Customer Switching Behavior in Service Industries: An Exploratory Study

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. Customer switching behavior in service industries: An exploratory study Keaveney, Susan M Journal of Marketing; Apr 1995; 59, 2; ABI/INFORM Global pg. 71

Transcript of Customer Switching Behavior in Service Industries: An Exploratory Study

Page 1: Customer Switching Behavior in Service Industries: An Exploratory Study

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Customer switching behavior in service industries: An exploratory studyKeaveney, Susan MJournal of Marketing; Apr 1995; 59, 2; ABI/INFORM Globalpg. 71

Page 2: Customer Switching Behavior in Service Industries: An Exploratory Study

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