Customer Proactive Proposal for Choose your path to modernization Description: A formal, written equivalent of a “cold call” that partners can send to customers to help them reach more customers and quickly qualify leads. Objective: Talk to customers about opportunities around 1) private cloud enhancements, 2) hybrid cloud services as well as public cloud services and 3) new open source services that are available with the release of SQL Server 2017 and the updated Azure data services announcements.Call to Action: The purpose of the proposal is to initiate an in-person meeting with the customer to further evaluate the opportunity. Partners will want to bring an offer to that meeting that will help customers make the decision to move to the next logical step in the sales cycle.Audience: Existing SQL Server customers.

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Choose your pathto modernization

Microsoft SQL Server 2017 and Azure data services meet you were you are today and take you where you want to go

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On your terms Microsoft’s latest offerings meet youwhere you are and take you whereyou want to go

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Microsoft SQL Server 2017 and Azure data services solutions meet you where you are today and take you where you want to go

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Prioritize your technology options with a plan You face an uphill battle with all the new services and technologies that roll out every day. Microsoft alone has announced three game-changing investments: SQL Server 2017 for Linux, Azure SQL Database Managed Instance, and fully-managed database services for open source PostgreSQL and MySQL. With so many choices for how you can enhance your existing platform today and invest in a path that will lead your business into tomorrow, how do you prioritize?

The Microsoft data platform meets you where you are today No matter what you’re running today or where you want to go, Microsoft can help you choose your own path to modernization. Modernizing your data platform shouldn’t be an all-or-nothing endeavor – ideally it involves a strategic and methodical approach. Microsoft developed SQL Server 2017 and Azure data services to work with other vendor and open source technologies in order to facilitate interoperability with your existing assets – allowing you to choose your own path to modernization. Given the changes in technology that happen every day, how do you decide what to modernize now in your private cloud? How do you decide which hybrid services to take advantage of first? How do you decide which workloads to migrate to the cloud and which ones work best with open source solutions? There’s a lot to evaluate, consider and compare. We can help.

Run SQL Server 2017 on LinuxAre you a Linux customer? Have you considered what running SQL Server 2017on Linux could do for your business? The latest release of SQL Server 2017 runs on Windows and Linux meaning you can extend consolidation benefits across Linus workloads, on-premises or in the cloud, to lower your hardware costs and maximize your existing investments. SQL Server 2017 infuses your mission critical apps with advanced capabilities that enable workload mobility and real-time predictive analytics for data on-premises or in the cloud. Only SQL Server 2017 offers in-database R Server, end-to-end mobile BI and in-memory OLTP and Columnstore built-in for no additional cost. Best of all,

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SQL Server’s security is paramount and proven. The NIST has named it the least vulnerable database among top providers for 7 years.

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Try Azure SQL DB Managed Instance & Database Migration ServiceAre you a SQL Server customer today looking for ways to take advantage of the cloud?If you’ve considered Azure VMs or SQL Database in the past but felt blocked by themigration process or limited by your control options, it’s time to look again. In addition to all the existing cloud options currently available through Azure such as Azure VM and SQL Database, Microsoft now offers Azure SQL Database Managed Instance which provides the support of a fully managed platform with the control and functionality of an IaaS environment. In order to take advantage of any or all of the great cloud options Azure provides, you need robust tools and services that support your cloud modernization strategy. The new Database Migration Service (DMS) helps move on-premises databases to Azure without requiring any changes to your app or data.

Seize open source opportunities with fully-managed Azure services In light of the many disparate technologies you run today, have you considereda cloud platform that can house all of them as you grow? For years, Azure has been chosen as the go-to cloud platform, not just for Microsoft customers but for Oracle, SAP, Teradata customers and others. Microsoft is committed to making continued investments in Azure’s support of open source and competitive services in order to provide you with a cohesive home for everything your business needs. Microsoft Azure has released two new fully-managed database services, Azure Database for PostgreSQL and Azure Database for MySQL, which allow you to easily and securely run open source on Azure as part of your public cloud strategy. If you’re already running PostgreSQL or MySQL, or considering how you might use them in the future, you can rest assured that now you can do so from the secure, reliable and fully-managed comfort of the cloud you already know and trust.

Choose your own path to

Understanding all the available technologies and prioritizing them to meet your business goals is a daunting and ever-changing endeavor. We can help.

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modernization

Let’s schedule some time to talk through the latest offerings out there and unpack what they might mean for you in the context of your future plans.

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