Day 4 Workshop - University of Toronto€¦ · Day 4 Workshop. Key Activities| Key Resources RECAP...
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Key Activities| Key Resources Day 4 Workshop
Transcript of Day 4 Workshop - University of Toronto€¦ · Day 4 Workshop. Key Activities| Key Resources RECAP...
Key Activities| Key Resources
Day 4 Workshop
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Value Proposition
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Customer Segments
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Distribution Channels
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Customer Relationships
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Revenue Streams
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Key Partners
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Cost Structure
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Key Resources
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Key Activities
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
The Business Model Canvas
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Your Top 5 Key Activities
1. Customer Relationships2. Establish key partners3. Validate Hypotheses4. Build Prototype5. Hire the Talent needed
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Your Top 5 Key Resources
1.Engineers2.Suppliers3.UX Designers4.Business Development/Sales and Marketing5.Funding
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
The Story of the iPOD First Generation
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
“Open The Pod Bay Doors, Hal.”
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Rapid Prototyping
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Software Design
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
The iPOD First Generation Product Lifecycle
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Key Activities:The journey: how are we getting there and when
Define a timeline with milestones for the development of: the value proposition, distribution channels, customer relationships, revenue streams
• iPhone & Appstore
• Cloud Hosting: Which services? Build our own?
• iTunes Integration with Appstore
• Payments Technology
• Marketing
• Recommendations Engine
2008
• iPod & iTunes
• Communications Technology (Bluetooth, Wi-Fi)
• Content and Revenue Agreements
• Servers (to host database of songs)
• iTunes Software
• Marketing
2003
• iPod
• Hardware/Design
• People = Apple Brand
• Manufacturing Hardware
• Content and Revenue Agreements
• Marketing
2001
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Grouping Milestones by Activities
Timeline/Grouping Value Proposition Customer Relationships Channel Revenue Streams
By Nov. 2000 Storage, Design, and UI Elements Finalized
Design Engineers should improve user experience of portable players
Exclusive rights to disk drives and processors purchased, agreements with Apple suppliers in Japan finalized
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By Jan. 2001 Hardware Design completed Improvements to musicplayer design finalized
- IP/Content Agreementsprocess with patent lawyers begins
By April 2001 Hardware and software compatibility tested
iTunes and Mac integration with iPod tested
- IP/Content Agreementsprocess with patent lawyers finalized
By June 2001 Final prototype of iPod built, tested with focus groups
Marketing and promotions of iPod begin, tested with focus groups
Manufacturing of iPods begins acc. to demand projections
Payments technology and pricing models finalized
By Aug. 2001 Final testing of all elements with user experience group
Product evangelism at Early Adopter conferences
Integration into iTunes customer, Mac customer routines
Intermediary fees and sales projections
By Oct. 2001 Apple store releases iPod
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Key Resources: What are the most important assets required to make the business model work?
One Value Proposition of iPod: Portal Digital Player with internal storage capacity
Storage Capacity of 5 GB Flash Memory USB
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
List each individual resource required to achieve milestone
Storage Capacity of 5 GB
Suppliers: Toshiba Disk Drive
IP Lawyers: Exclusive rights to disk drive
Hardware Engineers: Joe Rubinstein, Tony Fadell and Michael
Dhuey
Software Engineers: Compatibility
between Mac and iPod/iTunes
Manufacturing: ARM Processor
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Integrating Resources with milestones
Resource: Toshiba Disk Drive
Hardware Design
Deadline: December 16, 2000
Directly Responsible Individual (DRI): Jonathan Ive
Success metrics: At least 5 GB of storage in initial model size, hardware compatibility with Mac
Exclusive IP Rights
Deadline: January 15, 2001
DRI: Jon Rubinstein
Success Metrics: Purchase and sign exclusive rights for Apple (talk to Apple suppliers)
Hiring People
Deadline: January 31, 2001
DRI: Steve Jobs
Success Metrics: Team of Hardware, Design, Software Engineers interviewed and assembled
Compatibility between Mac and iPod/iTunes
Deadline: May 31, 2001
DRI: Tony Fadell
Success Metrics: QA and User Testing Cycles completed, Performance Benchmarking complete
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Gantt Charts are actually useful
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
We use another convenient tool called Asana
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Conclusion
Define your key milestones and resources, at a big picture and
minute level, in order to execute on time!
Key Activities| Key Resources
RECAP INTRODUCTION EXAMPLE - IPOD KEY ACTIVITIES KEY RESOURCES ADDITIONAL TOPICS CONCLUSION
Demo Day!
