Customer Trust 2002

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    Consumer Trust, Value, and Loyalty in Relational ExchangesAuthor(s): Deepak Sirdeshmukh, Jagdip Singh and Barry SabolReviewed work(s):Source: Journal of Marketing, Vol. 66, No. 1 (Jan., 2002), pp. 15-37Published by: American Marketing AssociationStable URL: http://www.jstor.org/stable/3203367 .

    Accessed: 13/06/2012 01:07

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