DELL IT PROVEN: DATA IS THE FOUNDATION OF DIGITAL TRANSFORMATION

Dave Kloc, PIVOTAL Director Data Sales,

Les Klein, PIVOTAL Field CTO

Radosław Michlewski, BI Unit Manager at Play

Cover w/ Image

Agenda

■ What is Digital Transformation?

■ Who is Pivotal?

■ How Can Enterprises improve by better leveraging all their Data?

■ Digital Transformation Uses Cases

■ Play Testimony

Data: Foundation of Digital Transformation

What is Digital Transformation?

Hope of transformation

“If you went to bed last night as an industrial company, you’re going to wake up as a software and analytics company.”Jeff ImmeltCEO, General Electric

Data is the New Fuel

of Fortune 100 companies no longer exist (1955 vs. 2014)

88%

Source: American Enterprise Institute (2014)

of application development supporting digital business will be built not bought by 2020

75%

Source: Gartner

Data-driven decision making organisations are

more productive

5%Analytics payback

/$1 invested

$13

Data is the New Fuel

Source:

https://nucleusresearch.com/research/single/analytics-

pays-back-13-01-for-every-dollar-spent/

Source:

https://hbr.org/2012/10/big-data-the-management-revolution

Data is the New Fuel

Is my Company Data Driven ?

Data is the New Fuel

A lot of reports do not make you data

drivenA lot of dashboards

do not make you data driven

A lot of alerts do not make you data

driven

10© Copyright 2015 Pivotal. All rights reserved.

“Companies need to learn how to catchpeople or things in the act of doingsomething and affect the outcome“

PAUL MARITZExecutive Chairman, Pivotal

Real-time andPersonalised Informationin Context is what Wins!

General Electric’s industrial IoT platform [GE Predix ~$6B p.a.] is built on top of Pivotal technology, and has transformed GE into a software and analytics company.

Data: Foundation of Digital Transformation

Who is Pivotal?

Our mission is to transform how the world builds Software

A Company

TRANSFORMING INTO A MODERN SOFTWARE COMPANY

Building high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

ModernCloud Native Platform

ModernSoftware Methodology

ModernData Tools

• Platform-as-a-Service (PaaS) software with multi-cloud support

• Focus your developers “above the value line.”

• Record-breaking sales growth and adoption

• Commodity, Appliance,

and Cloud Deployable

• The industry’s most

complete big data

analytics offering

• World-Class Data

Science

• World class application development services

• 27 year record of successful projects

• Proven transformational methodology

With Pivotal we have minimized our innovation cycles and can now respond to changing market demands faster than ever before both of which allowed us to develop a profound software culture in our transformational journey into a digital company

-Christoph Hartung Head of connected cars at Mercedes Benz

Comcast can now convert an idea into a feature in 2-3 days [not months]... and has over 900 developers innovating every day on Pivotal Cloud Foundry.

Emnos Data Scientists are also beneficiaries of Greenplum. They take advantage of Greenplum’s native advanced analytical capabilities to continually look for new insightsthat help emnos customers get a leg up on the competition

- Peter Breintenberger, Head of Product Development and Operations at Emnos

Modern IT Stack for Digital TransformationBuilding high-quality software at start-up speed requires modern software methodologies, cloud platform, and data tools

Data: Foundation of Digital Transformation

Digital Transformation Needs a Modern Data Platform

Our View on Modern Analytics

Open Source Innovation

Parallel Processing

Machine Learning and Artificial Intelligence

Agile Development

Multi-Cloud And Flexible Deployment

In-memory Serving Layer

Modern Applications Built on Data Flow Architecture

Data Streams

Real Time and BatchData Processing

Analytics Landing Zones

Operational Analytics (MPP Engine)

Ingest

Route

Filter

Enrich

Da

ta D

rive

n A

PI

PL

/X

UploadNew Model

Model Building/Tuning

Continuous Model Improvement

External Data

Data: Foundation of Digital Transformation

Digital Transformation Uses Cases

Firm Wide Risk ManagementTop Investment Banking

Business ProblemGlobal platform for storage, query and analytics of

firm’s trades, orders, assets, and risk

ChallengesHigh speed incoming transactionsPetabytes of data storageAdvanced machine learning and data scienceOperational risk fed back to trading systems real timeFirm wide risk view to executive team

SolutionsPivotal Gemfire for high speed transaction dataGreenplum for storage, reporting, analyticsLive feedback loop

IT Transformation is Pushing Innovation to Business Entities

Internal Use and Customer Experience

Data SourceTraditionals

+Non Traditionals

Integration Layer

Data Lake& In-Memory

Use case enabled areas

HOT

DATA

Gemfire

WARM

DATA

Greenplum

COLD

DATA

Isilon

Real-Time Interactive

Campaign RetentionCustomer experience (network)

Velocity Variety Volume

Batch

Product management Marketing Customer service

Customer experience (marketing)

Device Management Top Level Reporting

AP

I Expo

sure

Da

ta

Mo

ne

tiza

tion

Very Large Telco is running a Modern Data Platform and can also count on Hot Data features

Social networkCustomer Web Log and Web Feeds

Location-based data

Usage dataNetwork sensor

data

Customer Segmentation

Usage dataBilling

DemographicData

Survey Infos

One of the largest Worldwide multinational Telecom Operators

Data is the Foundation of Digital Transformation

Conclusion

Pivotal Data Suite

Ingest everything

consume and transform

data at scale

Processing in real-time

to make immediate sense

of data and trigger

actions

Analyze in bulk

for machine learning and

modeling

Spring Cloud Data Flow Gemfire Greenplum

Transforming How The World Builds Software

Radosław Michlewski, Business Intelligence Unit Manager

Transforming How The World Builds All Software