Dedicated Research Avenue Brugmann 216Tel: +32 2 344 00 88 B-1050 Brussels - BelgiumFax: +32 2 343...

Dedicated ResearchAvenue Brugmann 216 Tel: +32 2 344 00 88 www.dedicated.beB-1050 Brussels - Belgium Fax: +32 2 343 92 22 [email protected]

Company ProfileCompany Profile

© Dedicated Research 2

1. Dedicated Research: Introduction

2. Our means

2.1 Call Center

2.2 Network of researchers

2.3 Meeting Room (equiped for group discussions)

2.4 Cubicles for indivudual metings

3. Certification

4. Our markets:

4.1 Car Industry & Transport

4.2 Pharmaceutical / Health

4.3 Food / Drink

4.4 Distribution

4.5 Business to Business

4.6 Political

4.7 Capital Equipment

4.8 Institutional (public institutions, public service, ministry)

4.9 The Luxury Market

5. References

6. Request for Quotation

1. Presentation Plan1. Presentation Plan


Dedicated Research is the first independent market research and opinion polling agency in Belgium:

Founded in 1992

Turnover (2006) : € 4 Millions (estimation)

32 employees (not including call center)

Full services: tailor-made & multi-clients surveys

Qualitative researches: 30% Turnover / Quantitative researches : 70% Turnover

Memberhips: ESOMAR (European Association of Market Research & Opinion Poll Institutes); FEBELMAR (Belgian Federation of Market Research Institutes); EPHMRA (European Pharmaceutical

Marketing Research Association) ; AQR (Association of Qualitative Research)

1. Dedicated Research1. Dedicated Research

Quality Standards

International Connections



1,8

2,3

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4

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C.A.: 2003 C.A. : 2004 C.A.: 2005 C.A.: 2006

Turnover Evolution

+ 29%

EU

RO

Mil

lio

ns



1518

25

32

0

5

10

15

20

25

30

35

Year 2003 Year 2004 Year 2005 Year 2006

Employees Evolution*

* Not including call center

# E

mp

loye

es

+ 28%



A Global Solution (360°)A Global Solution (360°)

QUALITATVEQUALITATVE

CALL CENTERCALL CENTER

RESEARCHERSRESEARCHERSNETWORKNETWORK

MEETINGMEETINGROOMSROOMS

CERTIFICATIONCERTIFICATION

QUANTITATIVEQUANTITATIVE

OMNIBUSOMNIBUS

TAILOR-TAILOR-MADEMADE


8 Project Managers

2 Free Lance Moderators

Meeting Rooms

Cubicles for individual meetings

40 researchers especially trained to the technics of qualitative interviews for the medical sector

2. Our Means2. Our Means

Call center: 45 CATI Stations (Computer Assisted Telephone Interview)

30 CAPI Stations (Computer Assisted Personal Interview)

Own Researchers Network in: Belgium: 200, The Netherlands:80 & Luxembourg: 10

32 Employees (not includig call center)

Qualitative & QuantitativeQualitative & Quantitative


2.1 Call Center

Located in the heart of Brussels 45 CATI Stations (with ADSL connection) 2 permanent supervisors One of the biggest in Belgium In 2005: > 140 000 telephone surveys Permanent in-house training of the interviewers Countries covered: Belgium, The Netherlands & Luxembourg Possibilities in: France, Germany, The UK, Italia and Spain



2.2 Researchers Network

We manage our own field organisation and we cover the 3 following countries :

Belgium: +/- 200 researchers throughout the country

The Netherlands: 80 researchers

Luxembourg:10 local researchers, able to interview in the Luxembourg language and in Portuguese

Researchers trained and monitored according to the EMRQS Standards (European Market Research Quality Standards)

Call center interviewers are for the majority permanent employees



2.3 Meeting Room equiped for group discussions

One way mirror Possibility to seat comfortably 12 persons + 2 moderators 7 Seats available in the « viewing room » Audio-Video Recording Means Video-Meeting facility Similtaneous Translation Parking Facilities Possibility of recruiting in a shopping centre nearby



2.4 Cubilcles for individual interviews

Located in the shopping areas of large cities

Allow us to comfortably carry out, in a short space of time, for example food product tests or pre-launching tests for the commercial market.

Belgium: Brussels, Antwerp, Gent, Brugbe, Liège, Namur, Charleroi & Mons

The Netherlands: Amsterdam, Utrecht, Eindhoven and Rotterdam

Luxembourg: one meeting room in the city of Luxembourg



3. CERTIFICATION3. CERTIFICATION

Dedicated Research is certified by the international certification organisation SGS

SGS is the certification orgnisation selected by FEBELMAR for the quality certification of its permanent members

Certification according to the EMRQS (European Market Research Quality Standards)

Certification granted for:

QUALITATIVE Research QUANTITATIVE Research

Avantages:

Transparency throughout all stages (budget, quality control, analysis and treatments, …) Quality of the polling-agents and their training Supervision of the researchers Detail to process in the collection of data Post research monitoring Double check of all captured data.


Dedicated Research has developed its own experience in a wide range of sectors:

Car Industry & Transport Pharmaceutical / Health Food / Drink Distribution Business to Business Political Capital Equipment Institutional (public institutions, public service, ministry) The luxury market

4. Our Markets4. Our Markets


4.14.1 Car Industry & Transport Car Industry & Transport

Dedicated Research has developed in nearly 15 years of activities numerous studies especially for the car industry:

2 types of approach :

Car IndustryCar Industry& Transport& Transport

Tailor-MadeTailor-MadeResearchResearch

RecurringRecurringResearchResearch

GIPAGIPA AutoTrackAutoTrack Car ShowsCar Shows


4.1.1 4.1.1 Examples of tailor-made studiesExamples of tailor-made studies : :


Brand image analysis (image monitoring of a specific car brand and its models)

Profile and buying motivation of consumers for certain car brands

After-sale satisfaction barometer (studies continuously carried out with customer satisfaction analysis per car dealer and quarterly report)

Car clinics (positioning study of new car models),

Mystery Shopping (Pseudo-purchasing)

Ads / Promotional campaign pre-launch tests

Day after recall

Campaign results

Study of car magazines edited by the car companies

…


4.1.2 Recurring Study :4.1.2 Recurring Study :

4.1.2.1 GIPA4.1.2.1 GIPA : :


GIPA is a French company specialised in car industry after-sales studies. The GIPA is present in the main European markets and Dedicated Research is the Belgian representative.

Each year, 2 major studies are carried-out on the after-sales market and are sold to multiple clients :

A study made on an example of 2,000 representing car drivers

The frequency of visits to different service providers (free lance garages, car dealers, specialists,…)

A study made on an example of 750 representing car repairers (car dealers, free lance garages, specialists, fast-fitters,…) :

Quantification of different service types, stock buying habits and spare part fittings, standard of equipment and the intention to buy.


4.1.2 Recurring Study :4.1.2 Recurring Study :

4.1.2.2 « Autotrack » :4.1.2.2 « Autotrack » :


A new multiple client product commercialised by Dedicated Research

An example of 200 car drivers interviewed face to face (CAPI)

For a specific brand, the possibility of measuring the impact of all their promotional actions and advertising over the following weeks

Measured aspects:

Spontaneous & assisted memorisation of the campaign Assessment of the different campaign declinations Impact of the campaign on their image and behaviour …


4.1.2 Recuring Study4.1.2 Recuring Study

4.1.2.3 Car Show :4.1.2.3 Car Show :


For the last 7 years, the FEBIAC has entrusted to Dedicated Research a vast study on the visitors to the Car show:

A profile study on the visitor population Study on the reason for their visit Frequency study to different exhibition halls and stands Satisfaction study …

The poll-taking possibilities offered to the exhibitors are numerous:

Possibility to add questions to the questionnaire of the FEBIAC for 1200 visitors

Possibility of tailor-made Polling in the aisles Possibility of polling on the stands Possibility of mystery shopping on the stands …


4.2 Pharmaceutical / Health4.2 Pharmaceutical / Health

Dedicated Research has developed a huge experience in the pharmaceutical sector and has perfected recruitment techniques specific to the medical sector:

Study type segmentation in function of the groups of people to be interviewed:

Pharmaceutical / Pharmaceutical / Health studyHealth study

GPGP PatientsPatients Hospitals & clinicsHospitals & clinics PharmaciesPharmacies Decision makersDecision makers

« Medi-Research »« Medi-Research » « Vigie »« Vigie »


4.2.1 GP interviews:4.2.1 GP interviews:

Study of the potential and positioning of a new treatment on the market

Pre-testing of sales leaflets and press announcements ( « vigie »)

Post launch monitoring study and recall tests : impact study on medical promotions

Medi-Research, is a polling tool via internet proposed in collaboration with CMP Medica, the editor of the medical Journal

Tracking

Study on the expectation of medicines in certain situations (study made in collaboration with the Agency AdVitam)

Impact study of modifying reimbursement conditions

Image study of a medical institution in the area

…




4.2.1 4.2.1 GP interviewsGP interviews : :

Medi-Research:Medi-Research:

Medi-Research, is a permanent polling tool via internet

Every 2 weeks, 200 GP’s are interviewed

Polling basis: 8 000 GP’s « high & medium practices »

2 Possibilities: Omnibus & Tailor-Made



4.2.1 Patient interviews:4.2.1 Patient interviews:

Study of general habits and attitudes

Study on the views of a pathology by the general public

Impact Study on awareness campaigns

« Belgian Patients Observatory », A study applied to 600 chronic patients, study made in collaboration with the Agency Ogilvy Healthcare

Acceptance study of new types of administration equipment (injection pens, inhalers, …)

Price awareness studies

Pre-testing Internet sites destined for patients

…



4.2.3 Hospital surveys:4.2.3 Hospital surveys:

Study on the volume of purchases of different products and the break-down of the consumption between services

Study of the politics of buying (e.g. : preferences for throw-away or reusable chirurgical supplies)

Brand image study of suppliers of hospital material and supplies

Study of patients cases via the doctors (retrospective and prospective cases)

…



4.2.4 Pharmacist interviews:4.2.4 Pharmacist interviews:

Panels intended for the recruitment of patients with rare pathologies

Pre-testing of sales leaflets

Pre-testing of merchandising / promotion materials

SQB (Service Quality Barometer) : measure by mystery shopping of the welcoming quality and the performances of the pharmacy adviser

Store Checks (presence of the promotion material)

Detailed studies of the sales of one or a range of products (types of patients, with or without a prescription,…)

…



4.2.5 Decision Maker interviews :4.2.5 Decision Maker interviews :

Decision Makers:

Politicians Members of a reimbursement committee Leaders of Medical opinion Journalists …

Brand image study of a pharmaceutical firm

Pre-testing of awareness campaigns

Impact study of awareness campaigns

…


4.3 Food & Drink4.3 Food & Drink

Previously made study examples :

Sensory Testing

Packaging testing

Psychological price study

Brand awareness & image analysis

Product range analysis

Use & attitude study (possibility of the use of consumption note-books for a period of between 2 to 4 weeks)

Home placement tests

Advertising and/or promotional campaign pre-tests

The measure of impact of an Advertising and/or promotional campaign

…


4.4 Distribution4.4 Distribution


Store checks (price analysis)

Mystery shoppings

« Lost Sales » analysis

Brand awareness & Image analysis of a retail chain

Retail chain consumer satisfaction barometer

POS traffic study (consumer profiles, consumer expectations, …)

Pilot POS study (new store concept or adaptation of existing store(s))

Shopping area potential analysis

Location study

The impact measure of a communication campaign

…


4.5 Business to Business4.5 Business to Business

Dedicated Research carries out studies on :

Difficult to reach professional populations

Issues with a need of good sector-based knowledge

Study Examples :

Pseudo-Purchases via calls for tender with complex specifications

Detailed studies on supplying habits (specialised wholesalers, direct supplying,…)

Study on the choice of different technologic solutions

…


4.6 Political4.6 Political


A quarterly barometer on the voting intentions and preoccupation's of the Belgians (Polling carried out for the Le Soir newspaper and the RTBF)

Study module of the voting intentions for the forthcoming town council elections and on the electors choice of criteria

Political poll on the voting intentions for the town council elections of October 2006: => 18 surveys carried out on the request of the RTBF & Groupe Sud Presse

Image & positioning analysis of a politician

Profile & motivation analysis of the vote to elect a political party

Research of electoral themes (ideas) with great potential

Internal company Trade Union elections

…


4.7 Capital Equipment4.7 Capital Equipment

Accommodation & Gardening represents the most important investment of households

Dedicated Research is very active in studies regarding these 2

markets Types of study in function of the population to be interviewed :

Capital EquipmentCapital Equipment

House-holdsHouse-holds(direct buyers of the products(direct buyers of the products

or services)or services)

Subscribers:architects, research department

Fitters, Fitters, Installation EngineersInstallation Engineers


Household Population:

Use & attitude study Product awareness & Brand image analysis of goods Material tests (colours, product design,…) Pre-test & Post-test campaign …

Subscribers & Fitters Population :

Instructions / Installation Criteria Study Prototype Pre-test New Product Concept Test Pre-testing of Websites aimed at Professionals Frequency measure of trade exhibitions Sales Pitch Pre-test Recall Tests (measure of the promotional impacts carried out for these professional

populations) …

4.7 Capital Equipment4.7 Capital Equipment


4.8 Institutional4.8 Institutional

The study of major society issues (thematic) & the Belgian or European public institution actions constitutes one of our core activities :

Mobility Clean energy Crime prevention Prevention of household accidents The equality of Men-Women in politics Citizenship Adhesion to the European idea Immigrants right to vote The wearing of religious symbols at school Informatics & school Integration The roles of the Royal family The positioning of Belgium in the international political scene Francorchamps View of administration & satisfaction survey towards their services Impact analysis of a raising awareness campaign Promotion of earth products …

Outcomes from agencies specialised in institutional and political communication or ministerial cabinets, several of our collaborators posses a major interest and experience in the approach to such issues.


Dedicated Research has often to interview « high society » populations :

Studies for « premium » car companies: Audi, BMW, Porsche, … Studies for luxury products: watches, hi-fi, … Interviews of practioners, opinion leaders, …

4.9 The luxury market4.9 The luxury market

A large experience in the way of contacting « premium targets » and recruiting them as participants for our studies.

Specific recruitment techniques and particular incentive programs Researchers network especially trained for this specific target.

Expertise in fields like :

Car industry House goods, « Private Banking » Leasures : holidays locations, cruises, flight companies, sport clubs, restaurants,

…


Alfa Roméo Audi Avis Bentley BP BMW Citroën Daimler Chrysler D’Ieteren Lease Febiac Fiat GIPA Good Year Hyundai Midas

Peugeot Pirelli Porsche Renault RCI Seat Skoda Smart Total Toyota Volkswagen VW Bank Yamaha …

5.1 Car Industry & Transport:5.1 Car Industry & Transport:

5. References 5. References


5.2 Pharmaceutical / Health :5.2 Pharmaceutical / Health :

Abbott Astra Zeneca Aventis Pasteur MSD Bayer Baxter Boehringer Bristol Myers Squibb CERP Ferring GSK (GlaxoSmithKline) Grunenthal Innovex Janssen Cilag Johnson & Johnson Mead Johnson Merck Merck Sharp & Dohme Mundi Pharma Novartis

Novo Nordsik Numico Nycomed Organon Pfizer Pharma.be Roche Sanofi-Aventis Sigma Tau Solvay Pharma Schering Plough Servier UCB Urgo Weight Watchers Zambon …



5.3 Food & Drink:5.3 Food & Drink:

Baccardi Martini Bongrain Chicobel Danone Heineken Lu Lutosa Mc Donald Nutricia Orangina Passendaele Porto Sandeman Sodiaal Sopexa

Terbeke Unilever Viangros Yoplait …



5. 4 Institutional & Political :5. 4 Institutional & Political :

Banque carrefour de la Sécurité Sociale Commission Européenne Communauté française de Belgique Cooparch Fédération du notariat Belge ECHO Office d’aide humanitaire de l’UE Gouvernement de la Communauté Flamande Mouvement Réformateur La Foire du livre Le Soir RTBF Ministère des Finances Ministère de la Région Wallonne Ministère de l’Egalité des Chances Ministère de la Santé Orpah ….



5. 5 DistributionDistribution: Bang & Olufsen Cassis Cartier Baume & Mercier Champion Dreamland

Grand Optical Lapeyre The Phone House Trafic Total ...

5. 7 Health Care Products:5. 7 Health Care Products:

5. 6 Media:5. 6 Media:

Auvibel CMP Medica (le Journal du médecin) Groupe Rossel RTBF Sabam

Secretary Plus Sanoma TV Brussels Universal Media …

Fluocaril Lancôme L’Oréal Vichy …



5. 8 Communication / Advertising Agencies :5. 8 Communication / Advertising Agencies : AdVitam Coach Europe Direxions EuroKids Euro RSCG Forecast / Comstrat GBH Gelder

Granit Grey Interpatners Mostra Ogilvy Healthcare Vo Communication …

5. 9 Finance / Insurances / Mutuals:5. 9 Finance / Insurances / Mutuals: Crédit Professionnel du

Hainaut Europe Assistance ING

Mutualités Socialistes Paterna Petercam …

5. 10 IT :5. 10 IT : Base EBN/Intrasoft Microsoft Philips

Samsung Siemens …



5. 11 Foreign Institutes / « fieldworks »:5. 11 Foreign Institutes / « fieldworks »: A+A Adelphi Adriant All Global Amling Ant’field Area Investigation B&MR Brainjuicer Brand Science BVA Cambridge Citigate Concentra Consultic Consumer Knowledge Context Research Ducker Dorset Développemen DVL Smith Earthlink Fast Forward Research Fieldworks

Global Net Harris Medical HI Europe MRW Healthcare Icare Icon IFM Imaj IMS Health Kids Link Research Leyhausen Louis Harris Marktforschung Marritz Research Masmi Mindline MMR Monheimer Institute Muller Market Research NRG UK Passe Partout

Planning Shop PLM Market Research Pragma Precisa Research Prodkt Und Markt Research International Rosslyn Research ScandInfo SFR International Stethos TNS Global TNS Healthcare TNS Korea To the heart Total Research Tous Terrains Transfer Wren&Row Yellow …



5. 12 5. 12 B to B & Services: B to B & Services:

Bain BBDO BIR Cyclus Event and

reception Services Fost + Hilton International ING Initial Security Lafarge Loxam Manpower Moeller Mc Kinsey Mopac Nauta Dutilh

Philips Price Waterhouse Coopers Robert Half International Samsung Schneider Electric Siemens TNT Vinçotte …



For more information, please do not hesitate to contact:

MARC DUMOULINManaging Director

Phone: +32 2 344 00 88GSM: +32 475 64 45 10

E-Mail: [email protected]

Quotation within 24 Hours

Avenue Brugmann 2161050 Brussels

Website: www.dedicated.be

6. Request for Quotation6. Request for Quotation

Dedicated Research Avenue Brugmann 216Tel: +32 2 344 00 88 B-1050 Brussels - BelgiumFax: +32 2 343...

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