Working to inspire leadership in sustainability within the food industry

Culture– Heritage– Diversity?– Community 7

family– Health & safety?– Freshness &

taste?– Welfare & Ethics?

Cash– Local £10=£25

S’mkt £10=£14– Local Jobs +

S’mkt=300 less?– Wages?– Tourism+– Price?– Charity

Carbon– Food Miles?– Resilience– Natural resources– Carbon?– Water?– Biodiversity?– Is big bad?

The triple bottom line

Many messages don’t mix them up...........

•UK’s biggest beef buyer?•60%+ UK supply•Average UK caterer <30%

•Jill McDonald CEO UK

The Local Food Hierarchy

• Grow your own• Buy local• Buy in season• Buy Regional (or accredited) Food• Buy British• Purchase what we can’t grow from abroad