David Politis, Bettercloud - The Shift to Cloud IT is Changing Everything
-
Upload
sbweb -
Category
Technology
-
view
207 -
download
1
Transcript of David Politis, Bettercloud - The Shift to Cloud IT is Changing Everything
The Shift to Cloud IT is Changing Everything
David PolitisCEO, BetterCloud
Powering Cloud IT
Almost every organization in the world is moving to the cloud, and the messaging and
collaboration applications are leading this shift by fundamentally changing the way people work.
The Cloud IT Movement
© 2015 BetterCloud, Inc. All Rights Reserved
Why Me?EXPERIENCE I’ve spent my entire career working with SMBs:
1. Built a multi-million dollar business selling cloud PBX solutions to Micro-SMBs
2. Created largest SMB Google Apps reseller practice in less than 12 months3. Serve tens of thousands of SMB customers at BetterCloud
INDUSTRY DATA At BetterCloud, through product usage and regular surveys, we have gathered millions of data points on how this shift affects cloud IT professionals and their organizations.
© 2015 BetterCloud, Inc. All Rights Reserved
The Shift to Cloud IT and SMBs
As demonstrated by our recent Cloud IT survey, the move to the cloud and cloud office adoption is happening at a large scale.
SMBs are moving toward 100% cloud the fastest.
Cloud Adoption Curve
Source: BetterCloud, Trends in Cloud IT, 2015
© 2015 BetterCloud, Inc. All Rights Reserved
© 2015 BetterCloud, Inc. All Rights Reserved
Customers, and SMBs especially due to their flexibility, will increasingly use best-of-breed solutions, creating complex
environments.Need Email Collaboration Real-time
ChatVoice OS
Provider
Need Email Collaboration Real-time Chat
Voice OS
Provider
Select a suite that meets all of your needs:
Select the application best suited for each purpose:
Moving to Heterogeneous Environments
The Shift to Cloud IT and ISVs
Infiltrating from the Ground UpEmployees actively discover and demand born-in-the-cloud solutions, and even spend personal funds on work applications.
So, ISVs that can successfully market to end users will increase the stickiness of their product and gain internal advocates.
Source: Frost & Sullivan, Cloud Technology Alliance, 2014
Willingness to Spend Personal Funds on Ideal
Work App
No42%
Yes58%
© 2015 BetterCloud, Inc. All Rights Reserved
Marketing Directly to End Users EXPENSIFY● Individual users can create
accounts● Output is a simple PDF, doesn’t
require entire org to adopt Expensify
SLACK● Free plan, minimal barriers to
adoption● Monetize what IT and execs
value--retention, SSO, compliance, etc.
© 2015 BetterCloud, Inc. All Rights Reserved
The Shift to Cloud IT and Channel
Partners
The Opportunity with SMBsThe average org has 1 IT professional for every 104 employees (BetterCloud survey), meaning most SMBs have ZERO IT staff.
Channel partners have an opportunity to fill that role--becoming strategic advisors and helping SMBs transform the way they work as they shift to the cloud.
© 2015 BetterCloud, Inc. All Rights Reserved
Becoming a Strategic AdvisorBreadth and depth of expertise to take a customer from 100% on-premises to 100% cloud captures the most value, and creates long-term customer relationships.
CLOUD SHERPAS + NEW SIGNATURE● Both have a relatively narrow expertise● There’s still a gold rush and opportunity
for advisory businesses with a broad focus
Acquired by Accenture
Secured $35mm in VC funding
© 2015 BetterCloud, Inc. All Rights Reserved
The Shift is Just BeginningThe shift to the cloud is truly just beginning--in the SMB space, only 16% of our customers are running a 100% cloud environment today.
But by 2025, that will increase > than 4x to 70%. Source: BetterCloud, Trends in Cloud IT, 2015
© 2015 BetterCloud, Inc. All Rights Reserved
Q & A