Data Privacy in Modern Advertisement
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Data Privacy in Modern Advertisement [email protected]
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A presentation by John Doxaras, CEO of Warply. This presentation was part of the guest lectures given during the 1st Athens Hackathon of OPENi in Greece. You can find more details about the event here: http://www.openi-ict.eu/1st-openi-hackathon-in-athens-on-september-12th-13th-2014/ You can find more details about OPENi here: http://www.openi-ict.eu/ You can see the pictures from the presentation here: http://goo.gl/YDQrlO Feel free to share your thoughts on Data Privacy in Modern Advertisement, on facebook.com/Warply and twitter.com/Warply.
Transcript of Data Privacy in Modern Advertisement
Data Privacy in Modern Advertisement [email protected]
facts first
disclaimer
private data
location
behavior
cookies
cookies
ad exchangers
RTB
data collection
opt in vs opt out
identity -cookie
-advertising id -email
tracking -google installer referrer -identifier matching id -fingerprint matching
-url with click id
fingerprinting
legislation - FTC Fair Information Practice - California Online Privacy Protection Act(OPPA) of
2003 - COPPA rule - Personally Identifiable Information [PII] - The UK Data Protection Act 1998 - The UK Privacy & Electronic Communications (EC
Directive) Regulations 2003 - Directive 2002/58/EC (the E-Privacy Directive) - Right to be Forgotten Ruling C-131/12
regulation
self regulation
Go Ahead Communicate with your clients in their context!
visit us: http://warp.ly
like us: https://facebook.com/warply
mail us: [email protected]
A new standard for engagement & monetization
