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(La Prenza Eco-Park)The Renovation of La Prenza Dam

and the Rehabilitation of Marilao River

as a New Tourist Destination

CARANDANG, Clarizze R.

CARR!N, "vor# Rose $.

D %&'&, Arielle (ate A.

&A)'"$AL, li*ah Ni+e G.

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TOURISM DEVELOPMENT AND PLANNING

Introduction

La Prenza Dam, the main fous of this -ro-osal, has been used as

irriation for the water that flows diretl# from mountain rane of &ierra Madre to

su--ort not onl# for the town of Marilao but also for the ad*aent towns of $oaue and

&ta. Maria. "t has also served as a rereational and fishin site even to nearb#

ommoners. A lot of stories of love had also ha--ened in this -lae/ but a lot of lives

have also been ta+en awa# due to the neliene in their -art. "t is also the 0121

ommunal irriation s#stem/ serves as a he+ ate to -revent water overflow from

destro#in rie ro-s in the area.

"t is also a ombination of a ravit#3t#-e dam and a s-illwa#. Gravit# dams

are dams that are onstruted to hold ba+ water usin onl# their own weiht. To do

this, the# are onstruted usin e4tensive amounts of onrete, ma+in them diffiult

and e4-ensive to build. A s-illwa# is a setion of a dam desined to -ass water from the

u-stream side of a dam to the downstream side. Man# s-illwa#s have floodates

desined to ontrol the flow throuh the s-illwa#.

A da is a barrier that im-oundswateror underround streams. Dams

enerall# serve the -rimar# -ur-ose of retainin water, while other strutures suh

as floodatesor levees5also +nown as di+es6 are used to manae or -revent water flow

into s-eifi land reions. 7#dro-owerand -um-ed3storae h#droeletriit#are often

|L a P r e n z a E c o - P a r k
http://en.wikipedia.org/wiki/Floodgatehttp://en.wikipedia.org/wiki/Reservoirhttp://en.wikipedia.org/wiki/Surface_waterhttp://en.wikipedia.org/wiki/Floodgateshttp://en.wikipedia.org/wiki/Leveehttp://en.wikipedia.org/wiki/Dike_(construction)http://en.wikipedia.org/wiki/Hydropowerhttp://en.wikipedia.org/wiki/Pumped-storage_hydroelectricityhttp://en.wikipedia.org/wiki/Floodgatehttp://en.wikipedia.org/wiki/Reservoirhttp://en.wikipedia.org/wiki/Surface_waterhttp://en.wikipedia.org/wiki/Floodgateshttp://en.wikipedia.org/wiki/Leveehttp://en.wikipedia.org/wiki/Dike_(construction)http://en.wikipedia.org/wiki/Hydropowerhttp://en.wikipedia.org/wiki/Pumped-storage_hydroelectricity

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used in on*untion with dams to enerate eletriit#. A dam an also be used to ollet

water or for storae of water whih an be evenl# distributed between loations.

!oon "ur"o#e# o$ Da !on#truction

Power Generation

7#droeletri -ower is a ma*or soure of eletriit# in the world. Man#

ountries that have rivers with ade8uate water flow, that an be dammed for

-ower eneration -ur-oses. 9or e4am-le, the "tai-u Dam on the Paran: River

in &outh Ameria enerates 0; G< and su--lied 1=> of the ener#

onsumed b# Paraua# and ?@> of that onsumed b# $razil as of ?@@.

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hel- to stabilize or restore the water levels of inland la+es and seas, in this

ase the Aral &ea.

9lood -revention

Dams suh as the $la+water Dam of

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movement for water vessels. Lare dams an serve this -ur-ose but most

often weirs and lo+s are used.

Rereation and a8uati beaut#

Dams built for an# of the above -ur-oses ma# find themselves dis-laed

b# time of their oriinal uses. Nevertheless the loal ommunit# ma# have

ome to en*o# the reservoir for rereational and aestheti reasons. !ften the

reservoir will be -laid and surrounded b# reener#, and onve# to visitors a

natural sense of rest and rela4ation.

A view of the spillway of the dam directly streaming to Marilao River.


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%i#tor&

Amon the im-ortant historial sites in Marilao is the Prenza Dam. 9rom

the former water reservoir of the !ld Prenza that was finished in 0EE, it has been

rebuilt and transferred in this site around 7ulo alon Marilao River on 02? was named

the Prenza Dam. "ts onstrution was led b# Dominian -riests, alon with the hel- of

farmers and the loal atherers of adobe 5volani tuff6, whih was in turn used as a

main material for the said dam.

"t has also been destro#ed b# t#-hoon and flood on the #ears of 01F@,

01F2, and 01E2, destro#in the Arhed Canal on its delta. "t was rebuilt throuh the *oint

efforts of the towns of Marilao, $oaue and &ta. Maria and the 'nion of farmers of

Prenza one of its areta+ers.

"t has been re3established on A-ril ?0, ?@@2, alon the ?0? th elebration

the foundation of the town of Marilao.

Lon before T#-hoon !ndo# devastated ma*or -arts of Luzon durin the

last 8uarter of ?@@1, the Prenza Dam 5loated at Prenza "", Marilao, $ulaan6 has been

servin the loal MarileHan ommunit# as a -ossible rereation and -ini site for

around 02E #ears now sine its transfer from !ld Prenza to 7ulo alon Marilao River on

02?. "t has a azebo and offers a reat atmos-here for rela4ation and famil# bondin.

That is before !ndo# hit and destro#ed most of the areas in Luzon. After its devastation,


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even the world3renowned Divine Mer#Is 7anin $ride has been damaed. And sine

then, the Prenza Dam has been left for ood and was neleted.

Toda#, multi3setoral efforts are bein e4erted to save, rehabilitate and brin

Prenza Dam ba+ to its old sha-e.

The dams dimensions: a)width: 200-meter wide circ!mference of "oth !pper and

lower water "asin# ")length: less than $00 meters# c)depth: 2% meters# d)width of the

floodgate fo!nd on the left& facing front)# 20 meters wide with a 'thin( %-meter wide

partition.

Location


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Prenza "" is a--ro4imatel# E.2 +ilometers from Marilao enter and five

+ilometers from the heart of the munii-alit#, and is aessible via the Marilao3&an %ose

Road ridin the loall# franhised *ee-ne#s. "t has total land area of [email protected] hetares, a

bier -ortion of whih is lassified as rassland or o-en s-aes, develo-able urban

areas while the other -ortions are devoted to ariulture and residential use. "t is

bounded b# barana#s Lamba+in, &ta Rosa ", Prenza " and Loma de Gato. Prenza "" is

the home to Prenza Dam, a struture that was built in the 0Eth entur# for the

Dominian -riests and sine then has beome the biest water reservoir in this -art of

$ulaan. Toda#, efforts have been e4erted to ma+e Prenza Dam a tourist destination.

!ne of the two -ubli hih shools in Marilao is loated here, the Prenza National 7ih

&hool, aterin to man# of the residents in the eastern setion of Marilao. Ariulture

remains to be the ma*or eonomi ativit# althouh industr# is slowl# ma+in its

entrane in the business arena. There are at least two residential subdivisions in Prenza

"", the (arla Jille North and &aint mmanuel 7omes.

$r#. Prenza "" oversK [email protected]= hetares

!oordinate#' 0;;F;1N 0?@1?

Near& citie#')uezon Cit#, Anti-olo Cit#, Rizal, Norzaara#, $ulaan


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The ren*a +am on aerial view via satellite,/ eographical

nformation /ystems).

Adanta*e#' %o+ to Ac,iee t,e Goa

Prenza "" has a bier -ortion of whih is lassified as rassland or o-en

s-aes, develo-able urban areas while the other -ortions are devoted to ariulture and

residential use. There are also other attrations around Marilao suh as the world3

renowned Divine Mer# &hrine, DadIs Jine#ard 5with horseba+ ridin, ra--ellin and

butterfl# arden6, F@3meter lon 7anin $ride, and the Museo MarileHo in $arana#

Poblaion. There are also entertainment and food and beveraes areas suh as Nuevo

&itio, $ar(o, Ta-si and 9our (ins 5both b# (a-. $abale6. Native food -roduts are also

abundantl# available suh as "ilog na p!to& !tsinta& p!tong p!la& "i"inga& sapin-sapin&

s!man andpinipig and are sold freel# almost ever#where.

The overnment will also hold seminars and free trainin for manaement

and mar+etin for business enthusiasts and loal entre-reneurs. Therefore, the suess

of a -roram that shall be held durin the town fiesta will be ver# -ossible sine the


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-ubli and -rivate setors, toether with the loal overnment of Marilao, an be

involved, then oo-erate and wor+ toether for the benefit of the res-etive -arties.

S.OT Anai#

Stren*t,#

Rih ultural heritae and historial ba+round

)ualit#, authenti and traditional -roduts

7as a natural ambiene

as# aess to loall#3based resoures suh as souvenirs and food rafts

.eakne##e#

"solatedla+ of aessibilit#

Polluted, neleted and deteriorated river

La+ of oordination and oo-eration amon the setors 5-rivate, -ubli

and overnment6 involved in -lannin and im-lementin the -oliies and

-lans

La+ of -ubli trans-ortation in the suburban area of Prenza

O""ortunitie#


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&trenthenin eo3tourism durin -ea+ season 57alaman Dilaw wee+3

lon festival from Ma# 2306

Develo-ment of tourism and related -roduts

Disover# of new mar+ets with new tourism mi4es

"m-ortation of new, s+illed and hihl# Bs-irited entre-reneurs, travel

enthusiasts and wor+ers

T,reat#

&afet#, seurit# and arr#in a-ait# of the area

Possible overflowin of the damfloodin

9orebodin om-etition with e4istin rereational sites

Neliene on the visitorsI -art ma# *ust ause #et another -ollution and

deterioration of the area

Pro/ect De#cri"tion|L a P r e n z a E c o - P a r k

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This -ro-osal, T,e Renoation o$ La Prenza Da and t,e

Re,aiitation o$ Mariao Rier, aims toK

Renovate Prenza Dam

"nvolves the beautifiation, leanin and maintenane of the dam

itself, the ore of this -ro*et for the -romotion of the site as a new tourist

destination.

Rehabilitate Marilao River

Aims to -roressivel# ontrol the waste -roduts that ma# ause

further water -ollution, and to ensure the leanliness of the water that

flows on the dam/ also to -rovide a more ambient atmos-here to the

-lae. This -artiular aim is based on the followin -oliies reardin the

onservation of water bodiesK

R0A0 1234- a#o kno+n a# t,e P,ii""ine !ean .ater Act o$

2556B an at -rovidin a om-rehensive water 8ualit# manaement and

for other -ur-oses.

P0D0 7583 9 .ater !ode o$ t,e P,ii""ine# 3 ado-ts ade8uate

measures to onserve and reulate the use of water in ommerial,

industrial and residential areas. "t also -rovides other -oli# uidelines in

water 8ualit# and manaement of water resoures.


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P0D0 855 (aended & P0D0 131) 9 .ater Poution !ontro3

-rohibits the dishare of oil, no4ious li8uid substanes, and other harmful

substanes into the ountr#Is inland and territorial waters.

R0A0 155: 9 T,e Soid .a#te Mana*eent Act o$ 2557 - an at

-rovidin for an eoloial solid waste manaement -roram, reatin the

neessar# institutional mehanisms and inentives, delarin ertain ats

-rohibited and -rovidin -enalties, a--ro-riatin funds therefor, and for

other -ur-oses.

R0A0 1234- a#o kno+n a# t,e P,ii""ine !ean .ater Act o$

2556B an at -rovidin a om-rehensive water 8ualit# manaement and

for other -ur-oses.

Construt of an alternate -ubli route to the dam aside from the -rivate

road of (arlaville 7ome

Althouh the dam is a -ubli -lae, it is hard to aess due to the

fat that the onl# wa# to reah it is throuh and e4lusive -rivate road in

(arlaville 7omes, therefore, an alternate -ubli route would be ver# ruial

to its develo-ment as a new tourist s-ot in Marilao.

Provide a rereational site with outdoor ativit# sites suh as bazaars

5both o-en for loal small3sale businessmen6, -ini sites 5azebos6, zi-

line, and whitewater raftin, es-eiall# durin the -ea+ season of Ma#.


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To ever#oneIs favor, the town fiesta is held wee+3lon on summer

vaation. As of the moment, onl# one azebo is available, and antii-atin

the demand for more -ini -laes means onstrution of more azebos

in the area. $azaars and stores of souvenirs and food -roduts will be

o-en for as-irin loal MarileHan business -eo-le. !utdoor ativities 5suh

as zi- line and whitewater raftin6 and -rorams will also be o-ened and

held res-etivel# to ensure the overall e4-eriene of the visitors and

tourists.

;uidin* Pro*ra


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!on#truction o$ Acce## Road (O"en to Puic)

P,a#e I

Road wideninK to allow e8ui-mentIs and mahineries suh as the

ba+ hoe to assist the onstrution, -referabl# F3meters wide and 0@3

inh dee-.

Mahineries, man-ower, materials 503? months6K Ph- ;,@@@,@@@.@@

P,a#e II

Dredin and Re3routin of river flowK alternate route =@ feet dee-, 0@@

meters lon, e4tendin to Me#aua#an River

Mahineries 5$a+hoe6, man-ower, materials/ Ph- 2,@@@,@@@.@@

P,a#e III

Demolition and Constrution of Road 5to- to bottom6K =@31@ da#s

duration

Mahineries 5$a+hoe6, man-ower, materials/ Ph- 0@,@@@,@@@.@@

Additional man-owerK Ph- ,@@@,@@@.@@

P,a#e IV

"m-rovement of &ite and other failities

stimated ostK Ph- 0@,@@@,@@@.@@

Touri# Recreationa Site ;uidin* Pro*ra Stateent


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Recreationa Site ;uidin* Tea Meer#

CARANDANG, Clarizze R.

CARR!N, "vor# Rose $.

D %&'&, Arielle (ate A.

&A)'"$AL, li*ah Ni+e G.

Genera Re

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4terior $i#le ra+s, sooters, et.

"nteriorK &troller -ar+in

E=terior Re$u#e !ontainer

A trash dum-ster should be loated outside the viinit# shielded from view with

fenin or other materials to obstrut the view.

Genera

The entire dam shall be handia--ed aessible and meet all ADA re8uirements.

The e4terior should om-lement the surroundin area. A se-arate room should be

-rovided for mehanial and eletrial e8ui-ment. The minimum floor load shall be 0@

-ounds -er s8uare foot throuhout the failit# to ensure ma4imum fle4ibilit#.

Materia#>?ini#,e#>!oor#

$uildin materials and finishes must be seleted on the heav# use e4-eriened

in libraries with an em-hasis on durabilit#. Counters and other surfaes sub*et to lon

term wear shall be onstruted of Corian, ranite or other lon lastin surfae.

Color seletions with reommendations from the arhitetinterior desiner shall

be made b# the $uildin Committee and $uildin &taff. &eletion of olor shall be

based u-on lon lastin a--eal.

?urni#,in*#


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$uildin &eurit# stem

9ire Protetion stem

Material &eurit# stem

Central Clo+ stem or atomi lo+s

Entrance &8uare 9eet

The floor overin shall allow for heav# foot traffi and inlement weather.

&torae for leanin materials

Ad*aent to Publi Restrooms

Aess to meetin rooms and restrooms onl#

Ot,er !on#ideration#

Drin+in 9ountain

Pa# Tele-hone

Puic Re#troo

Two handia--ed aessible restrooms should be -rovided b# the main entrane

with aess near the front door and meetin room. A famil# restroom ma# be loated

near the -ini area.

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Consists of a -ulle#sus-ended on a able, usuall# made of stainless steel,

mounted on an inline. "t is desined to enable a user -ro-elled b# ravit#to travel from

the to- to the bottom of the inlined able b# holdin onto, or attahin to, the freel#

movin -ulle#. i-3lines ome in man# forms, most often used as a means of

entertainment.

Gazeo number of azebos

A small buildin with o-en sides, often -ut u- in ardens so that -eo-le an sit in

them to en*o# the view.

;azaar

A -lae where there are small sho-s and stalls o-en for rent for loals.

Su#"en#ion ;rid*e

A t#-e of bride in whih the de+ 5the load3bearin -ortion6 is hun below

sus-ension ableson vertial sus-enders. This t#-e of bride has ables sus-ended

between towers, -lus vertial s!spender ca"lesthat arr# the weiht of the de+ below,

u-on whih traffi rosses. This arranement allows the de+ to be level or to ar

u-ward for additional learane. The sus-ension ables must be anhored at eah end

of the bride, sine an# load a--lied to the bride is transformed into a tension in these

main ables. The main ables ontinue be#ond the -illars to de+3level su--orts, and

further ontinue to onnetions with anhors in the round. The roadwa# is su--orted

b# vertial sus-ender ables or rods, alled haners. "n some irumstanes the towers

http://en.wikipedia.org/wiki/Pulleyhttp://en.wikipedia.org/wiki/Wire_ropehttp://en.wikipedia.org/wiki/Slopehttp://en.wikipedia.org/wiki/Gravityhttp://en.wikipedia.org/wiki/Mechanical_cablehttp://en.wikipedia.org/wiki/Towerhttp://en.wikipedia.org/wiki/Pulleyhttp://en.wikipedia.org/wiki/Wire_ropehttp://en.wikipedia.org/wiki/Slopehttp://en.wikipedia.org/wiki/Gravityhttp://en.wikipedia.org/wiki/Mechanical_cablehttp://en.wikipedia.org/wiki/Tower

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ma# sit on a bluff or an#onede where the road ma# -roeed diretl# to the main

s-an, otherwise the bride will usuall# have two smaller s-ans, runnin between either

-air of -illars and the hihwa#, whih ma# be su--orted b# sus-ender ables or ma#

use a truss bride to ma+e this onnetion. "n the latter ase there will be ver# little ar

in the outboard main ables.

!ircuation

&-ae shall be -rovided for the followinK

Tele-hone s#stem

Deliver# $ins

&eurit# stem

&eatin for &taff

Lo+in mone# drawer

!ther Considerations

&inae identif#in s-eifi areas

Sta$$

DiretorIs !ffie 0@302@ s8uare feet

&emi3-rivate s-ae

Des+

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Ot,er !on#ideration#

Table

Closet&torae

Sta$$ .orkroo

The wor+room should be loated near the information des+. Am-le s-ae

should be -rovided for ataloin and -re-arin new materials, shi-ments of new

materials, re-air of damaed materials, staff wor+stations, su--l# storae and wor+

ounters.

Additional &-ae Needs

&in+

&helvin

Cabinets

Tele-hones

Com-uters

$ulletin $oard

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&mall (ithen &-ae

Pro*etion &reen

Table and Chair &eatin or 9loor &eatin

Maintenance

9loor &in+

Tra+ for hanin brooms, mo-s, et.

9loor Drain

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ROAD

Reinforin &teel bars

Tie wire

Cement

As-halt

ison 5&team roller6

As-halt Tru+

DAM

&heet Piles

Areates

Cement

Reinforin &teel $ars

MINI O??I!E

C7$ or Conrete 7ollow $lo+s

5walls6

C7$ 7ardifle4 Double

(iln dried lumber 5walls

framindielin framin

PJC material 5doordoor *amb6

Corruated G" sheets 5roofin6

Mild steel anle bars 5trusses6

Paint

.,ite+ater Ra$tin*

The followin e8ui-ment and ears are to be lent to ustomers who wish to tr#

raftin for their safet#.


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$elow are the two of the si4 rades of diffiult# in white water raftin. The# rane

from sim-le to ver# danerous and -otential death or serious in*uries.

Grade 7'Jer# small rouh areas, miht re8uire sliht maneuverin. 5&+ill levelK ver#

basi6

Grade 2'&ome rouh water, ma#be some ro+s, miht re8uire some maneuverin.

5&+ill levelK basi -addlin s+ill6

@i" Line

@i" Line Bit#. Read# to install +its -rovide an all3in3one a--roah to a zi- line

e8ui-ment -a+ae.

http://www.ziplinerider.com/Zipline_Kits.htmlhttp://www.ziplinerider.com/Zipline_Kits.html

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Gaanized Meta Aircra$t !aeMan# diameter and lenth seletions for

alanized airraft able. Available in rolls or seleted lenths.

.inc, !ae PuerTihten #our able with a able -uller winh. as# to

ad*ust #our wire ro-e tension.

@i" Line Troe&. The trolle# is a s-eial t#-e of -ulle# with two tandem

rollers.

!iin* %arne##The harness or full bod# harness onnets the rider to a zi-

line.

;ea& Goe. A love desined to withstand frition li+e the limbers

bela# love hel-s #ou ontrol zi- line s-eed usin frition on the able.

!ae T,ieAllows the able to loo- ba+ without +in+in.

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!iin* Gear. Good soure of limbin ear easil# ada-table to zi- line

a--liations.

!ae and .ire Ro"e U-;ot !a"#. The '3bolt i sused for ma+in e#e termination

assemblies. Dro-3fored base with heav# he4 nuts. Not for use with -lasti3oated wire ro-e.

Man# size o-tions for fittin to differin diameter wire ro-es and ables.

.ein* C Lan&ard#. These are used in on*untion with 8ui+draws and lo+in

arabiners to om-lement #our e8ui-ment fastenin and tie3down.

!iin* Ro"e#These s-eiall# desined ro-es an be used to aument the safet#

of #our able setu-, or used in on*untion with the zi-line bra+e s#stem.

;ea& Deice#$ela# devies hel- #ou ontrol the s-eed and lo+ lan#ards,

ro-es and arrestin ro-es.

Protectie %eetA helmet s-eiall# desined for mountaineerin and limbin offers

-rotetion for zi- line riders at the landin -latform and throuhout the ride.

@i" Line ;rake ;ock'sed to bra+e the zi- line rider at the end...attah to a -ulle# or

blo+ on the able near the landin. 9i4 the other end of the bunee to a lateral tree or branh.

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Ro"e Ladder9un to add to an# ba+#ard limber, zi- line or tree house.

O"erationa Pan

http://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_il_tl?ie=UTF8&keywords=Rope%20Ladder%20-escape%20-replacement&tag=indoorclimbin-20&index=aps&linkCode=as2&camp=1789&creative=9325http://www.amazon.com/gp/search/ref=as_li_qf_sp_sr_il_tl?ie=UTF8&keywords=Rope%20Ladder%20-escape%20-replacement&tag=indoorclimbin-20&index=aps&linkCode=as2&camp=1789&creative=9325

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Interrelationships between business enterprise and human satisfactions


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The La Prenza o3Par+ will be o-en from 2am3-m dail#, even durin

holida#s. "t will onl# be losed on the ?th and the =0st of Deember. Par+ ma# be

losed without -rior notie due to severe inlement weather.

RENTALS

5No reservations. 9irst ome first served.6

TA$L& O C7A"R& RNTAL P -er set 50 table O ; hairs6

TNT& 5$AAAR&6 P -er da#

(AA(GAR& P -er head

GA@EE;O

P5da# time 52K@@ am to K@@ -m6

Ma4. Ca-ait#K 230@ -ersons 5free -ar+ admission6

?inancia Pan


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Direct co#t#are diretl# attributable to the ost ob*et. "n onstrution, the osts

of materials, labor, e8ui-ment, et., and all diretl# involved efforts or e4-enses for the

ost ob*et are diret osts. "n manufaturin or other non3onstrution industries the

-ortion of o-eratin osts that is diretl# assinable to a s-eifi -rodut or -roess is a

diret ost. Diret osts are those for ativities or servies that benefit s-eifi -ro*ets,

for e4am-le salaries for -ro*et staff and materials re8uired for a -artiular -ro*et.

$eause these ativities are easil# traed to -ro*ets, their osts are usuall# hared to

-ro*ets on an item3b#3item basis.

!o#t# u#ua& c,ar*ed direct&

Pro*et staff

Consultants

Pro*et su--lies

Publiations

Labor

Material

Indirect co#t#are not diretl# attributable to a ost ob*et. "ndiret osts are

t#-iall# alloated to a ost ob*et on some basis. "n onstrution, all osts whih are

re8uired for om-letion of the installation, but are not diretl# attributable to the ost

ob*et are indiret, suh as overhead. "n manufaturin, osts not diretl# assinable to

the end -rodut or -roess are indiret. These ma# be osts for manaement,

insurane, ta4es, or maintenane, for e4am-le. "ndiret osts are those for ativities or


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servies that benefit more than one -ro*et. Their -reise benefits to a s-eifi -ro*et

are often diffiult or im-ossible to trae. 9or e4am-le, it ma# be diffiult to determine

-reisel# how the ativities of the diretor of an oranization benefit a s-eifi -ro*et.

"ndiret osts do not var# substantiall# within ertain -rodution volumes or other

indiators of ativit#, and so the# ma# sometimes be onsidered to be fi4ed osts.

!o#t# u#ua& aocated indirect&

'tilities

Rent

Audit and leal

Administrative staff

8ui-ment rental

Maintenane

&eurit#

Tele-hone

$ill e4-ense

!o#t# eit,er c,ar*ed direct& or aocated indirect&

Tele-hone hares

Com-uter use

Pro*et lerial -ersonnel

Postae and -rintin

Misellaneous offie su--lies

!verhead


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Net "ro$it, also referred to as the otto ine, net incoe, or net

earnin*#is a measure of the -rofitabilit# of a venture after aountin for all osts. "n

sim-listi terms, net -rofit is the mone# left over after -a#in all the e4-enses of an

endeavor.

"n eneral usae, reenue is inome reeived b# an oranization in the

form of ashor ash e8uivalents. /ales reven!eor revenues is inome reeived from

sellin oods or servies over a -eriod of time. Ta1 reven!eis inome that a

overnment reeives from ta4-a#ers.

Return o$ !a"ita>Ine#tent (RO! or ROI)refers to -a#ments ba+ to

a-ital owners 5shareholders, -artners, unit holders6 that e4eed the rowth 5net

inometa4able inome6 of a business.

E

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Net Pro$it (P) &ales revenue 5P6 3 Total osts 5P6

Sae# Reenue Prie 5of -rodut6 4 )uantit# &old

Gro## "ro$it sales revenue 3 ost of sales and other diret osts

O"eratin* "ro$it Gross -rofit 3 overheads and other indiret osts

E;IT(earnin*# e$ore intere#t and ta=e#) o-eratin -rofit Q non3o-eratin inome

O"eratin* incoe Revenue B !-eratin e4-enses

Net "ro$it Pre3ta4 -rofit B ta4

Marketin* Pan

I0 Trend#

6ellness TravelK

http://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Gross_profithttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxeshttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Gross_profithttp://en.wikipedia.org/wiki/Earnings_before_interest_and_taxes

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"n res-onse to this rowin domesti trend, La Prenza Dam has

made Marilao and $ulaanIs wellness -rodut offerins more visible to

onsumers, inludin advertisin, featurin s-as and outdoor

rereation.

7!linary To!rism

Culinar# travelers, defined as those who travel for uni8ue and

memorable eatin or drin+in e4-erienes, ma+e u- rouhl# one3fifth

of the Phili--inesI leisure travelin -o-ulation. Com-ared to the

averae leisure traveler, wine and ulinar# travelers are more affluent,

better eduated, and ta+e -art in more ativities while travelin, ma+in

this a lare, ative, and lurative mar+et for destinations and other

travel mar+eters.

51treme en 8 and en 9 Marets

Taret audienes in these mar+ets are t#-iall# omin from short

haul destinations or MarilaoIs neihborin towns.

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II0 Tar*et Market#

The one-t of taret mar+ets is one of the most basi, #et most im-ortant

as-ets of mar+etin. There is no suh thin as the Seneral -ubli. "t is

unrealisti to thin+ that #ou an attrat ever#one. Definin #our taret mar+et

hel-s #ou deide where to ommit resoures and what +inds of -romotional

methods and messaes to use. Define #our taret mar+et5s6 s-eifiall# in

terms ofK

U Demographics:ae, inome, marital status, em-lo#ment status.

U PsychographicsK reads maazines, attends s-ortin or ultural

events, and dines out one a month, member of a fre8uent fl#er lub.

U Residence:where does #our mar+et liveV

U Social group:affluent ou-les without hildren, affluent families

with one or more +ids, #oun families with one or more hildren,

sinles.

U Activities:what do the# want to do, inludes vaation versus

business travelers, visitin friends and famil# versus stritl# vaation

travel, as well as s-eifi ativities suh as visitin ultural sites, resort

visits, and olf

U Motives or benefits:what are -eo-le tr#in to et out of their

tri-, what are the# loo+in forV

U Past experience:have the -eo-le in #our mar+et visited #our

area before 5i.e., re-eat visitors6 or are the# first time visitorsV


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U Planning frame:how far in advane do -eo-le in #our mar+et

-lan their tri-s/ one wee+, one month, or are the# s-ontaneousV

The followin are e4am-les of seletion of taret mar+ets based on

demora-his, residene 5eora-hi loation6, and ativities.

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U 4tensive -ubli relations to obtain -ositive media overae. 5soial

networ+in sitesK e.. twitter, faeboo+, m#s-ae, tumblr, instaram, et.6

IV0 Tar*et Market#

This setion of our -lan inludes -lans and -roedures for tra+in eah

t#-e of mar+etin ativit# we are usin. Tra+in hel-s monitor the effetiveness of eah

mar+etin ativit# and is es-eiall# hel-ful with our overall -roram evaluation. 7ere are

some t#-es of media alon with ideas for tra+in their effetiveness. The tehni8ues

will var# de-endin on our -rodut t#-e and mar+et.

U Direct arketin*3

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tra+, althouh the# an be tra+ed in a eneral wa# b# notin inreased sales for that

time -eriod, store, reion, or whatever the -arameters of the sale.

U Eent#3 An event is also tri+# to tra+. ou +now how man# -eo-le

attended, but do #ou +now how man# sales ourred as a resultV

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the rih ulture, nature and delia# of its town, Marilao, simultaneousl# durin the

7alaman Dilaw 9estival, the -ea+ season of the #ear.

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Most of us res-et our natural environment and want to -rotet it from

needless destrution. &ustainable develo-ment allows the -resent

eneration to use natural resoures whilst -reservin it for the benefits

of the future enerations.

.e ,ae $u& e#tai#,ed a connection et+een t,e t,ree #ector# o$ t,e

counit&' t,e "uicK t,e "riate and t,e oca counit&0

This -ro*et has suessfull# inor-orated the three as-ets of the

ommunit# in a -rodutive #le. The overnment shall be the main

ontributor of this -ro*etIs suessK the o-erational and finanial

runner. The -rivate setor would be lendin additional the small3sale

businessmen who will rent the bazaars be the soure of ta4 and

inome, The ommunit# wor+s fle4ibl#/ the# are both the taret mar+et

and -rivate setor. The ta4es and inome would be used to hel- the

o-eration of the -ar+. $oth will su--ort this ontinuous #le until it

re-eats itself one more.

.e can "roote cuinar& touri# and +ene## traeK ne+ arketin* i=e# &et to

e di#coered and e#tai#,ed0

A""endice#|L a P r e n z a E c o - P a r k

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www.wi+i-edia.or

www.marilao.ov.-h

www.wi+ima-ia.or

www.-anoramio.om

www.mtbe4-lorations.blos-ot.om

www.lamesaeo-ar+.multi-l#.om*ournal

www.-ino#.or
http://www.wikipedia.org/http://www.marilao.gov.ph/http://www.wikimapia.org/http://www.panoramio.com/http://www.mtbexplorations.blogspot.com/http://www.lamesaecopark.multiply.com/journalhttp://www.cgpinoy.org/http://www.wikipedia.org/http://www.marilao.gov.ph/http://www.wikimapia.org/http://www.panoramio.com/http://www.mtbexplorations.blogspot.com/http://www.lamesaecopark.multiply.com/journalhttp://www.cgpinoy.org/

DAMit. xD (2)

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