Day 7 Whhite - University of Washingtonfaculty.washington.edu/jwhelan/Documents/Slide PDFs/Class 07...
Transcript of Day 7 Whhite - University of Washingtonfaculty.washington.edu/jwhelan/Documents/Slide PDFs/Class 07...
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class #7
• clip of the day
• jokes
• the business plan
• content, clarity, correctness
• hilda workshop
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clip of the day
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The Power of Introverts, Susan Cain
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jokes
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Team Charter(and EQ)
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review
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more punctuation
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that and which, pto, p. 2.
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Butch’s bulldog, which has one white ear, won first in show.
Butch’s bulldog that has one white ear won first in show.
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commas, dashes, parentheses
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Butch’s bulldog, which has one white ear, won first in show.
Butch’s bulldog--which has one white ear--won first in show.
Butch’s bulldog (which has one white ear) won first in show.
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Business Plan(p. 31 in coursepack)
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execution/evaluation
(coursepak, p. 15)
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content, clarity, correctness
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Phase 1. Block out information in a rough draft. (Content) Phase 2. Make it easy to understand. (Clarity) Phase 3. Correct mechanical errors. (Correctness)
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sentences
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yang vs. yin
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yang = hot/warm, active, direct, personal, obvious, radiating
yin = cool, passive, indirect, formal impersonal, mysterious, seductive
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state verbs = static sentences
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active verbs = dynamic sentences
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“to be”
king of the state verbs
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be being beenam is arewas were
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The financial advantage of owning this equipment instead of leasing it is 10% after taxes.
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We will save 10% after taxes by owning this equipment instead of leasing it.
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hidden verbs
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We will perform an investigation of the problem
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We will save 10% after taxes by owning this equipment instead of leasing it.
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We will save 10% after taxes if we own this equipment rather than[if we]lease it.
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hilda
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hilda workshop
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Phase 1: Content
Is Cheeseburger strategy followed?Top Bun: Background & Buffer(identify the buffer)Cheese: Well developed reasons
(conceptual or narrative?)Meat: Bad news stated graciouslyBottom Bun: Gesture
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Phase 2: ClarityDo Paragraphs follow the 7-line ruleAre sentences too yin or too yang?
(circle all the ‘to be’s & identify PV)Are sentences too long, stiff, and wordy?
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Deliverables Class 8
Final DraftRough Draft worked on todaySituation Analysis