MARSTON’S OFF-TRADE BEER STATUS REPORT

MARKET OVERVIEWDATA RELEVANT TO 4W/E 3 MARCH, 18.

.

If you have any questions please contact James Hodgkinson.James.hodgkinson@marstons.co.uk

Source : IRI, Volume Growth, All Outlets (Latest 4 W/E).

Retail Sector Total Beer & Cider 4 W/E Volume Growth.

Source : IRI, Value Growth, All Outlets (Latest 4 W/E).

Source : KWP, Retailer stories, P2 2018

• ALL OUTLETS-0.1%

• SUPERMARKETS-0.9%

• CONVENIENCE0.9%

• CONVENIENCE MULTPLES3.7%

• SYMBOLS-3.5%

• INDEPENDENT GROCERS6.6%

-0.1%

0.3%

-1.1%

0.5%

-3.7%

Total Beer &Cider Ale Cider Lager Stout

• Tesco and Morrison’s were neck and neck as the fastest growing of the big four, both clocking in sales growth

of +2.7% (Total Grocery)

• Holding market share steady year on year at 10.6%, Morrison's has continued its run of form, entering its 16th

consecutive period of growth.

• Aldi was crowned as the UK's fastest-growing supermarket this period(Total Grocery), growing sales by

+13.9% versus Lidl’s +13.3%. Within Aldi, brands are making a greater contribution to overall growth (8% this

year vs 4% last year).

Supermarkets – The only category within the

supermarket sector in growth is Ale +0.5%, with the

biggest decline coming from Stout (-8.3%).

Convenience – Lager +2.0% and Stout +7.2% are the

only 2 categories performing positively, with ale

slightly down (-3.0%).

Convenience Multiples – Ale +5.3%, Lager +4.7%

and Cider +0.9% are all performing well in this channel

which has contributed to it’s positive month.

Independent Grocers – Poor performance for Ale (-

13.9%) but strong Stout volume +25.3%

Symbols – All areas in decline apart from stout +7.6%

GROCERY HEADLINES.

Tesco and Morrison's fastest growing of the big four

Source; KWP Grocery Market Share Update, 6/3/18

Tesco and Morrison's were neck and neck as the fastest growing of the big four - both clocking in sales growth of

2.7%. Fraser McKevitt, Kantar World Panel continues: "Tesco continues to perform well - more positive news

following approval of its Booker acquisition last week. Despite a slight fall in market share of 0.1 percentage points,

Tesco experienced particularly strong growth from its Extra superstores. The varied selection of groceries on offer

at these larger stores has encouraged customers to return to fuller trolley shops, with average baskets worth

£31.09 - currently, the highest value in the bricks and mortar market.

"Holding market share steady year on year at 10.6%, Morrison's has continued its run of form, entering its 16th

consecutive period of growth. Its premium own-label line The Best proved particularly successful, with sales rising

by 20% year on year as cooked meats, vegetables and cakes and pastries tickled shoppers' fancy."

Meanwhile, there are no signs of a let up in the shift away from discounted products for Sainsbury's: only 34.5% of

sales at Sainsbury's were on promotion during the past 12 weeks, in stark comparison to 41.9% for the rest of the

big four. Overall sales growth now stands at 1.1%.

World Beers

64%

18%

8% 5%1% 3%

62%

20%

8% 5%2% 3%

60%

21%

7% 5% 3% 3%

0%

10%

20%

30%

40%

50%

60%

70%

MainstreamLager

World Beer Bottled Ale Canned Ale Craft Stout

Beer Value Share - MAT

Mar-16 Mar-17 Mar-18

WORLD BEER LEADING THE WAY - Although Mainstream

Lager dominates the category, it is World Beer which remains

the category success story. Consumers are discovering and

becoming attracted to more premium, less ubiquitous brands,

drinks with an authentic image and unique taste profiles which

differ to other lagers. It is also becoming a credible premium

beverage to accompany quality meals, as opposed to an

affordable drink for relaxation. This can be done via premium

packaging, positioning as a connoisseurs drink or greater

focus on taste notes and how they can improve foods flavours.

58% of global

consumers find

‘whether it pairs

well with food’

influential when

choosing what

alcoholic beverage

to have.

Overall, the food and alcohol pairing concept is

popular with shoppers, with 58% of consumers

globally stating that whether alcoholic drinks pair

well with food is important to their product

choices.

Currently wine is the most popular alcoholic

beverage choice for food pairing, followed by

beer and spirits. This reflects how beer and cider

manufacturers are growing opportunities to take

a share of occasions from wine – such as

celebratory occasions or higher end meals.

64%

47%

27%

Wine

Beer

Spirits

Global consumers who find the

concept of pairing food with

drinks appealing.

Source; Global Data snapshot of beer & cider trends.

Source; IRI All Outlets, up to 3rd March 18

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Volume, Latest 4 weeks YoY

Total Ale Bottled Ale

BOTTLED ALE CATEGORY STARS

BREWERS SHARE TRACKER

(BRANDS WHICH HAVE OUTPERFORMED THE MARKET THIS PERIOD)

Rank Brand BREWER Market Share

Volume - CBR % Change On LY Weighted DistributionVolume Rate of

Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale Data upto 4 w/e 3 Mar, 18 582,323 135,016 40,545 -5.3% -2.9% -4.5% 85.8% 78.6% 0 0

5 hOld Crafty Hen Greene King Plc 2.9% 16,837 3,874 1,367 12.3% 7.4% 10.1% 65.8% 53.7% 22.18 9.58

6 hMarston's Classic Ales Of England Marston's Plc 2.9% 16,690 5,204 872 4.5% 9.3% 9.4% 64.7% 43.1% 30.31 7.62

8 hMcEwan's No 1 Champion Ale Marston's Plc 2.3% 13,513 3,157 1,113 2.5% 4.6% 6.6% 67.3% 49.9% 17.67 8.41

11 h St Austell Proper Job St Austell Brewery Co Ltd 2.1% 11,993 2,984 995 12.7% 15.2% 17.4% 70.0% 50.2% 16.06 7.46

12 hBishops Finger Shepherd Neame Ltd 2.0% 11,870 2,874 917 15.5% 20.6% 14.8% 67.5% 53.8% 16.04 6.42

13 hHobgoblin Gold Ale Marston's Plc 1.6% 9,556 1,855 541 29.7% 33.1% 18.6% 68.3% 48.9% 10.22 4.17

14 hLandlord Timothy Taylor & Co Ltd 1.6% 9,503 2,321 730 1.3% 8.1% 6.6% 71.8% 51.1% 12.17 5.38

16 hMarston's Golden Ales Marston's Plc 1.5% 8,451 2,270 452 15.3% -1.4% 23.7% 56.4% 35.3% 15.15 4.83

20 hSharps Atlantic Pale Ale Sharps Brewery Ltd 1.3% 7,383 1,688 539 54.7% 59.2% 52.9% 66.7% 48.8% 9.54 4.16

25 hKing Goblin Marston's Plc 0.9% 5,426 1,375 444 0.9% 12.3% 11.2% 64.0% 41.7% 8.09 4.01

29 hShipyard Ipa Marston's Plc 0.8% 4,861 1,323 456 50.7% 46.0% 48.9% 66.1% 45.5% 7.54 3.77

38 hWychwood Beers Of Character Cllctn Marston's Plc 0.5% 2,969 739 113 10.5% 10.1% 22.4% 28.9% 15.7% 9.62 2.71

39 hBadger Golden Glory Hall & Woodhouse Ltd 0.5% 2,857 656 200 -3.9% 16.1% 8.8% 61.7% 38.3% 4.01 1.96

40 hWychwood Firecatcher Marston's Plc 0.5% 2,748 652 242 144.7% 102.9% 100.2% 29.8% 17.9% 8.24 5.09

43 hButty Bach Wye Valley Brewery 0.5% 2,653 642 202 4.3% 8.3% 4.9% 18.2% 13.5% 13.31 5.61

47 hOakham Citra Oakham Ales 0.4% 2,408 500 153 16.7% 20.3% 18.8% 13.4% 9.5% 14.09 6.07

50 hAbbot Reserve Greene King Plc 0.4% 2,256 662 218 44.8% 43.1% 44.7% 25.9% 16.2% 9.61 5.08

52 hFullers Esb Export Fuller Smith & Turner Plc 0.4% 2,166 552 209 5.2% 7.4% 22.8% 30.0% 21.0% 6.92 3.75

54 hRingwood Boondoggle Marston's Plc 0.4% 2,061 602 146 23.6% 68.8% 35.9% 29.3% 18.0% 7.73 3.05

55 hWilliams Joker William Brothers 0.3% 1,996 457 142 -1.5% 10.3% 3.1% 9.2% 6.5% 18.79 8.21

56 hMarston's Classic Ales Marston's Plc 0.3% 1,955 794 7 0.0% 0.0% 0.0% 15.2% 1.0% 19.71 2.70

58 hBadger Hopping Hare Hall & Woodhouse Ltd 0.3% 1,869 398 119 -2.1% 2.8% -4.4% 30.8% 21.4% 4.87 2.10

62 hPurity Mad Goose Pale Ale Purity Brewing Co Ltd 0.3% 1,665 410 125 48.0% 24.7% 26.1% 33.3% 20.4% 4.64 2.31

75 hFullers 1845 Fuller Smith & Turner Plc 0.2% 1,323 394 128 117.8% 187.7% 184.9% 26.5% 18.1% 5.60 2.66

76 hExmoor Gold Exmoor Ales 0.2% 1,311 279 90 5.3% 12.9% 10.5% 7.3% 5.4% 14.32 6.27

78 hButcombe Original Beer Butcombe Brewery 0.2% 1,209 319 73 8525.8% 2173.7% 418.0% 16.5% 11.6% 7.29 2.36

80 hMcewans Champion Whisky Edition Marston's Plc 0.2% 1,169 236 74 399.4% 52.4% 39.4% 26.3% 15.3% 3.38 1.82

82 hSt Austell Proper Black St Austell Brewery Co Ltd 0.2% 1,156 361 115 15.9% 28.3% 25.0% 20.6% 13.4% 6.60 3.25

85 hArran Blonde Arran Brewery Co Ltd 0.2% 1,122 231 73 4.5% 14.0% 6.0% 8.2% 6.1% 10.56 4.49

86 hRingwood Circadian Marston's Plc 0.2% 1,114 272 85 33.3% 13.1% 6.9% 42.0% 25.0% 2.44 1.28

87 hBlack Sheep Riggwelter Black Sheep Brewery Plc 0.2% 1,104 274 83 17.5% 26.9% 18.8% 26.9% 16.0% 3.83 1.95

88 hSt Peters Golden Ale St Peters Brewery 0.2% 1,080 228 88 17.6% -0.2% 15.3% 17.7% 10.6% 4.87 3.13

89 hHogs Back Traditional English Ale Hogs Back Brewery 0.2% 1,064 310 100 10.1% 39.4% 83.4% 15.8% 12.1% 7.41 3.10

90 hGreat British Ales Blue Tree Ltd 0.2% 1,056 327 11 107.0% 215.7% 2069.7% 33.8% 5.7% 3.64 0.76

95 hBirds & Bees Golden Summer Ale William Brothers 0.2% 968 202 60 5.2% 27.0% 17.6% 7.6% 5.4% 10.04 4.18

96 hRobinsons Old Tom Robinsons Brewery 0.2% 964 249 76 25.3% 28.0% 26.7% 21.5% 14.5% 4.36 1.97

97 hSt Peters Without St Peters Brewery 0.2% 900 267 75 0.0% 0.0% 0.0% 23.1% 17.3% 4.34 1.62

99 hAdnams Southwold Ease Up Ipa Adnams & Co Plc 0.1% 863 202 59 281.7% 75.7% 55.3% 18.3% 11.6% 4.16 1.92

Source: SIG BWS Outlets, Volume

PBA LEAGUE TABLE - MAT

Rank Brand BREWER Market Share

Volume - CBR % Change On LY Weighted Distribution Volume Rate of Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Ale Data upto 4 w/e 3 Mar, 18 582,323 135,016 40,545 -5.3% -2.9% -4.5% 85.8% 78.6% 0 0

1Sharps Doom Bar Molson Coors Uk

6.7%39,178 8,671 2,543 -0.1% -2.0% -4.8% 86.0% 78.7% 37.98 12.17

2 iOld Speckled Hen Greene King Plc

4.6%26,828 5,598 1,449 -10.0% -20.4% -25.0% 82.5% 74.7% 25.56 7.31

3 iHobgoblin Marston's Plc

4.6%26,545 5,721 1,948 -17.0% -9.8% -5.7% 85.7% 78.6% 25.16 9.34

4 iNewcastle Brown Ale Heineken Uk

3.5%20,367 4,636 1,481 -18.9% -16.6% -17.4% 81.2% 73.2% 21.51 7.62

5 hOld Crafty Hen Greene King Plc

2.9%16,837 3,874 1,367 12.3% 7.4% 10.1% 65.8% 53.7% 22.18 9.58

6 hMarston's Classic Ales Of England Marston's Plc

2.9%16,690 5,204 872 4.5% 9.3% 9.4% 64.7% 43.1% 30.31 7.62

7Fullers London Pride Fuller Smith & Turner Plc

2.8%16,196 3,678 1,137 -4.9% -6.8% -1.9% 57.8% 48.7% 23.97 8.79

8 hMcewans No 1 Champion Ale Marston's Plc

2.3%13,513 3,157 1,113 2.5% 4.6% 6.6% 67.3% 49.9% 17.67 8.41

9Banks Bitter Marston's Plc

2.2%13,057 2,570 898 8.4% -5.4% -8.1% 58.1% 37.4% 16.67 9.05

10 iSpitfire Shepherd Neame Ltd

2.1%12,389 2,266 646 -28.6% -17.0% -29.0% 68.1% 53.9% 12.52 4.52

11 hSt Austell Proper Job St Austell Brewery Co Ltd

2.1%11,993 2,984 995 12.7% 15.2% 17.4% 70.0% 50.2% 16.06 7.46

12 hBishops Finger Shepherd Neame Ltd

2.0%11,870 2,874 917 15.5% 20.6% 14.8% 67.5% 53.8% 16.04 6.42

13 hHobgoblin Gold Ale Marston's Plc

1.6%9,556 1,855 541 29.7% 33.1% 18.6% 68.3% 48.9% 10.22 4.17

14 hLandlord Timothy Taylor & Co Ltd

1.6%9,503 2,321 730 1.3% 8.1% 6.6% 71.8% 51.1% 12.17 5.38

15 iTheakston Old Peculier T&R Theakston

1.6%9,424 2,127 715 -21.0% -24.9% -20.0% 71.8% 51.1% 11.16 5.27

16 hMarston's Golden Ales Marston's Plc

1.5%8,451 2,270 452 15.3% -1.4% 23.7% 56.4% 35.3% 15.15 4.83

17 iBadger Fursty Ferret Hall & Woodhouse Ltd

1.3%7,802 1,684 522 -19.1% -15.7% -17.7% 72.2% 53.1% 8.78 3.71

18Black Sheep Ale Black Sheep Brewery Plc

1.3%7,687 1,629 454 1.5% -1.5% -7.5% 62.6% 45.1% 9.80 3.79

19Adnams Ghost Ship Adnams & Co Plc

1.3%7,580 1,764 544 11.1% -3.0% -6.8% 63.5% 45.2% 10.45 4.54

20 hSharps Atlantic Pale Ale Sharps Brewery Ltd

1.3%7,383 1,688 539 54.7% 59.2% 52.9% 66.7% 48.8% 9.54 4.16

21 iTribute St Austell Brewery Co Ltd

1.2%7,276 1,668 507 -11.8% -8.5% -9.4% 63.3% 42.1% 9.92 4.53

22Marston's Pedigree Marston's Plc

1.2%7,143 2,211 713 -10.6% 125.4% 126.3% 50.7% 37.1% 16.42 7.25

23 iAbbot Ale Greene King Plc

1.1%6,121 1,326 389 -22.7% -22.2% -31.7% 68.3% 48.9% 7.32 3.00

24 iAdnams Broadside Adnams & Co Plc

1.0%5,590 1,312 404 -12.4% -11.5% -14.7% 63.6% 41.3% 7.78 3.68

25 hKing Goblin Marston's Plc

0.9%5,426 1,375 444 0.9% 12.3% 11.2% 64.0% 41.7% 8.09 4.01

26Great British Ales Greene King Plc

0.9%5,378 1,534 211 7.6% -7.4% -36.2% 34.9% 20.2% 16.55 3.92

27 iMarston's Old Empire Marston's Plc

0.8%4,894 984 316 -20.9% -27.8% -33.8% 60.2% 40.3% 6.16 2.95

28 iOld Golden Hen Greene King Plc

0.8%4,876 1,322 584 -24.8% -26.3% -32.0% 60.2% 42.1% 8.27 5.23

29 hShipyard Ipa Marston's Plc

0.8%4,861 1,323 456 50.7% 46.0% 48.9% 66.1% 45.5% 7.54 3.77

30 iWainwright Golden Ale Marston's Plc

0.8%4,531 1,049 331 -30.0% -11.9% -11.0% 51.8% 37.3% 7.63 3.34

31 iBass Trademark No1 Ale Anheuser-Busch Inbev

0.6%3,746 773 256 -20.7% -30.8% -34.5% 17.5% 11.6% 16.65 8.35

32 iMarston's Epa Marston's Plc

0.6%3,510 722 236 -13.4% -19.4% -22.7% 41.1% 23.9% 6.61 3.72

33Iron Maiden Trooper Robinsons Brewery

0.6%3,437 682 201 0.8% -5.0% -4.1% 61.7% 39.9% 4.16 1.90

34Gem Bath Ales Ltd

0.6%3,363 767 272 -6.6% -1.4% 5.3% 23.0% 16.0% 12.56 6.41

35Head Brewers Selection Greene King Plc

0.6%3,237 1,167 99 -0.7% -4.5% -32.8% 9.8% 6.5% 44.99 5.73

36 iBombardier Marston's Plc

0.5%3,002 603 178 -8.3% -17.2% -13.4% 52.0% 35.5% 4.37 1.89

37 iBadger Golden Champion Hall & Woodhouse Ltd

0.5%2,987 643 207 -38.2% -23.9% -21.7% 52.1% 34.7% 4.65 2.24

38 hWychwood Beers Of Character Cllctn Marston's Plc

0.5%2,969 739 113 10.5% 10.1% 22.4% 28.9% 15.7% 9.62 2.71

39 hBadger Golden Glory Hall & Woodhouse Ltd

0.5%2,857 656 200 -3.9% 16.1% 8.8% 61.7% 38.3% 4.01 1.96

40 hWychwood Firecatcher Marston's Plc

0.5%2,748 652 242 144.7% 102.9% 100.2% 29.8% 17.9% 8.24 5.09

41Whitstable Bay Pale Ale Shepherd Neame Ltd

0.5%2,716 556 195 3.0% -14.7% -5.2% 15.5% 13.9% 13.52 5.28

42 iSharps Wolf Rock Red Ipa Molson Coors Uk

0.5%2,667 554 177 -9.1% -12.6% -16.3% 48.7% 33.5% 4.29 1.99

43 hButty Bach Wye Valley Brewery

0.5%2,653 642 202 4.3% 8.3% 4.9% 18.2% 13.5% 13.31 5.61

44Spitfire Gold Shepherd Neame Ltd

0.5%2,641 568 165 -2.4% -16.9% -20.9% 56.6% 37.4% 3.78 1.66

45 iFullers Honey Dew Fuller Smith & Turner Plc

0.4%2,597 498 177 -23.2% -24.8% -20.4% 21.4% 17.1% 8.78 3.89

46 i1698 Celebration Ale Shepherd Neame Ltd

0.4%2,456 610 198 -17.6% -25.6% -26.5% 38.5% 24.1% 5.96 3.10

47 hOakham Citra Oakham Ales

0.4%2,408 500 153 16.7% 20.3% 18.8% 13.4% 9.5% 14.09 6.07

48 iOld Thumper Marston's Plc

0.4%2,356 537 142 -30.2% -26.4% -41.3% 29.8% 20.5% 6.80 2.60

49 iBrakspear Oxford Gold Marston's Plc

0.4%2,258 538 44 -22.2% -42.8% -55.8% 14.8% 9.6% 13.66 1.75

50 hAbbot Reserve Greene King Plc

0.4%2,256 662 218 44.8% 43.1% 44.7% 25.9% 16.2% 9.61 5.08

51Purity Pure Amber Ale Purity Brewing Co Ltd

0.4%2,223 511 164 21.1% -11.4% -8.8% 45.8% 29.9% 4.21 2.07

52 hFullers Esb Export Fuller Smith & Turner Plc

0.4%2,166 552 209 5.2% 7.4% 22.8% 30.0% 21.0% 6.92 3.75

53 iBadger Poachers Choice Hall & Woodhouse Ltd

0.4%2,150 552 169 -7.0% -4.3% -10.6% 38.0% 24.2% 5.47 2.62

54 hRingwood Boondoggle Marston's Plc

0.4%2,061 602 146 23.6% 68.8% 35.9% 29.3% 18.0% 7.73 3.05

55 hWilliams Joker William Brothers

0.3%1,996 457 142 -1.5% 10.3% 3.1% 9.2% 6.5% 18.79 8.21

56 hMarston's Classic Ales Marston's Plc

0.3%1,955 794 7 0.0% 0.0% 0.0% 15.2% 1.0% 19.71 2.70

57 iBanana Bread Beer Marston's Plc

0.3%1,948 445 139 -23.3% -22.4% -25.8% 45.3% 27.8% 3.70 1.88

58 hBadger Hopping Hare Hall & Woodhouse Ltd

0.3%1,869 398 119 -2.1% 2.8% -4.4% 30.8% 21.4% 4.87 2.10

59 iGuinness Golden Ale Diageo Plc

0.3%1,853 377 107 -49.5% -47.8% -52.7% 57.6% 37.9% 2.47 1.06

60 iTanglefoot Hall & Woodhouse Ltd

0.3%1,850 380 119 -48.4% -45.8% -43.6% 30.0% 21.1% 4.78 2.12

61Sharps Sea Fury Molson Coors Uk

0.3%1,844 447 139 1.4% -6.4% -10.6% 44.9% 27.8% 3.75 1.89

62 hPurity Mad Goose Pale Ale Purity Brewing Co Ltd

0.3%1,665 410 125 48.0% 24.7% 26.1% 33.3% 20.4% 4.64 2.31

63 iBlack Sheep Golden Sheep Black Sheep Brewery Plc

0.3%1,641 329 90 -37.0% -33.4% -38.3% 46.4% 29.5% 2.67 1.15

64Saltaire Blonde Saltaire Brewery

0.3%1,626 371 121 -12.0% -5.8% -4.3% 18.4% 12.4% 7.58 3.70

65 iCaesar Augustus William Brothers

0.3%1,607 328 93 -10.2% -12.8% -18.0% 8.8% 6.4% 13.98 5.51

66 iShepherd Neame India Pale Ale Shepherd Neame Ltd

0.3%1,595 369 119 -6.3% -18.5% -22.5% 27.1% 16.6% 5.13 2.71

67Badger Blandford Flyer Hall & Woodhouse Ltd

0.3%1,576 359 103 1.2% 5.2% -4.6% 33.5% 20.7% 4.05 1.87

68Badger Favourites Ale Hall & Woodhouse Ltd

0.3%1,575 630 71 -2.2% 6.8% -48.6% 20.7% 11.3% 11.46 2.36

69Wild Hare Bath Ales Ltd

0.3%1,557 342 119 -3.8% -2.2% -6.1% 14.2% 9.9% 9.08 4.50

70Waggle Dance Marston's Plc

0.3%1,475 311 94 4.7% -15.2% -19.6% 40.5% 25.9% 2.89 1.37

71Ruddles Best Greene King Plc

0.2%1,421 291 103 5.5% -7.1% -8.2% 19.2% 12.2% 5.71 3.19

72 iGreene King Ipa Greene King Plc

0.2%1,373 247 102 -46.6% -48.9% -45.5% 19.5% 17.9% 4.79 2.15

73 iAdnams The Bitter Adnams & Co Plc

0.2%1,364 248 68 -31.7% -43.5% -45.7% 12.6% 9.8% 7.40 2.63

74Batemans Victory Ale Batemans Brewery

0.2%1,344 291 90 0.2% -4.1% -9.0% 15.0% 9.2% 7.31 3.72

75 hFullers 1845 Fuller Smith & Turner Plc

0.2%1,323 394 128 117.8% 187.7% 184.9% 26.5% 18.1% 5.60 2.66

76 hExmoor Gold Exmoor Ales

0.2%1,311 279 90 5.3% 12.9% 10.5% 7.3% 5.4% 14.32 6.27

77Guinness Rye Pale Ale Diageo Plc

0.2%1,230 246 71 107.5% -26.0% -38.6% 48.7% 30.4% 1.90 0.88

78 hButcombe Original Beer Butcombe Brewery

0.2%1,209 319 73 8525.8% 2173.7% 418.0% 16.5% 11.6% 7.29 2.36

79Whitstable Bay Organic Ale Shepherd Neame Ltd

0.2%1,198 256 83 -2.6% -12.4% -15.8% 16.4% 12.6% 5.86 2.48

80 hMcewans Champion Whisky Edition Marston's Plc

0.2%1,169 236 74 399.4% 52.4% 39.4% 26.3% 15.3% 3.38 1.82

81 iThe Reverend James Ale S A Brain & Co Ltd

0.2%1,161 223 80 -24.6% -35.5% -36.0% 8.4% 7.0% 10.01 4.30

82 hSt Austell Proper Black St Austell Brewery Co Ltd

0.2%1,156 361 115 15.9% 28.3% 25.0% 20.6% 13.4% 6.60 3.25

83 iBath Ales Golden Hare Bath Ales Ltd

0.2%1,156 228 78 -23.2% -31.3% -26.3% 10.9% 7.8% 7.85 3.77

84Cascade Pale Ale Saltaire Brewery

0.2%1,143 264 88 -10.7% -0.8% 1.1% 12.7% 7.7% 7.85 4.28

85 hArran Blonde Arran Brewery Co Ltd

0.2%1,122 231 73 4.5% 14.0% 6.0% 8.2% 6.1% 10.56 4.49

86 hRingwood Circadian Marston's Plc

0.2%1,114 272 85 33.3% 13.1% 6.9% 42.0% 25.0% 2.44 1.28

87 hBlack Sheep Riggwelter Black Sheep Brewery Plc

0.2%1,104 274 83 17.5% 26.9% 18.8% 26.9% 16.0% 3.83 1.95

88 hSt Peters Golden Ale St Peters Brewery

0.2%1,080 228 88 17.6% -0.2% 15.3% 17.7% 10.6% 4.87 3.13

89 hHogs Back Traditional English Ale Hogs Back Brewery

0.2%1,064 310 100 10.1% 39.4% 83.4% 15.8% 12.1% 7.41 3.10

90 hGreat British Ales Blue Tree Ltd

0.2%1,056 327 11 107.0% 215.7% 2069.7% 33.8% 5.7% 3.64 0.76

91 iManns Original Brown Ale Marston's Plc

0.2%1,050 204 55 -19.3% -31.7% -42.0% 15.4% 8.8% 4.97 2.34

92Ossians Ale The Inveralmond Brewery

0.2%1,010 179 63 -0.6% -14.6% -7.3% 7.3% 4.9% 9.22 4.89

93 iHereford Pale Ale Wye Valley Brewery

0.2%973 215 55 -10.2% -13.7% -28.9% 10.1% 6.4% 8.05 3.26

94Lancaster Bomber Marston's Plc

0.2%970 93 35 78.4% -20.2% 3.0% 15.4% 12.6% 2.26 1.06

95 hBirds & Bees Golden Summer Ale William Brothers

0.2%968 202 60 5.2% 27.0% 17.6% 7.6% 5.4% 10.04 4.18

96 hRobinsons Old Tom Robinsons Brewery

0.2%964 249 76 25.3% 28.0% 26.7% 21.5% 14.5% 4.36 1.97

97 hSt Peters Without St Peters Brewery

0.2%900 267 75 0.0% 0.0% 0.0% 23.1% 17.3% 4.34 1.62

98 iBitter & Twisted Harviestoun Brewery

0.2%886 180 45 -9.0% -17.9% -39.8% 10.0% 7.4% 6.78 2.30

99 hAdnams Southwold Ease Up Ipa Adnams & Co Plc

0.1%863 202 59 281.7% 75.7% 55.3% 18.3% 11.6% 4.16 1.92

100Sticky Toffee Pudding Ale Marston's Plc

0.1%848 220 61 -14.0% 5.8% 18.8% 27.3% 16.0% 3.03 1.43

TOP 25 BOTTLED CRAFT LEAGUE TABLE - MAT

TOP 25 CANNED CRAFT LEAGUE TABLE - MAT

TOP 25 PREMIUM CANS LEAGUE TABLE - MAT

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Volume

Source: SIG BWS Outlets, Volume

Rank Brand BREWER Market Share

Volume - CBR % Change On LYWeighted

Distribution

Volume Rate of

Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Premium Can Data upto 4 w/e 3 Mar, 18 228,928 50,720 15,484 -0.9% -3.1% -2.9% 81.4% 67.2% 0 0

1 iOld Speckled Hen Greene King Plc 33.3% 76,147 16,909 4,989 -7.5% -9.6% -7.8% 81.4% 67.2% 78.20 27.95

2 Mcewans Export Marston's Plc 15.4% 35,239 8,456 2,661 -1.0% 6.0% 5.5% 63.1% 44.8% 50.45 22.37

3 hAbbot Ale Greene King Plc 12.2% 27,859 6,165 1,887 55.7% 48.1% 36.8% 62.2% 40.7% 37.36 17.47

4 hHobgoblin Marston's Plc 8.0% 18,255 4,143 1,152 33.7% 12.2% 10.9% 64.6% 41.1% 24.14 10.56

5 Tanglefoot Hall & Woodhouse Ltd 4.2% 9,515 2,122 668 9.5% 1.0% -14.9% 44.2% 29.1% 18.10 8.65

6 hHobgoblin Gold Ale Marston's Plc 3.9% 8,854 1,905 655 44.6% 31.0% 58.4% 46.0% 32.1% 15.60 7.69

7 Newcastle Brown Ale Heineken Uk 3.3% 7,515 1,744 550 -1.0% -2.5% -9.2% 47.5% 30.6% 13.83 6.77

8 iBass Draught Anheuser-Busch Inbev 3.1% 7,002 1,604 491 -11.7% -18.6% -12.0% 41.6% 26.5% 14.52 6.97

9 iFullers London Pride Fuller Smith & Turner Plc 2.7% 6,206 1,291 405 -19.4% -28.5% -22.3% 28.7% 19.1% 16.96 7.98

10 hAdnams Ghost Ship Adnams & Co Plc 2.6% 5,927 1,391 428 83.2% 91.7% 114.8% 35.5% 23.5% 14.76 6.84

11 Caffreys Irish Ale Molson Coors Uk 2.5% 5,672 1,328 369 -6.4% -4.4% 15.8% 51.6% 31.9% 9.69 4.35

12 Bombardier Marston's Plc 2.2% 5,100 1,153 324 -3.8% 24.0% 0.3% 35.5% 22.0% 12.24 5.54

13 iRuddles County Greene King Plc 1.8% 4,128 879 277 -11.5% -15.5% -21.8% 27.2% 17.1% 12.17 6.11

14 iWhitbread Gold Label Anheuser-Busch Inbev 1.7% 3,977 865 272 -12.3% -15.7% -23.5% 51.5% 34.0% 6.32 3.01

15 Badger Fursty Ferret Hall & Woodhouse Ltd 1.7% 3,808 822 276 -4.6% -0.1% 0.8% 32.6% 21.0% 9.51 4.94

16 Wadworth 6x Wadworths & Co Ltd 1.3% 3,021 688 197 -1.3% -2.9% -11.8% 9.0% 6.4% 28.66 11.52

17 Courage Directors Marston's Plc 0.8% 1,782 433 146 -28.9% 5.9% 22.2% 26.1% 17.6% 6.24 3.11

18 Bombardier Burning Gold Marston's Plc 0.5% 1,196 265 83 38.6% 24.4% -5.1% 10.9% 6.7% 9.19 4.69

19 Deuchars Ipa Heineken Uk 0.3% 790 170 55 -2.3% -7.6% -0.7% 5.0% 3.6% 12.79 5.70

20 Banks Barley Gold Marston's Plc 0.3% 787 180 64 -2.6% -2.5% 2.9% 4.5% 3.6% 15.04 6.73

21 hTribute St Austell Brewery Co Ltd 0.3% 756 194 74 86.6% 146.7% 210.5% 4.9% 4.9% 14.75 5.64

22 The Reverend James Ale S A Brain & Co Ltd 0.3% 642 160 56 -4.4% 21.8% 31.4% 4.9% 3.4% 12.32 6.23

23 Adnams The Bitter Adnams & Co Plc 0.3% 634 131 38 -16.4% 0.2% -7.4% 1.5% 1.1% 32.45 13.49

24 hWolf Warning Ipa Kopparberg Cider Of Sweden Ltd 0.2% 402 78 29 0.0% 0.0% 0.0% 29.7% 22.9% 0.99 0.48

25 iMarston's Pedigree Marston's Plc 0.1% 301 2 0 -84.8% -99.4% -99.8% 0.4% 0.0% 1.62 1.14

Rank Brand BREWER Market Share

Volume - CBR % Change On LYWeighted

Distribution

Volume Rate of

Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Bottled Craft Ale Data upto 4 w/e 3 Mar, 18 91,250 5,116 70,977 53.1% 27.3% 51.3% 71.5% 0.0% 0 0

1 iPunk Ipa Brewdog Ltd 23.8% 21,725 1,077 15,696 1.4% -13.4% -2.3% 71.5% 0.0% 5.67 0.00

2 hBrewdog Dog Pack Brewdog Ltd 7.7% 7,068 296 5,964 341.7% 80.1% 272.7% 29.9% 0.0% 3.73 0.00

3 hBrewdog Nanny State Ale Brewdog Ltd 7.3% 6,682 516 5,652 165.0% 160.1% 159.5% 55.1% 0.0% 3.53 0.00

4 hDead Pony Club Brewdog Ltd 7.7% 7,045 395 5,519 73.6% 34.0% 64.5% 67.7% 0.0% 2.20 0.00

5 Goose Island Ipa Anheuser-Busch Inbev 7.4% 6,721 270 5,353 127.8% -5.9% 122.3% 53.9% 0.0% 1.89 0.00

6 hBrewdog Elvis Juice Brewdog Ltd 5.7% 5,187 376 4,252 235.6% 74.5% 175.1% 57.1% 0.0% 2.48 0.00

7 Sierra Nevada Pale Ale Sierra Nevada Brewing Co 4.4% 4,017 260 3,232 10.7% 42.9% 25.8% 53.1% 0.0% 1.84 0.00

8 iInnis & Gunn Oak Aged Beer The Innis & Gun Brewing Co 2.2% 1,983 118 1,566 5.3% 19.7% 21.9% 14.3% 0.0% 3.11 0.00

9 iInnis & Gunn Oak Aged Ale The Innis & Gun Brewing Co 2.4% 2,234 111 1,500 -29.7% -21.5% -30.9% 33.8% 0.0% 1.24 0.00

10 i5am Saint Brewdog Ltd 2.1% 1,896 88 1,349 24.5% -11.8% 1.8% 44.0% 0.0% 0.75 0.00

11 iLagunitas Ipa Lagunitas Brewing Co 2.2% 1,993 100 1,140 -3.9% -27.8% -37.3% 29.5% 0.0% 1.28 0.00

12 hThornbridge Jaipur Ipa Novantia 1.3% 1,200 87 1,032 538.1% 153.7% 448.6% 31.7% 0.0% 1.04 0.00

13 iBeer Advent Calendar Blue Tree Ltd 1.0% 888 1 888 0.0% 0.0% 0.0% 0.1% 0.0% 4.47 0.00

14 hCamden Pale Ale Anheuser-Busch Inbev 1.1% 990 114 877 215.0% 582.4% 213.8% 33.0% 0.0% 1.30 0.00

15 Meantime London Meantime Brewing Co 1.1% 1,026 54 837 44.4% 87.0% 39.1% 22.1% 0.0% 0.92 0.00

16 iInnis & Gunn Rum Finish The Innis & Gun Brewing Co 1.3% 1,159 62 793 -21.5% -3.3% -21.8% 21.4% 0.0% 1.09 0.00

17 Goose Island 312 Urban Wheat Beer Anheuser-Busch Inbev 1.2% 1,062 49 774 203.0% -24.7% 121.5% 27.7% 0.0% 0.66 0.00

18 hBrewdog Mr President Brewdog Ltd 1.0% 920 57 758 127.0% 82.5% 87.2% 14.6% 0.0% 1.47 0.00

19 Brewdog Vagabond Brewdog Ltd 1.0% 942 54 734 44.0% 42.9% 31.4% 33.4% 0.0% 0.61 0.00

20 hStone Ipa Stone Brewing 0.8% 733 63 733 460398.7% 118083.3% 460298.7% 33.3% 0.0% 0.71 0.00

21 hBrewdog Dead Pony Club Pale Ale Brewdog Ltd 0.7% 620 38 492 296.8% 59.6% 214.9% 19.7% 0.0% 0.73 0.00

22 Flying Dog Snake Ipa Flying Dog Brewery Llc 0.6% 586 16 455 323.4% -58.4% 228.9% 13.2% 0.0% 0.45 0.00

23 Oskar Blues Dales Pale Ale Oskar Blues 0.6% 521 16 449 621.6% -13.4% 521.6% 15.2% 0.0% 0.40 0.00

24 iMeantime Organic Meantime Brewing Co 0.5% 418 72 418 0.0% 0.0% 0.0% 5.0% 0.0% 5.43 0.00

25 Anchor Steam Beer Anchor Brewing Co 0.6% 512 37 412 -30.4% 93.3% -12.0% 21.3% 0.0% 0.65 0.00

Rank Brand BREWER Market Share

Volume - CBR % Change On LYWeighted

Distribution

Volume Rate of

Sale

MAT QRT 4WK MAT QRT 4WK QRT 4WK QRT 4WK

0

Canned Craft Ale Data upto 4 w/e 3 Mar, 18 54,731 13,495 4,099 223.3% 119.5% 97.7% 77.2% 61.2% 0 0

1 i Punk Ipa Brewdog Ltd 44.3% 24,256 5,874 1,923 126.4% 54.1% 48.6% 77.2% 61.2% 28.66 11.83

2 h Brewdog Punk Ipa Brewdog Ltd 16.6% 9,066 2,487 529 890.1% 250.3% 119.3% 51.7% 33.3% 18.12 5.98

3 h Dead Pony Club Brewdog Ltd 10.3% 5,621 1,440 470 255.6% 172.9% 198.3% 60.6% 42.2% 8.95 4.19

4 h Vocation Pride & Joy Vocation Brewery 3.6% 1,971 334 121 307.4% 123.6% 143.2% 36.5% 28.1% 3.44 1.62

5 Vocation Life & Death Vocation Brewery 3.3% 1,783 400 147 172.9% 95.3% 107.8% 42.2% 32.0% 3.58 1.74

6 i Brewdog Dog Pack Brewdog Ltd 2.7% 1,454 737 164 0.0% 0.0% 0.0% 22.1% 13.4% 12.58 4.62

7 h Vocation Heart & Soul Vocation Brewery 2.5% 1,395 260 91 343.5% 214.3% 239.3% 25.3% 21.0% 3.86 1.63

8 Brewdog Electric India Ipa Brewdog Ltd 1.4% 781 5 1 600489.4% 0.0% 0.0% 2.4% 0.7% 0.79 0.39

9 Brewdog Hop Fiction Brewdog Ltd 1.4% 748 1 0 144798.2% 83.2% -46.5% 0.3% 0.1% 1.16 0.89

10 i Drygate Disco Forklift Truck Ale Drygate Brewery Ltd 1.2% 656 168 56 0.0% 0.0% 0.0% 17.4% 11.8% 3.64 1.79

11 i Brewdog Slot Machine Red Rye Ipa Brewdog Ltd 1.1% 615 286 90 0.0% 0.0% 0.0% 21.7% 13.5% 4.98 2.50

12 Flying Dog Easy Ipa Flying Dog Brewery Llc 0.9% 469 92 34 234.6% 12.6% 10.1% 17.9% 14.4% 1.94 0.90

13 i Meantime London Meantime Brewing Co 0.7% 391 134 52 0.0% 0.0% 0.0% 10.2% 8.4% 4.99 2.35

14 h Stone Go To Ipa Stone Brewing 0.7% 362 78 28 63270.9% 22231.2% 129107.7% 41.9% 30.6% 0.70 0.34

15 i Harbour Antipodean Harbour Brewing Co 0.6% 326 67 24 56.3% 29.3% 26.9% 28.0% 17.9% 0.91 0.50

16 h Brooklyn American Ale Brooklyn Brewery 0.6% 314 103 35 1290.7% 1584.5% 566.9% 30.5% 22.6% 1.27 0.59

17 Oskar Blues Pinner Session Ipa Oskar Blues 0.6% 310 40 15 326.9% -22.0% -35.6% 26.2% 19.1% 0.58 0.29

18 Williams Joker Ipa William Brothers 0.6% 302 78 36 118.6% 0.8% 119.8% 6.7% 6.8% 4.37 1.99

19 i Adnams Southwold Crystal Rye Ipa Adnams & Co Plc 0.5% 290 51 17 -3.3% -33.5% -53.4% 3.4% 2.6% 5.58 2.42

20 i Innis & Gunn Innis & None Ipa The Innis & Gun Brewing Co 0.5% 260 2 0 0.0% 0.0% 0.0% 1.9% 0.3% 0.43 0.10

21 i Fourpure Pale Ale Fourpure Brewing Co 0.5% 251 27 9 181.3% -52.7% -58.8% 17.4% 12.0% 0.58 0.29

22 i Thwaites Crafty Dan 13 Guns Ale Marston's Plc 0.4% 224 45 17 -61.8% -40.7% -25.1% 13.5% 8.1% 1.25 0.79

23 i Brewdog Elvis Juice Brewdog Ltd 0.3% 155 46 15 0.0% 0.0% 0.0% 4.3% 2.7% 4.04 2.07

24 i Redwell West Coast Pale Ale Redwell Brewery 0.3% 143 6 1 0.0% 0.0% 0.0% 11.5% 5.9% 0.18 0.09

25 Brewdog Jack Hammer Ipa Brewdog Ltd 0.3% 140 35 11 183.8% 232.6% 246.0% 11.1% 7.1% 1.19 0.59