UPhone-GoTake Your Phone wherever

you go.

Problem Solver Being able to record moments when your

hands are fullNot needing to waste your money on

extras camerasSharing your activities right away

SolutionsSatisfies the want to not waste money on

another camera.Uses the phone the customer already has

The Missionto inspire the customer to live a

1. Happy 2. Healthy 3. Fun4. Adventurous life

What is UPhone-GoA Chest Harness which you can

attach your phone too. A cell Phone accessory For the physically fun activities

Business ModelDescription of Expenses

Variable Material Expenses

Total: $2.40

Case $0.80Chest Harness $1.50

Clips $0.10

Fixed Expenses

Total: $1199.00

Salaries $1000Insurance $25

Advertising $30Utilities $144

Economics of One UnitSelling Price $40.00 Cost of var. materials exp. $2.40 Cost of labor $2.50 Other variable costs $1.69Total COGS/ COSS $6.59Contribution Margin $33.41

Definition of One UnitA cell phone accessory that records from

point of view

Monthly Break Even Units$1199.00

= 35.86 ≈ 36$33.41

[Market Analysis]Description of Target Consumer

Demographics Geographics

Females and Males ages 10-50

UPhone-Go is located in the area of 60641 inside the community of Portage Park. Portage Park is located in the Northwest side of Chicago, Illinois.

Psychographics Buying PatternsThe customers are people who are active and like recording their hobbies. Some attitudes from our customers are being able to live life to the fullest

Usually people with smartphones like to upgrade their phones at least once every 3 or 2 years

Total Population

Target Market Population

2.715 million

Target Market Size

Market StatisticsIndustry Name:

Cell Phone Accessories

Annual Industry Sales:

Over $100 million

500,00

A website for UPhone-Go planning to make it UPhone-Go.com

Loyalty BenefitsPrizes, Advertisement of customer Videos,

MembershipSocial Media

Marketing and Sales

[Competition]UPhone-Go Miveu GoPro

Price $40 $99.99 $399.99

Product Product made for most smart Phones

Limits target customers to iPhone users

Not for cell Phones

Placement Located in Chicago ,Illinois

Located in New Hampshire

Located in San Mateo, California

Your Competitive Advantages1. Price of the product is cheaper2. Product itself is for most smart phones 3. Located in the one of the best logistical states in the U.S

MotivationDeterminationKnowledgeSports FanaticA Dreamer

Qualifications

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0

50

100

150

200

250

300

12585 76

96117

165123

98

170

85110

250

Units Sold

Total Units$ 1500

Gross Revenue$60,000

Net Profit$39,483.28

Future Plans• First 3 years

1. Get on the Map2. Team Up with a Mass Manufacture for cheap. 3. Get the Product into local stores4. Expand Employees

• After 5 Years 1. Team up with Athletes to promote product2. Team up with Cell phone companies to sell them 3. Get the product into big name stores

• After 10 years1. Create charity events for Breast cancer, Alzheimer's Diabetes and

more 2. Create an after school program for kids

UPhone-Go

Take your Phone wherever you go.