Deceptive Ad

8/11/2019 Deceptive Ad

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Top 10 Famous Deceptive Ads

10thDuracellLasts Even Longer

Have you ever bought batteries just to run out of life after a few uses? Duracell, Inc and TheProcter & Gamble Companygot sued in US by customers claiming that the companies weredelivering adeceptive marketing scheme and misleading facts. Duracell Ultra Advanced andDuracell Ultra Power batteries were more expensive than regular batteries although did notprovide longer life than regularalkaline batteries.

Duracell Ultra Power

9thEnfamil Clinically proven to improve brain and eye development

Moms are always looking for to the best healthy foods and supplements to their babies. When itcomes to produce the best ever baby supplementEnfamil got in troubleby claiming in 2004 thatEnfamil Lipil is clinically proven to improve brain and eye development and that the otherbaby formulas were inferior to this brand. That is a huge claim! Taking into consideration we aretalking about babies eh?Mead Johnsonin the end was fold guilty and had to pay$13.5 milliontoanotherbaby formulaPBM, for aggressive advertising resulting loss of profit. Uow!
http://duracell.com/http://duracell.com/http://duracell.com/http://www.pg.com/en_US/index.shtmlhttp://www.pg.com/en_US/index.shtmlhttp://www.advertisinglawblog.com/2012/05/duracell-and-procter-gamble-sued-for-deceptive-marketing.shtmlhttp://www.advertisinglawblog.com/2012/05/duracell-and-procter-gamble-sued-for-deceptive-marketing.shtmlhttp://www.advertisinglawblog.com/2012/05/duracell-and-procter-gamble-sued-for-deceptive-marketing.shtmlhttp://en.wikipedia.org/wiki/Alkaline_batteryhttp://en.wikipedia.org/wiki/Alkaline_batteryhttp://en.wikipedia.org/wiki/Alkaline_batteryhttp://www.infactcanada.ca/http://www.infactcanada.ca/http://www.mjn.com/http://www.mjn.com/http://www.mjn.com/http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://en.wikipedia.org/wiki/Infant_formulahttp://en.wikipedia.org/wiki/Infant_formulahttp://en.wikipedia.org/wiki/Infant_formulahttp://soldin60secs.files.wordpress.com/2012/05/119380300-260x260-0-0_duracellduracellultrapowerbatteriesaaasize8.jpghttp://en.wikipedia.org/wiki/Infant_formulahttp://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.chicagobusiness.com/cgi-bin/news.pl?id=36329http://www.mjn.com/http://www.infactcanada.ca/http://en.wikipedia.org/wiki/Alkaline_batteryhttp://www.advertisinglawblog.com/2012/05/duracell-and-procter-gamble-sued-for-deceptive-marketing.shtmlhttp://www.pg.com/en_US/index.shtmlhttp://duracell.com/


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Enfamil-Lipil

8thNivea Bio-Slim Complex

Would you buy a body lotion that claimsregular use significantly reduces body size? I guess

many women would! Nivea had to pay $900,000 in 2001 as a part of settlement formisleadingads,and had to stop producing Bio-slim Complex. Did I hear diet and exercises works better?

Nivea Bio-Slim
http://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONbhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#nivea-my-silhouette-skin-cream#ixzz1vdlogONb


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7thHydroxycut

I definently love diet pill advertisement, and I believe attorneys too! Lovate Health Systems, in2009 had to recall all of Hydroxycut diet pills and pay $1.5 million to settle 10 California districtattorneys complaint.They claimed that the company was falsely advertising itsdiet supplements,

some of which contained led. Ouch! Look how healthy and ready for Summer this couple is!

Hydroxycut

6thListerineKills germs that causeBad Breath,Plaque & gum disease

Gingivitis

Listerine got introuble claimingthat the product could prevent and cure sore throats. Thus,rinsing with Listerine was as effective as flossing when it comes to fighting tooth and gumdecay. Using Listerine as a over the counter medicine in fact wasnt clinically supported.Pfizerhad to pull its commercials and change its claims. Another too good to be true product!
http://www.hydroxycutadvanced.com/http://www.hydroxycutadvanced.com/http://www.hydroxycutadvanced.com/http://www.courthousenews.com/2012/01/06/42815.htmhttp://www.courthousenews.com/2012/01/06/42815.htmhttp://www.diet-supplements.com/http://www.diet-supplements.com/http://www.diet-supplements.com/http://www.listerine.com/http://www.listerine.com/http://www.listerine.com/http://en.wikipedia.org/wiki/Halitosishttp://en.wikipedia.org/wiki/Halitosishttp://en.wikipedia.org/wiki/Halitosishttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#listerine#ixzz1vdlLms7Ahttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#listerine#ixzz1vdlLms7Ahttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#listerine#ixzz1vdlLms7Ahttp://www.pfizer.com/http://www.pfizer.com/http://www.pfizer.com/http://www.pfizer.com/http://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#listerine#ixzz1vdlLms7Ahttp://en.wikipedia.org/wiki/Halitosishttp://www.listerine.com/http://www.diet-supplements.com/http://www.courthousenews.com/2012/01/06/42815.htmhttp://www.hydroxycutadvanced.com/


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Listerine

5thSplenda Made from sugar so it taste like sugar

I am a consumer of this sugar alternative, and I was surprised to find out that the company got in

trouble for claiming that Splenda Made from sugar so it tastes just like sugar. Splenda gotsued by Equal, another alternative sugar competitor. Equal claimed that Splenda was leadingcustomers to believe that its product was healthier than other sugars substitutes. Splenda had tochange its marketing sloganand advertising campaign to no calorie Sweetener.

Splenda
http://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#splenda#ixzz1vdlTogZehttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#splenda#ixzz1vdlTogZehttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#splenda#ixzz1vdlTogZe


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4thActivia Helps prevent colds and flu

Another product claiming health benefits and endorsed by a TV star! The claim was thatDanActive helps prevent colds and flu and one daily serving of Activia could relieveirregularityand it helps with slow intestinal transit time. I am also a consumer of Activia

and I have to say that Ive never felt any changes in my intestinal transit time. But for mysurprise, FTC complaint about Activiamisleading claimsled Dannon to pay $45 million indamages for claiming basically Activia promotes bathroom regular bathroom trips.

Helps prevent cold and Flu

3th -Nutella Good for you not!

Just thinking about the watering mouth creamy chocolate and hazelnut spread, it makes me feellike a child again! Nutella got sued by customers for the misleading claim that Nutella ishealthier than actually is and it was a good for you treat.Ferrero, Nutellas maker has to pay$3 million to consumers nationwide. The company now have to change the labeling of allNutella products and its advertising campaigns due to this lawsuit. I definently couldnt see how

this super fatty treat could promote healthy eating. Oh well!

Umm Nutella!
http://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#dannon-yogurt#ixzz1vdldQ0Smhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#dannon-yogurt#ixzz1vdldQ0Smhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#dannon-yogurt#ixzz1vdldQ0Smhttps://nutellaclassactionsettlement.com/Home.aspxhttps://nutellaclassactionsettlement.com/Home.aspxhttps://nutellaclassactionsettlement.com/Home.aspxhttp://moneyland.time.com/2011/10/11/14-products-with-notoriously-misleading-advertising-claims/?slide=reebok-easytone-toning-shoes-and-apparel#dannon-yogurt#ixzz1vdldQ0Sm


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2ndSkechersShape up while you walk

Finally the best of all, Sketchers Shape up, Tone-ups, Resistance Runners (great names eh?)!Starring Kim Kardashian! It was the shoes every girl was wishing for. Ummm there we go:New York , NYAttorney General Eric T. Schneiderman has announced a$45 million dollar

nationwide settlementwith Skechers, USA, Inc. to end the deceptive marketing of its footwearproducts including Shape-Ups, Tone-Ups, and the Skechers Resistance Runner athletic shoes.Under the settlements reached with New York, 44 states and the Federal Trade Commission, upto $40 million is being allocated for refunds to consumers who purchased the shoes, andSkechers will pay an additional $5 million to the states. Good try Kim!

Shape UpsKim Kardashian

Funny how Ive never seen Kim Kardashian actually using these uglies around.
http://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.htmlhttp://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.htmlhttp://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.htmlhttp://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.htmlhttp://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.htmlhttp://www.hvpress.net/news/119/ARTICLE/11138/2012-05-23.html


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1stApple Siri app poor virtual assistant performance

This one is interesting! Frank M. Fazio a is suing Apple for false advertising, claiming thatSiris commercials are misleading and deceptive.Fazio bought his IPhone 4S lastNovember, and he felt that in the commercials the virtual assistant has a great performance

contrary to the actual operating results of Siri. Ops! Steve Jobs youll be missed!
http://blogs.wsj.com/law/2012/03/12/so-sirious-iphone-user-sues-apple-over-voice-activated-assistant/http://blogs.wsj.com/law/2012/03/12/so-sirious-iphone-user-sues-apple-over-voice-activated-assistant/http://blogs.wsj.com/law/2012/03/12/so-sirious-iphone-user-sues-apple-over-voice-activated-assistant/

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