Day 13 summerfaculty.washington.edu/jwhelan/Documents/Slide PDFs/Day 13 summer.pdfeffective charts...
Transcript of Day 13 summerfaculty.washington.edu/jwhelan/Documents/Slide PDFs/Day 13 summer.pdfeffective charts...
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class #13
• return quiz & dr. reed
• website stuff
• persuasive talk due thursday
• gr: principles of visual design
• openings
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thinking visually
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“Push yourself to generate out-of-the-box ideas. Take the time and spend the creative energy because the payoff will be a presentation people not only remember, but one they take action on.” --Nancy Duarte, GR p. 91
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signal vs. noise
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no clutter--be ruthless in cleaning out the inessential
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think of each slide as delivering only the information needed to deliver one insight
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(rule of thumb)
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‘picture superiority effect’
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“It takes the realization that modern presentations with slides and other multimedia have more in common with cinema (images and narration) and comics (images and text) than they do with written documents.” GR, p. 135
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Text
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even charts have a narrative or visual story
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effective charts
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effective charts
• summary: expository tool--tables do this, too
• picture superiority: tells a visual story
• punchline: emphasizes a key insight
• simplicity: makes it easy for audience to grasp in an instant
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using text effectively
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Using TeXT
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empty space
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rule of thirds
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contrast
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Widget Trends
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repetition
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brings a clear sense of unity, consistency, and cohesiveness
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but not too much . . .
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alignment
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every element is connected visually via [sic] an invisible line.
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Proximity
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Objects and text shouldn’t feel random.
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set the tone with p.u.n.c.h.
personalunexpectednovelchallenginghumorous
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(never start with an apology)
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personal
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tell a story about yourself
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make it real
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unexpected
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surprise me
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defy expectations
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novel
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tell me something i don’t know
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challenging
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challenge the audience’s ‘ethos’or basic assumptions
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(make people think)
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humorous
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it’s not about telling jokes