Customer Engagement – Going Beyond SEO By Siddhesh Bhobe
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Transcript of Customer Engagement – Going Beyond SEO By Siddhesh Bhobe
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eMee e-Commerce Offerings Engagement Analytics
Desire Engine Social Recommendation Engine
Sentiment Analysis
How engaged are your users ?
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343 + ecommerce portals in India and growing
The ecommerce market is getting crowded !
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130
In clothing and apparels
107 Fashion and Lifestyle
97 Mobile and Electronics
Large numbers of online specialty stores as well !
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98%
Of visitors to e-Commerce sites leave
without purchasing
Conversion rates are very low!
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EA dashboard
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funnel distribution
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geographical trends
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site engagement trends
Initial Media Release
Refer a Friend Campaign
Email Campaign
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individual engagement trend
Loyalty Campaigns
Initial Activation
Low Awareness Score
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gamification toolbar
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gamification toolbar
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deals map
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desire engine
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social recommendation engine
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social recommendation engine
Desire and Recommendations
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sentiment analysis
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gamified feedback
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advantage You…
• Engage users and make them keep coming back for more
• Get your users to market for you!
• eMee’s “Gamification as a service” ensures you focus on your core business while we handle gamification for you
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It’s easy with eMee…
• eMee can go live in < 2 weeks
• eMee is completely customizable to your needs
• eMee offers security and access control at the most granular levels
• eMee fits right in with your existing investments in IT
• eMee requires no additional plug ins
• eMee evolves with you!
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next steps… • identify first set of
goals & metrics
• target first roll out in 4 weeks
• measure impact
• tweak strategy