Data Feeds and Microformats by Richard Baxter
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Transcript of Data Feeds and Microformats by Richard Baxter
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SEOgadget.co.uk
MICROFORMATSA4Uexpo London 2010
Richard Baxter – SEOgadget.co.uk
DOWNLOAD: http://seogadget.co.uk/a4u
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SEOgadget.co.uk
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SEOgadget.co.uk
ARE MICROFORMATS WORTH INVESTIGATING?
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SEOgadget.co.uk
WHAT ARE MICROFORMATS?
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
Rating:
Review by: Sarah
“OMG! That was like, the best lunch
I ever had! Awesome!”
Yep. Just a bit of
text. Nothing to see here…
“A World of Welsh Lamb”
Wednesday, 6 October 12:00 - 14:00
Leadenhall Market
45-52 Leadenhall Market,
City, EC3V 1LR
Business
Location or
contact details
Review
Event
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SEOgadget.co.uk
HCARD?
Aha! You mean The Pizza Shop
over on Fake StreetLocation details
The Pizza Shop
123 Fake Street
Faketown
Fakeshire
FA12 KE1
<div class="vcard">
<span class="fn org">The Pizza Shop</span>
<div class="adr">
<span class="street-address">123 Fake Street</span>,
<span class="locality">Faketown</span>,
<span class="region">Fakeshire</span>.
</div>
</span>
Phone: <span class="tel">123-456-789</span>
<a href="http://pizzaexample.com/"
class="url">http://pizzaexample.com</a>
</div>
hCard is used for:
-Understanding address data in reviews and events
-Local citations / address data for Google place pages
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SEOgadget.co.uk
HREVIEW
That Pizza restaurant must be
great!Review
<div class="hreview">
<span class="item">
<span class="fn">The Pizza Shop</span>
</span>
Reviewed by <span class="reviewer">Sarah</span> on
<span class="dtreviewed">
Jan 6<span class="value-title" title="2009-01-06"></span>
</span>.
<span class="summary">A great place to eat!</span>
<span class="description">OMG! That was like, the best lunch
I ever had! Awesome!</span>
Rating:
<span class="rating">5.0</span>
</div>
hReview is used for:
-Rich snippets in organic search results
-Reviews on place pages
-Reviews in product search results
Rating:
Review by: Sarah
“OMG! That was like, the best lunch
I ever had! Awesome!”
![Page 8: Data Feeds and Microformats by Richard Baxter](https://reader036.fdocuments.net/reader036/viewer/2022062418/55581fc4d8b42a25588b4b0e/html5/thumbnails/8.jpg)
SEOgadget.co.uk
HCALENDAR?
Mmmmm…
Welsh Lamb. I’ll be there!Event
<div class="vevent">
<a href=“../london/event/a-world-of-welsh-lamb-670246/"
class="url summary">A World of Welsh Lamb</a>
<span class="description">Mmmm delicious. Every
Wednesday for six weeks Leadenhall Market
is becoming a shrine to the deliciousness of Welsh
lamb...</span>
<span class="dtstart"> 12:00 <span class="value-title"
title="2010-10-06T1200Z00"></span></span>
<span class="dtend">14:00<span class="value-title"
title="2010-10-06T1400Z00"></span></span>
<div class="location vcard">
<span class="fn org">Leadenall Market</span>,
<span class="adr">
<span class="street-address">45-52 Leadenall Market</span>
<span class="locality">London</span>,
<span class="postal-code">EC3V 1LR</span>
</span>
“A World of Welsh Lamb”
Wednesday, 6 October 12:00 - 14:00
Leadenhall Market
45-52 Leadenhall Market,
City, EC3V 1LR
hCalendar is used for:
-Rich snippets in organic search results
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SEOgadget.co.uk
REAL EXAMPLES - HREVIEW
hReview
http://seogadget.co.uk/using-hreview-microformat-on-your-review-page/
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=146645
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SEOgadget.co.uk
REAL EXAMPLES - HCALENDAR
hCalendar
http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=164506
http://www.seomoz.org/blog/markup-events-hcalendar-microformat
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SEOgadget.co.uk
REAL EXAMPLES - HCARD
hResume with
hCard & XFN
attributes
http://www.google.com/support/webmasters/bin/answer.py?answer=146646
http://seogadget.co.uk/markup-location-data-with-hcard/
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SEOgadget.co.uk
SPREAD THE HREVIEW
Use your UGC
Display recent reviews in that category
Use aggregate hReview for rich snippets
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SEOgadget.co.uk
http://www.google.com/webmasters/tools/richsnippets
TEST AND SUBMIT
http://www.google.com/support/webmasters/bin/request.py?contact_type=rich_snippets_feedback
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SEOgadget.co.uk
OTHER STUFF
• Read up: http://seogadget.co.uk/category/microformats-html5/
• http://www.amazon.com/Microformats-Empowering-Your-Markup-Web/dp/1590598148
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SEOgadget.co.uk
THANK YOU
@richardbaxter
Download: http://seogadget.co.uk/a4u/