Deborah Yeo Portfolio

HELLO, I’M DEBORAH YEOI’D LIKE TO SHOW YOU SOMETHING I DID...

HOPE YOU LIKE IT.

ABOUT MEHello, I’m a 20 visual communication graduate just getting started in the industry. I do graphic design, visual merchandising and videography. I love to create meaningful designs and crafts that can touch people’s hearts.

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Craft

Illustrator

Video Editing

Photoshop

PROJECT RECONNECTYoung working parents are unknowingly not spending enough quality time with their children. This campaign is to raise the awareness of young working parents missing out too much of their children’s life.

I created a short clip to advertise about the campaign. Using social platforms like youtube and facebook. It is to attract the young working adults that are always hooked on to the social websites.

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CAMPAIGN POSTERSI also created a set of posters that questions my target audiences if they are missing out on their children’s lives. Through the posters I want to trigger the parents to realise their awkward situation with their children are caused by their busy schedule at work.

This simple wall calendar is made to aid my target audience in planning their time with their children. The calendar can be placed in the living room so that all family members can see. Allowing all of them to take note of the specific date that they have allocated to spend together.

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FEBRUARYS M T W T F S

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MARCH

T h e b e s t t h i n g t o s p e n d o n y o u r c h i l d r e n i s y o u r t i m e . — L o u i s e H a r t

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MAYS M T W T F S

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JUNES M T W T F S

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APRIL

You have a lifetime to work, but children are only young once. —Polish Proverb

CALENDAR

ITS TIME TO TAKE A DAY OFF,RECONNECT WITH YOUR CHILDREN!

PROJECT RECONNECT2015 CALENDAR

02 ALICE IN WONDERLANDThis is a school project on themetical design for Tangs. It is a fusion of Alice in Wonderland and the Mid-Autumn Festival. This thought of mixing two very different things together came from Tangs itself. Tangs building has maintain its cultural traditional look. Yet the inside of the building is filled with mordern design. Thus Tangs has inspired me to come up with this fusion of the English famous story and our own famous Chinese culture.

WINDOW DISPLAY

Left Window

Right Window

These are displays and graphics specifically designed for the fushion theme. The giant tea cups contain a mix of English tea cups and Chinese tea cups

INTERIOR &MERCHANDISEFor the promotional illustration I used only Chinese teapots and Chinese lamp light to create the excitement flowing out from the door that passes through the Wonderland.

MID-AUTUMN IN WONDERLANDTANGS THE FESTIVE STORE

03 RISISThis is a group project for Risis window display at botanic garden. Swan represents and bear the meaning of love relationship between the garden lovers and Singapore Botanic Garden. As we are modernizing, the garden stays the same holding memories. The swan gracefully lives in the botanical garden grounding herself with balance and elegance.Through the window display I wish to potray the image that Risis produces sentimental products that holds alot of value.

04 SNUPPED SG50This is a group project to celebrate SG50. We are tasked to design a pop up store for the specific company we have selectd. Snupped is a company that only trades online, they ship their products to their customers after taking orders online. Making use of this concept as the inspirations we created a pop up store for Snupped using the shipping container as the structure.

celebrate

with

SNUPPED

celebrate

with

SNUPPED

celebrate

with

SNUPPED

celebrate

with

SNUPPED

Happy 50th Birthday SingaporeHappy 50th Birthday SingaporeThank You

for celebrating this joyous occasion with

SNUPPED!

iphone 5/5s iphone 5/5s iphone 5/5s iphone 5/5s iphone 5/5s






laptop bag 13 inch

laptop bag 13 inch

laptop bag 15 inch

laptop bag 15 inch

laptop bag 17 inch

laptop bag 17 inch

ipad ipadipad

ipad ipadipad

ipad ipadipad

ipad ipadipad

ipad ipadipad

ipad ipadipad

PHONE COVERLAPTOP SLEEVE IPAD COVER







PHONE COVER

SNUPPED

This pop up store is also to celebrate Singapore’s jubilee. Therefore we are holding an event to allow customers who bought any Snupped products from the pop up store to unleash their creativity and their wishes on a black phone cover and paste it to our truck.

JUBILEE EVENT

05 PEONARAKANThis is a project to design a logo for a jewelry company’s new Peranakan line of products.

Peony and butterfly are common motifs in Peranakan culture.The peony with its soft pink petals in Peranakan culture usually symbolizes spring and beauty the butterfly, with its bright and large beautifulwings symbolizing youth and life.In my design I am focusing on Peranakan women. Peranakan women are like the peony, soft and delicate. They are able to attract others attention, just like how butterflies are attracted to bright and sweet coloured peonies.

Luggage Tag Coaster Umbrella

Keychain Polo Shirt

ScarfWater Bottle

Handbag Hook

COLLATERALS

StickerStaff Badge

Loyalty Card

Receipt, Name card and Loyalty Card Holder

Loyalty Card

Name Card Receipt

PeonarakanThank You

LocationOperation Time

Contact No.

Name Card

Envolope

Letterhead

Peonarakan

Gift Box

Carrier

PeonarakanLoyalty Card

Thank you for being loyal!

06 SILOSO BEACH RESORT

This is a logo design project for Siloso Beach Resort. The waves on the beach inspired me to combine the letter ‘S’ with the waves. The way the waves are curved inwards its like welcoming the customers into the the resort.

Siloso Beach ResortBlending Life And Leisure

Siloso Beach Resort• Blending Life And Leisure •

The Siloso Beach Resort is famous for their natural habitat mearged within the resort’s premises. Likewise for their salt pool. Therefore this design incorprated a water droplet, a leaf and waves. The three wave lines represents the three ‘R’s; recycle, reduce and reuse. Reminding people of the Siloso Beach Resort’s eco motive everytime they see this logo.

MY PASSIONATEWORK

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This is a secondary team project. My team participated in the 2012 Schools Digital Media Award competition. Our entry byt he name of: Unwanted won us an gold award.

It is a story about an unwanted girl abandoned by her father during his divorce. She is left with her stepmother who treats her badly. Her classmates laugh and bully her over this, while the girl suffer in silence.

Video Link:http://tinyurl.com/pep6gno

MY JOYIN CRAFTS

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I love to customise things as I belive that everyone should own something that reflects their personality. Beside is a laptop bag that I customised for my friend. I sew her choice of cloth onto her existing laptop bag to call it her own.

My [email protected]

My hotline97234786

Where I liveBlk 325 Jurong East

St 31 #08-196 S’600325

Deborah Yeo Portfolio

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