Defining Handicrafts:

Jai Narain Vyas University, Jodhpur

A

Training Report

On

Export Marketing of Furnitures

Training Undertaken at

Contemporary Furniture

Submitted in partial fulfillment for the

Award of degree of

Bachelor of Business Administration

Submitted By: -

Yogesh diwaker

BBA V Semester 2009-2012

Submitted To:-

Dr. Ashu Rathore

H.O.D. Management

LUCKY INSTITUTE OF PROFESSIONAL STUDIES, JODHPUR

Acknowledgement

I express my sincere thanks to my project guide, Mr. Moshin khan production Manager, Deptt production for guiding me right from the inception till the successful completion of the project. I sincerely acknowledge him/her/them for extending their valuable guidance, support for literature, critical reviews of project and the report and above all the moral support he/she/they had provided to me with all stages of this project.

I would also like to thank the supporting staff Mr. Department Marketing, for their help and cooperation throughout our project.

Yogesh diwaker

Defining Handicrafts:

Definition According to United Nations Educational, Scientific and Cultural Organization/Information Technology Community (UNESCO/ITC) International Symposiumon Crafts and the International Market: Trade and Customs Codification, Manila, Philippines, October 1997:

Handicrafts can be defined as products which are produced either completely by hand or with the help of tools. Mechanical tools may be used as long as the direct manual contribution of the artisan remains the most substantial component of the finished product. Handicrafts are made from raw materials and can be produced in unlimited numbers. Such products can be utilitarian, aesthetic, artistic, creative, culturally attached, decorative, functional, traditional, religiously and socially symbolic and significant.

Indian handicrafts industry

India is a country of rich culture, history and traditions. India is one of the major producer and supplier of Handicrafts products in the world. India has been major producer and supplier of handicrafts products since very long time. Before the industrial development, this art and industry was a potential economic advantage for the country.

During recent years, the importance of handicrafts has been surged due to their cultural and financial values. The small scale industries - including handicrafts can play a major role in the development of the economy of both developed and the developing countries equally. The 90-95% of the total industrial products of the world are produced in small workshops run by less than 100 people. For instance, Japan, which is at the peak of the economic development, has considered 84% of the its industries as small and medium scale industries. In countries such as India and China, handicrafts are as high as the mechanized products in quality and volume, and are a major source of their foreign earnings. These countries are focusing on the development of handicraft industry, in order to strengthen the economy.

The Indian handicrafts industry is highly labor intensive, cottage based and decentralized industry. The industry is spread all over the country mainly in rural and urban areas. Most of the manufacturing units are located in rural and small towns, and there is huge market potential in all Indian cities and abroad. Handicraft industry is a major source of income for rural communities employing over six million artisans including a large number of women and people belonging to the weaker sections of the society.

The Handicraft sector is highly creative sector and produces large variety of crafts products. This industry is localized segment of the domestic and international market. In India the production of craft products are done on both large and small scale. Because of low capital investment people can start their business on small scale. Through this flexibility the demand and supply can be managed.

Though Indian Handicraft industry is considered a cottage industry, but it has evolved as one of the major revenue generator over the years. There has been consistent growth of 15% over few years and the industry has evolved as one of the major contributor for export and foreign revenue generation.

There is huge demand for the Indian Handicraft products in both national and international market. To match the demand and supply with quality, there is need to have greater technological support and innovativeness with the uniqueness in industry.

Handicrafts concerns

Inspite of having diversified products, some part of Indian market is still untapped and market is price sensitive.

Products are high priced in big and metro cities, which are beyond the reach of people belonging middle and lower middle class.

Craft producers have to compete on price, quality and delivery for different segments.

There is poor promotion for craft products in national market.

There is lack of awareness about new traditions and among craftsmen

It is difficult to balance the cultural and commercial value of handicraft products.

Inadequate supply chain management and distribution reduces the sectors commercial viability and economic sustainability.

Lack of Technological support and training.

Lack of Research and development for key handicraft sectors like, ceramics, paper making etc.

There is shortage of skilled craftsmen and labor to match the competition.

Lack of ability to produce in large scale and create economies of scale.

Inadequate material testing and performance measurement.

Inappropriate energy supplies to rural and sub-urban areas.

Untapped and inaccessible market due to poor transportation infrastructure.

There are inadequate training centers to develop skilled craftsmen.

Handicrafts: An Overview

India is a country of rich culture, history and traditions. India is one of the major producer and supplier of Handicrafts products in the world. India has been major producer and supplier of handicrafts products since very long time. Before the industrial development, this art and industry was a potential economic advantage for the country. During recent years, the importance of handicrafts has been surged due to their cultural and financial values. The small scale industries - including handicrafts can play a major role in the development of the economy of both developed and the developing countries equally. The 90-95% of the total industrial products of the world is produced in small workshops run by less than 100 people.

For instance, Japan, which is at the peak of the economic development, has considered 84% of its industries as small and medium scale industries. In countries such as India and China, handicrafts are as high as the mechanized products in quality and volume, and are a major source of their foreign earnings. These countries are focusing on the development of handicraft industry, in order to strengthen the economy. The Indian handicrafts industry is highly labor intensive, cottage based and decentralized industry. The industry is spread all over the country mainly in rural and urban areas. Most of the manufacturing units are located in rural and small towns, and there is huge market potential in all Indian cities and abroad. Handicraft industry is a major source of income for rural communities employing over six million artisans including a large number of women and people belonging to the weaker sections of the society.

The Handicraft sector is highly creative sector and produces large variety of crafts products. This industry is localized segment of the domestic and international market. In India the production of craft products are done on both large and small scale. Because of low capital investment people can start their business on small scale. Through this flexibility the demand and supply can be managed.

Though Indian Handicraft industry is considered a cottage industry, but it has evolved as one of the major revenue generator over the years. There has been consistent growth of 15% over few years and the industry has evolved as one of the major contributor for export and foreign revenue generation.

There is huge demand for the Indian Handicraft products in both national and international market. To match the demand and supply with quality, there is need to have greater technological support and innovativeness with the uniqueness in industry.

Handicrafts - Key Facts

Indias rich cultural diversity and heritage provides a unique and huge resource for developing craft products.

The Indian Handicraft Industry is showing continuous growth rate of 20% every year. Handicrafts industry is one of the important segments of decentralized sector in India.

Major parts of industry operates in rural and semi urban areas throughout the country and has potential Indian and International market with around 67000 exporters to tap the market.

According to the national census of handicrafts, undertaken by the National Council for Applied Economic Research the value of handicrafts produced last year were of Rs.26,213 Crore.

This Industry provides huge employment opportunities to artisans that include women and people belonging to backward and weaker society. This is one of the major source

of income there.

The Indian Handicraft Industry is a $100 billion industry worldwide.

Indias contribution in world market is 1.2%

The total exports of crafts items: - Rs. 13412.92 Crore.

Industrys share in India's exports:- 1.51 %

In spite of having diversified products, some part of Indian market are still untapped and market is price sensitive.

Indian Handicraft Industry : SWOT analysisStrengths:

Large, diversified and potential market.

There is large product variety and range is available because of diversified culture.

It has strong, diversified and supportive retail infrastructure.

Diversified product range that service different market.

Cheap labor rates that result to competitive price.

Need low capital investment.

There is flexible production flexibility.

Low barriers of new entry.

Advantages and Critical Success Factors:

Easy creation and development of production centers.

There is no need for macro-investment.

Industry provides potential sources of employment.

Products are high value added, and handicrafts have various applications.

It is the potential source of foreign revenue because of higher export.

Weaknesses:

Lack of infrastructure and communication facilities.

Unawareness about international requirements and market.

Lack of co-ordination between government bodies and private players.

Inadequate information of new technology.

Inadequate information of current market trends.

Less interest of young people in craft industry.

Lack of skilled labor.

Still confined to rural areas and small cities and untapped market.

Lack of promotion of products.

Opportunities:

Rising demand for handicraft products in developed countries such as USA, Canada, Britain, France, Germany, Italy etc.

Developing fashion industry requires handicrafts products.

Development of sectors like Retail, Real Estate that offers great requirements of handicrafts products.

Development of domestic and international tourism sector.

e-Commerce and Internet are emerged as promissory distribution channels to market and sell the craft products.

Threats:

Competition in domestic market.

Balance between high demand and supply.

Quality products produced by competing countries like China, South Africa.

Better Trade terms offered by competing countries.

Increased and better technological support and RandD facility in competing countries.

Conclusion

The Indian Handicraft Industry stands a unique place among all other industries. It represents the rich culture, tradition and heritage of India. Indias rich cultural diversity and heritage provides a unique and huge resource for developing craft products. The Indian Handicraft Industry is showing continuous growth rate of 20% every year and it is one of the most important segment of decentralized sector in India.

Most of the part of industry operates in rural and semi urban areas throughout the country and have large and potential in Indian & International market. Indian Handicraft Industry provides wide range of products because of countrys diversified culture, traditions and heritage. There is huge demand of Indian Handicraft products in international market. Industry provides ample opportunities for employment to people belonging to backward and weaker classes of society.

However, Indian Handicraft Industry has the status of cottage industry in India, but it has shown promising growth and evolved as one of the major revenue generator over the years. It has shown continuous growth at the rate of 15-20% over the years and contributes major role for export and foreign earnings.

Low capital investment, Cheap and skilled labor, Diversified product portfolio, Flexible Production are few important

features of Indian Handicraft Industry. However, Lack of Infrastructure & Technological support, Lack of awareness of international and new trends and Poor Promotional campaigns are a few drawbacks of industry which needs to be overcome. It is estimated that Handicraft Industry in India is all set to grow with rapid rate in future and contribute its share towards economic development handsomely.

Chapter 1 : Profile of the firm/Company

Name of the firm/Company : Contemporary Furniture Pvt. Ltd.

Address: Khasra no. 26/2, Main Salawas Road, Tanawara, Jodhpur

E-mail: info@contemporaryfurnitures.co.in

Tel.: 0291-2012650

The firm is local and registered office is situated near manchhapurna balaji Temple Pal Road, Jodhpur. The Geographical Areas of the company are India and USA.

The nature of the organization is HUF business and it is indulged in production/manufacturing business. The type of industry is handicraft industry and the company is operating in the business of wooden furniture. One specific functional area in which the company is operating is HR as it is operating on the basis of huge manpower.

Contemporary Furnitures Pvt Ltd.is a large, well-established manufacturing unit with state-of-the-art plant and machinery based at Jodhpur, India. In-house availability of infrastructure and adequate manpower enables us to create truly world-class products.

Our production facility is located in Jodhpur, India. In our 12,000 square meter factory. We have a large park of imported machinery of which details given as below:

1.Tennoner

2.Mortiser Machine

3.Moulder

4.Sliding Table Saw

5.Universal Circular Saw

6.Dust Collector

7.Dovetail Tennoner

8.Wide Belt Sander

9.Double Side Planer

Ours is a price competitive, quality conscious and customer oriented organization. We assure you of prompt attention, satisfactory service and quality products. A large infra-structural set-up we own enables us to meet stringent international standards.

We focus on all type of wooden and iron handicrafts furnitures. For our finishing and polishing we use a dryspraying booth.

Vision statement

"Through positive energy, faith and passion, providing the best possible product and service in the market and therefore creating dynamic growth and prosperity."

Contemporary Furniture is inspired in achieving the vision statement through implementing the following values:

We believe in working together as a team in achieving success;

We believe in treating work colleagues and clients with respect and trust;

We are inspired through creative thoughts to change opportunities into results;

We strive for creating energy through positive behaviour and thoughts;

We strive for effectiveness and high levels of productivity in our actions and work performance;

We believe in breaking the glass ceiling in our minds in order to achieve the impossible;

We believe in zero defect;

We are determined to grow as individuals in the working environment as well as improving personal well-being;

We are inspired through a behaviour code;

We strive for a positive working climate in order to motivate and inspire individuals;

We strive for an individual internal locus of control;

We believe in participative management

Mission Statement

To be a globalised player in the field of Indian handicraft furniture industry

Contemporary Furniture is a company committed to service and quality. The furniture manufactured in the factory is hand made and therefore every article manufactured has a unique character. Due to the growth of the business, buying in the adjacent property expanded the manufacturing capacity. A unique manufacturing system was developed. A system with acceptable production and quality levels were introduced that ensures maximum output and maximum income. Contractors are paid once finished goods are delivered and approved by Production Managers.

Product Range of the Company

The product range of the company is limited to home furniture and office furniture, which includes tables, chairs, stools, almirah, etc.

Here are some of the pictures of items being manufactured by the firm

Management Team

Mr. Dinesh Chhajer (Director)

Mr. Ashok Chhajer (Joint Director, Operations)

Mr. Vaibhav Soni (Merchandiser, Production)

Mr. Kamal Kashyap (Merchandiser, Export)

Mr. Mohsin Khan (Quality Checker)

Mr. Gordhan Jangid (Production Manager)

Organisational Structure of the Company

Present leadership is in the hands of Mr. Dinesh Chhajer, Director.

Best practices that the company follows in different functional areas such as:

1) Marketing: since the company is in the business of furniture handicrafts export, there fore they are marketing themselves through participating in exhibitions, fairs, etc which are held every year in different part of the country and abroad. Also they are dealing with the buying agents who do the marketing about the business of the firm, their products, etc

2) Human Resource: In human Resource, the firm is following the practices such as hiring of employees who are equipped with best skills and have a great knowledge of working in the same industry. The firm is paying the best wages in the industry on the basis of one condition that is they will give quality goods in return. The working of the factory staff is for 10 hours and the managerial staff is for 9 hours. There is only 1 holiday for the factory staff i.e. on amavasya of each month, thereafter an employee can take leave in case of emergency but has to inform to the managerial staff. Salary is given on 7th of every month whereas contractors are paid on 22nd of every month. Proper medical facility is also available in the firm in case of any aid required for any employee.

3) Finance: In finance area, the company is using the latest Tally software for keeping the record of all the monetary transactions and billing etc. All the major payments are done through cheques and minor are settled in cash. Final auditing is done by the chartered accountant of the company. The firm uses RTGS/NEFT method for making the major payments.

4) Inventory Management: For inventory management company has hired skilled persons who are handling the store dept. of the firm and keep a proper record of goods in and goods out, adequacy and scarcity of any item, supplying in proper quantity thereby preventing it from being get wasted.

5) Customer Relationship Management: This is one of the major issues in which any firm has to take a lot of core in handling the customers. As the firm is dealing is 2 major buyers and a buying house, therefore is makes a very easy task to handle them. The company provides them with all kind of facilities and sometimes even gifts, favour etc.

6) Logistics: For this, the company has direct contact with the shipping agents and container depot agents to transport there goods from one destination to another.

There is a less deviation in the practices followed by the company vis--vis the concepts taught to you in the classroom as there is always a difference between theoretical knowledge and its practical implementation in the industry and it all depends on the depends on the different circumstances of the working environment of the company.

Process of making furniture steps

Phase 1 (Receiving of Timber)

Timber taken from our storage area will be checked and measure to ensure sizes and moisture content is within requirements.

Each bundle is documented and release to production floor for processing.

Phase 2 (Cutting & Molding)

Selecting from the received timber bundle, each piece of timber is carefully cross cut into lengths required.

Cut timber is then bundled on pallets, which is then processed at our molding section to achieve the shapes and sizes required.

Documentation and identification of each bundle is properly done here to ensure chain of custody procedure is followed.

Phase 3 (Component Fabrication)

Molded timber is processes by different machines depending on its shape and design to acquire its features.

These components are then carefully sanded to round all sharp edges and smoothen out all surfaces.

Phase 4 (Assembly)

Each components will be assembled accordingly to form the part of the intended furniture.

Joints are glued together to form a strong bond. Assembled parts are then stacked together and labeled for traceability.

Phase 5 (Finishing & Packing)

Assembled parts are dipped in teak oil and wiped dry to achieve the brown/teak finishing.

Teak oil acts as repellent of wood destroying insects, fungicide, as well as providing some weather and UV resistants to the wood.

These parts are left for a period of time for the teak oil to cure and dry. They are inspected again before being packed into carton boxes.

Phase 6 (Delivery)

Finished products will be loaded into containers according to customer's order.

These containers are then shipped out to our customers from all around the world.

The process of making furniture

The wood result of hewing we known as log wood, from this the furniture making process is started. The log wood will be distributed to sawmill center use both river or land transportation. Some company paring bark as long during the journey in order to quick dry. Usually buyers want to process that wood after log came to sawmill and kiln dry for some days.Sawmilling

The logs are split as according to required size. Standard panel thick during split logs are 3, 5, 7, 19. 12. and 15 cm. In sawmill area, split panels disjointed according to is thick and kind of wood so easy arrange in kiln dry. For company that has big capacity production, have sawmill will help efficiency production both from usage material and time production.Before put in kiln dry, panel and block wood be placed first in outdoor in order moisture content will evaporate because of outdoor temperature. This way usually just is done in summer climate. In order quality wood kept, at least 1 week after sawmill, the wood must be dried soon. As soon as process wood will better, so there is no time for mite and insect to attack.Kiln Dry:

All kinds of wood must be dried. That to be attention is thick panel measure, arrangement model and method drying. Soft wood will easy crack in the process of drying quickly. Kiln dry need 2 until 4 weeks, depend on specify of wood, panels thick, and room dry capacity. Good dry method is use the right equipment. In small company, to dry of wood usually be put under sunshine. But this way can not get MC level for ideal wood.

Component Process (cut, split, plane, drill, etc)

Saw timber be cut and split according size product that was needed. Example for leg table size 700 x 40 x 40 mm, so component must be prepared is 720 x 45 x 45 mm, so there is tolerance for plane and sandpaper. To get this measure, carpenters take dry wood panel which thick 45 mm to split into sawing machine or ripsaw becomes 45mm wide size. From this process will get block wood 45x45 mm. After that block wood will be sent to cutting machine with 720 mm long size.Small block wood then be sent to plane machine or thicknesses to get final result with smooth surface without line saw. After plane, component be moved to drilling machine or pen machine to get construction. If basically construction process finish, all component will the end in sandpaper process before installing. These smooth grids sandpaper usually only no 240 level smooth.Assembling:

Furniture knocks down not trough this process fully. There some possibility component needs to be assembled before finishing, and there are only assembled after finishing. Commonly assembling process be done before finishing, in order when the product has smooth do not get defect because of scratch. Assembling one of them important quality key, mainly strength of product. This process need patient so glue usage enough proper and not excess. Beside that patch quality only can be repaired in this process. From all furniture process, assembling is the relative long process and difficult. For fixed product, installing hardware become part of assembling, mainly for hinge install, key, hanger, etc.Drawer control, door, stability, and product function

In assembling area, drawer matter and door must be done perfectly. Do not re-repair process when exit from assembling area. Example for chair, chair must strength and stabile condition before move in finishing room. In order get quality standard, any additional process when assembling.Finishing

The next process is finishing. Finishing is the last process layering wood surface with purpose to make beautiful and also protect furniture from insect attach or moisture air.Some type of furniture, finishing process easier be done before furniture be assembled.

Packaging

Out of finishing, products move to packaging area. In this area some accessories (key, handle, reel, etc) and other equipment patched again. Kinds of packing also depend on last purpose and level quality furniture. More expensive and more far delivery location need stronger packaging and more carefully.All process must be done in furniture making to get maximal quality and finally get satisfied from buyer. Processes become important key to durable and quality wood furniture. Result last without trough complete process can make first interesting but can not durable.

Handicrafts are unique expressions and represent a culture, tradition and heritage of a country. The Handicraft Industry is one of the important productive sector. Various attempts have been made to define this broad and diversified industry. The following definition strives to cover diversity and complexity of Handicraft Industry

Chapter-2: SWOT Analysis of the Company

Strengths:

Equipped with latest technology machinery help to fulfill the targets on time

Specially written programs for contact/ report transfer

Has secured major clients in Europe through control & analysis of business functions

Knowledge of I.T.

Weakness:

Lack of link of I.T function to business.

Lack of availability of particular kind of wood.

Opportunities:

Knowledge base to form new system to company.

Stock control & manufacturing schedule implemented in system.

Evaluation results of I.T systems.

Link I.T functions with systems & mechanism of the business.

Keep track of customers, suppliers, production & design & resources.

Use I.T to help diversification.

Make focus of the company easier.

Progressive approach to I.T to help increase market & customers.

Secure clients in the UK as well as Europe through I.T development team.

Forge stronger links between markets & customers through I.T.

Orders make more efficient through automatic processing & reduce time.

CAD systems for caravan layout.

Solution to problem of resolution & facilities for CAD.

Additional info on customer and sales history to impact analysis of orders & sales.

Enable a better match of production requirements & orders.

Customer Intelligent System with production & stack systems = better utilisation of resources.

Threats:

Nature of computer technology.

Chapter-4: Lessons Learnt

In the summer training, I have learnt many things in practical manner which were only theoretical concepts earlier. The working environment was quite good as the managerial staff was good but talking about the labour staff then it was difficult as there were low category labours.

There I came across the various things like:

1) Different kind woods been used for production

2) Methods of selecting the wood

3) Checking the temperature of wood

4) Assembling of the wood according to the designs, research and development

5) Then how the sanding and finishing of the wood is performed and the final packing.

6) How are the people in the organization treated

7) How different departments are coordinating with each other

8) How is the paper work done for exporting the goods

Lessons learnt in week 1

I was introduced to the employees and the various departments of the organization.

I was made known to the employees of the production department and was also made known to the whole process of the production.

Skills are taken as base for the recruitment in production department.

The employees were very co-operative and supportive to me.

The various departments are coordinative and do the work in co-ordination with each other.

The interpersonal relations among the hierarchical levels were good and supportive.

The way the employees worked in the organization was satisfactory and they work with commitment and hard work.

All the departments are compatible with each other.

The structure of the organization is formalized.

Results are the base for performance appraisal.

The overall organization climate is supportive, positive and good one to work in.

Lesson learnt in work 2

The key benefit that organization provides is the low cost with good quality.

The customers are provided with good quality which makes them satisfy about the products of the company.

Customers views are taken as a base for planning of production.

Customer feedback is taken by getting the response from the agents who buy the products and for it email is the source of obtaining information.

The competitive advantage is the low cost for better quality.

Lessons learnt in week 3.

I was given the task to check the optimum process of the production and report about the errors to my trainer.

I had to observe the work process that should go in a smooth way.

I was not given enough authority to do my task by taking my own decisions.

The work done by me was in a way they expected from me.

My suggestions were taken and few of them were implemented also.

My trainer used to teach me in detail about my work.

The production department remained so busy in doing the production process and had no time to have leisure time.

I did not felt any kind of stress doing the work assigned to me.

I leant a lot about the production process of furniture.

My work was checked everyday by my trainer under the strict supervision.

If I would have more time the work I could have improve the work I did.

I felt quite compatible for the tasks given for me.

As a trainer, I was given limited authority and the employees of the company have enough authority to do their tasks and take their own decisions.

Lessons learnt in week 4

I found myself any knowledgeable about the organization as I learnt about the employees and departments and I understood the policies and practices of the organization.

I was furcated quite well in the cost week as I became friendly with the environment of the organization.

As students, I only cost about theory concepts but as trainee I learnt the implementation of the theoretical concepts into practical approach.

My attitude was quite positive and I did my work with commitment.

My experience to be in the organization was great.

The financial datas were not disclosed to me.

I did my work with the dedication in order to make future relationship with the company.

I would like to be a part of this organization as an employee as it is a good organization to work with.

This training would help me in future as I would now be able to understand the practical concepts which are taken from the theoretical concepts.

This organization was but according to me for my training because as a students I learnt the basic concepts that are implemented in the practical world.

In initial stage of training, I was not able to understand the concepts in clear terms but as the time passed, I learnt all the aspects of the company and had gained a cost of knowledge and good experience of working in the practical world.

Conclusion

The contemporary furniture deals in a good way and competes will in the market .In Jodhpur ,the handicrafts has been famous and got a lot of sales with the vanity of designs in furniture .The traditional book of furniture attracts the national and foreign customers both .The production department seeks to advice success in maintaining low cost with better quality .The customer satisfaction is the main objective of the company where in the customers feedback is the base for future planning of the company .The company can also trap the decorative item market and can gain the market share then also .In this regard the company would be able to earn more profits and can become a leading company in the furniture market .The department coordination is integrated a d needs to be linked in a positive manner the company is sailing in profits and can earn more if the company plans better in the strategic way.

Recommendations in suggestion

The company needs to be updates itself with the latest technology.

The computed system would help to do the work in a quick time rather than manual manner.

The network techniques used in planning help in doing the work with cost efficiently.

The employees need to be encouraged and motivated by giving those benefits and incentives.

The marketing of the company has to be enhanced.

The company has to use the advance technology for its production process in order to have use time and less cost.

The quality check has to be maintaining in each process of the production.

The activity based costing is the way to lower the cost of production.

The production in manager needs to train his subordinates for better performance. Efforts of the employees must be appraised for their motivation.

The employees of the production department needs to be made known for the advancement of technology and has to be insisted for the change in technology.

The company can trap in the market of decorative items if the proper plan is made out by a skilled employee.

Director