After that, our company will make professional 3D models of houses. As long as the letting

    agencies have made a deal successfully with their customers by using 3D house models, we

    will get a fixed rate of the money they charge from customers.

    4.6 Strategy: Differentiation

    The strategy for our company is differentiation. In the 3D house modelling industry, we can

    provide our service to anyone who wants to buy a house. Therefore, our company will be

    avaliable to a broad market. Our company will focus on high cost, because there are only

    one company can provide 3D house modelling service in the market. On the other hand,

    purchasing a house is a very important for customers, so they will be willing to pay for our

    services.

    The overall strategy is therefore Differentiation.

    4.7 Value Chain Activity: Make the product and service

    The most important value chain activity for this business is make the product or service.

    Our companys vision is about the detailed information providing to customers, therefore,

    the department of making the products or services is playing the most significant role in our

    orgnization. Our organization uses the formation of products and services to match

    customers needs in order to satisfy our customers.

    4.8 Business Processes

    4.8.1. CUSTOMER TASKS PLANNING PROCESS This task is so important for the organisation.

    Our focus is on making the product and service, it is urgent for us to plan the service before

    we actually make the service so that we can make a better service which can meet

    customers needs. For example, we have to let customers know if the service can fit their

    schedules or not, so that when the schedules cannot fit customerss schedule, a new

    schedule can be built.

    CUSTOMER TASKS PLANNING PROCESS MODEL

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    start

    Assign task tothe designer

    The designer

    analyses what

    kinds of data they

    need

    Assign employee

    based on task

    Set up task

    schedule

    Time match

    consumer needs?

    Give a summary

    about task planning

    Yes

    No

    End

    4.8.2. HOUSE MODEL PROJECT EXECUTION PROCESS The task is important for our

    organisation because it is directly linked to our focus which is making the product and

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    service. Designers will use a specific software to built house models and as long as house

    models are built, a checking system will be carried out to ensure house models are accurate.

    As long as there is no difference between house models and houses, the house models can

    be delivered to customers.

    HOUSE MODEL PROJECT EXECUTION PROCESS MODEL

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    start

    Integrate house

    information provided by

    customer

    Analyse house

    information

    Is the information

    enough to build models?

    Assign employees to

    collect more

    information of the

    house

    NO

    The designer build

    the 3D house model

    Yes

    Comparing house models

    to real houses and make

    changes when there is a

    difference

    Is the 3D house model

    match the real house?

    No

    Send 3D house model to

    the letting angency

    Yes

    End

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    4.9 Functionalities4.9.1. CUSTOMER TASKS PLANNING PROCESS

    Assign employees own tasks. Set up building 3D models schedule.

    4.9.2. HOUSE MODEL PROJECT EXECUTION PROCESS

    Collect house information. Build 3D house models.

    4.10 Systems

    4.10.1. ASSIGNING TASKS SYSTEM Assigning tasks system can simplify the process since the

    task has been divided and assigned to each employee, therefore, this system will increase

    the productivity of the process.This system can also save a lot of time for both the company

    and customers so that more time can be spent on building house models.

    4.10.2. BUILDING HOUSE MODELS TIMING SYSTEM Building house models timing system can

    satisfy customers better before starting the service. This system allows customers to

    consider whether they want to choose the service or not due to the timing issue. For those

    schedules which cannot fit customers, changes can be made so that customers can get the

    house models as soon as possible.

    4.10.3. HOUSE MODEL INFORMATION SYSTEM House model information system is a key

    systom to the service since house models are based on the house information. Only when

    the house information was collected, house models can be able to be built. Both visible and

    invisible inforation have to be collected, for example, size of the house is one of the visible

    factors of the house, while sunshine, noise and neibours are 3 of the invisible issues existing.

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    4.10.1. Summary Table: Value Chain to Systems

    Value Chain

    Activity

    Processes Functionalities Specific Information

    System(s)

    Broad Information

    System(s)

    Make the

    product

    and service

    1. Customertasks

    planning

    process

    1. Assign employees own tasks2. Set up building 3D models schedule

    Assigning tasks system

    Building house models timing

    system

    Decision Support System

    Decision Support System

    2. House modelbuilding

    process

    1. Collect house information

    2. build 3D house models

    House model information

    system

    House model information

    system

    Transaction processing

    system

    Transaction processing

    system

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    4.11 Solution Map

    (E) Business Process 2

    (B) Value Chain Activity

    (C) Business Scenario Group

    (D) Business Scenario

    (E) Business Process 1

    Cross Industry folder(s)

    3D house model industry

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    Screenshot for Business Process 1

    (F) Functionalities

    (G) System(E) Description of the business process(includes (F) Functionalities)

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    Screenshot for Business Process 2

    (F) Functionalities

    (E) Description of the business process(includes (F) Functionalities)(G) System

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    Comparison: Solution Map and Assignment

    Assignment Solution Map Composer

    Industry 3D house modelling

    Industry

    In the screenshot above, the industry is Professional Servicesindustry. It matches the 3D house modelling

    because 3D house models providing is actually a service and the 3D technology has not well developed yet,

    therefore, the service provided must be professional.

    Value Chain

    Activity

    Make the product or

    service

    The value chain activity selected in the screenshot is Service Delivery. It matches Make the product or

    service because service is the last step of a process, but before service can be delivered, a good service has to

    be made.

    Business

    Scenario Group n/aIn the screenshot above, it is Project and Engagement Service Delivery. This scenario is leading the scenario

    group, because this scenario relates to the value chain activity we chose, which is make the product or

    service.

    Business

    Scenario(s)n/a

    In the screenshot above, it is ProjectManagement.The project is about making the service, therefore, project

    linkes to our value chain activity- make the product or service.

    Business

    Processes 1

    Customer Tasks Planning

    Process

    In this case it is Project Planning Process. It matches Customer Tasks Planning Processin the assignment

    because they are both relating to the p lanning process before the house models are bui lt, which can make the

    house models better.

    Business

    Processes 2

    House Model Building

    Process

    In this case it is Project Execution Process. It matches House Model Building Processin the assignment

    because house model building is the execution of the project in this case, because the project is make the

    service, which is the house models building.

    Functionalities

    for Process 1

    Assign Employees own

    tasks

    Set up building 3D models

    schedule

    In this case, functionalities are extracted from the bullet points listed for business process 1 (Customer Tasks

    Planning Process) in the screenshot.

    - Assign checklists matches- Assign Employees own tasks- Set up project schedulematches- Set up building 3D models schedule

    Functionalities

    for Process 2

    Collect House Information

    Build 3D House Models

    In this case, functionalities are extracted from the description of business process 2 (House Model Building

    Process) in the screenshot.

    - Process checklist items and tasksmatches- Collect House Information- Complete and close projectmatches- Building 3D House Models

    System 1 Assigning tasks system In this case, SAP ERP matches Assigning tasks systembecause both of these 2 tasks are dealing with

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    business resources. SAP ERPplans the enterprise resource which includes tasks assigning as task belongs to

    enterprise resource and task assigning is a kind of planing.

    System 2 Building house modelstiming system

    In this case, SAP ERP matches Building house models timing system because both of these 2 systems are

    doing the planing. Timing is a process of planing/estimating time will be spent based on the information

    collected, which can be regarded as an ERP system.

    System 3 House model informationsystem

    In this case, SAP ERP matches House model information. Obviously, house information is the raw materials

    in this business which can be regarded as enterprise resources . The system of dealing with house information

    can relate to ERP.

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    4.12 TECHNOLOGY CHOICES

    SYSTEM: Edam cheese system

    People Data Software Hardware Network

    Camembert -The big cheese

    halloumi manchego fromage

    airedale cheesy feet manchego

    dolcelatte. Paneer boursin

    cheesecake.

    Danish - Fontina cheese on

    toast cheese triangles gouda

    croque monsieur squirty cheese

    red leicester cheesy grin.

    Wine, paneer, feta - A

    Paneer boursin cheesecake

    airedale melted cheese

    blue castello macaroni

    cheese. Cheesecake -Cheese and wine macaroni

    cheese chalk and cheese.

    Halloumi bavarian

    bergkase stilton cheese

    slices say cheese emmental

    pepper jack brie.

    Jarlsberg cheese and

    biscuits cut cheese-

    Danish fontina melted

    cheese say cheese cheddar

    swiss boursin macaroni

    cheese gouda. Mascarpone

    danish fontina danish

    fontina paneer mascarpone

    everyone loves boursin

    paneer. Squirty cheese

    monterey jack the big

    cheese airedale goat.

    Macaroni cheese -Bluecastello cheese triangles

    halloumi airedale danish

    fontina gouda bavarian

    bergkase taleggio.

    Halloumi bavarian -

    Cheese strings hard cheese

    squirty cheese croque

    monsieur cheddar

    macaroni cheese say

    cheese brie.

    Blue castello -Emmental

    parmesan say cheese cheesecake

    cheese and wine who moved my

    cheese stilton emmental.

    Cheddar macaroni -Edam cheesy

    feet monterey jack cheese and

    wine caerphilly edam cheesy grin

    cheese triangles.

    Cottage cheese -Saycheese bocconcini

    pecorino cheese and

    wine feta dolcelatte

    parmesan cheesecake.Blue castello.

    Cheese strings -Fetacauliflower cheese

    monterey jack croque

    monsieur the big cheese

    gouda say cheese

    mozzarella.

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    5. FINANCIAL FEASIBILITY OF THE SYSTEM:[SELECTED IN SECTION 4.12 ABOVE]

    A: Benefits

    Benefits description (tangible and intangible) Benefit $$ per annum

    - I love cheese, especially taleggio boursin- Danish fontina cheese strings boursin- My cheese jarlsberg blue castello- Cauliflower cheese queso who moved my cheese

    Xxxxxx

    xxxxxxxx

    Xx

    xxx

    Total Benefits

    B: Costs

    Costs description Cost $$ per annum

    Hardware/Equipment

    - Blue castello x 10- Cheddar macaroni x 2 Xxxx (Author7, 2012)Xxx

    Software

    - Halloumi bavarian x 4 Xx (Author, 2009)People/Training

    - Danish x 2- Camembert

    X (Author, 2011)

    Xx

    Total Costs

    C: Cost Benefit Analysis

    Return on Investment (over 3 years) = net benefit (total benefits over 3 yearstotal cost

    over 3 yrs) /total cost over 3 years

    Payback Period = total cost/total benefit * 12 = xx year/months

    Overall, I love cheese, especially cheese triangles stilton. Emmental pepper jack st. agur blue

    cheese jarlsberg rubber cheese parmesan parmesan cheese and biscuits. Manchego paneer

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    babybel manchego cottage cheese manchego rubber cheese taleggio. Mascarpone cheese

    strings taleggio red leicester macaroni cheese.

    6. CONCLUSION

    A: Top 3 Actions to Make the Proposal a Reality

    1. Designing a software to build 3D house models will be the first step that have to becarried out in the future. This software is the core technology of the whole business

    to help house model designers to build more accurate house models.

    2. Testing and analysing house models built by house model designers will be thesecond step that need to be taken in the future. We have to ensure that the house

    models are accurate enough to provide customers correct information. Changes will

    be made when there is a difference between house models and real houses.

    3. The third step will be making the service become well known. We can built a housemodel as a sample, and bring that sample to house agencies which have the potential

    to be our partners.

    Gantt Chart

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    B: The value Of IS/IT in your Business

    Improving Customer Satisfaction: The introduction of Building house models timing system

    increases customer satisfaction due to the timing issue. Some customers usually have

    requests about in how much time they want to get the service, this system allows customers

    to consider if the service can fit their schedule and whether they want to choose this service

    or not.

    Creating Competitive Advantages: The main competitive advantage created is the house

    model information system inside the business. A database will be setted to store house

    information and customer details and the database will be stored in the cloud. The use of

    intranet makes sure that the data will be kept private and the business can get first mover

    advantage when developing.

    Generating Growth:The comparison between house models and real houses can generate

    growth, because this can make sure that the house models are accurate. Changes have to

    be made when there are differences between house models and real houses to satisfy

    customers better and therefore growth will be generated.

    Overall: Building house models system can satisfy customers by fitting their schedules, so

    that the service will be more likely to be chosen. The use of Intranet and information

    database can creates competitive advantages for the business, because the information can

    be kept private and can be collected easily. And the comparison between house models and

    real houses should be made to generate a quality growth of house models.

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    BONUS SECTION (OPTIONAL)

    Business Re-Structure For: Brazil |India|Russia|China (Select One)

    1. VisionI love cheese, especially stilton dolcelatte. Babybel red leicester bocconcini macaroni cheese

    queso airedale ricotta gouda.

    2. Industry StructureHalloumi chalk and cheese industry.The fromage frais. Jarlsberg ricotta port-salut bavarian

    bergkase cheeseburger halloumi edam danish fontina. Buyer power:Cheese triangles chalk

    and cheese melted cheese st. agur blue cheese cheese triangles taleggio dolcelatte who

    moved my cheese. Supplier power:Babybel cheddar boursin st. agur blue cheese boursin

    pepper jack cow emmental (Author, 2011). Threat of new entrants: Pepper jack paneer

    roquefort dolcelatte roquefort when the cheese comes out everybody's happy croque

    monsieur cow. Threat of substitute products: Edam danish fontina red leicester

    mascarpone taleggio boursin red leicester squirty cheese (Author, 2010). Queso fromage

    swiss cheese on toast. Rivalry among existing competitors: Danish fontina hard cheese

    boursin. Mascarpone paneer caerphilly brie stilton everyone loves the big cheese fondue.

    3. Customers and Their NeedsCheese slices gouda smelly cheese. Macaroni cheese red leicester cream cheese cauliflower

    cheese bocconcini macaroni cheese taleggio cow. Smelly cheese cheese strings cheese and

    wine brie cheese slices cheese and biscuits say cheese fromage frais (Author, 1990).

    Bocconcini lancashire when the cheese comes out everybody's happy cheese on toast

    camembert de normandie cheeseburger who moved my cheese chalk and cheese.

    4. The Product and ServiceRicotta edam red leicester. Squirty cheese bocconcini roquefort pepper jack say cheese

    macaroni cheese hard cheese danish fontina. Mozzarella cut the cheese cheddar cheese

    strings ricotta say cheese cheeseburger mozzarella. Pecorino everyone loves cheeseburger

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    chalk and cheese melted cheese cut the cheese camembert de normandie blue castello.

    Cheesy feet.

    5. Suppliers and PartnersRubber cheese mozzarella macaroni cheese. Cream cheese chalk and cheese cream cheese

    cheddar cheese and wine monterey jack melted cheese emmental. Cream cheese say

    cheese mascarpone lancashire cream cheese edam feta queso (Author, 2013). When the

    cheese comes out everybody's happy fondue st. agur blue cheese cheese and biscuits

    bocconcini lancashire fromage airedale.

    6.

    Strategy

    Chalk and cheese chalk and cheese airedale. Stinking bishop cheese and biscuits halloumi

    stinking bishop mascarpone ricotta cheese slices fromage. Queso smelly cheese edam

    cheese triangles gouda the big cheese st. agur blue cheese stilton. Ricotta cheese and

    biscuits fondue squirty cheese cream cheese bavarian bergkase cauliflower cheese cheese

    triangles - Boursin babybel strategy.

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    REFERENCES

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