Delight 2014 | Designing for Delight Workshop, Toby Sterrett
Delight Food Approach Document
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Transcript of Delight Food Approach Document
F O O D
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Lifestyle Brand Agency
L IFESTYLE BRAND AGENCY
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
WE ARE DELIGHT.
A lifestyle branding agency who join the dots between fashion, travel, food and interiors.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
We are all about communicating the experience of the moment. The moment when the rush of all your senses come together to inspire that feeling of Delight. We know that anyone with an interest for fashion is no stranger to that feeling – we know we certainly aren’t.
We believe that by placing ourselves at the intersection of food, travel, fashion and living, we have a stronger advantage to engage with the mindset of the modern
consumer. Just think about your own interests and how you like to spend your time.
With that aim we produce the kind of rich brand communication that combines style with substance,
brand clarity and desirability to truly engage the hearts and minds of your audience. We build deep and loyal
relationships with your customer that will set you apart from your competitors.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Food Glorious Food
FOOD GLORIOUS FOOD
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
We love it
Each and every day, do we ever stop thinking about it, making it, eating it, enjoying it? It’s such an elemental part of the human condition, our culture, the way we
relate to each other.
From a basic necessity to poetic artistry, our health and wellbeing, our aspirations and indulgences.
They say we eat with our eyes but in fact it engages all our senses.
An emotional roller-coaster that in the right hands can transport us to the heights of ecstasy, enrich the soul,
or at least leave us feeling pleasantly nourished.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Telling your story
TELL ING YOUR STORY
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Behind every sip and mouthful of food is a story
One of produce and provenance, the changing of the seasons, ideas and creativity, tradition and innovation, tastes and textures, combined with skill and ambition
to realise their potential.
From the raw ingredients to the finished plate, the philosophy and motivation of the kitchen, the
direction of the cocktail menu and sommelier’s wine choices, the theatre and service of the restaurant.
The experience of the diner that converts them
into becoming a regular customer.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICESThere is an opportunity to build on your
relationship with your customer. Deepen their experience with them, beyond the walls of the
restaurant and the plate of food in front of them. Create a brand that truly communicates your business and lives in their hearts and minds.
Food has the power to do this
Your customers want to be made to feel special. Through a continual conversation with them, across
all relevant platforms and points of contact, this can be achieved in a way that doesn’t feel intrusive or uncomfortable for the customer. It should feel natural, authentic and rewarding, delivered with the same consistency and seamless experience of your restaurant. There can be many layers to this
conversation; ongoing core messages key to the your brand philosophy, built on seasonal stories throughout the year which in turn will reinforce
your overall brand message.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
We help our clients identify their key messages
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
The heart of your brand and how to communicate it
Every business starts with an idea and a vision. A personality, perspective, philosophy and values. We look to bring clarity to that vision by creating a blueprint for your brand. One that we create with
you, not for you. An inclusive process that you feel a part of and satisfied with the results. We find
many of our clients enjoy this process with some even describing it as therapy.
A great tool for your business
It provides us with the brief we need and you with a something a measure it by. Its look, feel, aesthetic,
colour, tone, emotion and message? What should the logo look like, what should the photography look like, what tone of voice should you engage your customer
with, the language you use to describe your food, what should you talk about in social media?
From the furniture to the menus, all these questions and more are far easier to answer when
you have something to refer to.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
About us
ABOUT US
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Creative Director, Will Shorrocks has over 20 years experience working on brand strategy, design and art direction for global lifestyle brands. Combining both strategic thinking with creative communication solutions to deliver richer brand experiences.
“ He challenges you to think beyond the future while at the same time delivering on cue”Iain Ainsworth, White Line Hotels
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
“He takes his time to understand your product and the people behind it.”Caroline Conaty, Hazlitt’s
Managing Director, Dan Shaw has delivered everything from large scale projects for international big players to niche ventures for dynamic start ups. 20 years in the design industry has made him appreciate the power of pre-emptive, strategic planning, although it has also made him a pretty skilled problem solver.
LIFESTYLE BRAND AGENCY
FOOD GLORIOUS FOOD
TELLING YOUR STORY
ABOUT US
OUR SERVICES
Our Services
Working with lifestyle brands from strategic concept, through realisation of assets, to implementation. We are strategically-minded
creatives collaborating with a network of skilled stylists, photographers, film makers, printers and web developers. Giving us the freedom and versatility to create consistent rich brand communications across all
platforms and points of contact.
C O N C E P T
Brand Strategy
Brand Direction
Brand Identity
R E A L I S AT I O N O F A S S E T S
Art Direction
Design
Copy writing
Film & Moving Image
Website & Digital
I M P L E M E N TAT I O N
Advertising
Digital
Social Media
OUR SERVICES
thank you.
Email. [email protected] instagram.com/we_are_delight