Darshana chauhan sip report

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SUMMER INTERNSHIP PROJECT (SIP)

AT

“BUYELECTRIC.COM”

A STUDY

ON

“CONSUMER’S PERCEPTION AND PREFERENCE

TOWARDS ONLINE ADVERTISEMENTS.”

Prepared by:

(Darshana Chauhan)

(Enrollment Number: 147700592074)

MBA Batch 2014-16

Under the guidance of

Prof. (Dr.) Ajay Shah

ACADEMIC YEAR

2015-16

Submitted To

Jaysukhlal Vadhar Institute of Management Studies (JVIMS)

Jamnagar

Affiliated To

Gujarat Technological University

Ahmedabad

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A STUDY

ON

“CONSUMER’S PERCEPTION AND PREFERENCE

TOWARDS ONLINE ADVERTISEMENTS.”

Prepared by:

(Darshana Chauhan)

(Enrollment Number: 147700592074)

MBA Batch 2014-16

Under the guidance of

Prof. (Dr.) Ajay Shah

ACADEMIC YEAR

2015-16

Submitted To

Jaysukhlal Vadhar Institute of Management Studies (JVIMS)

Bipin T. Vadhar College of Management

Jamnagar

Affiliated To

Gujarat Technological University

Ahmedabad

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STUDENT’S DECLARATION

I undersigned Darshana Chauhan a student of JVIMS MBA 3rd semester, declare that

summer internship project titled “CONSUMER’S PERCEPTION AND PREFERENCE

TOWARDS ONLINE ADVERTISEMENTS.” is a result of my own work and my

indebtedness to other work publications, references, if any, have been duly acknowledged.

If I am found guilty of copying any other report or published information and showing as

my original work, I understand that I shall be liable and punishable by Institute or

University, which may include ‘Fail’ in examination, ‘Repeat study & resubmission of the

report’ or any other punishment that Institute or University may decide.

Name of Student:

Enrollment Number:

Signature:

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ABBREVIATIONS

B2B= Business to Business

B2C= Business to Customer

BPO= Business Process Outsourcing

CEO=Chief Executive Officer

COD=Cash On Delivery

CRM=Customer Relationship Management

ED=Enforcement directorate

FedEx=Federal Express

INR=Indian National Rupee

IP=Internet Protocol

JIT=Just In Time

KPO=Knowledge Process Outsourcing

MMS=Multimedia Message Service

MSME=Micro Small & Medium Enterprise

PC= Personal Computer

Q1=Quarter One

ROI= Return On Investment

SCM=Supply Chain Management

SMS=Short Message Service

T&D=transmission & distribution

URL=Universal Resource Locater

VD=Vendor Developer

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TABLE OF CONTENTS

PARTICULARS Page No.

ABBREVIATIONS 4

INDUSTRY OVERVIEW 16

Introduction to electric industry 17

Electric industry in india 17

Online shopping portal 18

Online shopping portal in india (b2c) 19

Online shopping portal (b2b) 20

Online shopping portals for electrical products 20

Regulatories of online shopping 20

COMPANY OVERVIEW 21

Introduction about company 22

General information 23

Company profile 23

Location of company 24

Mission & vision 25

Swot analysis 25

MARKETING DEPARTMENT 27

Target segments of company 28

Types of products 29

Promotional activities 30

DEVELOPMENT DEPARTMENT 33

Website development 34

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Privacy policy 34

HR DEPARTMENT 38

HR policies 39

LITERATURE REVIEW 40

Review of literature 41

INTRODUCTION TO TOPIC 48

Introduction 49

RESEARCH METHODOLOGY 51

Introduction to research 52

RESEARCH DESIGN 54

Collection of data 55

Scope of study 55

Limitations of study 56

DATA ANALYSIS & INTEREPRETATION 57

Analysis 58

Statistical tests 90

FINDINGS AND SUGGESTIONS 93

Findings 94

Suggestions 95

ANNEXURE 96

Questionnaire 97

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LIST OF FIGURES

SR

No.

Particulars Page

No.

1 Figure 1: Types of Products 27

2 Figure 2: Promotional Activities 28

3 Figure 3: Trending India Links 29

4 Figure 4: Channel Of Distribution 30

5 Figure 5: Organizational Chart 37

6 Figure 6: Types of Data Collection 53

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LIST OF TABLES

SR

No.

Particulars Page

No.

1 Table 1 : Use of Internet 58

2 Table 2 : Time spent on Internet Everyday 59

3 Table 3 : Access of Internet 60

4 Table 4 : Hours spent for email checking per day 61

5 Table 5 : Website visited usually 62

6 Table 6 : About Pop-up ads 63

7 Table 7: About Banner Ad 64

8 Table 8: Awareness of pop-up ads 65

9 Table 9: Frequency of clicking online ads 66

10 Table 10: Frequency of buying from watching online ads 67

11 Table 11: Use of social media or WhatsApp 68

12 Table 12: Frequency of clicking social media ad or WhatsApp ad 69

13 Table 13: Awareness of ads on social media or WhatsApp 70

14 Table 14: Frequency of buying from watching social media or

WhatsApp ads

71

15 Table 15: Attraction of ad 72

16 Table 16: While seeing an online ad 73

17 Table 17: While watching an online ad 74

18 Table 18: Belief of online ad 75

19 Table 19: Online advertising helps in purchase decision 76

20 Table 20: Online advertising results in lower price products 77

21 Table 21: Online advertisements supply more information 78

22 Table 22: Online advertisements are entertaining 79

23 Table 23: Online ads are enjoyable 80

24 Table 24: Online advertising is disturbing 81

25 Table 25: There are too many online advertising 82

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26 Table 26: Online advertisements are offending 83

27 Table 27: Online advertisements are misleading 84

28 Table 28: Online advertisements are authentic 85

29 Table 29: The promises are kept on internet advertisements 86

30 Table 30: In general, I feel I can trust advertising 87

31 Table 31: Online ads are more creative than printed ads 88

32 Table 32: Online ads are more attractive than printed ads 89

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LIST OF CHARTS

SR

No.

Particulars Page

No.

1 Chart 1 : Use of Internet 58

2 Chart 2 : Time spent on Internet Everyday 59

3 Chart 3 : Access of Internet 60

4 Chart 4 : Hours spent for email checking per day 61

5 Chart 5 : Website visited usually 62

6 Chart 6 : About Pop-up ads 63

7 Chart 7: About Banner Ad 64

8 Chart 8: Awareness of pop-up ads 65

9 Chart 9: Frequency of clicking online ads 66

10 Chart 10: Frequency of buying from watching online ads 67

11 Chart 11: Use of social media or WhatsApp 68

12 Chart 12: Frequency of clicking social media ad or WhatsApp ad 69

13 Chart 13: Awareness of ads on social media or WhatsApp 70

14 Chart 14: Frequency of buying from watching social media or

WhatsApp ads

71

15 Chart 15: Attraction of ad 72

16 Chart 16: While seeing an online ad 73

17 Chart 17: While watching an online ad 74

18 Chart 18: Belief of online ad 75

19 Chart 19: Online advertising helps in purchase decision 76

20 Chart 20: Online advertising results in lower price products 77

21 Chart 21: Online advertisements supply more information 78

22 Chart 22: Online advertisements are entertaining 79

23 Chart 23: Online ads are enjoyable 80

24 Chart 24: Online advertising is disturbing 81

25 Chart 25: There are too many online advertising 82

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26 Chart 26: Online advertisements are offending 83

27 Chart 27: Online advertisements are misleading 84

28 Chart 28: Online advertisements are authentic 85

29 Chart 29: The promises are kept on internet advertisements 86

30 Chart 30: In general, I feel I can trust advertising 87

31 Chart 31: Online ads are more creative than printed ads 88

32 Chart 32: Online ads are more attractive than printed ads 89

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ACKNOWLEGEMENT

The success of any task lies upon the efforts made by a person but it cannot be achieved

without co-operation of others. Thus, I would like to take this opportunity to thank all those

people who have helped me in preparation of this project, guiding me towards the

achievement of its purpose. It gives me immense pleasure to express my heartfelt gratitude

and respect towards Dr Ajay Shah, Director of JVIMS, Jamnagar and Gujarat

Technological University for providing me with an opportunity to acquire practical

knowledge along with the theoretical one. I am grateful to buyelectric.com, for giving

me the opportunity to carry out a project that helped me satisfy my curiosity as far as my

area of interest was concerned.

My acknowledgement remains incomplete without great and special thanks Yatin Shah

marketing Manager who had given me permission for training and provided me with

invaluable help in all my endeavors.

I also express my sincere gratitude to my project guide Dr Ajay Shah for his support,

suggestions and valuable guidance. I convey special thanks to my parents and all my

friends for giving me encouragement and suggestions for accomplishing this project.

Date:

Name: Darshana Chauhan

Place: Jamnagar MBA

Sem: III

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PREFACE

In this practical world of education, obtaining theoretical knowledge is not much important.

A student should be practically trained and should contain the minute and the best

knowledge in any field to respond quickly to new opportunities, competitive challenges

and customer need. As the student of M.B.A I got this opportunity to do a research analysis

and for this purpose I took training at buyelectric.com, Vadodara.

This contains a Research Report on “CONSUMER’S PERCEPTION AND

PREFERENCE TOWARDS ONLINE ADVERTISEMENTS.” buyelectric.com,

Vadodara. In the following pages I have made my sincere efforts to mention the

knowledge I gained during the training and Project work preparation. I have prepared this

report to my capacity and limitations. This report is presented in an easy way such that it

provides free and fair information of the company as provided by the company officials.

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EXECUTIVE SUMMARY

Company was founded in January 2015 that is Buyelectric.com to deliver electric E-store.

Buyelectric.com has emerged as with most reputed companies.

Journey started in January 2015 to deliver electric E-store. Buyelectric.com has

emerged with the vision to bring ease in electrical shopping of a common man and for that

we have added wide range of electrical products.

The main aim of research is to find out consumer’s perception towards online

advertisements that how much ads are seen online and which type of online ads are more

effective. The objective of this research is to make investigation and analysis for perception

of consumer towards online advertisement. The purpose of research is to discover answers

through the application of scientific Procedures regarding online advertisements and social

media marketing.

Here in this research study exploratory research design is selected with convenience

sampling method with 50 sample size. Data is collected through primary data collection

(through questionnaire) and secondary data collection methods (books, journals, old

research reports).

Major findings made from this research study shows that 80% respondents are accessing

internet through mobile phone only, 62% respondents don’t remember any banner ad, 76%

respondents use usually use Google, 86% of the respondents don’t remember any ad

watched on social media or WhatsApp, 96% respondents have blocked pop-up ads.

Limitations of the study are: People were not ready to fill in the questionnaire. Many of the

surveyed people did not reply all the questions. The time period given for study was very

limited. The sample size was very small which is may not represent the entire population

of Jamnagar Region. Area covered for this research is only urban area where people are

using internet frequently. Rural area is not covered.

Conclusions made through this research study are advertisements sent through mobile

phone can be more effective, Banner ads is not an effective tool, Ads through Google can

have an impact on consumers, Respondents watch social media advertisements but still

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they don’t remember any ad watched on social media, Pop-up ads are not effective tool.

Online advertisements supported by offline advertisements are remembered by

respondents.

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INDUSTRY

OVERVIEW

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INTRODUCTION TO ELECTRIC INDUSTRY In the Electrical Equipment Industry, appliances and component manufacturing

subsector manufacture products that generate, distribute and use electrical power.

Electric Lighting Equipment Manufacturing establishments produce electric lamp

bulbs, lighting fixtures, and parts. Household Appliance Manufacturing establishments

make both small and major electrical appliances and parts. Electrical Equipment

Manufacturing establishments make goods, such as electric motors, generators,

transformers, and switchgear apparatus.[1]

Other Electrical Equipment and Component Manufacturing establishments make

devices for storing electrical power e.g., batteries, for transmitting electricity e.g.,

insulated wire, and wiring devices e.g., electrical outlets, fuse boxes, and light

switches.[2]

ELECTRIC INDUSTRY IN INDIA

The electrical equipment industry in India plays a key role in the Indian economy,

providing direct employment to more than half a million persons and indirect employment

to over a million. In the recent years, the electrical equipment sector has witnessed sluggish

growth owing to the decline in domestic demand and increase in imported products.[3]

Electrical equipment is broadly classified as generation equipment, transmission &

distribution (T&D) equipment and other allied equipment. Electrical equipment market in

India was valued at INR 1,300 billion in 2012-13. Transmission & distribution

equipment accounted for about 53%.[4]

The Indian electrical equipment industry is highly diverse and manufactures a wide range

of high and low technology products. The industry comprises large, small and medium

enterprises as well as foreign players who have a direct presence or through collaboration

with domestic players.[5]

Source: [1] ,[2] As per report published in website of US department of Labor,2015, [3],[4],[5] As per article published in Electrical

Equipments sector in India,2014

http://www.consultmcg.com/about-mcg.htm

http://www.consultmcg.com/our-expertise.htm

http://www.consultmcg.com/our-expertise.htm

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The size of electrical T&D equipment segment was valued at around INR 690 billion in

2012-13. Cables & conductors, transformers, switchgears & control gears are some of the

product groups in the T&D segment. The T&D sector has a large a number of players in

the MSME sector. There are around 400 transformers and 160 switchgear manufacturers

in the country.[6]

ONLINE SHOPPING PORTAL

The “ONLINE SHOPPING PORTAL” is developed according the current need in

different Fields. This is online shopping Website which provides facility for purchasing

Mobiles, Laptops, Camera and many more items. So by using this Online Shopping Portal

users which want to purchase some products will first register an account on this portal

then Login through their Username and Password, and then select items which they want

to purchase and add them to cart and finally checkout by giving payment details. So by

using this portal users/customers can easily purchase products from their home. [7]

Online Shopping Portal is an enterprise multi-channel online portal that allows Users to

access the online store on internet. They can surf & browse the catalogue, search for their

desired products and finally place their orders. For Sellers, it is a very easy solution to sell

their products online. They can give 24x7 availability, Reporting & Accounting. They can

also check the demands of their products. [8]

Online Shopping Portal is handy tool to maintain the online store. It has rich flavors of

technology integrated to assure ease of use for buyers. Admins can very quickly maintain

the webpages of their products. The content management is very smooth with this tool.

Online Shopping Portal can quickly be integrated to your existing Enterprise software

components or the new components to which you upgrade in future. [9]

The Internet is responsible for creating new business models and promoting customer-

centered retailing, direct sales over the Web, interactive marketing and personalization, m-

commerce, and customer self-service. [10]

Source: [6] As per article published in Electrical Equipments sector in India,2014 [7][8] Project report on online shopping by Ankur

Sharma,2007 [9] Article Published on website of Miracleatwork,2008,[10] Management Information System by Laudon & Laudon

published by Pearson pub.

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In today’s competitive environment, suppliers must increasingly offer consumers and

businesses a variety of products and services offering mass customization and

personalization without increased delivery times. However, delivery performance depends

on many different factors, such as finished parts inventory levels and work-in-progress.

Suppliers can track these factors inexpensively through the use of information systems. [11]

The Internet changes information density available to consumers. Price transparency and

cost transparency disrupt the typical relationship between suppliers and customers, giving

customers more power to control prices. On the other hand, the Internet gives suppliers

more price discrimination over customers. Suppliers and customers can deal with each

other directly over the Internet and cause disintermediation for the traditional middleman.

[12]

ONLINE SHOPPING PORTAL IN INDIA (B2C)

India has an internet user base of about 243.2 million as of January 2014.Despite being

third largest user base in world, the penetration of Internet is low compared to markets like

the United States, United Kingdom or France but is growing much faster, adding around 6

million new entrants every month. The industry consensus is that growth is at an inflection

point.

In India, cash on delivery is the most preferred payment method, accumulating 75% of the

e-retail activities. However, COD may harm e-commerce business in India in the long

run and there is a need to make a shift towards online payment mechanisms. Demand for

international consumer products is growing much faster than in-country supply from

authorized distributors and e-commerce offerings.

India's e-commerce market was worth about $3.8 billion in 2009, it went up to $12.6 billion

in 2013. In 2013, the e-retail segment was worth US$2.3 billion. About 70% of India's e-

commerce market is travel related. According to Google India, there were 35 million online

shoppers in India in 2014 Q1 and is expected to cross 100 million mark by end of year

2016. [13]

Source: [11][12] Management Information System by Laudon & Laudon published by Pearson publication.[13] Published by Wikipedia

about E commerce in India.

https://en.wikipedia.org/wiki/India

https://en.wikipedia.org/wiki/Market_penetration

https://en.wikipedia.org/wiki/Internet

https://en.wikipedia.org/wiki/United_States

https://en.wikipedia.org/wiki/United_Kingdom

https://en.wikipedia.org/wiki/France

https://en.wikipedia.org/wiki/Cash_on_delivery

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ONLINE SHOPPING PORTAL (B2B)

Business-to-business transactions can occur via a company Web site, net marketplace, or

private exchange. Web sites make it easy to sell and buy direct and indirect goods over the

Internet, compare suppliers, products, and prices, and even find out how others feel about

the product. Further, supply chain linkages through intranets and extranets can support JIT,

reduce cycle times, and other practices of continuous improvement. Because of the ease

and efficiencies brought by the Internet, business-to-business participants can save a

significant amount of money and time.[14]

ONLINE SHOPPING PORTALS FOR ELECTRICAL PRODUCTS

www.bestofelectricals.com www.jvelectricals.com

www.electrikals.com www.urjakart.com

www.grabmore.com www.ohmelectricals.com

www.homesole.com www.electric.com

www.electricshopping.com www.bajaj.com

REGULATORIES OF ONLINE SHOPPING

Legal issues of e-commerce in India are generally ignored by e-commerce websites. This

may change in the near future as foreign companies and e-commerce portals would be

required to register in India and comply with Indian laws. Enforcement directorate (ED) of

India has already initiated legal actions against companies dealing with Bitcoins in

India. Tax liability of foreign companies like Google, Facebook, etc. is also under

consideration in India. [15]

Myntra, Flipkart and many more e-commerce websites are under regulatory scanner of ED

of India for violating Indian laws and policies. US-based transport application provider

Uber Inc has also been questioned by the service tax department of India. In January, 2015,

the Kerala Commercial Taxes Department imposed a fine of INR 54 crore on Flipkart,

Jabong, Vector e-commerce, and Robemall Apparels, for doing illegal business in the state

and from which Flipkart had to pay the bulk of fine with INR 47.15 cr. [16]

Source: [14] Management Information System by Laudon & Laudon published by Pearson publication [15][16] As per Wikipedia last

updated on July 6, 2015

http://www.bestofelectricals.com/

http://www.jvelectricals.com/

http://www.electrikals.com/

http://www.urjakart.com/

http://www.grabmore.com/

http://www.ohmelectricals.com/

http://www.homesole.com/

http://www.electric.com/

http://www.electricshopping.com/

http://www.bajaj.com/

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COMPANY

OVERVIEW

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INTRODUCTION ABOUT COMPANY

Company was founded in January 2015 by Bhavin Shah, Chief Executive Officer (CEO)

of buyelectric.com to deliver electric E-store. Buyelectric.com has emerged as with most

reputed companies.

Our aim is to reach the darkest corner of your house, every process of your routine whether

its house office or Club our product range will makes the life easier.

We want you to feel the comfort of one stop solution with any time anywhere order option

for all your electrical needs. “Click it and get it at your door step “as simple as that.

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GENERAL INFORMATION

ADDRESS OF COMPANY

Corporate Office.

"Green House"

Plot: 152, G.I.D.C,

Makarpura,

Vadodara - 390010

Gujarat, INDIA.

Contact info:

Phone Number: 1800-12345-04

Customer Service

[email protected]

COMPANY PROFILE

Journey started in January 2015 with imbibed DNA to deliver electric E-store.

Buyelectric.com has emerged as with most reputed companies.

If we look around we are surrounded by many things which illuminate our life with

happiness electrical products are one of them, we Buyelectric with the vision to bring ease

in electrical shopping of a common man and for that we have added wide range of electrical

products in our basket.

Our aim is to reach the darkest corner of your house, every process of your routine whether

its house office or Club our product range will makes the life easier.

You can now understand, find, compare and get exactly what suits you and your home the

best with our simplified and relevant technical data. Electrical shopping was never this easy

before.

We want you to feel the comfort of one stop solution with any time anywhere order option

for all your electrical needs. “Click it and get it at your door step “as simple as that.

mailto:[email protected]

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LOCATION OF COMPANY

ADDRESS OF COMPANY

Corporate Office.

"Green House"

Plot: 152, G.I.D.C,

Makarpura,

Vadodara - 390010

Gujarat, INDIA.

Contact info:

Phone Number: 1800-12345-04

Customer Service

[email protected]

BuyElectric

S-20, Nisharg Complex,

Opposite new high court,

Diwalipura,

Vadodara-390015

Gujarat, INDIA

mailto:[email protected]

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MISSION & VISION Vision:

To provide Trunkey Design Engineering and Supervision services in the field of power

Generation, Transmission & Distribution at reasonable rates. Efficient, accurate and timely

services backed up by effective and responsible attention to any problem arising out of the

submission is part of our vision.

Mission:

To equip and elevate the company for meeting the Design, Engineering, Consultancy,

Supervision, Testing and Commissioning needs of National and International Power

Engineering sector and revolutionize the concept of Universal Design and Engineering

practice.

SWOT ANALYSIS

Strength

Green Electricals.

Use this strength in a way that will create goodwill for buyelectric. Dennis Gabor,

the business strategist, told: “The best way to predict the future is to invent it.”[17]

Arie De Geus, former strategist for Royal Dutch/Shell, observed: “The ability to learn

faster than our competitors may be our only sustainable competitive weapon.”[18]

Weakness

Improper promotion techniques.

Product line is narrow.

There are missing product image in some products in website.

No any product description in website.

Robert Lauterborn said, “Sellers should first work with 4Cs before setting the

4Ps.The 4Cs are customer value (not product), customer costs (not price

alone), convenience (not place), and communication (not promotion). Once the

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marketer thinks through the 4Cs for the target customer, it becomes much easier

to set the 4Ps.”[19]

Opportunity

Can provide 24 hour delivery system in current city.

Promote buyelectric at GREEN ELECTRICALS PVT LTD.

One cynic said, “CRM is an expensive way to learn what otherwise might be

learned by chatting with customers for five minutes.”[20]

Threat

Competitors

Source: [17],[18],[19],[20] Marketing Insights from A to Z- Philip Kotler

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MARKETING

DEPARTMENT

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TARGET SEGMENTS OF COMPANY

1. Educational Institutes

2. Industries

3. Builders

4. Consumers

5. Agriculture(Pumps & Motor)

6. Traders

7. Government and Public Sector Unit

8. Contractors

9. Corporates

10. Trade Associations

11. Electrical Consultants

12. Maintenance Department of Hospitals

13. Decorators

14. Electricians

15. Internet Service Providers

16. Telecommunications

17. Call Centers(BPOs and KPOs)

18. Maintenance Department of Residential Area

19. Hotels and Resorts

20. Architectures and Interior Designer

21. Gyms and Saloons

22. Mall and Multiplexes

23. Banks

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TYPES OF PRODUCTS

Figure 1: Types of Products

Consumer Electricals

Fan

Lamps

Lighting

Hand tools

Switches

Switchgear

Home appliances

Industry Electricals

Panel Accessories

Solar products

Wires

Ecelctrical Accessories

Conduit Casing

Safety tools

Cables

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PROMOTIONAL ACTIVITIES

ADVERTISING

Advertisement is one of the major promotional tools available to the organizations to

increase their sales. It plays a vital role in making awareness about the products of the

company to the customers. A properly designed advertisement not only increases the sales

of the company but also creates a good image of the company in the minds of the customers.

The term advertising can be defined as the “paid form of non-personal presentation of

ideas, goods and services by an identified sponsor.” It includes visual or oral message.

There are various forms media through which the organizations can advertise themselves.

For instance, Outdoor Publicity, Media Publicity, Audio-Visual Publicity, etc.

OFFLINE PROMOTIONS

Company has distributed offline posters, leaflets and gift vouchers as a part of promotional

activities in different cities of Gujrat state. Company has done so many road shows and

canopies in Vadodara City to create awareness about company.

Promotional activities

Offline

Promotion

Online

Promotion

Figure 2: Promotional Activities

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ONLINE PROMOTIONS

Company has done several online promotional activities on social media like Facebook,

Twitter, Google Ads, Pinterest, Google+, Instagram and Blog. Buyelectric became #1 in

trends on July 3,2015. In Facebook page of buyelectric, everyday new people like page and

shares its posts. Company has posted advertisement in Google Ads. Sale was organized by

company as part of promotional activities.

Figure 3: Trending India Links

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CHANNEL OF DISTRIBUTION

Channel of distribution is set of interdependent organizations involved in the process of

making product or service available for use or consumption to consumers.

A distribution channel can be as short as a direct transaction from the vendor to the

consumer, or may include several interconnected intermediaries.[22]

Company has warehouses at Ahmedabad and Vadodara city and its logistics partner is

FedEx.

Logistic Partner

Source: [22] http://www.businessdictionary.com/definition/distribution-channel.html

Manufacturer buyelectric.com Customer

Figure 4: Channel Of Distribution

http://www.businessdictionary.com/definition/distribution.html

http://www.businessdictionary.com/definition/channel.html

http://www.businessdictionary.com/definition/transaction.html

http://www.businessdictionary.com/definition/intermediary.html

http://www.businessdictionary.com/definition/distribution-channel.html

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DEVELOPMENT

DEPARTMENT

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WEBSITE DEVELOPMENT

PRIVACY POLICY Protecting your privacy is very important to us. We have accordingly developed this

Privacy Policy to protect your personal information and keep it confidential. We endeavor

to comply with laws of other countries but cannot and do not warrant that we do.

We do everything we reasonably can to protect your rights of privacy on systems and the

Website controlled by us, but we are not liable for any unauthorized or unlawful disclosures

of your personal and confidential information made by third parties who are not subject to

our control, for example advertisers and websites that have links to our Website.

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You should take note that the information and privacy practices of our business partners,

advertisers, sponsors or other sites to which we provide hyperlinks, may be different from

ours.

Our privacy policy is subject to change at any time without notice. To make sure you are

aware of any changes, please review this policy periodically.

We categorize information about you (collectively referred to as "Personal

Information") as follows:

(a) Profiling Information:

Information which you provide when you register for a Service, which may include some

or all of the following: - Information about your personal identity such as gender, marital

status, age, preferences, likes and dislikes etc.; - Your financial information such as your

banking details and any information relating to your income and lifestyle levels; and - Your

contact details such as your physical addresses, postal addresses, telephone and fax

numbers and the like. - In the case of Facebook aligned services (if so opted by you),

publicly available information of your friends, their likes and dislikes, etc.

(b) Payment and Account Information:

Your account history with us including (without limitation) all billing information and

communications, payment history etc. We maintain this in encrypted form on secure

servers. We accept just cash on delivery transaction for the initial period. Pay by card will

also be introduced soon within a short period of time.

(c) Service Usage:

Information about your navigation using our Services, for example the URLs of websites,

which you visit and from which you request downloads.

(d) Log information:

Information such as your web request, IP address, browser type, browser language, date

and time of request.

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(e) Transactional Information:

Transactional history (other than banking details) about your e-commerce activities.

(f) Correspondence Information:

Content, information about your correspondents, and the destination/origin of

communications between you and any other person using our Services, which include

email communications, blog, chat room and discussion board communications, instant

message communications, experts forum communications, fax mail communications,

membership of mailing lists etc.

(g) User IDs:

Your usernames, passwords, email addresses and other security-related information used

by you in relation to our Services.

(h) Stored Information:

Data either created by you or by a third party and which you wish to store on our servers

such as image files, documents etc. We only collect your Personal Information to

conduct our business and to enable us to deliver and improve our Services. We do not

for any reason whatsoever sell your Personal Information to any third party or

otherwise trade on it.

We will only disclose your Personal Information in accordance with this Privacy Policy. If

we want to use it for any other purpose, we will obtain your prior written consent.

If you decline to submit personal information to us, then we will unfortunately not be in a

position to provide the Services to you. Any of your information which you provide when

you use certain Services and are to an open, public environment or forum including

(without limitation) any blog, community or discussion board, is not confidential, does not

constitute Personal Information, and is not subject to protection under Privacy Policy.

Since such public environments are accessible by third parties, it is possible that third

parties may collect and collate and use such information for their own purposes. You

should accordingly be careful when deciding to share any of your Personal Information in

Page | 37

such public environments. Information, which is disclosed publicly, is also shared with our

affiliates, third party service providers, sponsors of competitions etc.

Unless expressly stated otherwise. We are not liable to you or any third party for any

damages that you or any third party may suffer howsoever arising from your disclosure of

Personal Information in any public environment. You accordingly disclose information in

a public environment at your own risk.

Page | 38

HR

DEPARTMENT

Page | 39

HR POLICIES

Number of people working = 5

Figure 5: Organizational Chart

Buyelectric.com

VD

Harshit Patel

MARKETING

Yatin Shah

SCM

Irpindersing Ahluwalia

PROPRIETER

Hirna Shah

CEO

Bhavin Shah

Page | 40

LITERATURE

REVIEW

Page | 41

REVIEW OF LITERATURE For the survey of existing literature, the research papers published in Journals, Reference

books, Magazine, Internet, Government report etc. were referred as the basis for

understanding as well as for exploring possible research gaps as the starting point.

“Usage and effectiveness of online marketing tools among Business-to-Consumer (B2C)

firms in Singapore” by Thompson S. H. Teo (Department of Decision Sciences, School

of Business, National University of Singapore, 1 Business Link, Singapore 117592,

Singapore)

This study was conducted to identify the extent of usage and perceived effectiveness of

various online marketing tools among Business-to-Consumer (B2C) firms in Singapore.

The findings reveal that there are some significant differences between the extent to which

websites utilize the various online marketing tools and the perceived effectiveness of such

tools. Implications of the results are discussed and the results should be

useful in helping B2Cfirms decide on the appropriate marketing tools to implement.

“Social media & consumer behavior” by Khushbu Pandya (Founder of Konvophilia

Communications Author of WEAVE Model)

This study was conducted to find behavior of consumer affected by social media. Generally

consumer behavior is based on cognitive and emotional aspects of consumer decision

making. Social media is a channel on which consumer behavior is reflected

directly and is visible to everyone on the real time basis. Hence, that’s the connect between

social media & consumer behavior. Results shows that increasing trends in online shopping

& mobile devices results into increased power of social media – creating larger impact on

the way consumers’ shopping decision.

“Socially acceptable? Exploring consumer responses to marketing in social media” by

Jonas Colliander

The aim of this thesis is to further the understanding of consumer responses to marketing

in social media. The rise of social media over the past decade has raised the questions of

if, how, and under what circumstances they work for marketing purposes. This thesis is

intended to add to that emerging body of research. The findings of this thesis underline

Page | 42

the importance of adapting the communication to fit the more intimate nature of social

media.

“Mobile Advertising - 2020 Vision” by Ogilvy and Acision

Mobile advertising in 2020 will be mobile directed advertising which is selected and

chosen by the individuals themselves. Individuals and not consumers; consumers remain a

group or type of person which conforms to a pre-defined segment by the brands.

Individuals, on the other hand, are fully independent, they may let you know them or part

of them but they will never let a brand own them. It is the individual who will be the pivotal

player in the mobile advertising domain of the future and the mobile device will be a

technological representation of them. The mobile phone will transform from being seen as

a new personalized channel to receive advertisements on; to a device which will orchestrate

where, when and how selected advertiser’s information will be delivered.

“Study of the effectiveness of online marketing on integrated marketing

communication” by: Amruta Vijay Pawar

Study was conducted to find the effectiveness of online marketing on integrated marketing

communication. Integrated Marketing Communication is a marketing concept that ensures

all forms of communication and messages are carefully linked together. At its most basic

level, Integrated Marketing Communication or IMC means integrating all the promotional

tools, so that they work together in harmony. Promotion is one of the Ps in the marketing

mix it has its own mix of communication tools. Study results shows consumers rely upon

more than one medium in order to enhance their brand related knowledge. It means that

they use the combination of various sources for making final purchase decision. Along

with the traditional sources, they heavily rely on modern marketing tool i.e. online

advertising.

“Using semiotic analysis to determine effectiveness of internet marketing

prepared” by geraldine e. Hynes, marius Janson At Sam Houston State University/

University of Missouri-St. Louis

A well-designed Web site is essential for effective communication with potential customers

and contributes to successful ecommerce. However, communication can be difficult when

Page | 43

a Web site has broad cultural range. Because Internet marketing makes extensive use of

text and visual images to affect product awareness and cultural relevance, we used semiotic

analysis to reveal underlying meanings in elements of two online advertisements. This

paper reports the results of our semiotic analysis of the Internet marketing efforts of two

mobile phone companies and explains how potential consumers from different cultures

(China, Taiwan, Sweden, Finland, India, and the United States) interpreted the

advertisements and attributed various characteristics to the products.

“Social media as an effective tool of marketing communication: a case study of Maruti

Suzuki” prepared by DR.R.Satish Kumar & Atul Sen Singh

The paper analyses the changing paradigm of Social media as a marketing communication

tool and highlights the importance of Social Media in building brand equity and customer

relationship. The paper examines the Maruti Suzuki’s strategy of using Social media in

creating awareness and preference for its Ritz car. Maruti Suzuki was able to adapt its cars

and promotion tools to the Indian market. The success of Maruti was mainly attributed to

its ability to understand the needs of Indian customers and adapting its marketing strategy

accordingly. The company was able to build strong brands and strengthen its customer

relationship by effectively using Social Media. The paper discusses the Social Media

campaign “Live the moment” adopted by Maruti Suzuki for its Ritz car and the outcomes

of the campaign. The paper also explains the key success factors and how Maruti Suzuki

could effectively use social media for the Maruti Suzuki Ritz’s “Live the Moment”

campaign.

“Advertising management influence effectiveness of online advertising--A study of

white-collar workers in online advertising context” prepared by Jin Ma & Handan Liu

at University of Halmstad, School of Business and Engineering, Master International

Marketing

This dissertation is focusing on how advertising management influence the

effectiveness of online advertising.The theoretical framework of this study mainly

contains the advertising management and effectiveness of effects model.These two

models are combined together in an analytical model where a connection between the

two theories is explained that will be used as a foundation in gathering and analyzing

Page | 44

the empirical findings. The quatitative research strategy is appliedd in this dissertation.

Based on the questionnaies of white-collar workers, the empirical data was collected.

The conclusion which can be drawn from this study is that there is clear evidence that

good management will improve cognitive,affective and conative degree of consumer

behavior.

“Social Media Marketing India Trends Study 2013” Authors Palin Ningthoujam, Aditi

Joshi ,Aseem Madan ,Ramprasad V

In the last quarter of 2012 and early 2013, we reached out to various organizations in India.

We received a total of 48 participations from professionals who are responsible for

managing the digital outreaches of their respective organizations or

brands. As expected, the study has thrown up some good insights. This study represents

the views of several organizations in India that have comparatively invested more in terms

of money, resources, or initiatives than their counterparts, and we think it will help in

creating standards across the industry and in promoting the medium among many more

organizations in the country that want to scale up on using the medium.

“An empirical study on young executives’ response towards pop-up and banner

advertisements.” by Dharmendra Mehta, Jitendra K. Sharma, Naveen K. Mehta

The Internet revolution has led to overall integration of electronic-marketing and

conventional marketing endeavours to create the best methods. This integration is a

significant base for E-marketing. The service companies in India have adopted various E-

marketing techniques like- pop-up and banner advertisements. Pop-up advertisements are

seen with high-traffic websites. When the user clicks on pop-up, separate webpage is

opened. Banner advertisements are seen in the form of a rectangular banner placed on such

websites. When the user clicks on such banner, he is navigated to a separate

window. Banner and pop-up advertisements contain attractive audio-visual graphics and

animations. This research paper is an attempt to study the effectiveness of pop-up and

banner advertisements among young executives in India. The findings give critical insights

for service companies in India. The study has wide implications in particular.

Page | 45

“Social Media Marketing: Measuring Its Effectiveness and Identifying

the Target Market” by Charity Pradiptarini

The use of social media sites as part of a company’s marketing strategy has increased

significantly in the past couple years. Regardless its popularity, there is still very limited

information to answer some of the key issues concerning the effectiveness of social media

marketing, ways to measure its return on investment, and its target market. The study finds

that social media marketing effectiveness is highly influenced by its messages/contents

quality, the company’s involvement, and its association with the other marketing platforms.

In addition, a complex and detailed analysis of the strategy is needed in order to accurately

measure the return on investment of the social media marketing. The study also finds that

generation Y might be the main users of social media sites, but they are not the main target

audience of the social media marketing.

“Evaluating the Effectiveness of Internet Marketing Initiatives” By Marc J. Epstein

and Kristi Yuthas

As demands and opportunities for online marketing grow, organizations devote more and

more resources to these efforts. In turn, this increases the need for ways to evaluate

performance. For top executives, the desire to demonstrate measurable results from these

sometimes risky and unpredictable investments is compelling. The purpose of this research

is to help organizations better manage and evaluate their Internet marketing investments.

It responds to the increased interest in evaluating the payoffs of investments in advertising

and marketing generally, and Internet marketing specifically. The recent improvements in

tools and techniques for performance evaluation and the ability of information technology

to process larger amounts of data for analysis, and the development of more reliable non-

financial measures of performance, has enabled marketing professionals to focus more

effort on measuring the ROI of investments in marketing. This guideline provides the

tools and techniques for improved planning, control, and evaluation of Internet marketing

expenditures.

Page | 46

“Social Media Marketing In India, summer training project report” by Kanti nath

Banerjee

This research report on social media marketing refers to the process of gaining website

traffic or attention through social media sites. Indian marketers are moving at a fast speed

to tap the ‘new normal’ opportunity. Social media has gone mainstream. And for businesses

it represents an unprecedented marketing opportunity that transcends traditional

middlemen and connects companies directly with customers. Results shows that marketers

place high value on social media: a significant 90% of marketers indicate that social media

is important for their business. Social media marketing takes a lot of time. The majority of

marketers (58%) are using social media for 6 hours or more each week, and more than a

third (34%) invest 11 or more hours weekly. A significant 77% of marketers plan on

increasing their use of YouTube and video marketing, making it the top area marketers will

invest in for 2011. E-marketing forms the baseline for 86% of marketers in India.

“Mobile & Email Marketing Opportunities with reference to Retail Industry, Project

Report” submitted by Preeti Jyoti

This is research report shows how mobile and email marketing have an opportunities with

reference to retail industry. Today mobile still represents a tiny channel for most

companies. Juniper Research estimates most consumer products companies spend less than

1% of their total advertising budget on mobile. Email Marketing is also gaining huge

popularity among retail marketers with improved internet connectivity of the consumer in

today’s world. By analyzing the data collected, it was observed that most of the companies

are in

the Business categories of–In-Store and Merchandising. Few companies are in the

categories of E-Commerce, Decision Support System, Security and Safety. Therefore,

these are the gaps where one can be explored by new entrants. Android and iOS based

mobile marketing solutions were mostly offered in the retail industry.

“Annual India Online Marketing Research Reports” by Octane Research Company

Octane Research’s Annual Reports (State of e-Marketing India and State of Email

Marketing) drives comprehensive analyses which are tailored to meet the requirements of

Page | 47

the India Marketer and leverage them with multiple channels to aggregate customers and

engagement

rich conversions. The Annual State of e-Marketing report is a one of a kind of ‘Voice of

India Marketer’ report in India that talks about how India marketers forecast the next 12

months and built the competitive edge over the rapidly growing marketplace and help them

in planning of their budgets with Digital marketing plans. Annual State of Email marketing

report emphasizes only on Email Marketing trends in India.

Page | 48

INTRODUCTION

TO TOPIC

Page | 49

INTRODUCTION

Research topic is “CONSUMER’S PERCEPTION AND PREFERENCE TOWARDS

ONLINE ADVERTISEMENTS”.

In today’s era of internet marketing play a vital role for any ecommerce company. There

are different ways of Internet marketing. As per research topic there are several ways of

online marketing. Like advertisements through email, SMS, MMS, website, social media

and chat application. Social media marketing is part of internet marketing and it plays

important role for promotion of company.

Today you can find many ways for internet marketing. Many people who enter this online

marketing are less worried because of its guaranteed success. If you see in Internet totally

all types of products has been marketed online without much effort. Internet attracts many

business people to promote their business online. Social media marketing is grown to such

a height that today many people can't earn without it.

Some of the most recognized network marketing tools are Facebook, Twitter, LinkedIn,

Foursquare, Tumblr, Flickr, Fiverr , Pintrest and Snapchat. Facebook and Twitter became

regular place for people who have newly entered the field of social media marketing.

DIFFERENT METHODS OF INTERNET MARKETING

1. Blogging:

Websites and blogs are most powerful tools for social network marketing when matched

with other networking tools. Blog is an amazing tool which provides many other facilities

in addition to just marketing your business. It also helps to communicate with other clients

in case if any problems.

2. Personal website:

It is important to have private website. Website will help your clients to know about

company and it will help to make huge reputation via online marketing.

Page | 50

3. Article selling:

It is also best and cheap internet marketing method. It is a mode of advertising our trade

just by writing articles and attracting endless number of users across world. Today it

provided free business to many advertisers and publishers and they are really benefited

through their articles.

4. Email sending:

Electronic mail sending is the best way to marketing. Collecting list of email addresses

through portfolio websites and email about your business to all internet users will create

great effect to the consumers. Your Email should be attractive in such a way that your

recipient will be impressed to get back to you.

5. Use social networking websites:

Social networking websites like Twitter, Facebook can be used to promote company

products and services. These provide best platform for all who are thinking of online

marketing.

6. Video promotion:

Use several video distribution websites for your marketing. These websites uploads your

data or products or service to the whole world. All that you need to do is film a video about

marketing and send it to video uploading sites like You Tube. It seems it is the easiest way

of marketing than any other modes since many people will be interested in view videos

rather than word form of advertisement.

Page | 51

RESEARCH

METHODOLOGY

Page | 52

INTRODUCTION TO RESEARCH

Research in common parlance refers to a search for knowledge. One can also define

research as a scientific and systematic search for pertinent information on a specific topic.

In fact, research is an art of scientific and systematic investigation. The advanced learner’s

dictionary of current English lays down the meaning of research as “A careful investigation

or inquiry especially through search for new facts in any branch of knowledge”.

Research is an academic activity and as such the term should be used in a technical sense.

According to Clifford woody research comprises defining and redefining problems,

formulating hypothesis or suggested solutions, collecting, organizing and evaluating data,

making deductions and reaching conclusions, and at last carefully testing the conclusions

to determine whether they fit the formulating hypothesis.

RATIONALE OF STUDY

This is research on “CONSUMER’S PERCEPTION AND PREFERENCE TOWARDS

ONLINE ADVERTISEMENTS”. With the development of technology, finding

consumers’ perception of online advertising still difficult thing. This study will give result

about how many customers are watching online advertisements and how many people are

not interested in watching online advertisement and why they are not interested. This

research will also highlight some points on which type of online advertisements are

watched by people and on which media, whether it is social media or chat application or

any other website. With the help of this research it is going to identify the importance of

online advertisements on internet.

SIGNIFICANCE OF PROBLEM

In this era of internet, it has become important for any ecommerce company to find that

how a consumer behave with online advertisements. There are so many online

advertisements like banner ad, pop-up ad and ads through application. Therefore it

becomes necessary to know what are consumers’ taste and preferences towards online

advertisements. Because there are so many companies publicizing their ecommerce

company. So how consumer responds towards online advertisements is very much

important. Knowing consumers’ preferences makes company do more better business in

future.

Page | 53

STATEMENT OF PROBLEM

Formulating the research problem begins during the first steps of the scientific process.

Research problem, in general, refer to some difficulty, which a researcher experiences in

the context of either a theoretical or practical situation and wants to obtain a solution for

the same. Thus, it can be said that a research problem is one, which requires a researcher

to find out the best solution for the given problem. Understanding the consumers is the top

most priority for any ecommerce company, but attaining this objective is not always an

easy task due to the fact that all the ecommerce companies are similar and their means of

distributions are alike. There are so many ecommerce companies and online

advertisements. So how consumer behaves towards online advertisements is important for

Ecommerce Company in this era of Internet. Therefore, the statement of the problem has

been formulated as: “CONSUMER’S PERCEPTION AND PREFERENCE

TOWARDS ONLINE ADVERTISEMENTS”

OBJECTIVES OF RESEARCH

With an outlook of the every marketing research, it has been conducted for specific

objective. It must have clear cut problem in based on it: the objectives must also be clearly

defined. Therefore, that research gets clear idea about their task. Research objective help

the researcher to achieve his tasks easily. Also after completion of research project the

whole project can be evaluated based on the research objective. Thus, it is at most important

to define the research objective. The purpose of research is to discover answers through the

application of scientific Procedures regarding online advertisements and social media

marketing.

The main aim of research is:

1) To find out consumer’s perception towards online advertisements

The Secondary objective of the research are:

1) To identify the level of awareness of ads seen online

Page | 54

RESEARCH DESIGN Research design specifies the methods and procedures for conducting a particular study.

A research design is the arrangement of conditions for collection and analysis of the

data in a manner that aims to combine relevance to the research purpose with economy

in procedure. Research design is broadly classified into three types as

Exploratory Research Design

Descriptive Research Design

Causal Research Design

I have chosen the Exploratory research design.

EXPLORATORY RESEARCH DESIGN:

Exploratory research study are also termed as formative research studies. The main

purpose of such study is that of formulating a problem for more precise investigation or

of developing a working hypothesis from an operational point of view. The major

emphasis of such studies is of the developing of discovery of idea and insight.

SAMPLE DESIGN:

A Sample Design is a definite plan for obtaining a sample from a given population. It refers

to the technique to the procedure adopted in selecting items for the sampling designs are

as below:

SAMPLE SIZE:

The substantial portions of the target customer that are sampled to achieve reliable result

are 50.

SAMPLING METHOD:

Non-probability sampling method : Convience Sampling

SAMPLE TECHNIQUE

Percentage analysis

Page | 55

Tabulation

Graphical

COLLECTION OF DATA

DATA COLLECTION

The study was conducted by the means of personal interview with respondents and the

information given by them were directly recorded on questionnaire. For the purpose of

analyzing the data it is necessary to collect the vital information. There are two types of

data, this are- Primary Data Secondary data

Primary Data

Questionnaire method

Secondary Data

Books

Journal

Website

For Satisfaction

5=Strongly Agree

4=Agree

3= Neutral

2=Disagree

1= Strongly Disagree

SCOPE OF STUDY

The study was carried out to identify opportunities of online advertisements for

buyelectric.com. This research was done to collect the information on online advertising at

Jamnagar region. The objective of this research is to make investigation and analysis for

perception of consumer towards online advertisement.

Data Collection

Primary Data Secondary Data

Figure 6: Types of Data Collection

Page | 56

The data collection of the study for company profiling was scoped to following details:

Company Name

Corporate Website URL

Brief Description of the Company

Business Segment and Solutions Offered

Mobile/Marketing Platform supported

This data is very important for buyelectric.com as they are exploring opportunities to offer

solutions in online advertising awareness as primary target. The finding and

recommendations from the research would be used to define future strategy for the

company in respect of market scope, initial target market, and pricing strategy.

LIMITATIONS OF STUDY

Limitations of questionnaire method of data collection

Limitation of survey method

The time period given for study was limited.

The sample size was very small which is may not represent the entire population

of Jamnagar Region.

Area covered for this research is only urban area where people are using internet

frequently. Rural area is not covered.

Page | 57

DATA ANALYSIS

&

INTEREPRE-

TATION

Page | 58

ANALYSIS 1. Do you use Internet?

Table 1 : Use of Internet

1. Do you use Internet?

% of

Respondents

Yes 100%

No 0%

Chart 1: Use of Internet

INTERPRETATION:

From the above table, it depicts that all 100% respondents are using Internet.

0%

20%

40%

60%

80%

100%

120%

Yes


Page | 59

2.How much time do you spend on Internet everyday ?

Table 2 : Time spent on Internet Everyday

2.How much time do you spend on Internet everyday ?

% of

Respondents

Less than 1 hour 20

1 to 3 hours 42

3 to 5 hours 16

More than 5 hours 12

Not fixed 10

Chart 2 : Time spent on Internet Everyday

INTERPRETATION:

From the above table, it depicts that about 42% of the respondents time spend on internet

between 1 to 3 hours and about 10% of the respondents’ time spend on internet is not fixed.

20% respondents’ time spend on internet is less than 1 hour, 16% respondents’ time spend

on internet is 3 to 5 hours, 12% respondents’ time spend on internet is more than 5 hours.

0

5

10

15

20

25

30

35

40

45

Less than 1 hour 1 to 3 hours 3 to 5 hours More than 5 hours Not fixed

2. How much time do you spend on Internet everyday?

Page | 60

3. How do you access Internet?

Table 3 : Access of Internet

3. How do you access Internet? % of

Respondents

Laptop 32

Mobile Phone 80

Office pc 16

Personal Computer 4

Chart 3 : Access of Internet

INTERPRETATION:

From the above that it shows that 80% respondents are accessing internet through mobile

phone only, 4% respondents are accessing internet through personal computer. 32% of

respondents are accessing internet through laptop, 16% are accessing through office pc.

0

10

20

30

40

50

60

70

80

90

Laptop Mobile Phone Office pc Personal Computer


Page | 61

4. Number of hours spent for email checking per day.

Table 4 : Hours spent for email checking per day

4. Number of hours spent for email checking per

day.

% of

Respondents

Less than 1 hour 68

1 to 3 hours 18

3 to 5 hours 2

More than 5 hours 2

Not fixed 12

Chart 4 : Hours spent for email checking per day

INTERPRETATION:

From the above table 68% respondents spend less than 1 hour for email checking and 2%

respondents spend 3 to 5 hours and more than 5 hours for email checking. 18% respondents

spend 1 to 3 hour for checking their email and 12% respondents have not fixed time for

checking email.

0

10

20

30

40

50

60

70

80

Less than 1 hour 1 to 3 hours 3 to 5 hours More than 5 hours Not fixed


%

Page | 62

5. Which web site do you usually visit?

Table 5 : Website visited usually


% of

Respondents

Google 76

Yahoo 4

Rediff mail 0

Gmail 20

Chart 5 : Website visited usually

INTERPRETATION:

From the above table, 76% respondents use usually use Google and no one use Rediff mail.

20% respondents usually visit Gmail and 4% respondents usually visit Yahoo.

0

10

20

30

40

50

60

70

80

Google Yahoo Rediff mail Gmail


Page | 63

6. When you open the above websites, which pop-up ads appears?

Table 6 : About Pop-up ads

6. When you open the above websites, which pop-up

ads appears?

% of

Respondents

I have blocked pop-up ads 96

If you remember pop-up ad please specify below 4

Chart 6 : About Pop-up ads

INTERPRETATION:

From the above table, 96% respondents have blocked pop-up ads and 4% respondents

watch pop-up ads.

0

20

40

60

80

100

120

I have blocked pop-up ads If you remember pop-up ad please specify below

6. When you open the above websites, which pop-up ads appears?

%

Page | 64

7. Which banner ad do you remember while accessing above website?

Table 7: About Banner Ad

7. Which banner ad do you remember while accessing

above website?

% of

Respondents

I close banner ads. 32

I don't remember any banner ad. 62

Flipkart’s banner AD 2

Samsung 2

YepMe 2

Chart 7: About Banner Ad

INTERPRETATION:

From the above table, 62% of respondents don’t remember any banner ad and 2%

respondents remember banner ad of Flipcart, Samsung and YepMe. 32% respondents close

banner ad.

0

10

20

30

40

50

60

70

I close bannerads.

I don't rememberany banner ad.

Flipkart`s bannerAD

Samsung YepMe


%

Page | 65

8. Are you aware of pop-up ads?

Table 8: Awareness of pop-up ads


% of

Respondents

No 24

Yes 76

Chart 8 : Awareness of pop-up ads

INTERPRETATION:

From the above table, 76% of respondents are aware of pop-up ads and 24% respondents

are not aware of pop-up ads.

0

10

20

30

40

50

60

70

80

No Yes


%

Page | 66

9. Do you click to online advertisement?

Table 9: Frequency of clicking online ads


% of

Respondents

Often 8

Sometimes 38

Rarely 34

Never 20

Chart 9: Frequency of clicking online ads

INTERPRETATION:

From the above table, 38% respondents are sometimes clicking on online advertise and 8%

are often clicking on online advertisement. 34% respondents rarely click on online

advertise. 20% respondents never click on online advertisement.

0

5

10

15

20

25

30

35

40

Often Sometimes Rarely Never


Page | 67

10. Do you like to buy from watching online advertisement?

Table 10: Frequency of buying from watching online ads

10. Do you like to buy from watching online

advertisement?

% of

Respondents

Often 12

Sometimes 42

Rarely 32

Never 14

Chart 10: Frequency of buying from watching online ads

INTERPRETATION:

From the above table , 42% respondents sometimes watch online ad and 12% respondents

often watch online ad. 32% respondents rarely watch online ad and 14% respondents never

watch online ad.

0

5

10

15

20

25

30

35

40

45



Page | 68

11. Are you using social media or any chat application?

Table 11: Use of social media or WhatsApp

11. Are you using social media or any chat application? % of

Respondents

Facebook 62

No 18

WhatsApp 52

gtalk 2

Chart 11: Use of social media or WhatsApp

INTERPRETATION:

From the above table, 62% of respondents use Facebook and 2% respondents use

gtalk.52% respondents use whatsapp. 18% respondents use no any social media

application.

0

10

20

30

40

50

60

70

Facebook No WhatsApp gtalk


Page | 69

12. Have you clicked on social media ad or WhatsApp ad?

Table 12: Frequency of clicking social media ad or WhatsApp ad

12. Have you clicked on social media ad or

WhatsApp ad?

% of

Respondents

Often 10

Sometimes 36

Rarely 24

Never 30

Chart 12: Frequency of clicking social media ad or WhatsApp ad

INTERPRETATION:

From the above table, 36% of respondents sometimes click on social media ad and 10%

respondents often click on social media ad. 30% respondents rarely click on social media

ad and 24% respondents never click on social media ad.

0

5

10

15

20

25

30

35

40


12. Have you clicked on social media ad or whatsapp ad?

Page | 70

13. Do you remember having seen any ads on social media or WhatsApp?

Table 13: Awareness of ads on social media or WhatsApp

13. Do you remember having seen any ads on social

media or whatsapp?(If yes please specify below,)

% of

Respondents

Amazon.in 6

Games Ad 2

Jabong 2

Paytm 2

Flipkart 4

No 86

Chart 13: Awareness of ads on social media or WhatsApp

INTERPRETATION:

From the above table, 86% of the respondents don’t remember any ad watched on social

media or WhatsApp and 2% respondents remember ad of Games, Jabong and Paytm. 6%

respondents remember ad of Amazon and 4% remember ad of Flipcart.

0

10

20

30

40

50

60

70

80

90

100

Amazon.in Games Ad Jabong Paytm Flipkart No

13. Do you remember having seen any ads on social media or

whatsapp?

Page | 71

14. Do you like to buy anything from social media or WhatsApp ad?

Table 14: Frequency of buying from watching social media or WhatsApp ad s

14. Do you like to buy anything from social media or

whatsapp ad?

% of

Respondents

Often 0

Sometimes 26

Rarely 42

Never 34

Chart 14: Frequency of buying from watching social media or WhatsApp ad s

INTERPRETATION:

From the above table, 42% respondents like to buy sometimes from watching ad on social

media or WhatsApp and no one like to buy often from watching ad on social media and

WhatsApp. 34% respondents never like to buy from watching online ad. 26% respondents

like sometimes to buy anything from watching ad on social media and WhatsApp.

0

5

10

15

20

25

30

35

40

45


14. Do you like to buy anything from social media or whatsapp ad?

Page | 72

15. In your opinion, what makes an ad attractive?

Table 15: Attraction of ad

15. In your opinion, what makes an ad attractive? % of

Respondents

cartoon 2

Celebrity 32

Graphics 2

Music 26

Storyline 44

Chart 15: Attraction of ad

INTERPRETATION:

From the above table, 44% respondents believe that storyline make an ad attractive. 2%

respondents believe that cartoon and graphics make an ad attractive. 32% respondents

believe that celebrity make an ad attractive. 26% respondents believe that music make an

ad attractive.

0

5

10

15

20

25

30

35

40

45

50

cartoon Celebrity Graphics Music Storyline


Page | 73

16. When I see an online ad…

Table 16: While seeing an online ad


% of

Respondents

I evaluate things 14

I feel bore 8

I get involved 16

I like to be active 12

I like to observe 28

I change channel 22

Chart 16: While watching an online ad

INTERPRETATION:

From the above table, 28% respondents like to observe an online ad and 8% respondents

feel bore by watching online ad. 22% respondents change channel and 16% respondents

get involved by watching online ad. 14% respondents evaluate things, 12% respondents

like to be active by watching an online ad.

0

5

10

15

20

25

30

I evaluate things I feel bore I get involved I like to be active I like to observe I change channel


Page | 74

17. When I am watching online ad…

Table 17: While watching an online ad


% of

Respondents

I am a rational 50

I am a reserved person 18

I am a responsible person 32

Chart 17: While watching an online ad

INTERPRETATION:

From the above table, 50% respondents feel rational while watching online ad and 18%

respondents feel reserved by watching online ad. 32% respondents feel responsible person

by watching online ad.

0

10

20

30

40

50

60

I am a rational I am a reserved person I am a responsible person


Page | 75

18. I believe in online ad when…

Table 18: Belief of online ad


% of

Respondents

I believe ideas it tells theoretically 22

I feel personally involved and like ads 36

I like to see results on my own 24

I will try things out for myself and then believe ads 18

Chart 18: Belief of online ad

INTERPRETATION:

From the above table, 36% respondents feel personally involved and like ads and 18%

respondents try things out for themselves and believe ads. 24% respondents see results on

their own and 22% believe ideas it tells theoretically.

0

5

10

15

20

25

30

35

40

I believe ideas it tellstheoretically

I feel personally involvedand like ads

I like to see results on myown

I will try things out formyself and then believe

ads


%

Page | 76

19. Online advertising helps in purchase decision.

Table 19: Online advertising helps in purchase decision

19. Online advertising helps in purchase decision. % of

Respondents

Strongly Disagree 8

Disagree 8

Neutral 24

Agree 54

Strongly Agree 6

Chart 19: Online advertising helps in purchase decision

INTERPRETATION:

From the above table, 54% respondents agree that online advertising helps in purchase

decision.

0

10

20

30

40

50

60

Strongly Disagree Disagree Neutral Agree Strongly Agree

19. Online advertising helps in purchase decision.

Page | 77

20. Online advertising results in lower price products.

Table 20: Online advertising results in lower price products

20. Online advertising results in lower price products. % of

Respondents

Strongly Disagree 2

Disagree 16

Neutral 22

Agree 48

Strongly Agree 12

Chart 20: Online advertising results in lower price products

INTERPRETATION:

From the above table, 48% respondents agree that online advertising results in lower price

products.

0

10

20

30

40

50

60


20. Online advertising results in lower price products.

Page | 78

21. Online advertisements supply more information.

Table 21: Online advertisements supply more information

21. Online advertisements supply more information. % of

Respondents

Strongly Disagree 4

Disagree 14

Neutral 8

Agree 60

Strongly Agree 14

Chart 21: Online advertisements supply more information

INTERPRETATION:

From the above table, 60% respondents agree that online advertisements supply more

information.

0

10

20

30

40

50

60

70


21. Online advertisements supply more information.

Page | 79

22. Online advertisements are entertaining.

Table 22: Online advertisements are entertaining

22. Online advertisements are entertaining. % of

Respondents

Strongly Disagree 2

Disagree 6

Neutral 32

Agree 38

Strongly Agree 22

Chart 22: Online advertisements are entertaining

INTERPRETATION:

From the above table, 38% respondents agree that online advertisements are entertaining.

0

5

10

15

20

25

30

35

40


22. Online advertisements are entertaining.

Page | 80

23. Online ads are enjoyable.

Table 23: Online ads are enjoyable

23. Online ads are enjoyable. % of

Respondents

Strongly Disagree 2

Disagree 10

Neutral 40

Agree 34

Strongly Agree 14

Chart 23: Online ads are enjoyable

INTERPRETATION:

From the above table, 40% respondents believe neutral about online ads is enjoyable.

0

5

10

15

20

25

30

35

40

45


23. Online ads are enjoyable.

Page | 81

24. Online advertising is disturbing.

Table 24: Online advertising is disturbing

24. Online advertising is disturbing. % of

Respondents

Strongly Disagree 2

Disagree 12

Neutral 22

Agree 34

Strongly Agree 30

Chart 24: Online advertising is disturbing

INTERPRETATION:

From the above table, 34% respondents agree that online advertising is disturbing.

0

5

10

15

20

25

30

35

40


24. Online advertising is disturbing.

Page | 82

25. There are too many online advertising.

Table 25: There are too many online advertising

25. There are too many online advertising. % of

Respondents

Strongly Disagree 4

Disagree 6

Neutral 4

Agree 42

Strongly Agree 44

Chart 25: There are too many online advertising

INTERPRETATION:

From the above table, 44% respondents strongly agree that there are too many online

advertising.

0

5

10

15

20

25

30

35

40

45

50


25. There are too many online advertising.

Page | 83

26. Online advertisements are offending.

Table 26: Online advertisements are offending

26. Online advertisements are offending. % of

Respondents

Strongly Disagree 4

Disagree 14

Neutral 44

Agree 22

Strongly Agree 16

Chart 26: Online advertisements are offending

INTERPRETATION:

From the above table, 44% respondents are neutral about online advertisements are

offending.

0

5

10

15

20

25

30

35

40

45

50


26. Online advertisements are offending.

Page | 84

27. Online advertisements are misleading.

Table 27: Online advertisements are misleading


% of

Respondents

Strongly Disagree 2

Disagree 22

Neutral 38

Agree 32

Strongly Agree 6

Chart 77: Online advertisements are misleading

INTERPRETATION:


misleading.

0

5

10

15

20

25

30

35

40



Page | 85

28. Online advertisements are authentic.

Table 28: Online advertisements are authentic


% of

Respondents

Strongly Disagree 4

Disagree 6

Neutral 44

Agree 34

Strongly Agree 12

Chart 28: Online advertisements are authentic

INTERPRETATION:


authentic.

0

5

10

15

20

25

30

35

40

45

50



Page | 86

29. The promises are kept on internet advertisements.

Table 29: The promises are kept on internet advertisements

29. The promises are kept on internet

advertisements.

% of

Respondents

Strongly Disagree 2

Disagree 16

Neutral 44

Agree 28

Strongly Agree 10

Chart 29: The promises are kept on internet advertisements

INTERPRETATION:

From the above table, 44% respondents are neutral about the promises are kept on internet

advertisements.

0

5

10

15

20

25

30

35

40

45

50


29. The promises are kept on internet advertisements.

Page | 87

30. In general, I feel I can trust advertising.

Table 30: In general, I feel I can trust advertising

30. In general, I feel I can trust advertising. % of

Respondents

Strongly Disagree 6

Disagree 14

Neutral 28

Agree 50

Strongly Agree 2

Chart 30 : In general, I feel I can trust advertising

INTERPRETATION:

From the above table, 50% respondents believe that in general, they feel they can trust

advertising.

0

10

20

30

40

50

60


30. In general, I feel I can trust advertising.

Page | 88

31. Online ads are more creative than printed ads.

Table 31: Online ads are more creative than printed ads

31. Online ads are more creative than printed ads. % of

Respondents

Strongly Disagree 4

Disagree 10

Neutral 12

Agree 48

Strongly Agree 26

Chart 31: Online ads are more creative than printed ads

INTERPRETATION:

From the above table, 48% respondents are agree that online ads are more creative than

printed ads.

0

10

20

30

40

50

60


31. Online ads are more creative than printed ads.

Page | 89

32. Online ads are more attractive than printed ads.

Table 32: Online ads are more attractive than printed ads

32. Online ads is more attractive than printed ads. % of

Respondents

Strongly Disagree 6

Disagree 2

Neutral 12

Agree 46

Strongly Agree 34

Chart 32 : Online ads are more attractive than printed ads

INTERPRETATION:

From the above table, 42% respondents agree that online ads are more attractive than

printed ads.

0

5

10

15

20

25

30

35

40

45

50


32. Online ads is more attractive than printed ads.

Page | 90

STATISTICAL TESTS

Questions Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

Total

19. Online

advertising

helps in

purchase

decision.

4 8 36 108 15 171

20. Online

advertising

results in lower

price products.

1 16 33 96 30 176

21. Online

advertisements

supply more

information.

2 14 12 120 35 183

22. Online

advertisements

are

entertaining.

1 6 48 76 55 186

23. Online ads

is enjoyable.

1 10 60 68 35 174

24. Online

advertising is

disturbing.

1 12 33 68 75 189

25. There is too

many online

advertising.

2 6 6 84 110 208

26. Online

advertisements

are offending.

2 14 66 44 40 166

27. Online

advertisements

are misleading.

1 22 57 64 15 159

28. Online

advertisements

are authentic.

2 6 66 68 30 172

29. The

promises are

kept on

internet

advertisements.

1 16 66 56 25 164

30. In general,

I feel I can

3 14 42 100 5 164

Page | 91

trust

advertising.

31. Online ads

are more

creative than

printed ads.

2 10 18 96 65 191

32. Online ads

is more

attractive than

printed ads.

3 2 18 92 85 200

Score Level of Agreement Results

200-250 Strongly agree 2

150 -199 Agree 12

100-149 Neutral 0

50-99 Disagree 0

0-49 Strongly Disagree 0

Null Hypothesis: There is no significant relationship among the characteristics of

advertising online with the level of perception and preference towards online

advertisements.

Alternative Hypothesis: There is significant significant relationship among the

characteristics of advertising online with the level of perception and preference towards

online advertisements.

Anova: Single Factor

SUMMARY

Groups Count Sum Average Variance

Row 1 5 208 41.6 2644.8

Row 2 5 200 40 2006.5

Row 3 5 191 38.2 1643.2

Row 4 5 189 37.8 1084.7

Row 5 5 186 37.2 1055.7

Row 6 5 183 36.6 2317.8

Row 7 5 176 35.2 1316.7

Row 8 5 174 34.8 873.7

Row 9 5 172 34.4 1000.8

Row 10 5 171 34.2 1854.2

Page | 92

Row 11 5 166 33.2 645.2

Row 12 5 164 32.8 748.7

Row 13 5 164 32.8 1653.7

Row 14 5 159 31.8 749.7

Anova test:

Source of

Variation

SS df MS F P-value F crit

Between

Groups

551.2714 13 42.4054 0.0302

9

0.99998 1.8992

Within

Groups

78381.6 56 1399.671

4

Total 78932.871

4

69

Data Interpretation: From the above table, it is seen that calculated value (0.03029) is

less than tabulated value (1.8992). So there is no significant difference in usefulness of

customer satisfaction survey, needs and improving Customer Relationship Management.

Hence null hypothesis is accepted.

Page | 93

FINDINGS AND

SUGGESTIONS

Page | 94

FINDINGS 1. All 100% respondents are using Internet.

2. 42% respondents’ time spend on internet between 1 to 3 hours.

3. 80% respondents are accessing internet through mobile phone only.

4. 68% respondents spend less than 1 hour for email checking.

5. 76% respondents use usually use Google.

6. 96% respondents have blocked pop-up ads.

7. 62% respondents don’t remember any banner ad.

8. 76% respondents are aware of pop-up ads.

9. 38% respondents are sometimes clicking on online advertisements.

10. 42% respondents sometimes watch online advertisements.

11. 62% of respondents use Facebook as social media application.

12. 36% of respondents sometimes click on social media advertisements.

13. 86% of the respondents don’t remember any ad watched on social media.

14. 42% respondents like to buy sometimes from watching ad on social media or

WhatsApp.

15. 44% respondents believe that storyline make an ad attractive.

16. 28% respondents like to observe an online ad.

17. 50% respondents feel rational while watching online ad.

18. 36% respondents feel personally involved and like ads.

19. 54% respondents agree that online advertising helps in purchase decision.

20. 48% respondents agree that online advertising results in lower price products.

21. 60% respondents agree that online advertisements supply more information.

22. 38% respondents agree that online advertisements are entertaining.

23. 40% respondents believe neutral about online ads is enjoyable.

24. 34% respondents agree that online advertising is disturbing.

25. 44% respondents strongly agree that there are too many online advertising.

26. 44% respondents are neutral about online advertisements are offending.

27. 38% respondents are neutral about online advertisements are misleading.

28. 44% respondents are neutral about online advertisements are authentic.

29. 44% respondents are neutral about the promises are kept on internet advertisements.

Page | 95

30. 50% respondents believe that in general, they feel they can trust advertising.

31. 48% respondents are agree that online ads are more creative than printed ads.

32. 42% respondents agree that online ads are more attractive than printed ads.

SUGGESTIONS

Advertisements sent through mobile phone can be effective.

Ads through Google can have more impact on consumers.

Very less advertisements watched on social media are remembered by respondents

because it is also supported by offline promotional activities. So online ads should

be supported by offline promotional tools.

Company should put ads on social media along with viral marketing campaign.

Advertisements through Facebook and Twitter are sometimes effective.

Page | 96

ANNEXURE

Page | 97

QUESTIONNAIRE


Yes

No

2. How much time do you spend on Internet everyday?

Less than 1 hour

1 to 3 hours

3 to 5 hours

More than 5 hours

Not fixed


Laptop

Mobile Phone

Personal Computer

Any other device please specify below

Other:_________________________


Less than 1 hour

1 to 3 hours

3 to 5 hours

More than 5 hours

Not fixed

Page | 98


Google

Yahoo

Rediff mail

Gmail

Other:__________________________

6. Are you aware of popup ads?

Yes

No

Other:_______________________

7. When you open the above websites, which popup ads appears?

I have blocked popup ads

If you remember popup ad please specify below

Other:__________________________________


I don't remember any banner ad.

I close banner ads.

Other:________________________________


Often

Sometimes

Rarely

Never

Page | 99


Often

Sometimes

Rarely

Never


No

If yes please specify below

Other:_______________________

12. Have you clicked on social media ad or whatsapp ad?

Often

Sometimes

Rarely

Never

13. Do you remember having seen any ads on social media or whatsapp?

No

If yes please specify below

Other:_______________________

14. Do you like to buy anything from social media or whatsapp ad?

Often

Sometimes

Rarely

Never

Page | 100


Music

Celebrity

Storyline

Other:________________________________

16. When I see an online ad...

I get involved

I like to observe

I like to be active

I evaluate things

I feel bore

I change channel

17. When I am watching online ad...

I am a responsible person

I am a reserved person

I am a rational

I am an accepting person

18. I believe in online ad when...

I feel personally involved and like ads

I believe ideas it tells theoretically

I will try things out for myself and then believe ads

I like to see results on my own

Page | 101

Questions Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

19. Online

advertising

helps in

purchase

decision.

20. Online

advertising

results in lower

price products.

21. Online

advertisements

supply more

information.

22. Online

advertisements

are

entertaining.

23. Online ads

is enjoyable.

24. Online

advertising is

disturbing.

25. There is too

many online

advertising.

26. Online

advertisements

are offending.

27. Online

advertisements

are misleading.

28. Online

advertisements

are authentic.

29. The

promises are

kept on

internet

advertisements.

30. In general,

I feel I can

trust

advertising.

Page | 102

31. Online ads

are more

creative than

printed ads.

32. Online ads

is more

attractive than

printed ads.

First Name: ____________________________

Last Name: _____________________________

Occupation: _____________________________

Age :

Below 25 yrs

26 to 40 yrs

41 to 55 yrs

More than 55 yrs

Gender

Female

Male

Please enter your email address: __________________________________________

Phone number: ________________________________________________________

Page | 103

CONCLUSION

Page | 104

CONCLUSION

Following conclusions are made from this research study:

80% respondents are accessing internet through mobile phone only. So

advertisements sent through mobile phone can be effective.

62% respondents don’t remember any banner ad. So banner ads is not an effective

tool. Online advertisements supported by offline promotions are remembered by

respondents.

76% respondents use usually use Google. Ads through Google can have greater

impact on consumers.

86% of the respondents don’t remember any ad watched on social media or

WhatsApp. Respondents watch social media advertisements but still they don’t

remember any ad watched on social media.

96% respondents have blocked pop-up ads. Pop-up ads are not effective tool.

Page | 105

BIBLIOGRAPHY

Page | 106

BIBLIOGRAPHY

Kotler, P. (2003). Marketing Insights from A to Z. USA: John Wiley & Sons, Inc.

Labor, U. D. (2015). Bureau of Labour Statistics. US.

Laudon. (2014). Management Information System. Pearson.

MCG(Madras Consult Group), T. (2014). Electrical Equipment Sector in India.

Madras: http://www.consultmcg.com/.

Miracleatwork. (2008). Online Shopping Portal. miracleatwork.com.

Sharma, A. (2007). Project report on Online Shopping Portal. Jaipur: Ankur Sharma.

wikipedia. (2015, july 6). E-commerce in India.



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