DCU Business School Postgraduate Brochure 2010

8/9/2019 DCU Business School Postgraduate Brochure 2010

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Postgraduate Business

Programmes 2010-2011

dublin city university business school

Accounting

Marketing

Human Resource Management

Management and Information Systems

Economics, Finance and Banking


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Postgraduate Business Programmes 2010-2011 Dublin City University Business School

Dublin City University Business SchoolProgrammes 2010-2011

DCU Business School Programmes

DCU Business School offers an exciting range of undergraduate and postgraduate programmes, delivering expertise

from an innovative and professional academic team. In recent years we have expanded our portfolio of programmes,

in addition to increasing signicantly the number of places available on our Ph.D. programme.

Postgraduate Programmes

Full-Time

Professional Diploma in Accounting

M.B.S. in Accounting

M.Sc. in Finance and Capital Markets

M.B.S. in Marketing

M.Sc. in Electronic Commerce

M.B.S. in Human Resource Management

M.Sc. in Business Management

M.Sc. in International Management

Research Programmes

Masters Full-Time/Part-Time

Ph.D. Full-Time/Part-Time

Professional Doctoral Programme

Undergraduate Programmes

B.A. in Accounting and Finance

Bachelor of Business Studies

B.A. in European Business

B.A. in International Business and Languages

B.Sc. in Aviation Management/Aviation Management with Pilot Studies

B.Sc. in Marketing, Innovation and Technology

For information on our undergraduate and full-time postgraduate programmes contact the School Ofce on

0 700 5265 or email [email protected]

For information on our part-time postgraduate programmes contact the Centre for Executive Programmes on

0 700 8829 or email [email protected]

For information on our research programmes contact our Research Support Ofcer on 0 700 5734 or email

[email protected]

Part-Time

Master of Business Administration

M.Sc. in Investment, Treasury and Banking

M.B.S. in Human Resource Strategies

M.Sc. in Work and OrganisationalPsychology/Behaviour

M.B.S. in Strategic Procurement

M.B.S. in Safety and Health at Work

Graduate Certicate in Corporate Treasury

M.Sc. in Emergency Management

www.dcu.ie/dcubs


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Welcome to Irelands Most InnovativeBusiness School

At DCU Business School, we offer programmes of study thatare innovative, rigorous and challenging. Our programmes aredelivered in a exible and supportive learning environmentusing state of the art facilities. They are continuously reviewedand updated to ensure they are directly relevant to the needsof business and designed to provide the best possible careeropportunities for our graduates.

Our approach to business education is based on the integrationof personal and professional development, the benets of whichare conrmed by frequent positive feedback from our graduatesand their employers.

We hope you will nd this information and the further detailson our website (www.dcu.ie/dcubs) useful. Please feel welcometo contact us if you need further information.

Thank you for your interest in DCU Business School.

Professor Bernard PierceExecutive Dean


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Dublin City University Business SchoolPostgraduate Programmes 2010-2011

Programmes 2010-2011 1

Welcome 2

DCU Business School 4

Full-Time Postgraduate Programmes

Professional Diploma in Accounting 8

M.B.S. in Accounting 10

M.Sc. in Finance and Capital Markets 12

M.B.S. in Marketing 14

M.Sc. in Electronic Commerce (Business) 16

M.B.S. in Human Resource Management 18

M.Sc. in Business Management 20

M.Sc. in International Management 22

Part-Time Postgraduate Programmes

Master of Business Administration 24

M.Sc. in Investment, Treasury and Banking 26

M.B.S. in Human Resource Strategies 28

M.Sc. in Work and Organisational Psychology/Behaviour 30

M.B.S. in Strategic Procurement 32

M.Sc. in Emergency Management 38

M.B.S. in Safety and Health at Work 34

Graduate Certicate in Corporate Treasury 36

Professional Doctoral Programme 40


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DCU Business School (DCUBS)

Our Guiding Principles: Relevance and ExcellenceDublin City University Business School is the youngest provider of university management education in Ireland.Since its establishment in 980, the School has developed a wide range of undergraduate and postgraduate businessmanagement degree programmes. Its guiding principles are relevance and excellence; relevance to students, to thebusiness sector, to the Irish economy and to society in general; excellence in teaching, research, facilities and delivery.

Preparing for Tomorrows Management ChallengesDuring its 29 year existence, DCU Business School (DCUBS) has been a core contributor to business education inIreland. The School prides itself on its ability to deliver excellent management education in keeping with the needsof the market and to provide students with the knowledge, competence and ability to apply it. We believe that the

hallmarks of our postgraduates are their capacity for creative thinking, their cross-disciplinary approach to problemsolving and their ability to operate effectively.

Our Diverse Postgraduate PortfolioOur portfolio of professional studies includes full- and part-time Masters programmes in Management, Finance,Accounting, Marketing, Procurement, Human Resource Management, Organisational Psychology/Behaviour, andEmergency Management, as well as our A.M.B.A. accredited M.B.A. programme and our Professional Doctoral Programme.

Executive ProgrammesDCUBS has strongly developed the provision of high quality executive education. The School has recently consolidated

its full suite of post-experience programmes into the dedicated Centre for Executive Programmes. The Centre suppliesmanagement development and professional programmes that make a signicant contribution to the achievementof an organisations strategic and operational goals.


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Innovation: At the Core of Everything We DoDCU Business School is a force for innovation and change in management education. Innovation lies at the coreof all of our activities. Indeed, DCUBS has two research centres dedicated to the study of innovation in industry andin learning.

The Learning, Innovation and Knowledge (LInK) Centre is a university designated research centre that engages incross-disciplinary research projects which focus on creating learning, innovation and knowledge in the domainsof knowledge intensive rms, health services management, and technology.

The Centre for Research on Student-Learning and Teaching (CReST) is a research cluster which aims to provide acohesive framework for high quality, leading-edge research on student learning and teaching. The Centres workhas facilitated DCUBS in pioneering new modes of assessment in business education.

Since its inception, the School has:

n Introduced an impressive number of programmes which are the rst of their kind in Ireland, including newprogrammes in Aviation Management, Technology Management, Emergency Management, StrategicProcurement, Marketing, Innovation and Technology, and the unique Professional Doctoral Programme

n Been one of the rst business schools to pioneer the inclusion of work placements on its undergraduate degreeprogrammes

n Promoted the concept of integrating business education in technology programmes

n Developed post-experience programmes that incorporate work-based projects which address organisationalissues with a view to implementing solutions

n

Pioneered the integration of languages with business educationn Led the way in international linkage programmes with strong student exchange arrangements across Europe,

the US, South America, Japan and China

Just some of the many and varied factors that make DCUBS

Irelands most innovative business school.


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High-Tech and Flexible Learning EnvironmentStudents at DCUBS enjoy excellent teaching and learning facilities. Students have 24-hour online access tomaterials, project details and submission requirements via moodle, our online learning platform which offersaccess to an e-library and allows students to study from home. The Business School building is wireless enabled.In addition, there are three open access PC labs and a dedicated postgraduate PC lab. Classrooms are tted withstate-of-the-art audio-visual equipment.

Our part-time programmes have been developed for experienced working professionals and are deliveredin a manner designed to t in with their work and personal commitments. For example, our part-time M.B.A.students can choose between attending one afternoon per week or block sessions of three days per month.

The Learning PartnershipDCU Business School has developed a reputation for lecturer and student interacting as equals in a learningpartnership. As part of the adult learning experience experiential learning techniques, including businesssimulations, case studies, seminars, problem-based learning, problem-solving and team building exercises areused to apply knowledge. Assessments tend to be less exam-oriented and focus more on work related assignments.We endeavour to provide our students not just with knowledge but also with a specic set of managementcompetencies.

Diversity and DepthDCU Business School staff come from a broad spectrum of backgrounds: accounting, economics, nance, humanresource management, information systems, management, marketing, psychology and sociology. The cross-fertilisation

of these disciplines is evident in the richness of our degree structures. Students are encouraged to think bothindependently and strategically, i.e. educated to see the bigger picture.

We believe that education is not just about establishing business know-how and competence; it is about developingthe whole person.

We work in partnership with our students toenable them to reach their full personal potential.

Students brainstorm in one of the Schools collaborative study rooms.


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Global OutlookFrom the outset, DCU Business School has recognised theimportance of taking a global view on business. DCUBS is activelyinvolved in a wide array of international research projects, studentand lecturer exchanges, and other international ventures, whichare central to our existence. In addition, all of our programmeshave a strong international focus.

Highly regarded internationally, DCU Business School is amember of the International Partnership of Business Schools(IPBS). The Dean of DCUBS is President of IPBS. Through this

partnership the M.Sc. in International Management was madepossible and we currently have students enrolled on this programme from: USA, Mexico, India, China, Nigeria anda number of European countries including France, the Netherlands and Germany. Potential study options involvespending the rst semester in the USA, Mexico or France and the second semester in Ireland (DCU), Germany or Italy.

International AlliancesForming international alliances is a key objective in DCUs overall strategic plan. DCU has formed recent strategicpartnership links with Arizona State University and Chinas Northeastern University and Capital University ofEconomics Beijing. DCU Business School faculty have formed research links with a number of institutions in theirscholarly work through group and individual academic networks. The Learning, Innovation and Knowledge ResearchCentre (LInK) is indicative of this. Within the Centre collaborative research is on-going with Arizona State University(USA), De Montfort University (UK) and Kingston University (UK).

Other research links include Shefeld Hallam University (UK), Cardiff University (UK), Loughborough University (UK),University of Illinois (USA), Clemson University (USA), University of Edinburgh (UK), University College Dublin (IRL),University of Exeter (UK), University of Leicester (UK), University of Otago (New Zealand), Victoria University, DundeeUniversity (UK), Manchester Business School (UK), University of Seville (Spain) and Northeastern University (USA).

Our outlook and our reach are truly global.

DCU and Chinas Northeastern University sign memorandumof understanding in December 2008.

DCU students come from 02 countries across the globe.


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Professional Diploma in Accounting (PAC Code: DC500)1 Year Full-Time Programme

Programme OverviewThe Professional Diploma in Accounting (PDA) isdesigned to fast-track graduates who wish to pursuecareers in accountancy or taxation, but whose primaryqualications are in areas other than accounting. Inthis sense, it is what we call a conversion programme.

Accredited in 982, the PDA is the longest establishedprogramme of its kind in the Republic of Ireland andattracts high-quality graduates from a wide range ofdisciplines including arts, engineering, law, education,

science and business. It provides students with anexcellent foundation in accounting and its relateddisciplines, bringing them to a high level of competencesuch that they are excellently prepared to commencethe advanced examinations of professional accountancyand taxation bodies.

Entry RequirementsThe minimum entry requirement is a second classhonours degree in a discipline other than accounting(for those who have studied in any country) oraccounting (for those who have studied outside

Ireland and the U.K.).

Due to the regulatory nature of accounting, holdersof degrees awarded by institutions overseas are noteligible for direct entry to Masters degrees in accountingin Ireland. Hence, holders of such degrees are eligibleto apply for entry to the Professional Diploma inAccounting and, on successful completion of theprogramme, to DCUs M.B.S. in Accounting.

When demand from qualied applicants exceedsavailable places, applicants are ranked for admissionpurposes on the basis of prior academic performance.

Aims and ObjectivesThe key objectives of the PDA are two-fold. Firstly, theprogramme aims to develop students understandingof the conceptual underpinnings and practice ofaccounting. Secondly, it strives to enhance studentsproblem-solving, analytical, critical thinking andindependent learning skills so that they are equippedappropriately for challenging careers in dynamicprofessional and business environments.

Programme Structure and ContentThe Professional Diploma in Accounting lasts for oneacademic year (September to May). It operates on asemester basis with a mix of semester- and year-longmodules. Some modules are assessed at the end ofthe rst semester and others at the end of the secondsemester.

The modules on the PDA cover:

n Financial Accounting

n Taxation

n Financial Management

n Management Accounting

n Law

The programme commences with an introductoryaccounting course, which takes place one week beforethe standard University commencement date.

Additional Programme FeatureFGS, Chartered Accountants, award a prize to thestudent who achieves rst place overall on theprogramme. The Irish Taxation Institute awards aprize to the student who achieves rst place in thetaxation module.

Career ProspectsPDA graduates typically proceed to qualify as

professional accountants and/or taxation specialistsand pursue careers in accountancy rms, nancialinstitutions, and manufacturing and service companiesin Ireland and abroad.


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The standard of the lecturers and the lecture material was the best I have experienced at third level. The course is highly

respected in the workplace and invariably leads to very good employment prospects after graduating. It gives an excellent

basis for any career in the accounting or business elds and I would highly recommend this course.

Joseph Kelly, KPMG, Professional Diploma in Accounting, Class of 2008

The PDA is a great programme and it is ideal for graduates who wish to pursue careers in accounting. I really appreciated the

high standard of teaching on the PDA and the level of support provided by all the staff. In addition, the small class size allowed

me to make great friends, which really added to my enjoyment of the year.

Vivian Lihong, PDA 2003, MBSA 2004, currently working with PwC

Graduates are exempt, in full, from the CAPexaminations of Chartered Accountants Ireland.Exemptions are also available from CIMA, ACCA,ICPAI and The Irish Taxation Institute. However, itshould be noted that professional bodies reviewthe exemptions available to programmes offeredby all universities on an annual basis. PDA graduates,who achieve a minimum overall grade of a credit,are eligible to apply for a place on the M.B.S. inAccounting programme offered at DCU Business

School.

Contact Details

Enquiries should be directed to the DCUBS SchoolOfce at: +353 (0) 700 5265 or email: [email protected]

View full programme details, including fees andclosing dates for application, at www.dcu.ie/dc500

To apply for this programme, visit the PostgraduateApplications Centre (PAC) at www.pac.ie to completean online application.


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M.B.S. in Accounting (PAC Code: DC501)1 Year Full-Time Programme

Programme OverviewThe M.B.S. in Accounting is the leading programme ofits kind in Ireland, an innovative partnership of learningwhich is informed and shaped by the needs of theaccounting professional of tomorrow. The programmeencourages critical and creative thinking, teamworkand communication, and develops a diverse range ofprofessional attributes which equip graduates to excelin the accounting profession and to adopt leadershippositions in their professional lives.

The M.B.S. in Accounting is designed to meet theneeds of honours graduates who have taken majoraccounting specialisms in their undergraduate studies.It allows such candidates to combine study for aMasters degree with study for professional examinationsin an educationally effective way. The programme alsoprovides the opportunity for further career progressionto graduates of DCUs Professional Diploma inAccounting.

Entry RequirementsThe minimum entry requirements are one of the

following:

n An honours degree in accounting

n An honours degree with a signicant specialismin accounting

n An honours award in the Universitys ProfessionalDiploma in Accounting.

Applicants must have completed an honours degreeprogramme which has exempted them from theInstitute of Chartered Accountants in Irelands (ICAI)CAP examinations. Applications for exemption shouldbe directed to the ICAI. Details are available on the

Institutes website: www.icai.ie

If, as is normally the case, demand from qualiedapplicants exceeds available places, applicants will beranked for admission purposes on the basis of prioracademic performance. Those who have not receivedtheir degree results by the application closing datemay receive conditional offers.

Aims and ObjectivesThe programme affords recent graduates theopportunity to study for a Masters qualication and

at the same time gain exemptions from professionalexaminations. It aims to foster the students abilityto provide professional solutions based on a

comprehensive understanding of the relationshipbetween the various elements of accounting andthe ethical underpinnings of the profession. This isincreasingly important in the complex commercialenvironment, where proposed actions have a wide

range of implications for business.

Programme Structure and ContentThe M.B.S. in Accounting is delivered on a full-timebasis over one year. To encourage participation andfacilitate the highest standard of professional delivery,class size is restricted to facilitate participative learningand teamworking in the class.

The programme encompasses both professionaland conceptual material. A number of recent reportshave recommended this combination as the ideal

educational preparation for a career in accountancy.

Among the areas covered on the programme are:

n Financial Accounting

n Taxation

n Critical Perspectives on Accounting

n Corporate and Investment Finance

n Business and Social Environment

n Management Accounting

n Auditing and Professional Ethics

n Assurance Services

n IT and the Accountant

n Research Methodology/Project


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The course provided me with a superb training for my career in accounting and was a particularly good platform for the FAE.

Although I found the course material very challenging, the lecturers were excellent and very supportive. The group assignments

heightened morale among course participants and enhanced my personal and professional development.

Alan Garry, M.B.S. in Accounting, 2002 and 1st place in the Final Admitting Examination (FAE), 2004

I found the course deepened my understanding of accounting and the broader business world. The lecturers on the course

were fantastic and were always available for a chat if you were stuck with anything. A further benet of the masters is thelevel of professional exemptions full CAP2 of your accounting exams and Part 1 of your tax exams! Overall, the M.B.S. in

Accounting provides a great platform to learn and was for me a really enjoyable year in college.

Shane Murphy, M.B.S. in Accounting, 2008 and International Tax Trainee, Deloitte & Touche

Additional Programme FeatureThe Business and Social Environment module is anintegral part of the programme and provides a forum

for leading speakers to impart their experiences andgive a broader perspective of the role of the accountantin society.

Past speakers include: Paul Appleby, Director ofCorporate Enforcement; Peter McVerry SJ, The ArrupeSociety; Patrick Darcy, Former Garda Fraud Ofcer;Charlie Bird, RT Chief News Correspondent; FrankMullin, International Division, Revenue Commissioners;Robbie Kelleher, Head of Research, Davy Stockbrokers;Phil Hogan, Minister for State (994-997); Dr. AnthonyClare, Psychiatrist; and Conor Crowley, Judge.

Career ProspectsGraduates of the M.B.S. are exempt from all subjectsin the CAP 2 Examination of the Institute of Chartered

Accountants in Ireland (ICAI). To qualify as charteredaccountants, graduates of the programme will berequired to pass the Institutes Final AdmittingExamination and to serve a training contract of three

years. Many rms of chartered accountants sponsorstudents whom they have recruited on the programme.Frequent employers of our graduates include Accenture,Deloitte, Ernst & Young, Grant Thornton, JP Morgan,KPMG and PricewaterhouseCoopers.

Contact Details





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M.Sc. in Finance and Capital Markets (PAC Code: DC511)1 Year Full-Time Programme

Programme OverviewThe nancial worlds demand for innovation has alwaysbeen intense. Today, as the nancial markets becomeincreasingly complex, the need to understand markets,systems and nancial instruments has never been greater.

The M.Sc. in Finance and Capital Markets programmebuilds on the success that DCU Business School hasenjoyed in relation to the post-experience M.Sc. inInvestment and Treasury, which, since its inceptionin 990, has established a strong reputation as the

leading graduate nance programme in Ireland.Now in its fourth year, this one-year full-time programmeis designed specically for graduates who have justcompleted their undergraduate studies and want toundertake a full-time taught postgraduate programmein nance.

Students on the M.Sc. in Finance and Capital Marketswill obtain excellent specialist training in treasuryand investment activities in nancial markets andinstitutions. The programme emphasises technicalskills and rigour, and students will learn the latestquantitative and econometrics skills that are

increasingly important in nancial services.

Entry RequirementsThe minimum entry requirement for the programmeis any one of the following:

n An honours degree in a business-related subject

n Expectation of graduating with an honours degreein a business-related subject in the year of entry

n An honours degree in a subject other than businesswhich has a high technical content, such asmathematics, statistics or engineering.

As the M.Sc. in Finance and Capital Markets emphasisestechnical skills and rigour, students should have shownaptitude in technical subjects in their undergraduatedegree.

Aims and ObjectivesThe principle aim of the programme is:

n To develop students understanding of theconceptual framework underlying disciplinesrelevant to treasury management and nancialmarkets; relevant technical and quantitativetechniques; and methods of analysis used to

evaluate nancial issues.

Objectives of the programme are:

n To develop students knowledge of the informationsources and analytical tools pertinent to effectivetreasury management in nancial markets

n To provide students with up-to-date knowledge andunderstanding of nancial markets and the treasuryand investment activities within these markets

n To develop analytical and quantitative skills innancial problem-solving. Also, to hone studentstransferable skills in reasoning, report writing,

independent learning, communication andpresentation, critical thinking, and self-management

n To develop IT skills in statistical/econometric/forecasting using nancial data to investigateempirically nancial issues/questions and reachvalid conclusions

n To develop the necessary research skills that willequip students to pursue a Ph.D. in nance.

Ultimately, the programme aims to equip studentsfor careers in nancial markets and institutions,and in treasury functions of corporations, including

government ofces.


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Programme Structure and ContentThe programme is delivered on a full-time basisinvolving two semesters of teaching over one academic

year, with each semester lasting twelve weeks. Groupand individual research projects will be undertaken aspart of the year-long Research Methodology module.

n Econometrics

n Corporate Finance and Valuations

n Accounting for Finance

n Portfolio Theory and Fund Management

n Securities and Investment

n Fixed Income Markets and Instruments

n Financial Econometrics and Forecasting

n Corporate Treasury Management

n Financial Engineering and Risk Management

n Recent Research Topics in Finance

n Equity Investment Analysis

n Research Methodology

Career ProspectsThis programme is designed specically to preparethe ambitious student for the contemporary challengesand rewarding career opportunities available in thenancial services industry. You will be equipped fora career in nancial markets and institutions, or intreasury functions of corporations, including government

ofces. Recent graduates are employed by major nancialinstitutions including AIB, Bank of Ireland, Bank ofScotland, Bloxham Stockbrokers, Commerzbank,Citco Fund Services, Davy, and Geneva Trading.

Contact Details





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M.B.S. in Marketing (PAC Code: DC509)1 Year Full-Time Programme

Programme OverviewTodays marketplace is one of economic uncertaintyand complexity. However, there are also opportunitiescreated by globalisation and the spread of informationtechnology. This one-year, intensive and varied programmeis aimed primarily at recent business graduates witha focused commitment to a marketing career in thischallenging environment. It builds on DCU BusinessSchools proven track record as a provider of innovativeand industry-near postgraduate qualications.

Entry Requirementsn A Bachelor of Business Studies, Bachelor of Commerce,

or equivalent business degree, at second class honoursgrade or higher, with a signicant specialism inmarketing.

or

n Professional qualications in marketing andsignicant relevant professional experience(Graduateship of MII or CIM). Outstanding graduatesfrom non-business disciplines are also eligible to apply.

If there are more qualied applicants for the programmethan places available, applicants will be ranked by prioracademic achievement and work experience. Those whohave not received their undergraduate degree resultsby the closing date may be made conditional offers.

Aims and ObjectivesThe aim of this programme is to equip you with theknowledge, competencies and expertise to function asa successful, accountable and global marketing manager.The course also puts strong emphasis on your personal

and professional development. Projects, assignments anddelivery modes are tailored to rene your presentational,team-working and technological competencies.

Programme StructureThe programme is delivered on a modular basis over twosemesters. It contains eight core compulsory modules.Within most core modules there is a strong focus onstrategic and analytic approaches to marketing. Youwill also be able to select a number of specialist modulesfrom a wide range of optional subjects. These are designedto give you exibility and allow you to tailor your studiesto your future career plans and academic strengths.

Following completion of the taught element of theprogramme students work either on a major grouppracticum or an individual dissertation. The grouppracticum entails working with a client organisationto solve a real-world problem or to exploit a real-worldopportunity. This may involve identifying the commercialopportunity, researching the market, or developing amarketing campaign.

During the course you will be exposed to a variety of

teaching and learning methods that may include: casestudies, industry consulting projects, presentations andgroup project work. Students on this programme havealso beneted from meeting with and hearing visitingmarketing faculty from top-tier US and UK businessschools such as Harvard, Oxford, York, Northwestern,and George Washington. As a Masters level student,

you will also be expected to engage in independentprivate study and research.

Next Generation ManagementThe M.B.S. in Marketing is part of DCU BusinessSchools Next Generation Management initiative.Starting with a weeklong immersion course, thisinitiative provides students with a unique and exiblelearning opportunity to develop the competenciesrequired for successful management careers and tocontribute to business success. Particular emphasis isplaced on reective and critical thinking, collaboratingwith people, creating and sharing knowledge anddealing with complexity. The module is structuredaround the major personal, organisational andcontextual challenges in modern management andfocuses on four key themes: personal and career

development; leadership, teamwork and corporateaccountability; global and societal awareness; andresearch, media and communication.Students of the M.B.S. in Marketing Class of 2009, pictured during

their visit to Dubai in June 2009. The students visit to Dubai wasthe result of their work on integrated marketing communicationscampaigns prepared for the Arab Grid for Learning project.


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Programme ContentCore Modules:

n Immersion Week

n Next Generation Management

n Applied Marketing

n Brand Management

n Services and Tourism Marketing

n Market Research and Advanced Marketing Metrics

n Marketing Communications

n The Changing Consumer

n Strategic Marketing Management

n Group Practicum or Dissertation

In semester 2, students follow either a Digital Marketeror Marketing Generalist specialism. Among the optionalmodules available to students across these two streamsare: Next Generation Marketing, Strategic Thinking inthe Information Age, Global Marketing, Services andTourism, Marketing and Society, Managing and MarketingSport, and Language. A full breakdown of modules isavailable at www.dcu.ie/dc509

Additional FeaturesDCU Business School has an exchange agreement withthe University of Illinois at Urbana-Champaign, southof Chicago. This exchange allows up to three students

from the M.B.S. in Marketing to spend their Springsemester studying at what Forbes Magazine has rated thenumber one advertising university department in the USA.

For full details of this programme, including a videofeaturing students and industry partners, visit theprogramme microsite www.dcu.ie/marketingmasters

Career OpportunitiesGraduates from this well-established M.B.S. nowoccupy rewarding and challenging marketing positionsin public, private, prot and non-prot sectors both in

Ireland and abroad. By way of example, recent graduateshave secured positions as market research executivewith Lansdowne Research, marketing manager withCaledonian Life, marketing manager with Procter andGamble, and marketing executive with Hewlett Packard.

Contact Details


View full programme details, including feesand closing dates for application, atwww.dcu.ie/marketingmasters



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M.Sc. in Electronic Commerce (Business) (PAC Code: DC506)1 Year Full-Time Programme

Programme OverviewJointly offered by DCU Business School and DCUSchool of Computing, the M.Sc. in Electronic Commercefeatures a common core curriculum with two distinctstreams Business and Technical. With major feesupport for most E.U. students and a strong practicalfocus, the programme has a wealth of attractivefeatures for both recent graduates and those wishingto update their skills through full-time study.

The programme has been awarded the prestigiousEPAS accreditation by EFMD, the European Foundationfor Management Development. The accreditationrecognises the quality of alumni of the programme andtheir career progression, the market positioning of theprogramme nationally and internationally, thecurriculum content and delivery system, the extent towhich the programme has an international focus, itsbalance between academic and managerialdimensions, and the appropriateness of the facultywho deliver the programme.

Entry RequirementsApplicants to the business stream must hold a rst orsecond class honours degree in business, computingor a related discipline. In exceptional circumstances,candidates with a lower second class honours degreemay be admitted. Candidates with signicant businessexperience on top of a primary degree may also apply.

Aims and ObjectivesThe programme is designed to produce the kind of

e-business managers, technologists, entrepreneursand innovators in greatest demand by the informationeconomy. It achieves this by providing students on eachstream with a powerful combination of technologicaland business skills of relevance to electronic commerceapplications. A strong collaborative ethos across the

business and technical streams is fostered through theextensive shared curriculum, interactive teaching modes,and overall entrepreneurial and innovative orientation.

Programme StructureThe programme is delivered on a full-time basis overtwelve months. It begins with an intensive orientationprogramme designed to encourage the developmentof teams by combining various skills and talents fromthe two different streams of students.

Students on both streams take a core set of modulessuch as web design, business modelling and processinnovation, information access, and e-commerceinfrastructure in the rst two semesters. Students onthe business stream take modules in advanced businesstopics as well as some fundamental modules in computing.Students with a technical background on the businessstream take additional business modules in lieu of thefundamental modules in computing. Students on thetechnical stream take advanced technical modules ineach semester.

Next Generation ManagementThe M.Sc. in Electronic Commerce (Business) is part ofDCU Business Schools Next Generation Managementinitiative. Starting with a weeklong immersion course,this initiative provides students with a unique and exiblelearning opportunity to develop the competenciesrequired for successful management careers and tocontribute to business success. Particular emphasis isplaced on reective and critical thinking, collaboratingwith people, creating and sharing knowledge and dealingwith complexity. The module is structured around themajor personal, organisational and contextual challengesin modern management and focuses on four key themes:

personal and career development; leadership, teamworkand corporate accountability; global and societalawareness; and research, media and communication.

Programme Contentn Immersion Course


n Object Oriented Programming

n Organisation and Management in the Networked Era

n Web Design and Media

n Accounting*

n Business Finance*

n The Digital Economy*

n Business Modelling and Process Innovation*

n Innovation and High Technology Entrepreneurship

n Networks and Internets

Winners of the Accenture Leaders of Tomorrow Awards 2009 areMECB students, Joseph Gilmer, Mark Dolan and Alex Hampton,pictured with Former Programme Chair, Dr. Regina Connolly.


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n Risk Management and Regulation in E-commerce

n Information Access**

n eCommerce Infrastructure**

n Next Generation Marketing**n Strategic Thinking in the Information Age**

n Group Practicum

* All students select one of these options in Semester 1.

Students on the Business Stream with a technical

background must select an additional optional

module in lieu of Object Oriented Programming.

** All students select one of these options in Semester 2.

Students on the Business Stream with a technical

background must select an additional optional

module in lieu of Networks and Internets.

Putting Knowledge into PracticeThroughout the programme, students will be giventhe opportunity to apply their knowledge to real-worldprojects. This may involve running an online marketingcampaign, researching a commercial opportunityor international market entry strategy, compiling abusiness plan or applying some other business processor toolset. As well as undertaking these projects forindividual modules, students have the opportunityof working together in a group to complete a majorpractical project which is submitted and presented in

August. In addition to business research, this typicallyentails the prototyping of an e-commerce system ordevelopment of a software application. Projects aresourced from DCUs research centres, corporate clients,or may be based on students own insights and ideas.

Fees ReductionThis programme is supported by the HEA under theGraduate Skills Conversion Programme, resulting in areduced fee for most European Union students. This issubject to annual review but in 2009/200 the fees payableper annum by most EU students were reduced to2,000.

Career ProspectsGraduates have pursued a variety of careers in theinformation economy as managers, entrepreneurs,business analysts, management consultants, e-marketingprofessionals and e-business technologists. They workin specialist e-commerce organisations and in traditionalindustry, which has begun to innovate its systems

and processes to compete in the new economy. Otherstudents have developed their entrepreneurial talentsand have won awards for their work. Employers of ourgraduates include Accenture, Cambridge University Press,Google, IBM, Mars, Nike, Oracle, PricewaterhouseCoopers,Unilever and Vodafone.

Contact Details




Funded by the Irish Government under theNational Development Plan 2007 - 203


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M.B.S. in Human Resource Management (PAC Code: DC632)1 Year Full-Time Programme

Programme OverviewThe M.B.S. in Human Resource Managementprogramme has been designed to equip graduateswith the knowledge, skills and abilities required towork in the fast changing world of human resourcemanagement (including areas such as training anddevelopment, employee relations and consultancy)or in the area of international business where thereare responsibilities for people management.

The innovative and distinguishing features of this

Masters programme include its focus on internationalelements of management, its emphasis on enhancingleadership capability, and the importance given to buildingprofessional competencies through skills workshops.

The effective management of human resources isnow recognised as a key element in an organisationsstrategic capability and this programme was developedto accommodate the increasing demand for competentgraduates who can undertake, as well as advise on, thiscore activity. Graduates educated to Masters level areparticularly well placed to take on these challenges astheir postgraduate education provides them with the

research capabilities and problem-solving skills thatare crucially important to organisations operatingin a knowledge-based economy.

Successful graduates are eligible for graduatemembership of the Chartered Institute of Personneland Development (CIPD).

Entry RequirementsApplicants must have a minimum second class honoursdegree in any discipline. If, as is normally the case,demand from qualied applicants exceeds available

places, applicants will be assessed for admission purposeson the basis of academic performance and on theinclusion of business knowledge in their undergraduatedegree. It is expected that there will be a mix of businessand non-business students in the programme. Thosewho have professional qualications and relevantprofessional experience may also apply. Candidateswho have not received their degree results by theapplication closing date may receive conditional offers.

Aims and ObjectivesThe objectives of the programme are to providegraduates with:

n An in-depth understanding of the theories andconceptual frameworks underpinning the broadarea of people management

n Insights into the latest developments in HRM

n An understanding of the strategic level of analysis at

which business decisions are made and of the linksbetween the management of human resources,business strategy, nance and performance

n A good understanding of cross-cultural managementand of the issues involved in managing humanresources internationally

n Opportunities to acquire the professional competenciesrequired to work successfully in a human resourcemanagement environment or as a manager engagedin managing human resources

n The capacity to enhance leadership capabilitiesthrough engaging in personal development activities

n An opportunity to plan future careers

n The skills to undertake and implementorganisational level research.

Programme Structure and ContentStudents will complete 2 modules over two semesters,together with a management report that is submittedin August after completion of the taught element ofthe programme.

The successful achievement of these two elements

will lead to the award of M.B.S. Those who successfullycomplete the taught component of the programmewithout the management report will be awarded aPostgraduate Diploma in HRM.


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n People Management and Development

n Selection and Assessment

n Researching HRM

n Labour Law

n Organisational Learning and KnowledgeManagement

n Leadership and Career Development

n Skills workshops in selection and assessment,team-building/project management andemployee relations

n Strategic HRM

n Understanding Accounting in Organisations

n Employee Performance and Rewards

n International HRMn International Employee Relations

n Business Strategy

n Organisational Change and Transition

n Management Research Report (Dissertation)

Additional FeaturesThis programme utilises a variety of learning approachesincluding lectures, case studies, seminars and presentations.There is a strong focus on leadership and personal andcareer development within the programme with a wholemodule devoted to this element. There is also an emphasison teamworking, communication skills, problem-solving,and the application of theory to the practice of HRM.

Career ProspectsGraduates of this programme pursue generalist and

specialist roles in human resource management, trainingand development, employee relations, research, consultancy,and as general managers. Their talents are highly sought-after by multinational companies, consultancy rms, thepublic sector, and not-for-prot organisations. Recentgraduates are employed by leading organisations includingBank of Ireland, IDA, and Bristol Myers Squibb. There areopportunities also for those wishing to undertake furtherstudy to Doctoral level.

Graduate Membership of theChartered Institute of Personneland DevelopmentThis programme is fully accredited by the Chartered Instituteof Personnel and Development (CIPD). Successful graduatesthus qualify with both the Masters degree and a professionalqualication (graduate membership of the CIPD).

Contact Details





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M.Sc. in Business Management (PAC Code: DC510)1 Year Full-Time Programme

Programme OverviewThe M.Sc. in Business Management provides a broadintroduction to the range of business and managementdisciplines. It is designed for recent graduates who havenot studied business or management previously, and isideal for those who lack the necessary depth of workexperience for admission to the DCU MBA programme.

Employers today place a high value on individualswho possess cross-disciplinary skills and insights.This programme will help you to acquire the knowledge

and skills necessary to operate successfully in a businessenvironment, which increasingly requires a strongcombination of technical and managerial skills. Bycombining the M.Sc. with a primary degree from aspecialist eld, your employment opportunities willbe enhanced signicantly.

Entry RequirementsApplications should hold, at a minimum, a secondclass honours degree in a discipline other than business,or an equivalent international qualication.

Aims and ObjectivesParticipants will acquire:

n An understanding of the principles of businessand management

n Insights into the ways in which organisationsoperate and how individuals behave within thoseorganisations

n The analytical, conceptual and practical toolsnecessary for managerial decision-making

n The opportunity to engage in research and to

produce an in-depth analysis and evaluation ofa business issue

n The range of skills necessary to operate successfullyin a business environment. These include analytical,technical, teamworking, presentation, report writingand communication skills.

Programme StructureThe M.Sc. in Business Management is delivered on afull-time basis over one academic year, consisting oftwo taught semesters. An individual dissertation or

group practicum must be submitted and presentedin August. Modules will be delivered through acombination of lectures and seminars.

Students will be supported in their learning throughthe provision of written and online course materialsand ongoing access to academic support. Participantswill be required to undertake a series of assignmentsthat may include essays, group projects, online tests,competency tests, case analysis and nal examination.

Next Generation Management

The M.Sc. in Business Management is part of DCUBusiness Schools Next Generation Managementinitiative. Starting with a weeklong immersioncourse, this initiative provides students with a uniqueand exible learning opportunity to develop thecompetencies required for successful managementcareers and to contribute to business success.Particular emphasis is placed on reective andcritical thinking, collaborating with people, creatingand sharing knowledge and dealing with complexity.The module is structured around the major personal,organisational and contextual challenges in modern

management and focuses on four key themes: personaland career development; leadership, teamwork andcorporate accountability; global and societal awareness;and research, media and communication.

Dr. Anne Sinnott, Associate Dean for Teaching and Learning;Joanne Lynch, Strategic Marketing lecturer; Kieran Kileen,Managing Director, Marketing Network; Paul Davis, FormerChair, M.Sc. in Business Management; and Elisabeth Kotzian,M.Sc. in Business Management student and winner of the

Marketing Network Marketing Student of the Year Award.


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Programme Contentn Immersion Course


n Accounting

n Economics

n Finance

n Marketing

n Organisation Behaviourn Corporate Strategy

n Operations Management

n Human Resource Management

n Management Information Systems

n Dissertation or Group Practicum

Putting Knowledge into PracticeThroughout the programme, students will be giventhe opportunity to apply their knowledge to real-world

projects. As well as undertaking industry-relevantprojects for individual modules, students have theopportunity of working together in a group to completea major practical project in lieu of an individualdissertation. Projects are sourced from DCUs research

centres, corporate clients, or may be based on studentsown insights and ideas.

Career ProspectsCoupled with their primary degree, graduates ofthe M.Sc. in Business Management are membersof an exclusive group of multi-disciplinary graduates.This is a signicant differentiator in the increasingly

competitive postgraduate employment market.Graduates of the programme are equipped to moveinto general management or consultancy roles in awide variety of organisations and sectors. Their employersare leading indigenous and international companies,including eBay, GAM Fund Management, Goldman Sachs,Helena Rubenstein, IBM, Irish Cement, Pamela Scott, andUniCredit.

Contact Details





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M.Sc. in International Management1 Year Full-Time Programme www.ipbs-master.com

Programme OverviewThe Masters in International Management is designedto meet the needs of business and business-relatedgraduates to acquire the knowledge and skills requiredto take up executive management positions withcompanies operating in the global marketplace. Thisintensive, twelve month Masters programme, whichinvolves a period of study in two countries, is taughtthrough English and combines managerial theorywith the development of business skills.

The programme is delivered through the InternationalPartnership of Business Schools (IPBS), a consortiumof leading schools in Boston (USA), Dublin (Ireland),Reims (France), Reutlingen (Germany), Piacenza (Italy)and Puebla (Mexico). Visit www.ipbs-master.com fordetails of schools in the partnership.

Entry RequirementsThe minimum entry requirement is an honours degreein a business discipline or a business-related eld. Allcourses are delivered through the English language butapplicants should have sufcient language competency

to enable them to pursue their studies in their chosenhost countries. In some cases, evidence of an acceptableTOEFL score, or equivalent standard, may also be requested.

Aims and ObjectivesThe programme is designed to give participants theskills and aptitudes sought by leading companies inthe global economy. Two of the most commonly usedwords to describe the changes taking place in thebusiness environment are internationalisation andglobalisation. The trend towards both is ever increasing,regardless of company size, and it is vital for managers

operating internationally to anticipate and meet thechallenges they present. The development of sustainablestrategies thus requires an extensive knowledge ofcontemporary management concepts and innovativemeans of implementation, as well as a thoroughappreciation of the economic, cultural and socialenvironment globally.

Participants of this programme will acquire:

n An understanding of the business disciplines thatunderpin commerce in an international context

n The ability to develop an interdisciplinary approachto international business

n The skills and cultural sensitivity to manage in aninternational environment

n The capacity to manage and to introduce changearising from the dynamic nature of internationalorganisations, the application of new technologyand the globalisation of business.

Programme StructureRun over a period of twelve months, the rst term consistsof twelve weeks of classes followed by examinations beforemoving to the second institution. The second semesterruns from February to May, followed by examinationsand the submission of a dissertation in July.

Current country options are as follows:

n USA*/Ireland

n Mexico/Ireland

n USA*/Germany

n France/Irelandn Mexico/Germany

n France/Germany

n France/Italy

n Mexico/Italy

n USA*/Italy

The course is structured such that students start theprogramme in the USA, Mexico or France, and completetheir studies in Ireland, Germany or Italy.

* Applicants should note that there is a supplement of

2,000 for EU fee-paying students opting for the US link.

Programme Contentn Managerial Economics

n Business Statistics

n International Business

n International Marketing

n International Governance

n Research Methods

n International Law

n International Finance

Professor Hans Tummers, President of IPBS, and Simone Kalbfell,M.Sc. in International Management 2007.


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I wanted a challenging international experience in a prestigious European business school. The exclusive approach of the MIM

programme answered all my criteria. Not only was I taught by the best professors that Northeastern University (USA) and DCU

has to offer, but I was also exposed to management thinking across two different continents. On completing the programme,

my strategic thinking is much sharper, I have a broader perspective of business and I am more open to different opportunities.

I am now in a new role as Vice President for StrataPRO Consulting. In terms of my level of responsibility, it is quite a big jump

from where I was previously. It is a prime consulting business that has had a very challenging couple of years, and it is very

much my responsibility to turn it around.

Praful Mehta, Vice President, StrataPRO Consulting, M.Sc. in International Management, 2007

n Marketing Strategy

n Human Resources Management

n Strategic Management

n Operations Management

n Thesis Project

Note: Modules may vary from one institution to another.

Additional FeatureGraduates of the degree receive a dual award as theyreceive an M.Sc. in International Management from theinstitution in which they complete their studies, togetherwith IPBS certication.

Career ProspectsYour combination of advanced business knowledge and

commercial acumen, combined with cultural insightsgained through periods of study in two countries, willmake you highly employable. Graduates hold seniormanagement positions as business analysts, management

consultants, nancial analysts, corporate purchasers,production controllers, chief operations ofcers, andaudit seniors with such multinational rms as BWGFoods Ltd, Eli Lilly & Company, Kepak, Kurt SalmonAssociates and KPMG.

Chairperson of the ProgrammePaul Davis, B.Sc., M.I.E., M.B.A.

Contact Details


Application ProcedureTo apply for this programme, applicants must submitan application form to [email protected],including all relevant documentation and at least two

references, one of which must be academic. Institutionsfrom both countries must approve candidacy. Applicationforms and additional details are available fromwww.ipbs-master.com


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Master of Business Administration Executive MBA(Pac Code: Dc950/dc951) 2-year Part-time Programme

Programme OverviewThe DCU MBA is widely recognised as the degree-of-choice for rising executives with ambitions to be SeniorManagers/CEOs, whatever their specialist backgrounds.The DCU MBA is accredited by the Association of MBAs,an independent UK-based accreditation body, whichassesses the quality of MBA programmes worldwide.

DCU has been graduating MBA students since 990.Building on this extensive experience, we havedesigned our MBA to accommodate the challenges

that managers encounter in dealing with the oftencompeting demands of enhancing their jobperformance, moving up the career ladder and meetingpersonal commitments while trying to maintain aproper work/life balance. We take a holistic view of thedevelopment of our programme to ensure that as wellas being academically rigorous and providing ourparticipants with the knowledge, skills and tools toachieve their career aspirations, the DCU MBA willcontribute to their personal development and theattainment of personal goals.

Entry RequirementsThe DCU MBA programme is aimed at established andmid-career business professionals and technical andengineering specialists who want to make thetransition to senior management positions. Candidatesmust possess:

n An honours degree, or an equivalent professionalqualication.

n At least three years of relevant managerial experience.

n Overseas applicants are expected to have achieved asatisfactory standard in the IELTS English language test.

Exceptional candidates who do not meet theserequirements may be considered for entry. In suchcases, candidates will be interviewed and may berequired to take the Graduate ManagementAdmissions Test (GMAT).

Aims and ObjectivesThe DCU MBA prepares students for the challenges ofbusiness leadership. The specic competences thatstudents develop during their MBA programme are:

n The ability to lead and manage independently or

as part of a multidisciplinary management teamn The capacity to apply business and management theories,

tools and knowledge in tackling complex managementand organisational problems and opportunities, atboth a strategic and business functional level

n The expertise to critically evaluate problems andalternative solutions in a variety of contexts; toappraise, evaluate and prioritise between alternativecourses of action; and to exercise judgement inassessing complex organisational and strategicproblems

n The condence to initiate and lead change inorganisations. This includes the ability to justifysolutions to management and organisationalproblems, to be accountable for such solutions,and to communicate clearly with professional

and lay audiences

Programme Structure and ContentThe programme begins with an intensive two-dayTeam Building Event. The rst year of the DCU MBAdevelops an understanding of the foundation disciplinesand their potential contribution to business leadershipand organisational effectiveness. Towards the end ofthe rst year students begin an extensive exercise inpersonal leadership development that continues overthe second year of the programme. This module isfacilitated and delivered with faculty colleagues in our

partner institution, Northeastern University, Boston.

The second year adopts a thematic, integrated approach,which focuses on the key strategic drivers of sustainablegrowth: operational excellence, entrepreneurship andinnovation, customer relationship management, andstrategic information systems. At this stage studentshave the option of an International Week to Boston,which includes a class in leadership that is deliveredby an adjunct faculty member of The Kennedy Schoolof Government at Harvard. It also involves visits toUS-based companies with each visit being linked toone of our MBA modules.

The nal semester completes the programme, with thecapstone theme of the DCU MBA: Strategy, Leadership,and Renewal. This theme focuses on the unique roles,tasks and responsibilities of corporate leadership andgovernance in the overall strategic development,performance and renewal of the enterprise.

The DCU MBA is inculcated by a spirit of inquiry, grouplearning, and active engagement by all MBA participants.We seek to maximise peer-to-peer learning. To achievethis learning, we limit classes to 25 students.

We recognise that the DCU MBA alumni communityof business leaders is a valuable network for our MBAstudents and we facilitate interaction between currentand past students.


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Healthy Mind, Healthy BodyDCU Business School has linked up with DCU Sports Centre

and DCU School of Health and Human Performance to assistour students in achieving their desired work/life balance.Faculty from the School of Health and Human Performance,together with experts from the DCU Sports Centre, willdeliver a seminar once during each semester on work/lifebalance, managing stress, nutrition and other relevanttopics. Each student can also, if desired, avail of the DCUSports Centre facilities for the duration of their MBA.

Flexible Programme Delivery

The MBA (Executive)

The programme is delivered in two formats. Studentsmay attend the programme on a weekly basis (one dayper week) when classes are typically delivered from2.00pm to 9.5pm. Alternatively, students may attendthe programme on a block release basis when classesare delivered over three (8 hour) days per month(typically Thursday, Friday and Saturday). Each semesterruns for 2 weeks. Semester One each year is from Septemberto December with exams in mid-January, while SemesterTwo is from February to April with exams in mid-May.

The MBA (Corporate)

DCUBS Centre for Executive Programmes also offers aCorporate MBA, which is tailored to meet the requirementsof the sponsoring organisation and programme participants.Customised modules mean that the programme deliverstangible value for corporate clients.

Career ProspectsThe DCU MBA is about much more than just acquiring

some useful extra tools for the management toolkit;it is a transformative experience at the personal level.Graduates of our programme talk about how much theyhave grown in condence, how their own self-awarenessas leaders has deepened and how their perspective onbusiness management has been raised to a more strategiclevel. Our graduates tell us that these personal growtheffects of the MBA become very apparent back in theirworkplaces, in terms of the issues they are invited tocontribute to, the roles they are asked to take on, andin how they are perceived as future leaders.

Programme Director

Professor Colm OGorman, B.Comm., M.B.S., Ph.D.

Contact Details

All further enquiries should be directed toBernadette McCulloch at the DCUBS Centrefor Executive Programmes on Tel: +353 (0) 700 895or email: [email protected]

View full programme details, including fees andclosing dates for application, at www.dcu.ie/dcubs

To apply for the Executive MBA programme, visit thePostgraduate Applications Centre (PAC) at www.pac.ie

to complete an online application.


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M.Sc. in Investment, Treasury and Banking (PAC Code: DC958)2 Years Part-Time Programme

Programme OverviewThis is a part-time programme aimed at people workingin nancial services who wish to deepen their knowledgeof nancial markets and products. It explores the rolesof the various participants in the nancial markets, thecompetitive structure of the markets, and the regulatoryenvironment. It also examines how to price and hedgenancial products and measure the risk of such products,both in isolation and in portfolios.

Students who complete the programme will understand

how value is created in nancial markets and will beequipped to apply this understanding in their work.

Entry RequirementsThe following are eligible to apply for the programme:

Those who hold an honours degree in Business

or

Those who hold an honours degree in a disciplineother than Business and are employed in thenancial services industry

or

Those who hold other qualications (includingprofessional qualications) and have worked in thenancial services industry for at least three years.

On the basis of previous experience, it is expected thatthere will be many more applicants for the programmethan places available. Eligible applicants will be rankedon academic attainment and relevant work experience.

Aims and ObjectivesThe objectives of the programme are:

n

To develop students understanding of the conceptsand theories which underpin nancial markets andproducts

n To enable students to price, hedge and manage therisk embedded in nancial products

n To equip students to create value in investment,treasury and banking environments.

Programme StructureThe programme is delivered on a part-time basis, involvingfour semesters of teaching over two academic years.Each semester lasts twelve weeks. Upon completionof the taught element of the programme, participantswill complete a dissertation which integrates whatthey have learned over the two years and applies itto an issue which interests them.

Participants attend the programme on one eveningper week and on Saturday morning. The eveninglectures are given in the IFSC, adjacent to most studentsplaces of employment. The 5.30pm start also ensuresthat minimal disruption is caused to employers.

Programme ContentIndicative modules offered on the programme areas follows:

n Corporate Finance

n Applied Econometricsn Regulatory Environment and Corporate Governance

n Treasury Management

n Fixed Income Securities

n Portfolio Theory

n Accounting for Financial Services

n Securities and Investments

n Theory of Finance

n Equity Case Study

n Fund Management

n Bankingn Dissertation

Career ProspectsSince it began in 990, the programme has establisheda strong reputation as the leading graduate nanceprogramme in Ireland. Many of its graduates are workingin senior positions in the International Financial ServicesCentre (IFSC), in non IFSC-based nancial services, in theUnited Kingdom, the USA and Japan.

The reputation of the programme attracts highly

motivated students who, on graduation, are much soughtafter by the industry in Ireland and abroad. Whats more,this degree will add long-term value to your career sincetop academic qualications increasingly are factored intoorganisations recruitment of senior staff.


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My job entails day to day management of our bond portfolios and foreign exchange exposures/requirements. The M.Sc. gave

me an appreciation and understanding of nancial markets and asset management, from the various underlying economic

fundamentals and their interactions, to strategy and asset allocation. It provided me with the necessary knowledge to access,

make and implement individual investment decisions.

Gareth Henson, M.Sc. in Investment and Treasury, Senior Investment Analyst, Fixed Income & Treasury,Friends First Asset Management

I spent 2 years with ABM AMRO followed by 3 years with Lombard Global Finance. I have now moved to London to join NationalAustralia Banks Global Wholesale Financial Services to work in a structured nance team. The M.Sc. provided me with many of

the skills and the academic recognition to complete such a move.

Muiris ODwyer, M.Sc. in Investment and Treasury, Manager, National Australia Bank, London

Our graduate employers include the following:

AIB Group

Aviva

Irish Life and

Permanent Group

KBC

Barclays Group

Deutsche Bank

Global Asset Management

Bank of America

Pioneer Investments

Bloxhams Stockbrokers

Davy Stockbrokers

Financial Regulator

PricewaterhouseCoopers

Bank of Ireland Group

Ulster Bank

Wells Fargo Bank

International

Citibank

Lloyds Banking Group

Commerzbank AG

J.P. Morgan

FTI Finance

Merrion Capital Group

Goodbody Stockbrokers

Irish Stock Exchange

IBM

IntesaSanPaolo

Additional Programme FeatureThe Fionnn Coleman Prize is awarded by the NationalTreasury Management Agency (NTMA) to the studentobtaining the highest mark in the Fixed Income

Securities module.

Academic Director of the Programme

Prof. Brian OKelly

Contact Details

Enquiries should be directed to Bernadette McCullochat the DCUBS Centre for Executive Programmes on Tel:+353 (0) 700 895 or email: [email protected]



Liam Igoe, Goodbody Stockbrokers; Prof. Brian OKelly, DCUBS; Shane Pounch, Bank of Ireland and MITB Class of 2008; and Billy Kelly, DCUBS.


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M.B.S. in Human Resource Strategies (PAC Code: DC503)18 Months Part-Time Programme

Programme OverviewEstablished in 997, the M.B.S. in Human ResourceStrategies has developed a reputation as the leadingprogramme in Ireland for managers and professionalswho are interested in pursuing a strategic approach tomanaging human resource issues and in creating ahigh performance culture. The programme attracts awide variety of participants including human resourceprofessionals, training and development professionals,and employee relations specialists, in addition to linemanagers and those involved in managing their own

companies.

Organisations that have sponsored individuals toattend the programme include ESB, AIB, VHI and Intel,as well as a variety of public sector organisations suchas the HSE, the Defence Forces, An Garda Sochna, andthe Civil Service.

The M.B.S. in Human Resource Strategies programme isfully accredited by the Chartered Institute of Personneland Development (CIPD) for graduate membership ofthe Institute. It has been described by the CIPD as oneof the best of its kind in Europe.

Entry RequirementsThe minimum entry requirements are:

n An honours degree or professional qualication

n At least three years managerial/professional workexperience in the broad area of human resourcemanagement (including areas such as training anddevelopment, employee relations, etc.) or extensiveexperience in managing human resource issues.

Applicants must be in a position to undertake andimplement project-based assignments within their

work organisations. Selection of applicants may includean interview.

Aims and ObjectivesThe M.B.S. in Human Resource Strategies has beenestablished to respond to the dramatic changes thathave taken place in the nature of personnel/humanresource management. Organisations have recognisedthe importance of the roles carried out by human resourceprofessionals and have added new responsibilities tothe human resource portfolio. The HR manager is now

expected to lead, facilitate and implement new initiativesand to actively manage the process of organisationalchange. The crucial importance of managing the linkagesbetween business and human resource strategies andtheir relationship to high performance has been addedto an expanding portfolio of tasks.

To carry out these new roles effectively, the M.B.S.in Human Resource Strategies facilitates the humanresource professional to acquire:

n An in-depth understanding of the strategic issuesfacing organisations and of the HR role in strategyformulation and implementation

n The skills and abilities required to diagnose,facilitate and implement major change initiativeswithin their organisations

n Knowledge of contemporary developments in bothdomestic and international human resource

managementn An increased self-awareness and capacity for

problem solving and creativity

n A grasp of the changing nature of organisationsand of the links between HR system design andhigh performance

Programme StructureThe programme is delivered on a part-time basis involvingfour semesters of attendance at the University (oneafternoon each week, 2.00pm-8.00pm). There are

mandatory residential teambuilding events at thebeginning of both Year and Year 2.

One of the major issues for companies is the managementof the learning process, whether at the level of theindividual or the organisation the learning company.To contribute effectively to the development of thelearning company, human resource managers need toexperience learning in action. The programme is, therefore,based on the interlinked approaches of action learningand action research. The integration of these approachesenables managers to undertake a major project of benetboth to themselves, in terms of learning outcomes, andto their organisations as a usable end product. Majorwork on the action research project is undertaken inthe summer between the rst and second years of theprogramme. There are no formal examinations and theprogramme is based entirely on continuous assessmentincluding case presentations, work-based assignments,and group and individual projects.


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This is an excellent programme. Its key strength lies in helping participants transfer the academic insights gained on the programme

into practice. In terms of personal development and its impact on personal effectiveness, I believe this programme is second to none.

Barry McKimm, HR Director, Coyle Hamilton Willis

Having worked for 6 years in HR at the time of commencing the programme, it was great to see the full range of HR issues and

challenges pulled together in a consistent way and set in the context of business strategy. Much of what had been observed inpractice was borne out in theory. At the end, I felt as knowledgeable in HR as anyone I would encounter a great source of

enhanced self-condence.

Michael Loughnane, Manager, Leadership & People Development, ESB

Programme ContentYear provides participants with new insights intounderstanding and resolving problems in theirorganisations. In Year 2 the focus is on taking astrategic view of issues and on managing change.

n Teambuilding (Years and 2)

n Developing the Knowledge-Centric Organisation

n Organisational Behaviour and Change

n Strategic International HRM

n HR and the Legal Environment

n HR and the Wider Economic Environment

n The HR-Marketing Interface

n Financial Analysis and Decision-Making

n Research Methods I & II

n Coaching

n Strategic Management I & II

n Managing Change

n Managing for High Performance

n Human Resource Strategy in Practice

n Research Project/Dissertation

Graduate Membership of theChartered Institute of Personneland DevelopmentThis programme is fully accredited by the CharteredInstitute of Personnel and Development (CIPD) andsuccessful completion leads to graduate membershipof Institute.

Career ProspectsGraduates of the programme have advanced theircareers, either through promotion within their ownorganisations or externally, while also experiencingextensive personal development.

Contact Details

Enquiries should be directed to Bernadette McCullochat the DCUBS Centre for Executive Programmes on Tel:+353 (0) 700 895 or email: [email protected]




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Programme OverviewThe M.Sc. in Work and Organisational Psychology atDCU Business School is the longest running specialisedprogramme delivering organisational psychology educationin Ireland. Graduates of the programme have gone onto further the eld of organisational psychology in theworkplace, and thereby facilitate a broad range oforganisations to reach optimal effectiveness. Theprogramme provides qualied psychologists withacademic training and development which contributessignicantly to the process of seeking registered

organisational psychologist status, if desired.The parallel M.Sc. in Work and Organisational Behaviourprogramme is designed for graduates who do not havethe required psychology qualication for entry to theM.Sc. in Work and Organisational Psychology. Studentson this stream are taught alongside and receive almostall of the same modules as the OrganisationalPsychology students.

Participants on both streams are equipped with theknowledge, experience and professional expertisenecessary to make a distinctive and valuable contributionto organisational planning, development and change.

Entry RequirementsCandidates for the M.Sc. in Work and OrganisationalPsychology should have an honours degree in psychology(at Upper Second Class Honours level, or above).

Candidates for the M.Sc. in Work and OrganisationalBehaviour should have an honours degree in a business-,social sciences- or organisation-related discipline (at UpperSecond Class Honours level, or above).

Graduates are likely to be involved in the followingwork elds:

n Change management in larger organisations;n Management of training and development;

n Policy studies in research centres;

n Organisational advice and management consulting;

n Personnel selection and development;

n Academic research and training.

The class usually comprises professionals from a varietyof sectoral backgrounds as well as recent graduates,which adds to the dynamic of the group.

Aims and ObjectivesThe M.Sc. in Organisational Psychology/Behaviour(MWOP/MWOB) programme aims to produceprofessionally qualied organisational psychologistsand organisational behaviour specialists who shall:

n Develop the ability to objectively analyse specicand related aspects of the structure of anorganisation and associated dynamics

n Have a complete understanding of both themeasurement and inuence of individual differencessuch as personality, motivation, leadership style andattitudes on organisational performance and efciency

n Be capable of analysing organisational stafngneeds and prescribing job analysis, recruitmentand selection techniques for that organisation

n Be cognisant of the available methods of employee

testing, appraisal and development, to supportorganisational functioning and development

n Develop the skills and insights central to evidence-based organisational research and analysis

n Develop distinctive psychological skills for the diagnosisof specic aspects of organisational behaviour andfunctioning such as training and development, decision-making, restructuring, problem-solving and job design

n Develop the ability to aid organisations embracepositive psychology, teamworking, multi-culturalworkplace integration and innovative managementtechniques.

Programme Structure and ContentThe programmes part-time delivery mode is designedto suit the time commitments of working professionals.Students attend the programme on a weekly basis (oneday per week, usually Thursday) when classes are deliveredfrom 2pm to 8pm. Each semester runs for 2 weeks. SemesterOne each year is from September to December, whileSemester Two is from February to April.

Assessment of the programme is by semester papers,group work, performance assessment, and by researchproject with formal examinations being the exception

rather than the rule.

Among the main areas covered in the programme are:

n The psychology of work and organisational life

n Employee selection, motivation and development

n Contrasting approaches to performance and well-being

n Leadership

n Managing organisational change and development

n Organisational diagnosis and consulting

n Applied organisational research methods.

Indicative Modulesn Organisations and Work

n Work and Well Being

n Motivation and Satisfaction

M.Sc. in Work and Organisational Psychology/Behaviour (PAC Code: DC508) 2 Years Part-Time Programme


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This programme presented a great opportunity to formalise my experience in organisational change and development. I wasattracted by the strength of its academic foundations coupled with its relevance to industry practice. The quality of the lectures

was superb and the wide mix of experience and backgrounds of the students enabled a signicant amount of class discussion which

greatly added to the course. DCU offers a fantastic learning environment for part-time students at all stages of their career. Overall

it was a very rewarding experience which I would strongly recommend to anyone interested in any aspect of people at work.

Colette Real, Organisational Change Manager, Bank of Ireland

n Organisational Theory and Structuring

n Selection and Assessment

n Organisational Research Methodology

n Organisation Training and Development ProfessionalDevelopment Workshops*

n Leadership and Decision-Making

n Organisational Change and Development

n Organisational Diagnosis

n Organisational Consultancy Skills and Approaches

n Research Project

* Candidates following the Organisational Behaviourstream will take two 5 credit modules in Cross CulturalBehaviour and Strategic HRM instead of ProfessionalDevelopment Workshops.

The programme model reects the European modelof work and Org

DCU Business School Postgraduate Brochure 2010

Documents

Transcript of DCU Business School Postgraduate Brochure 2010