Dapus Baru
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DAFTAR PUSTAKA Alma, Buchari. 2004. Manajemen Pemasaran dan Pemasaran Jasa, Cetakan Keenam, Alfabeta, Bandung. Basu Swastha & Hani Handoko. 2000. Manajemen Pemasaran: Analisa Perilaku Konsumen. Yogyakarta: BPFE. Belch, George E. & Michael E. Belch. 2007. Advertising and Promotion: An Integrated Marketing Communication Perspective. Fourth Edition. Mc-Graw Hill, New York. Dickson, Peter. R. 1997. Marketing Managemen: Second edition, Florida: Harcourt Brace College Publisher. Mullins, John W., Orville C. Walker Jr., Jean Claude Larreche, and Harper W. Boyd. 2005. Marketing Management : a Strategic Decision Making approach, Fifth Edition. Newyork : The mc graw – Hill companies. Kotler, Philip, 2000, Manajemen Pemasaran, PT. Prenhallindo, Jakarta. Kotler, Philip. 2003. Marketing Management, 11 th edition, Prentice Hall, New Jersey. Kotler, Amstrong. 2004. Prinsip-prinsip Marketing, Edisi Ketujuh. Penerbit Salemba Empat. Jakarta. Kotler, Philip dan Kevin Lane Keller. 2006. Marketing Management, Pearson Education Inc. Kotler, Philip and Keller, Kevin Lane 2008 a, Manajemen Pemasaran, Jilid 1, Edisi 12, PT. Indeks. Kotler, Philip and Keller, Kevin Lane. 2008 b. Manajemen Pemasaran, Jilid 2, Edisi 12, PT. Indeks. 26
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Transcript of Dapus Baru
27
DAFTAR PUSTAKAAlma, Buchari. 2004. Manajemen Pemasaran dan Pemasaran Jasa, Cetakan Keenam, Alfabeta, Bandung.
Basu Swastha & Hani Handoko. 2000. Manajemen Pemasaran: Analisa Perilaku Konsumen. Yogyakarta: BPFE.Belch, George E. & Michael E. Belch. 2007. Advertising and Promotion: An Integrated Marketing Communication Perspective. Fourth Edition. Mc-Graw Hill, New York.
Dickson, Peter. R. 1997. Marketing Managemen: Second edition, Florida: Harcourt Brace College Publisher.Mullins, John W., Orville C. Walker Jr., Jean Claude Larreche, and Harper W. Boyd. 2005. Marketing Management : a Strategic Decision Making approach, Fifth Edition. Newyork : The mc graw Hill companies.
Kotler, Philip, 2000, Manajemen Pemasaran, PT. Prenhallindo, Jakarta.
Kotler, Philip. 2003. Marketing Management, 11th edition, Prentice Hall, New Jersey.
Kotler, Amstrong. 2004. Prinsip-prinsip Marketing, Edisi Ketujuh. Penerbit Salemba Empat. Jakarta.
Kotler, Philip dan Kevin Lane Keller. 2006. Marketing Management, Pearson Education Inc.
Kotler, Philip and Keller, Kevin Lane 2008 a, Manajemen Pemasaran, Jilid 1, Edisi 12, PT. Indeks.
Kotler, Philip and Keller, Kevin Lane. 2008 b. Manajemen Pemasaran, Jilid 2, Edisi 12, PT. Indeks.
Radiosunu. 1987. Manajemen Pemsaran, Suatu Pendekatan Analisis, edisi 2. BPFE: Yogyakarta.
Stanton, William. 1997. Fundamental of Marketing. Tokyo: Grawn Hill Book.
Stikes Bali. 2014. Profil Stikes Bali. Dipresentasikan pada ... Desember 2014. Denpasar26
