Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure...
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![Page 1: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/1.jpg)
Defining Mobile App Deployment for the Modern Campus
Benchmarking and best practices to ensure success
![Page 2: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/2.jpg)
www.guidebook.com/schools | @guidebook
Joey Ziminsky Director of Sales GuidebookEDU
IT Director of Academic and Student Affairs NC State University
Leslie Dare
![Page 3: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/3.jpg)
www.guidebook.com/schools | @guidebook
84% of college students own a smartphone
Pearson Student Mobile Device Survey, 2014
Why mobile?
![Page 4: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/4.jpg)
www.guidebook.com/schools | @guidebook
“What is the easiest way to implement a mobile app on my campus?”
![Page 5: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/5.jpg)
www.guidebook.com/schools | @guidebook
Why student affairs?
• Effective communication is at the heart of student growth and development
![Page 6: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/6.jpg)
www.guidebook.com/schools | @guidebook
“What does a campus-wide deployment look like?”
![Page 7: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/7.jpg)
www.guidebook.com/schools | @guidebook
Diverse content
![Page 8: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/8.jpg)
www.guidebook.com/schools | @guidebook
Many different use cases within one app
![Page 9: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/9.jpg)
www.guidebook.com/schools | @guidebook
![Page 10: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/10.jpg)
www.guidebook.com/schools | @guidebook
![Page 11: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/11.jpg)
www.guidebook.com/schools | @guidebook
One central service owner
![Page 12: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/12.jpg)
www.guidebook.com/schools | @guidebook
Pitfalls of mobile apps
![Page 13: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/13.jpg)
www.guidebook.com/schools | @guidebook
Custom development
• Hard to scale and maintain
![Page 14: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/14.jpg)
www.guidebook.com/schools | @guidebook
Misplaced priorities
• Apps are most effective when they have useful and relevant content
![Page 15: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/15.jpg)
www.guidebook.com/schools | @guidebook
Tips for deployment
• Maintain consistent branding
• Manage communication with other campus units
![Page 16: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/16.jpg)
www.guidebook.com/schools | @guidebook
Trends of successful implementations
• Centralized app administration
• Adherence to design and content standards
• An integrated distribution plan
![Page 17: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/17.jpg)
www.guidebook.com/schools | @guidebook
App distribution planEstablish success metrics
Develop student messaging
Consider the student lifecycle
• When/how does the student first encounter the app?
• How does the app evolve to serve them throughout their academic career?
Genuine reasons to visit the app facilitates organic new content discovery
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![Page 18: Defining Mobile App Deployment for the Modern Campus: Benchmarking and Best Practices to Ensure Success](https://reader031.fdocuments.net/reader031/viewer/2022022412/58f1dd8e1a28ab271a8b457d/html5/thumbnails/18.jpg)
www.guidebook.com/schools | @guidebook
Joey Ziminsky Director of Sales GuidebookEDU
IT Director of Academic and Student Affairs NC State University
Leslie Dare