Modular design

of czech tax report

A pink tax report? We said NO!

Desk-research, personas

and customer-journey

Desk-research

○ Czech taxation report is big pain in

our you-know-where

○ People think it is ugly, confusing,

too complicated,

nonunderstandable

○ The worst thing – it is PINK!

Personas

Young enterpreneur

with IT knowledge

She wants do it quick,

right and without

barriers

Older enterpreneur

without IT knowledge

He wants everything

easy on paper, in

understandable form

and fast by filling.

Customer journey

Key innovations

and design

Design – for who?

○ Based on our research – 1/3 enterpreneurs have small businesses

○ Another 1/3 – only basic things like● Wife● Car● Kids

Modular design

○ Take only what you really need

○ Modules (with colours)● Basic form● “Wife” form● Car & estate form● Kids form● …

Idea? KISS!

○ Only the most important tax fields (6)

○ Info about entrepreneur

○ That’s it ☺

First prototype

Ugly, isn’t it?

Better version!

● Heading● Most important

part at the bottom

● Chaotic fields● Impossible for

machine reading

● Fields with no numbers

Final visual design

Final design

● Simple

● Only what is necessary

● Looks like a form

● Easier language

That’s it!

○ We were trying to create the “Wife” module

○ No time ☹

Testing

Testing

○3 prototypes

○2 big iterations + one small

Testing

○Still need more testing

○Future?

Thank you!